Digital Out of Home - (DOOH) News
Stay informed with the latest updates in Digital Out of Home (DOOH). Featuring dynamic screens and programmatic AI, DOOH optimizes ad placements and boosts engagement. Follow global trends and innovations in the DOOH industry here.
Advertisment
75Media Secures Mercia Funding to Boost AI-Driven OOH Expansion
75Media, a UK-based outdoor advertising (OOH) company, has secured a seven-figure investment from NPIF II – Mercia Equity Finance, managed by Mercia Ventures. The funding aims to accelerate the...
JCDecaux Secures 10-Year Advertising Contract for Three Saudi Airports
JCDecaux SE, the global leader in outdoor advertising, has been awarded a 10-year exclusive advertising concession for King Fahd International Airport in Dammam, Al-Ahsa International Airport, and Al Qaisumah...
Abode Media Launches UK DOOH Network Targeting High-Net-Worth Households
Abode Media, a digital out-of-home (DOOH) advertising network, has launched in the UK, focusing on residential areas populated by high-net-worth individuals across London’s most prestigious developments. The network, now operational with...
AFA Decaux and VIOOH Expand Programmatic DOOH Partnership in Denmark
AFA Decaux, Denmark’s largest out-of-home (OOH) advertising provider with a 40% market share, has extended its partnership with VIOOH, a global digital-out-of-home (DOOH) supply-side platform (SSP). The collaboration aims...
Vistar Media, Stingray Advertising Launch In-Store Video Ads Across Canada
Vistar Media, a global provider of technology solutions for out-of-home (OOH) advertising, has partnered with Stingray Advertising to introduce in-store video advertising across Canadian retail locations. The collaboration marks...
Wildstone Secures 13 Key London Digital Billboards in £80M TfL Deal
Wildstone, a leading owner of outdoor media infrastructure operating across the UK, Europe, and Australia, has finalized a £80 million (approx. $97 million USD), 99-year lease agreement with Transport...
Broadsign Introduces AI Tool to Streamline OOH Ad Categorization
BARCELONA, Spain – At its annual customer summit, Broadsign Connect, Broadsign introduced a preview of its new artificial intelligence (AI)-driven creative categorization and approval feature, set to launch on...
HMN and Proto Launch World’s First 3D Holographic Ad Network in US Simon Malls
Hologram Media Network (HMN), in collaboration with Proto Hologram, has unveiled the world’s first always-on holographic advertising network, now live across 30 Simon malls in the U.S. The network...
Helloo, VIOOH Partner to Expand Programmatic DOOH in Brazil
Brazilian media company helloo has announced a partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to introduce programmatic advertising across its network of 15,000 digital screens in...
Talon Acquires Out of Home Masters to Expand Leadership in European OOH Market
Talon, a leading independent global Out of Home (OOH) agency, has announced the acquisition of Out of Home Masters, the largest independent OOH specialist agency in the Netherlands. This...
Advertisment
From the Archives
Advertisment