Screenverse has announced a new partnership with SOMO, New York City’s largest digital taxi top network, to introduce 4,000 digital screens on 2,000 taxis into the programmatic advertising market. This collaboration, made possible through GPO Vallas, a prominent out-of-home (OOH) advertising company in Latin America, will provide advertisers with an opportunity to reach consumers throughout the day as they move through the city.
By gaining access to SOMO’s network, Screenverse is now able to reach more than 65% of the digital taxi top market in New York City. This network generates around 3 billion impressions per month, offering a broad platform for advertisers to connect with both residents and visitors in key areas such as business districts and popular shopping destinations.
David Weinfeld, CEO of Screenverse, commented on the significance of the partnership: “SOMO’s taxi top network enhances mobile advertising options and provides brands with a unique way to engage New Yorkers as they move through the city.”
The digital screens on SOMO’s taxi tops allow for flexible advertising that can be tailored to specific locations and times of day. Advertisers can adjust their messages to reach different audiences, whether it’s commuters in the morning, lunchtime shoppers, or evening crowds. This adaptability enables brands to deliver targeted messages in real time, maximizing their impact across the city.
SOMO’s network, managed by the Metropolitan Taxicab Board of Trade and Creative Mobile Media, is designed to seamlessly integrate into the busy streets of New York while maintaining high visibility for advertisers.
The partnership also integrates SOMO’s digital taxi tops into the programmatic DOOH ecosystem, providing advertisers with the ability to manage their campaigns through major programmatic platforms. By incorporating geo-targeting and contextual advertising, brands can create campaigns that align with their broader marketing strategies and engage audiences with relevant content.
Gabriel Cedrone, CEO of GPO Vallas, highlighted the importance of the initiative: “This partnership brings valuable advertising inventory to the programmatic market, offering a powerful tool for brands looking to connect with consumers in a meaningful way.”
SOMO’s digital taxi tops can be accessed through platforms such as Vistar, Place Exchange, Broadsign, and Hivestack, enabling advertisers to run both localized and citywide campaigns. The platform offers a flexible and visible advertising option, allowing brands to reach a diverse audience as they travel through New York.
For more info visit https://screenversemedia.com.
About GPO Vallas: GPO Vallas has over 25 years of experience in out-of-home advertising across 10 countries. Committed to sustainable urban development, the company focuses on creating environmentally conscious advertising solutions for cities around the world. For more information, visit www.gpovallas.com.
