Billups, a leading independent Out-of-Home (OOH) managed services agency, has launched contextual and creative attention metrics for OOH media. The new attention metric evaluates how traditional and digital OOH...
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Times OOH Mauritius Expands Digital Media Offerings at SSR International Airport
Times OOH Mauritius is enhancing the advertising landscape at Sir Seewoosagur Ramgoolam International Airport (SSRIA) with its latest installation of innovative digital media solutions....
AdOnMo Secures $25 Million Funding Led by Rigel Capital to Expand Its Digital Screen Network
Expanding India’s Largest Digital Screen NetworkAdonmo’s Vision for the Future AdOnMo, a prominent player in India’s Digital Out-of-Home (DOOH) advertising sector, has raised $25 million...
Dua Lipa Tour Promotion Illuminated by Visual Feeder’s Digital Window-Scape Projections
Pop star Dua Lipa has partnered with Live Nation and media technology company Visual Feeder to promote her upcoming “Radical Optimism” tour through a...
Clear Channel’s Adshel Live Network Reaches 3,500 Screens
Clear Channel UK has expanded its Adshel Live network to 3,500 screens, maintaining its position as the UK's largest digital Out-of-Home (DOOH) network. Since...
JCDecaux Secures 8-Year Transport for London Bus Shelter Advertising Deal
JCDecaux SE, the world’s largest outdoor advertising company, has secured an 8-year contract with Transport for London (TfL) to manage advertising across its extensive...
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LG’s New Anti-Discoloration Technology for Outdoor Digital Signage Achieves UL Verification
LG Electronics has announced the launch of its new Anti-Discoloration™ technology, designed to enhance the durability and longevity of outdoor digital signage. This innovation...
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Global Programmatic DOOH Market: Key Trends & Insights from 2024 VIOOH Report
The latest VIOOH ‘State of the Nation 2024’ report reveals strong growth and investment in the programmatic digital out-of-home (pDOOH) advertising sector across key global markets. With a comprehensive...
JCDecaux Posts 14% Revenue Growth in H1 2024, Boosted by Digital Expansion and Sustainability
JCDecaux SE, the global leader in outdoor advertising, has reported a solid performance for the first half of 2024, showcasing significant growth fueled by...
US Marketers Reallocate Budgets to Programmatic DOOH Amid Growing Adoption
New research from VIOOH, a global digital out-of-home (DOOH) supply-side platform, indicates a notable shift in the US advertising landscape, with 37% of marketers...
ZetaDisplay AB Reports 17.5% Growth in H1 2024, Driven by SaaS Revenue and Strategic Acquisitions
ZetaDisplay AB (publ), a European provider of digital signage solutions, has released its financial results for the first half of 2024, covering the period...