Discover Airlines, a subsidiary of the prestigious Lufthansa Group, has announced the installation of the innovative AERENA Inseat System in one of their Airbus A320 aircraft, marking a significant leap forward in enhancing the inflight experience for passengers on medium-haul flights. This state-of-the-art system, designed by AERQ, a leading provider of digital cabin solutions, is set to debut in the airline’s summer 2024 schedule starting March 29.
The AERENA System
Distinguished by its open IT platform and advanced cloud-based infrastructure, is poised to revolutionize the digital cabin landscape. It fosters a more engaging travel experience by enabling passengers to interact seamlessly with a variety of digital offerings through their personal electronic devices (PEDs), elevating the traditional inflight environment to a new level of personalized service and entertainment.
Discover Airlines’ A320, registered under tailsign D-AIUQ, will become a testbed for the AERENA system’s myriad capabilities. Passengers on medium-haul flights will have the unique opportunity to access a wide range of services, from onboard catering menus to destination-specific tours, all aimed at enhancing the efficiency and enjoyment of their travel experience.
The agility of the AERENA platform allows for rapid updates across content, applications, and user interfaces, ensuring that Discover Airlines remains at the forefront of digital innovation in the aviation sector. This capability not only enhances passenger engagement but also provides the airline with valuable insights into consumer preferences, enabling tailored entertainment and service offerings.
This installation has received the official stamp of approval from the European Union Aviation Safety Agency (EASA), which awarded a Supplemental Type Certificate (STC) for the AERENA Inseat System, underscoring its safety and reliability.
Leadership from both AERQ and Discover Airlines have expressed their enthusiasm for this project. Arnd Kikker and Son Yob (Louis) Pak, Co-Managing Directors at AERQ, highlighted the platform’s potential to redefine inflight entertainment and ancillary revenue streams. Meanwhile, Maximilian Meintgens, Director of Product & Marketing at Discover Airlines, emphasized the airline’s commitment to leveraging this technology to further refine and personalize the passenger experience based on real-world feedback and usage behavior.
The Lufthansa Group Innovation Runway, an incubator for cutting-edge solutions within the aviation industry, has played a pivotal role in fostering this collaboration. Xavier Lagardère, VP Innovation for Lufthansa Group, praised the initiative as a testament to the group’s dedication to enhancing customer experiences through innovation.
About AERQ and Discover Airlines
AERQ, a joint venture between LG Electronics and Lufthansa Technik established in 2019, is at the forefront of integrating digital technology into aircraft cabins, creating new opportunities for engagement and revenue in the aviation industry.
Discover Airlines, part of the Lufthansa Group since 2021, has quickly established itself as a premier airline for leisure travel from Germany, offering exceptional service and a seamless booking experience to some of the world’s most sought-after destinations.
For more details visit: https://www.aerq.com/
