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FRAMEN, Lumen Research Launch Study on Indoor DOOH Advertising Impact
FRAMEN, a global digital out-of-home (DOOH) advertising platform, has introduced The Attention Pulse, a long-term research initiative developed in collaboration with attention measurement firm Lumen...
75Media Launches AI-Powered Platform to Simplify Outdoor Advertising for Businesses
75Media, a leading UK roadside advertising operator, has introduced an AI-powered upgrade to its proprietary billboard booking system, aiming to democratize access to outdoor...
DIRECTV Advertising Introduces DIRECTV Remote for OOH Ad Network
DIRECTV Advertising announced today the launch of DIRECTV Remote, a new out-of-home (OOH) network aimed at delivering premium video ad experiences to audiences on...
W Group Holding Acquires Adlive ME
W Group Holding, a leading entity in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through...
Perion Network Launches ‘Anyplace TV’ to Bridge CTV and DOOH Advertising Channels
Perion Network Ltd., a technology company specializing in digital advertising, has announced the launch of Anyplace TV, a new solution designed to enhance video...
Veridooh Partners with Zuiver Group to Bring Independent OOH Verification to the Netherlands
Australian adtech company Veridooh has announced a strategic partnership with the Netherlands-based Zuiver Group, marking Veridooh’s entry into the Dutch out-of-home (OOH) advertising market....
StackAdapt and Bell Media Partner to Boost Programmatic Advertising in Canada
StackAdapt, a leading multi-channel programmatic advertising platform, and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will...
Western Union Launches Media Network
Western Union, a global leader in cross-border money movement and payments, has introduced its new Media Network. This initiative aims to help brands engage...
Primedia Outdoor Achieves Seedooh Certification for DOOH in South Africa
Primedia Outdoor, a prominent player in South Africa’s digital out-of-home (DOOH) advertising sector, has announced that its DOOH inventory has been independently verified by...
Hypermedia Launches HMX pDOOH Platform with Exclusive Publicis Media Access
Hypermedia, a digital out-of-home (DOOH) technology company in the UAE, has launched its new HMX pDOOH platform, offering Publicis Media Middle East (ME) exclusive...
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From the Archives
Veridooh and Place Exchange Partner to Offer Independent Verification for Programmatic DOOH
Veridooh, a leading adtech company specializing in out-of-home (OOH) verification, has announced a partnership with Place Exchange, a prominent programmatic digital out-of-home (DOOH) supply-side...
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