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Western Union Launches Media Network
Western Union, a global leader in cross-border money movement and payments, has introduced its new Media Network. This initiative aims to help brands engage...
Primedia Outdoor Achieves Seedooh Certification for DOOH in South Africa
Primedia Outdoor, a prominent player in South Africa’s digital out-of-home (DOOH) advertising sector, has announced that its DOOH inventory has been independently verified by...
Hypermedia Launches HMX pDOOH Platform with Exclusive Publicis Media Access
Hypermedia, a digital out-of-home (DOOH) technology company in the UAE, has launched its new HMX pDOOH platform, offering Publicis Media Middle East (ME) exclusive...
Billups Launches New Contextual and Creative Attention Metrics for OOH Media
Billups, a leading independent Out-of-Home (OOH) managed services agency, has launched contextual and creative attention metrics for OOH media. The new attention metric evaluates...
Vistar Media and JOLT Expand Partnership to Strengthen Global DOOH and EV Charging Advertising.
Vistar Media, a global leader in technology solutions for the out-of-home (OOH) advertising industry, announced the expansion of its partnership with JOLT, a global...
Vertical Impression and PerView Partner to Improve DOOH Measurement Accuracy
Vertical Impression, a leading elevator digital signage network in North America, has announced a new partnership with PerView, a measurement service developed by Place...
Lemma Launches Lemma Infibid: Expanding Header Bidding Across DOOH, CTV, and Digital
Lemma, a global leader in emerging media advertising technology, has unveiled Lemma Infibid, an advanced omnichannel header bidding solution designed to optimize revenue for...
Veridooh and Place Exchange Partner to Offer Independent Verification for Programmatic DOOH
Veridooh, a leading adtech company specializing in out-of-home (OOH) verification, has announced a partnership with Place Exchange, a prominent programmatic digital out-of-home (DOOH) supply-side...
VIOOH Launches New Audience-Based Visual Planning Tools for OOH Media Owners
VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has introduced new enhancements to its VIOOH Trading Manager platform. These updates aim to improve...
KEVANI and VIOOH Partner to Expand Programmatic DOOH Across the U.S.
KEVANI, Inc., a company specializing in out-of-home (OOH) media development, has announced a new partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform....
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From the Archives
StackAdapt and Bell Media Partner to Boost Programmatic Advertising in Canada
StackAdapt, a leading multi-channel programmatic advertising platform, and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will...
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