Thursday, November 14, 2024

Ocean Outdoor Launches New Digital Screen in London’s Carnaby District

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Ocean Outdoor has introduced The Screen on Carnaby, a new premium advertising display located in one of London’s most iconic retail and entertainment areas. Measuring 6m x 3m, this landscape-format screen is prominently positioned above The London Palladium Wall of Fame, directly opposite Carnaby Street’s north entrance and near luxury retailer Liberty.

This new digital screen joins Ocean Outdoor’s other flagship advertising locations at Leicester Square and Piccadilly Circus, forming a high-visibility “golden triangle” for advertisers targeting the heart of London’s Soho district.

Adidas is the first brand to utilize this new screen, launching its FW24 Originals campaign, planned in collaboration with EssenceMediacom, which will run through October 31, 2024.

Ocean Outdoor’s new screen offers brands a prime location in one of London’s busiest shopping and cultural hubs. Nick Shaw, Chief Revenue Officer at Ocean Outdoor, emphasized the value of this new platform, particularly as the holiday shopping season approaches: “The timing couldn’t be better to be launching a new screen in the heart of London’s premium retail. The fight for the consumer pound will be fierce this Christmas, so a platform for brands capturing audiences in Soho, Regent Street, and Oxford Circus is going to be a great addition for advertiser choice.”

The Carnaby area, which has a rich history as a center for fashion and cultural movements since the 1950s, remains a major destination for both locals and tourists. With over 100 retail stores, 70 restaurants, and a variety of cultural events across its 14 streets, the district attracts an average of 44 million visitors annually. The combination of heavy foot traffic and its appeal as a cultural hotspot makes the Carnaby location a prime choice for brands looking to make an impact.

The Screen on Carnaby is powered by Daktronics, a world leader in designing, engineering, and manufacturing digital LED display technology and audio systems.

Web: https://oceanoutdoor.com

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