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World Out of Home Organization Expands with 14 New Members Across the Globe

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World Out of Home Organization Expands with 14 New Members Across the Globe

The World Out of Home Organization (WOO) has announced the addition of 14 new members from Africa, the Middle East, Europe, Asia, and the United States, further expanding its global reach and influence. This latest growth brings WOO’s total membership to over 250 organizations, representing a diverse spectrum of the out-of-home (OOH) advertising industry.

New Members Across Key Sectors

The new members include a mix of national and international media owners, service providers, suppliers, and national media agencies:

Media Owners:

  1. One S.R.L. (Italy)
  2. Livesystems AG (Switzerland)
  3. Grand Stazioni Retail spa (Italy)
  4. LED Media d.o.o. Banja Luka (Bosnia and Herzegovina)
  5. Loatsad Promomedia (Nigeria)
  6. Times OOH (India)
  7. SKYRN (Kuwait)
  8. Streetvox (Italy – International)

OOH Service Providers/Suppliers:

  1. Blue Zoo (USA)
  2. Shenzhen Fabulux Technology Co (China)
  3. Out of Home Measurement Council (South Africa)
  4. Zhejiang Dahua Technology Co (China)

National Media Agencies:

  1. Garland Media (South Africa)
  2. Bloomingterra (Republic of Korea)

Expanding Expertise in OOH Advertising

Mark Flys, WOO’s Chief Operating Officer, highlighted the significance of the organization’s growing membership. “With more than 250 members, WOO is going from strength to strength, not just in terms of numbers, but in the expertise, knowledge, and insight being provided by a wide range of organizations from all around the world and every sector of the industry,” he said.

Global Influence

This expansion highlights WOO’s ongoing efforts to broaden its reach and bring together a wide range of stakeholders in the out-of-home advertising sector. By welcoming new members from various regions and sectors, the organization continues to provide a platform for collaboration and the exchange of industry knowledge on a global scale.

To know more about WOO members visit: https://www.worldooh.org/our-members

AERQ Shuts Down: Lufthansa Technik and LG End In-Flight Entertainment Venture

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AERQ Shuts Down: Lufthansa Technik and LG End In-Flight Entertainment Venture

Hamburg-based start-up AERQ, a joint venture between Lufthansa Technik and LG Electronics, has announced it will discontinue its business operations. The decision comes after five years of developing its digital cabin platform, AERENA, a state-of-the-art in-flight entertainment (IFE) system for commercial airlines.

A Promising Start in IFE Innovation

Since its founding in 2019, AERQ has focused on creating innovative digital cabin solutions. AERENA, its flagship product, was designed to enhance the passenger experience with advanced features, and it recently completed an operational demonstration on an Airbus A320. The system was praised for its performance, meeting expectations in terms of quality and customer satisfaction.

However, despite the positive reception, AERQ faced significant hurdles in gaining traction within the competitive IFE market. The challenges of entering this niche sector ultimately led the company’s shareholders to a mutual decision to cease operations.

Immediate Closure and Impact

As part of the closure, AERQ will wind down all activities, including the development and support of AERENA. Approximately 180 employees based at the company’s Hamburg headquarters have been informed, and preparations for an orderly shutdown are underway.

In a statement, AERQ expressed gratitude to its employees, suppliers, customers, and partners for their contributions and trust over the past five years.

Industry Implications

The decision to close AERQ underscores the challenges faced by newcomers in the IFE sector, where market dynamics, stringent regulatory requirements, and established competitors create significant barriers to entry. While AERENA showcased technological innovation, breaking through in this niche industry proved to be an uphill battle.

AERQ’s shutdown also reflects broader trends in the aviation industry, where digital transformation initiatives often contend with high costs and fluctuating demand. The wind-down marks the end of a promising venture but leaves open questions about future innovations in digital cabin experiences.

For stakeholders in the IFE market, AERQ’s journey serves as a reminder of the complexities involved in navigating this highly specialized field.

Website: https://www.aerq.com/

VIOOH Reports 2023 Carbon Emissions Well Below Advertising Industry Benchmarks

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VIOOH Reports 2023 Carbon Emissions Well Below Advertising Industry Benchmarks

VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, recently announced its carbon emissions for 2023, revealing emissions significantly below industry averages for programmatic advertising. Working in partnership with Cedara, a carbon intelligence platform, VIOOH reported an emissions intensity under 0.35 grams of CO2 equivalent (CO2e) per ad impression—an efficiency over ten times greater than current programmatic benchmarks.

The emission figures, calculated under the Ad Net Zero Global Media Sustainability Framework (GMSF), align with a growing industry focus on sustainable advertising. By comparison, average emissions for programmatic display ads are reported at 3.6g CO2e per impression, with programmatic video ads averaging 4.8g CO2e per impression. VIOOH’s reduced emissions highlight the efficiency of programmatic DOOH, which, due to its broadcast nature and simpler supply chain, operates with a lower carbon footprint compared to other digital formats.

VIOOH’s State of the Nation 2024 report indicates rising awareness among marketers regarding the environmental benefits of programmatic DOOH, with 62% recognizing its eco-efficiency. However, only 31% currently prioritize sustainability when selecting media channels, pointing to an opportunity for expanded sustainable practices in digital advertising.

Jean-Christophe Conti, CEO of VIOOH, stated, “Tracking emissions from our programmatic DOOH activities is essential. These latest metrics show programmatic DOOH as a viable option for brands looking to balance reach and sustainability in their campaigns.”

David Shaw, CEO of Cedara, commended VIOOH’s sustainability measures. “VIOOH’s approach to transparent emissions tracking reflects an active commitment to sustainable advertising, setting an example for brands that want to make environmentally conscious choices.”

Cedara’s calculations included data from various operations—media delivery, data centers, media ownership, and detailed log-level bidstream information—to ensure accuracy. The data was aligned with the updated GMSF, which incorporates the SRI & Alliance Digitale framework’s industry default values.

Explore more on VIOOH or visit https://www.viooh.com/

Primedia Outdoor Achieves Seedooh Certification for DOOH in South Africa

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Primedia Outdoor Achieves Seedooh Certification for DOOH in South Africa

Primedia Outdoor, a prominent player in South Africa’s digital out-of-home (DOOH) advertising sector, has announced that its DOOH inventory has been independently verified by Seedooh, a leading media verification provider. This certification, in place for over a year, highlights Primedia’s commitment to transparent, accountable campaign execution for advertisers.

Importance of Third-Party Verification in DOOH Advertising

As DOOH advertising continues to expand across South Africa and the broader African market, advertisers are placing a premium on transparency and accuracy in campaign performance. Without third-party verification, advertisers rely solely on internal reports, which can sometimes lack objectivity. Seedooh’s platform addresses this need by independently verifying each aspect of campaign delivery, helping advertisers to trust that their campaigns are running as planned.

Genevieve Coward, Marketing and Revenue Growth Executive at Primedia Outdoor, said, “Our partnership with Seedooh reflects our commitment to delivering reliable, transparent solutions to our clients. Verified data offers our clients greater confidence, ensuring that each investment meets its goals effectively.”

Real-Time Reporting and Automated Compliance

One of Seedooh’s standout features is its real-time reporting capability, which provides advertisers with immediate, verified insights into campaign performance. This capability allows for quick detection and resolution of any discrepancies, which can help advertisers optimize campaign effectiveness in real time. Through integration with Primedia’s technology stack, Seedooh automates verification, making compliance with industry standards more efficient throughout the campaign lifecycle.

Jacques Olivier, Out-of-Home (OOH) lead at Carat, observed that third-party verification offers reassurance for brands seeking transparency, especially given the global rise in digital fraud. “Seedooh is an ideal choice for ensuring transparency in DOOH advertising. As clients prioritize accountability, third-party verification has become essential for the industry,” Olivier noted.

Expanding Verification Across DOOH Media

With Seedooh’s verification already applied to Primedia Outdoor’s DOOH inventory, Primedia plans to expand this system to other areas within its out-of-home advertising portfolio. By implementing consistent third-party verification across different media formats, the company aims to offer its clients a unified standard of transparency and accountability.

Erik Warburg, Director at Outdoor Auditors, acknowledged Primedia’s pioneering role in adopting third-party verification in South Africa’s DOOH sector. “Primedia has taken a valuable step in ensuring accountability within the industry. By swiftly addressing any issues flagged by Seedooh, Primedia demonstrates its commitment to delivering the right results for its clients,” Warburg said.

Setting a Benchmark for DOOH Transparency in South Africa

Primedia Outdoor’s partnership with Seedooh represents a notable development in South Africa’s DOOH advertising landscape. As the first company in the country to adopt this level of independent verification, Primedia introduces a new standard for transparency in digital advertising. By focusing on data-driven, verifiable campaigns, the company aligns with industry trends aimed at building advertiser confidence and enhancing the credibility of DOOH as an advertising medium.

For more information on Primedia Outdoor visit https://www.primediaoutdoor.co.za/

Haleon Partners with Vistar Media to Boost Global Programmatic OOH Strategy

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Haleon Partners with Vistar Media to Boost Global Programmatic OOH Strategy

Haleon, a global leader in consumer healthcare, has selected Vistar Media as its preferred partner for programmatic out-of-home (OOH) advertising across key markets. This partnership will see Vistar Media collaborate with Publicis, Haleon’s media agency, to implement data-driven OOH campaigns worldwide, leveraging advanced technology to improve advertising impact and efficiency.

Haleon’s choice to work with Vistar Media highlights the growing significance of digital out-of-home (DOOH) advertising in its media strategy. Utilizing Vistar’s demand-side platform (DSP), Haleon aims to execute personalized OOH campaigns at scale, ensuring that its commitment to quality, transparency, and sustainability is reflected across all markets. This initiative is part of Haleon’s broader investment in premium media channels.

Karan Singh, General Manager of Vistar Media in the UK, expressed his appreciation for the partnership, stating, “We are honored to be selected by Haleon as their global partner for programmatic OOH. Collaborating with a brand that prioritizes innovation and responsible media will enable us to create impactful campaigns that connect effectively with consumers.”

Through this collaboration, Haleon aims to improve media efficiency, increase its global reach, and maintain greater control over its media investments. By choosing programmatic OOH, the company seeks to engage consumers in a dynamic, data-driven environment, ensuring that its brands remain visible across premium OOH placements. This move also aligns with Haleon’s media quality initiative, which emphasizes responsible investment in high-impact, sustainable advertising channels.

“Haleon is committed to connecting with consumers in meaningful ways while adhering to our sustainability mission,” said Brook Minto, Global Investment Director, Marketing Edge at Haleon. “Partnering with Vistar Media allows us to explore new frontiers in digital out-of-home advertising. With Vistar’s advanced technology, we can enhance our media investments globally in a way that truly reflects our values.”

This partnership allows Haleon to elevate its global media presence, ensuring its brands engage with consumers across a premium, data-driven OOH environment powered by Vistar Media‘s programmatic capabilities. This collaboration is expected to enhance Haleon’s ability to reach target audiences more effectively worldwide, driving both engagement and brand impact.

Hypermedia Launches HMX pDOOH Platform with Exclusive Publicis Media Access

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Hypermedia Launches HMX pDOOH Platform with Exclusive Publicis Media Access

Hypermedia, a digital out-of-home (DOOH) technology company in the UAE, has launched its new HMX pDOOH platform, offering Publicis Media Middle East (ME) exclusive early access. Publicis Media ME, part of the global Publicis Groupe, will use the platform to optimize DOOH advertising for its clients throughout the region.

The HMX pDOOH platform aims to enhance indoor DOOH campaigns by providing advanced AI-driven audience targeting, real-time analytics, and adaptive digital signage. The platform’s rollout begins at Dubai Metro transit hubs and is expected to expand to major malls and hypermarkets across the UAE, offering brands a way to reach audiences in high-traffic locations.

Advanced Technology for Targeted DOOH Advertising

Hypermedia’s HMX pDOOH platform integrates AI and data analytics, allowing advertisers to create and adjust campaigns based on real-time audience demographics. The platform includes GDPR-compliant sensors and Data Fusion technology, which translates foot traffic data into audience segments, providing brands with targeted advertising capabilities.

The platform is designed to support advertisers from campaign planning to execution with a content management system, audience insights, and booking tools. By using real-time data, brands can make dynamic adjustments to their campaigns to improve relevance and reach across indoor locations.

Philip Matta, CEO of Hypermedia, said, “Our collaboration with Publicis Media ME on the HMX pDOOH platform is intended to enhance digital advertising by integrating advanced technology with creative delivery. This platform enables advertisers to interact with audiences more effectively across our network.”

Publicis Media ME to Expand Client Capabilities with HMX

Publicis Media ME’s exclusive early access to the HMX platform allows the agency to integrate the platform’s capabilities across its client portfolio, providing tailored campaign strategies with data-driven insights. Rayan Hajjar, Chief Investment Officer at Publicis Media ME, noted that the collaboration strengthens their approach to media planning, helping clients adjust strategies to maintain relevance in a competitive landscape.

Mazen Mroueh, Head of Performance at Publicis Media ME, highlighted that the partnership reflects a shift in DOOH advertising, creating new opportunities for client campaigns to resonate more effectively with targeted audiences.

Expanding DOOH Networks Across the UAE

The HMX platform, deployed across all 53 Dubai Metro stations, is set for expansion into additional high-traffic areas in the UAE, allowing brands to extend their reach. By offering a streamlined end-to-end solution, Hypermedia’s HMX platform aims to support the growth of DOOH advertising by providing precise targeting and performance metrics.

VITEC Implements IPTV and Digital Signage Solution at CO’Met Arena, Orléans

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VITEC Implements IPTV and Digital Signage Solution at CO’Met Arena, Orléans

VITEC, a leading provider of IPTV, digital signage, and video streaming solutions, has announced the installation of its IPTV and digital signage network at CO’Met Arena, a newly opened multipurpose complex in Orléans, France. Designed to accommodate international sports events, business conventions, and cultural gatherings, the arena features a sports hall with a capacity of up to 10,000, a convention center, and a four-hall exhibition area. The new system aims to enhance visitor experience by providing efficient content distribution across the venue’s extensive network of screens.

The extensive screen network at CO’Met Arena distributes targeted content tailored to various event spaces, including sports broadcasts in the main hall, event information in breakout rooms, and interactive guides in common areas. With around 200 screens distributed across multiple locations, CO’Met Arena required a streamlined solution to manage and update content easily, helping visitors stay informed and engaged.

Working with Lille-based integrator Manganelli Group and AV consultant MTCE Consulting, CO’Met management selected VITEC’s IPTV and digital signage platform to address the venue’s specific requirements. Manganelli Group, which has implemented similar solutions at Decathlon Arena and ParisLongchamp Racecourse, coordinated the installation during the arena’s six-month construction phase.

The VITEC solution, comprising encoders, servers, and management software, allows CO’Met staff to update and distribute content across the complex from a central location. VITEC’s system was designed to handle the logistical demands of the arena, covering distances of up to a 15-minute walk between screens while providing high-quality video streaming. According to Manganelli Group’s Fabrice Leguay, the system enables efficient content management and supports a “dynamic and customized visual experience” throughout the venue.

In line with energy efficiency goals, VITEC’s IPTV solution at CO’Met Arena aligns with the company’s Zero Carbon MPEG initiative, which focuses on minimizing greenhouse gas emissions. The solution’s energy-efficient management also contributes to operational savings by reducing the time and resources needed to manage content, while supporting the arena’s goal of creating a sustainable, high-performance event environment.

Learn more on VITEC, or visit: https://www.vitec.com/

PPDS Launches First North American Master Showroom Near New York City

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PPDS Launches First North American Master Showroom Near New York City

PPDS, the exclusive provider of Philips Professional Displays, has announced the opening of its first North American Master Showroom, located near New York City in Fairfield, New Jersey. This 2,368-square-foot facility, designed to offer a comprehensive experience of Philips’ latest display technologies, provides businesses with an opportunity to explore a variety of solutions tailored to industry needs, from retail and corporate to education, hospitality, and public sectors.

The showroom, known as the PPDS Studio NYC Metro, joins a global network of PPDS Studios in locations including Europe and India. This new facility is part of the company’s strategy to expand its North American footprint, offering visitors an in-depth look at Philips’ indoor and outdoor display options, including digital signage, dvLED, ePaper, and video wall solutions.

The PPDS Studio NYC Metro offers a practical, accessible setup, with separate spaces dedicated to various industries. Each area showcases displays and interactive features geared towards specific business applications, such as digital menu boards for restaurants, video walls for control rooms, and educational displays for classrooms.

Visitors can view more than 30 screens, including a 138” Philips LED All-In-One display and a transparent OLED, designed to demonstrate diverse display applications. Additionally, Philips’ sustainable solutions are on display, such as the Philips Tableaux Advanced Color ePaper (ACeP) and the Philips Signage 3000 Series EcoDesign displays, aimed at providing energy-efficient options for businesses looking to reduce operational costs.

The showroom highlights sustainability efforts with products such as the Philips Signage 3000 Series, designed to use up to 70% less energy compared to similar options on the market. Additional features include the Philips Unite All-In-One LED displays and the Philips Genius and ScreenShare software, aimed at supporting efficient operation and facilitating collaboration.

Nick Begleries, Vice President of Commercial Operations for North America at PPDS, noted the strategic choice of New York City as the location for the company’s first North American showroom. He emphasized that the region, a center for diverse businesses, is well-suited for showcasing display solutions that meet the evolving needs of enterprises across sectors.

Beyond display technologies, the showroom offers a dedicated training room where PPDS partners and clients can hold meetings, receive product training, and participate in collaborative sessions. The room is equipped with a Philips dvLED wall and various display tools designed to support group activities and educational events.

More on PPDS, Website: https://ppds.com

TDC Wins Production Company and Event Supplier of the Year at 2024 Australian Event Awards

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TDC Wins Production Company and Event Supplier of the Year at 2024 Australian Event Awards

Technical Direction Company (TDC), a prominent provider of entertainment technology and event production solutions in Australia, has been named Production Company of the Year and Event Supplier of the Year at the 2024 Australian Event Awards and Symposium. The awards, held on October 23 at Le Montage in Sydney, recognize TDC’s contributions to the events industry, particularly in advancing event technology and producing high-quality event experiences.

Michael Hassett, Managing Director of TDC, acknowledged the honor, attributing the recognition to the commitment and collaborative efforts of the TDC team. “This recognition by the industry and judging panel reflects the dedication of our team, who work together with our clients and partners to achieve innovative and impactful event experiences,” Hassett shared.

Notable Projects of 2024 Highlighting TDC’s Capabilities

Throughout 2024, TDC has been involved in several high-profile projects across Australia, showcasing expertise in event production technology:

  • Dream Circus at Luna Park: TDC, in partnership with Artists in Motion, earned the Best Achievement in Design for this immersive project, which featured advanced projection mapping and visual effects.
  • Vivid Sydney 2024: The annual event, awarded Best Cultural, Arts, and Music Event, included light and projection displays on Sydney landmarks, enhanced by TDC’s visual technology.
  • BBC Earth Experience: Utilizing high-definition projection and interactive displays, TDC brought nature-focused content to life for educational engagement.
  • FIFA World Cup Ceremonies and Virtual Productions: TDC supported LED Volume studio environments for both the FIFA World Cup opening and closing ceremonies, as well as Australia’s first virtual production feature film, Mercy Road.
  • Television Productions: TDC provided technical support for popular shows including The Voice, Australian Idol, The Hundred with Andy Lee, and Australia’s Got Talent, contributing to enhanced live viewing experiences.

Emphasis on Innovation in Event Technology

TDC’s recognition in the event production industry stems from a continuous emphasis on emerging technologies, incorporating tools such as immersive video production, LED technology, and automation. “Our focus on innovation helps us stay ahead of industry trends, allowing us to create impactful experiences across a range of event types and industry sectors,” said Hassett.

Judges at the Australian Event Awards acknowledged TDC’s contributions, stating, “Your dedication to excellence across all facets of event production is noteworthy, and your attention to detail and team collaboration set you apart.”

In 2025, TDC plans to launch Livin’ the Dream, TDC Life Insights on LinkedIn, providing an inside look at the company’s production processes and insights on event technology. This initiative is expected to offer valuable information to professionals in the industry.

About Technical Direction Company

Founded in 1981, Technical Direction Company (TDC) is a specialist in video technology and production solutions for events across Australia. With offices in Sydney and Melbourne, TDC serves various sectors including television, film, corporate communications, and live events, providing expertise in projection mapping, LED technology, virtual production, and immersive event technology.

For more information, visit www.tdc.com.au.

75Media Expands Leadership Team with Women in Key National Roles

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75Media Expands Leadership Team with Women in Key National Roles

UK-based outdoor advertising operator 75Media has strengthened its leadership team with the appointment of four women as National and International Account Directors. The hires are part of the company’s continued expansion across the UK, following its rise to the second position in the large format roadside billboard market.

Lucy Bendall, Carla Zonfrillo, Lydia Collins, and Holly Watson have joined 75Media’s national team, bringing extensive experience in media sales and out-of-home advertising. The three National Account Directors—Lucy Bendall, Carla Zonfrillo, and Lydia Collins—will focus on driving growth for clients through creative outdoor campaigns and building lasting partnerships.

Bendall, who has over 20 years of experience, joins from Clear Channel, where she was part of the Bright Sparks talent programme. Zonfrillo, also with 20 years in the industry, previously worked at Global Media, while Collins brings 16 years of expertise, having held roles at Exterion Media, Clear Channel, and Alight Media.

Holly Watson has been appointed as International Account Director, tasked with managing relationships with international clients seeking to advertise in the UK. Watson, who has held roles at News UK, Alight Media, and Kinetic, brings a strong background in both traditional and digital media sales.

75Media, headquartered in Leeds, has rapidly expanded its portfolio of advertising sites across the UK. The company now operates almost 1,200 large format roadside billboards, making it a key player in the out-of-home advertising sector.

Recent acquisitions have bolstered its presence in major urban areas such as London, Manchester, Liverpool, and Birmingham. In 2023, 75Media also expanded into Scotland with the acquisition of 122 new billboard sites, including the M8 Tower in Glasgow, Scotland’s largest roadside advertising structure.

In early 2024, 75Media acquired iQ OOH, a London-based operator with 81 digital panels, further strengthening its position in the market. The company’s growth continued in September 2024 with the addition of 595 classic 48-sheet billboards, doubling its portfolio and solidifying its number two position in the UK’s large format roadside advertising market.

Chris Ball, Business Director of the National Team, welcomed the new appointments, stating: “Lucy, Carla, Lydia, and Holly bring a wealth of experience and are already proving invaluable to our clients. Their expertise will help us continue to deliver high-impact campaigns for brands such as Typhoo Tea, Shein, Holy Moly, and For Goodness Shakes.”

Website: https://75media.co.uk/

OOHMAA Announces Q3 Winners of ‘The Speccies’ Awards

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OOHMAA Announces Q3 Winners of ‘The Speccies’ Awards

The Out of Home Media Association Aotearoa (OOHMAA) has revealed the Q3 winners of ‘The Speccies,’ a quarterly recognition of excellence in New Zealand’s Out of Home (OOH) advertising. These campaigns stood out for their creativity, use of technology, and ability to engage audiences. The winners from this quarter will move forward to compete in the prestigious OOHMAA Annual Awards 2024, which opens for entries on January 20, 2025.

Best Use of Technology/Data: Whānau Ora – ‘Real-Time Reo’

OOHMAA BestTech q3 jpg
Image courtesy of OOHMAA

Whānau Ora’s campaign “Real-Time Reo,” developed for Te Wiki o te Reo Māori (Māori Language Week), won this category for its innovative use of live data. Displayed on Digital Large Format Billboards, the campaign updated in real-time with relevant te reo Māori phrases based on factors such as weather, time, and current events. This approach aimed to integrate te reo Māori into daily life, encouraging people to engage with the language in meaningful ways.

Judges’ Comments: The campaign’s use of live data stood out for its practical application. By offering relevant language cues at key moments throughout the day, it effectively used technology to enhance learning in a natural context.

Best Use of Channel: Whānau Ora – ‘Real-Time Reo’

OOHMAA BestChannel q3 jpg
Image courtesy of OOHMAA

In addition to its win for Best Use of Technology/Data, Whānau Ora’s “Real-Time Reo” also took the award for Best Use of Channel. The campaign maximized the potential of Digital Out of Home (DOOH) advertising by delivering dynamic, context-aware content that responded to real-time events.

Judges’ Comments: This campaign fully utilized the advantages of DOOH, including time-of-day targeting and dynamic creative elements, making it a standout in its ability to engage audiences with relevant, educational content.

Be Seen: Take the Jump – ‘Hotter than Climate Change’

OOHMAA Beseen q3 jpg
Image courtesy of OOHMAA

Take the Jump’s campaign “Hotter than Climate Change” won the Be Seen category for its fresh approach to encouraging climate action. Using Digital Billboards, Retail, and EV Charging Stations, the campaign focused on promoting simple, practical steps individuals could take to fight climate change. By framing these actions as “hot,” the campaign aimed to inspire positive behavior change.

Judges’ Comments: The campaign’s creative approach was unique in the climate action space, presenting environmental responsibility in an engaging and empowering way that resonated with audiences.

The People’s Choice: Griffin’s Cookies

OOHMAA PChoice q3 jpg
Image courtesy of OOHMAA

Griffin’s Cookies won the People’s Choice award with a sensory-driven Bus Shelter Special Build campaign. In partnership with oOh!, Griffin’s enhanced its traditional advertising with a custom cookie scent at select bus shelters, aiming to position cookies as a permissible adult indulgence. The campaign garnered significant public approval, reflected in a high likeability score.

Judges’ Comments: Based on consumer feedback through MediaWorks’ Opinionation Survey, the campaign achieved a 67% likeability score, well above the Q3 benchmark, thanks to its engaging and multi-sensory approach.

Out of the Box: No Winner

Despite receiving the most entries for this quarter, the judges did not select a winner for the Out of the Box category. While several entries demonstrated creativity, none fully met the criteria for groundbreaking innovation in Out of Home advertising.

Judges’ Comments: The category requires a high level of creativity that challenges the norm, and while many entries were innovative, none reached the level required for this award.

The winners from Q3 now advance to the OOHMAA Annual Awards 2024, where they will compete for top honors. Entry submissions for the annual awards open on January 20, 2025

Web: https://oohmaaawards.co.nz/

Screenverse and SOMO Launch 4,000 Digital Taxi Tops Across New York City

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Screenverse and SOMO Launch 4,000 Digital Taxi Tops Across New York City

Screenverse has announced a new partnership with SOMO, New York City’s largest digital taxi top network, to introduce 4,000 digital screens on 2,000 taxis into the programmatic advertising market. This collaboration, made possible through GPO Vallas, a prominent out-of-home (OOH) advertising company in Latin America, will provide advertisers with an opportunity to reach consumers throughout the day as they move through the city.

By gaining access to SOMO’s network, Screenverse is now able to reach more than 65% of the digital taxi top market in New York City. This network generates around 3 billion impressions per month, offering a broad platform for advertisers to connect with both residents and visitors in key areas such as business districts and popular shopping destinations.

David Weinfeld, CEO of Screenverse, commented on the significance of the partnership: “SOMO’s taxi top network enhances mobile advertising options and provides brands with a unique way to engage New Yorkers as they move through the city.”

The digital screens on SOMO’s taxi tops allow for flexible advertising that can be tailored to specific locations and times of day. Advertisers can adjust their messages to reach different audiences, whether it’s commuters in the morning, lunchtime shoppers, or evening crowds. This adaptability enables brands to deliver targeted messages in real time, maximizing their impact across the city.

SOMO’s network, managed by the Metropolitan Taxicab Board of Trade and Creative Mobile Media, is designed to seamlessly integrate into the busy streets of New York while maintaining high visibility for advertisers.

The partnership also integrates SOMO’s digital taxi tops into the programmatic DOOH ecosystem, providing advertisers with the ability to manage their campaigns through major programmatic platforms. By incorporating geo-targeting and contextual advertising, brands can create campaigns that align with their broader marketing strategies and engage audiences with relevant content.

Gabriel Cedrone, CEO of GPO Vallas, highlighted the importance of the initiative: “This partnership brings valuable advertising inventory to the programmatic market, offering a powerful tool for brands looking to connect with consumers in a meaningful way.”

SOMO’s digital taxi tops can be accessed through platforms such as Vistar, Place Exchange, Broadsign, and Hivestack, enabling advertisers to run both localized and citywide campaigns. The platform offers a flexible and visible advertising option, allowing brands to reach a diverse audience as they travel through New York.

For more info visit https://screenversemedia.com.

About GPO Vallas: GPO Vallas has over 25 years of experience in out-of-home advertising across 10 countries. Committed to sustainable urban development, the company focuses on creating environmentally conscious advertising solutions for cities around the world. For more information, visit www.gpovallas.com.

Praevar Launches Eco-Friendly ePoster for Indoor Advertising with E Ink

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Praevar Launches Eco-Friendly ePoster for Indoor Advertising with E Ink

Praevar Corporation, a company specialized in display technology, has announced the launch of its latest product, the ePoster, a sustainable digital signage solution designed for indoor advertising. Featuring a 32-inch E Ink Spectra™ 6 display, this ePaper digital signage solution is designed for indoor advertising and retail environments. It offers a vibrant, full-color display with impressively low power consumption, making it an eco-friendly alternative to traditional paper posters.

According to Tim O’Malley, AVP for the US Regional Business Unit at E Ink, “Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.”

The ePoster addresses the growing need for sustainable communication solutions by combining the visual appeal of traditional posters with the adaptability of digital technology. Its low energy consumption, using power only during content updates, helps businesses reduce their carbon footprint while enhancing customer engagement.

The ePoster is set to hit the market in November 2024, providing retailers and brands with a viable, eco-friendly solution to address growing regulatory demands for sustainability and energy efficiency in digital signage.

Ralph Idems, CEO of Praevar, noted, “Our clients are challenged by the availability of power, the operating costs of energy at sites, and increasingly, by demands from their customers and from regulators to deliver more sustainable, environmentally-friendly solutions. Our new product line addresses these challenges head-on.”

Key Features of the Praevar ePoster:

  • 32-inch full-color display, supporting 65,000 colors for dynamic and visually rich content.
  • Battery-powered, running for up to one year on a single charge, eliminating power cords and reducing installation costs.
  • 2,560 x 1,440 high-resolution display for sharp, detailed visuals.
  • Lightweight design (9 lbs/4 kg) for easy installation without specialized mounting hardware.
  • Built-in Wi-Fi and Bluetooth Low Energy (BLE) for seamless integration with third-party content management systems and cloud-based updates.
  • Optional solar panel to use ambient or overhead light for trickle-charging the battery, further reducing energy consumption and operational costs.

Looking ahead, Praevar is also planning to introduce its new Sustainable eLuminex series in Q1 2025, featuring a large format outdoor ePoster designed to replace traditional six-sheet backlit posters. This innovative display aims to reduce energy consumption and operator bills by up to 50%.

For more information, visit Praevar‘s website or learn more about E Ink technology at E Ink’s website.

BackLite Media Partners with VIOOH to Expand Programmatic DOOH in the UAE

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BackLite Media Partners with VIOOH to Expand Programmatic DOOH in the UAE

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, has announced a strategic partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform. This collaboration represents VIOOH’s entry into the Middle East market and expands the reach of both companies in the region.

Through this partnership, advertisers will gain access to BackLite Media’s premium digital screen inventory across Dubai and Abu Dhabi. VIOOH’s programmatic platform streamlines the buying process, allowing advertisers to purchase ad space more efficiently while targeting key audience segments in the UAE, including residents, tourists, and business travelers.

Gavin Wilson, Chief Customer and Revenue Officer at VIOOH, highlighted the importance of the collaboration: “We are pleased to partner with BackLite Media to bring our programmatic DOOH capabilities to the Middle East. The demand for digital out-of-home advertising in this region is growing, and this partnership provides advertisers with new opportunities to reach a wide audience through data-driven, real-time ad placements.”

BackLite Media’s Head of Programmatic, Sean Gadsby, emphasized the benefits of the partnership for advertisers: “By working with VIOOH, we are able to offer global brands access to our high-quality digital screens in key locations across Dubai and Abu Dhabi. This partnership allows us to combine VIOOH’s global expertise with our local presence, offering more flexible and targeted advertising solutions.”

BackLite Media’s digital out-of-home inventory includes over 300 digital screens across prime locations in the UAE. Advertisers will have access to prominent spots along Dubai’s Sheikh Zayed Road, as well as screens in high-traffic malls and destinations in both Dubai and Abu Dhabi. These locations offer high visibility for brands looking to engage with a broad range of audiences, including commuters, tourists, and shoppers.

Programmatic DOOH allows advertisers to tailor campaigns to specific audiences, providing greater flexibility and efficiency compared to traditional OOH advertising. By leveraging data-driven insights and real-time bidding, advertisers can optimize their campaigns for maximum impact.

As the UAE continues to grow as a hub for tourism and business, the demand for targeted advertising solutions is increasing. This partnership between BackLite Media and VIOOH aims to meet that demand by offering advanced programmatic capabilities that allow advertisers to reach key demographics more effectively.

The collaboration is set to reshape the digital out-of-home landscape in the UAE, offering brands new ways to connect with consumers in one of the region’s most dynamic markets.

About BackLite Media

BackLite Media is a leading out-of-home media company based in the UAE, with a focus on premium advertising locations across Dubai and Abu Dhabi. The company offers a range of advertising solutions, including digital screens in key outdoor and indoor locations, delivering high-impact campaigns for global brands.

Ad Net Zero Launches Global Framework for Measuring Carbon Emissions in Media

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Ad Net Zero Launches Global Framework for Measuring Carbon Emissions in Media

Ad Net Zero (ANZ) has introduced the Global Media Sustainability Framework (GMSF) 2024, a comprehensive system designed to enhance carbon tracking in the advertising industry. Leading global advertisers, advertising holding companies, media owners, tech companies, and trade associations have all backed the framework’s development, recognizing its potential to establish a consistent approach to emissions measurement across media channels.

The framework introduces tools and formulae that enable advertisers and agencies to collect emissions data across their media supply chains, aligning with Action 3 of the ANZ Action Plan. By simplifying emissions reporting and providing benchmarks, the framework supports industry-wide emissions reduction efforts. Until now, a universal method for calculating these emissions did not exist, leading to inconsistencies in carbon footprint assessments across campaigns.

Key Components of the Global Media Sustainability Framework

The GMSF includes four primary recommendations that streamline emissions measurement and reporting processes, fostering transparency and efficiency:

  1. Metrics and Methodology: A standardized, voluntary approach for measuring greenhouse gas (GHG) emissions across six media channels—digital, TV, radio, print, out-of-home, and cinema—ensuring accuracy and rigor in carbon accounting.
  2. Data Collection: A simplified data request system that gathers emissions data from media partners and value chain collaborators, reducing redundancy and improving efficiency in data exchange.
  3. Transparency: A disclosure framework that encourages media sustainability providers to outline their methods, data sources, and oversight, fostering greater clarity and consistency across industry stakeholders.
  4. Monitoring: Voluntary tools to track the adoption and progress of sustainability practices within the industry, providing insights into the effectiveness of emissions reduction efforts.

Ad Net Zero plans to further enhance the framework by adding features that facilitate data sharing and validate emissions data. Progress and adoption metrics will be reported in the second quarter of 2025.

Industry-Wide Engagement and Implementation

To encourage the framework’s widespread adoption, ANZ emphasizes specific roles for each industry sector:

  • Advertisers: Encouraged to ensure their partners adopt the framework’s standards in emissions measurement.
  • Agencies: Advised to incorporate the framework in media planning, factoring emissions assessments into campaign decisions.
  • Media Owners: Requested to provide granular emissions data to agencies and advertisers, supporting improved data accuracy over time.

The framework’s development included contributions from six cross-industry working groups, guided by climate science experts from PwC, Climate Impact Partners, and sustainability leaders from Unilever, Reckitt, and Diageo. Additional support came from the Oneframe Initiative, SRI, Alliance Digitale, and France’s SNPTV, underscoring the collaborative nature of the framework’s creation.

Channel-Specific Guidelines to Support Comprehensive Reporting

The GMSF offers tailored recommendations for each major media channel, providing detailed workflows, data requirements, and emissions formulas specific to each format. By addressing the unique characteristics of different media types, the framework enables precise measurement and reporting. The initial rollout includes guidelines for digital, TV, print, radio, out-of-home, and cinema channels, with updates planned to enhance data detail and auditability.

Collaborative Governance for Industry-Wide Impact

With input from over 100 organizations—including advertisers, agencies, media owners, and sustainability experts—the GMSF is governed by a steering team and climate science expert group. The framework incorporates best practices from the Greenhouse Gas Protocol and aligns with international standards, such as ISO 14064 and ISO 14067. This collaborative approach ensures that the framework remains voluntary, science-based, and pre-competitive, allowing companies the flexibility to apply recommendations in ways that support their specific sustainability goals.

Implementation Stages: Benchmarking and Optimization

The framework’s implementation unfolds in stages:

  • Wave 1 focuses on data collection and reporting practices.
  • Waves 2 and 3 will build upon this foundation by introducing features for enhanced data precision and audit processes.

The initial stage encourages companies to Benchmark and Understand by establishing baseline emissions data. From there, organizations can pursue Reduction and Optimization, identifying and addressing emissions associated with high-impact media activities. In the final stage, Specification and Optimization, media stakeholders refine their data sources and methodologies to align with industry standards.

Future of Sustainable Advertising

The Global Media Sustainability Framework marks a milestone in the advertising industry’s journey toward sustainable practices. By focusing on emissions measurement, the GMSF also promotes transparency, data consistency, and collaboration across the media landscape. This framework empowers media organizations to align their operations with global climate goals while providing flexibility in adoption.

For more information on the Global Media Sustainability Framework and how to implement its recommendations, download the full guide from AdNetZero

The-Ad-Net-Zero-Global-Media-Sustainability-Framework-2024-1Download

Ocean Outdoor Launches New Digital Screen in London’s Carnaby District

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Ocean Outdoor Launches New Digital Screen in London’s Carnaby District

Ocean Outdoor has introduced The Screen on Carnaby, a new premium advertising display located in one of London’s most iconic retail and entertainment areas. Measuring 6m x 3m, this landscape-format screen is prominently positioned above The London Palladium Wall of Fame, directly opposite Carnaby Street’s north entrance and near luxury retailer Liberty.

This new digital screen joins Ocean Outdoor’s other flagship advertising locations at Leicester Square and Piccadilly Circus, forming a high-visibility “golden triangle” for advertisers targeting the heart of London’s Soho district.

Adidas is the first brand to utilize this new screen, launching its FW24 Originals campaign, planned in collaboration with EssenceMediacom, which will run through October 31, 2024.

Ocean Outdoor’s new screen offers brands a prime location in one of London’s busiest shopping and cultural hubs. Nick Shaw, Chief Revenue Officer at Ocean Outdoor, emphasized the value of this new platform, particularly as the holiday shopping season approaches: “The timing couldn’t be better to be launching a new screen in the heart of London’s premium retail. The fight for the consumer pound will be fierce this Christmas, so a platform for brands capturing audiences in Soho, Regent Street, and Oxford Circus is going to be a great addition for advertiser choice.”

The Carnaby area, which has a rich history as a center for fashion and cultural movements since the 1950s, remains a major destination for both locals and tourists. With over 100 retail stores, 70 restaurants, and a variety of cultural events across its 14 streets, the district attracts an average of 44 million visitors annually. The combination of heavy foot traffic and its appeal as a cultural hotspot makes the Carnaby location a prime choice for brands looking to make an impact.

The Screen on Carnaby is powered by Daktronics, a world leader in designing, engineering, and manufacturing digital LED display technology and audio systems.

Web: https://oceanoutdoor.com

Abu Dhabi to Host World’s Second Sphere Entertainment Venue

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Abu Dhabi to Host World’s Second Sphere Entertainment Venue

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Sphere Entertainment Co. have announced a partnership to develop the world’s second Sphere venue in Abu Dhabi. This new entertainment destination aims to enhance the city’s cultural and tourism offerings, providing a unique, high-tech experience for residents and visitors.

The Sphere, first introduced in Las Vegas in 2023, has been widely praised for its innovative approach to live entertainment, combining advanced technology with immersive storytelling. The Abu Dhabi Sphere will follow this model, offering large-scale events, concerts, and experiences in a venue designed to engage audiences in new ways.

James L. Dolan, Executive Chairman and CEO of Sphere Entertainment, stated that this partnership marks a major step toward establishing a global network of Sphere venues. “Sphere is redefining live entertainment and extending the reach of its transformative impact. We are proud to collaborate with DCT Abu Dhabi to develop Sphere in their city,” Dolan said.

Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, emphasized how this project supports Abu Dhabi’s long-term vision. “Sphere Abu Dhabi will seamlessly integrate advanced technology with captivating storytelling, creating unforgettable experiences for everyone who visits,” he said. He also highlighted that this initiative aligns with Abu Dhabi’s Tourism Strategy 2030, which focuses on positioning the city as a hub for culture and innovation.

With over 24 million visitors in 2023, Abu Dhabi is set to further boost its tourism appeal through the new Sphere venue, which is expected to become a year-round attraction for live entertainment.

Under the terms of the agreement, DCT Abu Dhabi will finance the construction of the venue and pay Sphere Entertainment a franchise initiation fee. Sphere Entertainment will contribute its proprietary designs, technology, and intellectual property, along with expertise in development, construction, and pre-opening services.

Post-launch, Sphere Entertainment will continue to collaborate with DCT Abu Dhabi, providing creative content, brand licensing, and operational support. This includes access to Sphere’s original programming, such as its renowned Sphere Experiences, and ongoing advisory services.

Sphere Abu Dhabi is set to become a landmark in the city’s entertainment scene, offering a transformative experience for both residents and visitors. This revolutionary venue will host events, concerts, and shows in a way that redefines immersive entertainment, making it a standout attraction in the region.

https://www.sphereentertainmentco.com

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