Primedia Outdoor, a prominent player in South Africa’s digital out-of-home (DOOH) advertising sector, has announced that its DOOH inventory has been independently verified by Seedooh, a leading media verification provider. This certification, in place for over a year, highlights Primedia’s commitment to transparent, accountable campaign execution for advertisers.
Importance of Third-Party Verification in DOOH Advertising
As DOOH advertising continues to expand across South Africa and the broader African market, advertisers are placing a premium on transparency and accuracy in campaign performance. Without third-party verification, advertisers rely solely on internal reports, which can sometimes lack objectivity. Seedooh’s platform addresses this need by independently verifying each aspect of campaign delivery, helping advertisers to trust that their campaigns are running as planned.
Genevieve Coward, Marketing and Revenue Growth Executive at Primedia Outdoor, said, “Our partnership with Seedooh reflects our commitment to delivering reliable, transparent solutions to our clients. Verified data offers our clients greater confidence, ensuring that each investment meets its goals effectively.”
Real-Time Reporting and Automated Compliance
One of Seedooh’s standout features is its real-time reporting capability, which provides advertisers with immediate, verified insights into campaign performance. This capability allows for quick detection and resolution of any discrepancies, which can help advertisers optimize campaign effectiveness in real time. Through integration with Primedia’s technology stack, Seedooh automates verification, making compliance with industry standards more efficient throughout the campaign lifecycle.
Jacques Olivier, Out-of-Home (OOH) lead at Carat, observed that third-party verification offers reassurance for brands seeking transparency, especially given the global rise in digital fraud. “Seedooh is an ideal choice for ensuring transparency in DOOH advertising. As clients prioritize accountability, third-party verification has become essential for the industry,” Olivier noted.
Expanding Verification Across DOOH Media
With Seedooh’s verification already applied to Primedia Outdoor’s DOOH inventory, Primedia plans to expand this system to other areas within its out-of-home advertising portfolio. By implementing consistent third-party verification across different media formats, the company aims to offer its clients a unified standard of transparency and accountability.
Erik Warburg, Director at Outdoor Auditors, acknowledged Primedia’s pioneering role in adopting third-party verification in South Africa’s DOOH sector. “Primedia has taken a valuable step in ensuring accountability within the industry. By swiftly addressing any issues flagged by Seedooh, Primedia demonstrates its commitment to delivering the right results for its clients,” Warburg said.
Setting a Benchmark for DOOH Transparency in South Africa
Primedia Outdoor’s partnership with Seedooh represents a notable development in South Africa’s DOOH advertising landscape. As the first company in the country to adopt this level of independent verification, Primedia introduces a new standard for transparency in digital advertising. By focusing on data-driven, verifiable campaigns, the company aligns with industry trends aimed at building advertiser confidence and enhancing the credibility of DOOH as an advertising medium.
For more information on Primedia Outdoor visit https://www.primediaoutdoor.co.za/
