Haleon, a global leader in consumer healthcare, has selected Vistar Media as its preferred partner for programmatic out-of-home (OOH) advertising across key markets. This partnership will see Vistar Media collaborate with Publicis, Haleon’s media agency, to implement data-driven OOH campaigns worldwide, leveraging advanced technology to improve advertising impact and efficiency.
Haleon’s choice to work with Vistar Media highlights the growing significance of digital out-of-home (DOOH) advertising in its media strategy. Utilizing Vistar’s demand-side platform (DSP), Haleon aims to execute personalized OOH campaigns at scale, ensuring that its commitment to quality, transparency, and sustainability is reflected across all markets. This initiative is part of Haleon’s broader investment in premium media channels.
Karan Singh, General Manager of Vistar Media in the UK, expressed his appreciation for the partnership, stating, “We are honored to be selected by Haleon as their global partner for programmatic OOH. Collaborating with a brand that prioritizes innovation and responsible media will enable us to create impactful campaigns that connect effectively with consumers.”
Through this collaboration, Haleon aims to improve media efficiency, increase its global reach, and maintain greater control over its media investments. By choosing programmatic OOH, the company seeks to engage consumers in a dynamic, data-driven environment, ensuring that its brands remain visible across premium OOH placements. This move also aligns with Haleon’s media quality initiative, which emphasizes responsible investment in high-impact, sustainable advertising channels.
“Haleon is committed to connecting with consumers in meaningful ways while adhering to our sustainability mission,” said Brook Minto, Global Investment Director, Marketing Edge at Haleon. “Partnering with Vistar Media allows us to explore new frontiers in digital out-of-home advertising. With Vistar’s advanced technology, we can enhance our media investments globally in a way that truly reflects our values.”
This partnership allows Haleon to elevate its global media presence, ensuring its brands engage with consumers across a premium, data-driven OOH environment powered by Vistar Media‘s programmatic capabilities. This collaboration is expected to enhance Haleon’s ability to reach target audiences more effectively worldwide, driving both engagement and brand impact.
