Thursday, November 14, 2024

Praevar Launches Eco-Friendly ePoster for Indoor Advertising with E Ink

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Praevar Corporation, a company specialized in display technology, has announced the launch of its latest product, the ePoster, a sustainable digital signage solution designed for indoor advertising. Featuring a 32-inch E Ink Spectra™ 6 display, this ePaper digital signage solution is designed for indoor advertising and retail environments. It offers a vibrant, full-color display with impressively low power consumption, making it an eco-friendly alternative to traditional paper posters.

According to Tim O’Malley, AVP for the US Regional Business Unit at E Ink, “Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.”

The ePoster addresses the growing need for sustainable communication solutions by combining the visual appeal of traditional posters with the adaptability of digital technology. Its low energy consumption, using power only during content updates, helps businesses reduce their carbon footprint while enhancing customer engagement.

The ePoster is set to hit the market in November 2024, providing retailers and brands with a viable, eco-friendly solution to address growing regulatory demands for sustainability and energy efficiency in digital signage.

Ralph Idems, CEO of Praevar, noted, “Our clients are challenged by the availability of power, the operating costs of energy at sites, and increasingly, by demands from their customers and from regulators to deliver more sustainable, environmentally-friendly solutions. Our new product line addresses these challenges head-on.”

Key Features of the Praevar ePoster:

  • 32-inch full-color display, supporting 65,000 colors for dynamic and visually rich content.
  • Battery-powered, running for up to one year on a single charge, eliminating power cords and reducing installation costs.
  • 2,560 x 1,440 high-resolution display for sharp, detailed visuals.
  • Lightweight design (9 lbs/4 kg) for easy installation without specialized mounting hardware.
  • Built-in Wi-Fi and Bluetooth Low Energy (BLE) for seamless integration with third-party content management systems and cloud-based updates.
  • Optional solar panel to use ambient or overhead light for trickle-charging the battery, further reducing energy consumption and operational costs.

Looking ahead, Praevar is also planning to introduce its new Sustainable eLuminex series in Q1 2025, featuring a large format outdoor ePoster designed to replace traditional six-sheet backlit posters. This innovative display aims to reduce energy consumption and operator bills by up to 50%.

For more information, visit Praevar‘s website or learn more about E Ink technology at E Ink’s website.

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