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Wildstone Secures First Australian Deal with Sale and Leaseback Agreement for Digital Billboards

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Wildstone Secures First Australian Deal with Sale and Leaseback Agreement for Digital Billboards

Wildstone, a leading owner of outdoor media infrastructure across the UK and Europe, has secured its first deal in the Australian out-of-home (OOH) advertising market. The company has signed a sale and leaseback agreement with Alliance Outdoor Media Group to fund and install two new digital billboard sites in Melbourne’s outer suburbs.

This agreement marks Wildstone’s first transaction in Australia since it entered the market in May 2024, and introduces its established business model, which involves acquiring OOH infrastructure and leasing it back to media operators. This approach is designed to increase operational efficiency for media companies by allowing them to focus on media sales, while Wildstone manages the assets.

The two digital billboard sites in Melbourne will be located at high-traffic intersections. The first, in Nunawading, features a 19.99m x 4.60m digital screen at the corner of Maroondah Highway and Springvale Road, a key thoroughfare. The second site is situated in Epping along the Craigieburn Bypass, where a digital billboard measuring 18.99m x 4.57m will be installed. Alliance Outdoor Media Group will handle media sales for both locations.

Noel Cook, Managing Director of Wildstone Australia, expressed optimism about the deal, stating, “We are pleased to have completed our first sale and leaseback transaction in Australia. This is the first of many deals we anticipate, as we continue to engage with billboard owners nationwide and contribute to the growth of the digital OOH sector.”

Mark Buckley, General Manager of Alliance Outdoor Media Group, commented on the agreement: “Working with Wildstone Australia was a smooth process. Their expertise in the industry made it easy to structure this deal, and we look forward to future collaborations.”

Wildstone’s entry into Australia reflects its broader global expansion strategy. The company is known for its portfolio of over 5,000 advertising assets, including digital billboards and classic OOH formats, across the UK and Europe. It joined Australia’s Outdoor Media Association earlier this year, signaling its commitment to the local market and the growth of digital outdoor advertising.

Alliance Outdoor Media Group is a national billboard media provider in Australia, working with a network of independent OOH media owners. The company provides access to premium advertising sites across the country, offering advertisers the opportunity to reach key audiences with impactful outdoor campaigns.

For more information, visit www.wildstone.co.uk.

Co-op Expands Retail Media Network with 300 New Digital Screens Across UK Stores

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Co-op Expands Retail Media Network with 300 New Digital Screens Across UK Stores

The Co-op Media Network (CMN) has announced plans to install 300 new front-of-store digital media screens, expanding its digital advertising network to over 9,000 screens across its store estate. This initiative, in partnership with SMG, a leading UK retail media operator, is designed to increase advertising opportunities for FMCG brands and boost customer engagement within Co-op’s convenience stores.

The rollout will take place in 300 high-footfall, urban locations, including Greater London (12%), Greater Manchester (5%), and North Yorkshire (2.5%). With installation support from Commercial and software by Grassfish, the new screens are expected to go live in 24 stores each week until January 2025.

Expanding Co-op’s Digital Capabilities

The new digital screens will be placed at key positions in Co-op stores, including store entrances, foyers, and outward-facing windows, to maximize visibility for both customers and passers-by. This increased reach provides brands with the ability to connect with shoppers early in their journey, influencing purchasing decisions and boosting brand awareness.

With more than 16 million weekly transactions across its 2,400 stores, Co-op is positioning itself as a leader in the retail media space. These additional screens will further enhance the advertising options available to FMCG brands, supporting campaigns focused on core shopper missions such as food-to-go, meal solutions, and treat purchases.

Matt Hood, Managing Director of Co-op Food, highlighted the significant opportunity for brands to engage with Co-op shoppers, noting that Co-op’s high customer traffic can deliver measurable results for retail media investments.

“We’re the experts in convenience, and given our unparalleled shopper footfall, we want brands that invest with us to see clear results. Co-op’s retail media offering provides a consistent return on investment across the board,” Hood said.

By extending its digital screen presence, Co-op aims to enhance its position as the UK’s largest media owner in the convenience sector, offering brands increased visibility and more frequent customer interactions.

In-Store Digital Media Growth

Lee LeFeuvre, Chief Commercial Officer at SMG, emphasized the ongoing digitization trend in retail, noting that over 90% of grocery purchases still occur in-store.

“With Co-op’s investment in digital screens, brands can connect with customers throughout the shopping experience, offering personalized and dynamic content that drives engagement and purchasing decisions,” LeFeuvre said.

Simone Hindmarch, Co-founder and Managing Director of Commercial, highlighted the benefits of the partnership, saying, “This collaboration allows us to help Co-op create a rich, interactive environment that boosts footfall, increases revenue, and enhances customer loyalty.”

About Co-op

Co-op is one of the largest consumer co-operatives in the world, operating across food, funerals, insurance, and legal services. With nearly 2,400 food stores and over 800 funeral homes, Co-op serves millions of UK consumers and supports over 6,000 additional stores through its wholesale business. Employing 56,000 people, Co-op is recognized for its community-focused initiatives and commitment to social responsibility.

Entice Studio Launches, Offering Tailored LED Content Solutions for AV Sector

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Entice Studio Launches, Offering Tailored LED Content Solutions for AV Sector

A new London-based boutique agency, Entice Studio, has officially launched, providing specialized LED content creation services aimed at the Audio-Visual (AV) industry. The company focuses on developing high-quality, tailored content for LED displays in commercial, retail, and corporate environments, addressing the growing need for engaging digital visual experiences.

As LED display technology becomes more prevalent, there is an increasing demand for content that maximizes the potential of these digital displays. Entice Studio aims to fill this gap by offering customized content solutions, working with AV integrators, designers, and manufacturers to deliver engaging visuals for various applications. From corporate lobbies and retail spaces to airports and advertising, Entice Studio focuses on enhancing the impact of LED installations with carefully crafted content.

Entice Studio’s primary goal is to support the AV channel by providing content that complements the technical specifications of LED displays. Whether working on a retail display or corporate installation, Entice Studio collaborates closely with AV professionals to ensure the content aligns with the specific needs of the project, enhancing both the visual appeal and the functionality of the LED technology.

“Our goal is to help AV integrators, consultants, and manufacturers make the most of LED display technology through tailored content solutions,” said Matt Cole, Founder and CEO of Entice Studio. “LED displays offer unique opportunities, and we aim to simplify the process by providing high-quality content that fits seamlessly into any AV project.”

Entice Studio is backed by VISUALAB Media, a company with nearly a decade of experience in digital signage and content creation. This partnership enables Entice Studio to leverage industry knowledge and provide effective solutions that meet the specific demands of LED display projects.

Complimentary Demo Offer

To mark its launch, Entice Studio is offering a complimentary demo content scene to AV channel partners. The offer is available until November 29, 2024, and can be requested through the Entice Studio website.

For more information or to request a demo, visit www.entice.studio

Billups Launches New Contextual and Creative Attention Metrics for OOH Media

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Billups Launches New Contextual and Creative Attention Metrics for OOH Media

Billups, a leading independent Out-of-Home (OOH) managed services agency, has launched contextual and creative attention metrics for OOH media. The new attention metric evaluates how traditional and digital OOH units stand out in their environments, akin to attention measurement in other channels.

The AI-based Billups Analytics™ Attention Dashboard is a privacy-compliant platform that assesses the quality of OOH impressions. It evaluates site-specific features impacting viewer attention and includes metrics such as reach, frequency, audience demographics, and dwell-time analysis. These metrics estimate how effectively ads capture and retain viewer attention.

Billups’ creative optimization uses image analysis to illustrate how information distribution affects attention, powered by Billups’ proprietary AI-based SSI model. This technology delivers visual analyses, highlighting the most attention-grabbing parts of the creative.

A recent campaign for Cognitiv’s Deep Learning Advertising Platform demonstrated the effectiveness of these new metrics, with an average attention score of 44 percent categorized as “exceptional.” Two units achieved “outstanding” scores of 99 percent and 97 percent, with dwell times over three times higher than average.

“We turned to Billups for our first brand-building campaign using OOH,” said Justine Frostad, SVP of Marketing at Cognitiv. “Collecting attention insights on our branding investment changes our approach by showing which units worked best and optimizing future campaigns. Our strategy’s effectiveness was further proven by a 650% increase in organic LinkedIn searches.”

Shawn Spooner, Global Chief Technology Officer at Billups, added, “In a crowded media environment, precise tools to measure and optimize campaigns are critical. The Billups Analytics™ Attention Dashboard combines proprietary methodologies with established OOH space-measurement standards, harnessing patented machine learning algorithms and computer vision to assess ad effectiveness accurately.”

The Billups Analytics™ Attention Dashboard is now in beta for Billups clients and partners in the US and Europe, with expansions to Canada and the Asia-Pacific region in Q4 2024.

For more information, visit Billups Analytics™ Attention Dashboard page.

Ocean Outdoor Announces 2024 Digital Creative Competition Winners

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Ocean Outdoor Announces 2024 Digital Creative Competition Winners

Ocean Outdoor has revealed the winners of its 2024 Digital Creative Competition, which celebrates innovative and impactful campaigns in digital out of home (DOOH) advertising. The annual awards recognize brands and agencies that push the boundaries of creative advertising using technology, interactivity, and powerful storytelling.

Full List of 2024 Winners

Commercial Brand Category
  • Gold: McVitie’s – Dare To Dunk?
  • Silver: Kwik Fit – Road Happy
  • Bronze: Wasabi – No Time to Waste
Non-Profit Category
  • Gold: Greenpeace UK – You Can’t Jail This Billboard
  • Silver: Metropolitan Police – Look Up. Look Out
  • Bronze: The British Skin Foundation – The Burnable Billboard
Printworks SkyLights Category
  • Winner: Frazzled – The Feeling Ceiling

Top Honors in Commercial and Non-Profit Categories

The Commercial Brand Gold Award went to McVitie’s and their agency To Boldly Go for their campaign, Dare to Dunk?. The campaign engaged audiences with an interactive game that reignited the long-standing British debate about dunking biscuits in tea. Using gesture control and haptics, participants could test their dunking skills on digital screens, aiming to achieve the perfect dunk before the virtual biscuit crumbled. The campaign’s live leaderboard encouraged friendly competition and social media sharing.

McVitie's Commercial Brand Gold Award Campaign - Digital Creative Competition winners of Ocean Outdoor event.
Image courtesy of Ocean Outdoor.

In the Non-Profit Gold Category, Greenpeace UK and their agency Elvis were awarded for the campaign You Can’t Jail This Billboard. The campaign utilized Ocean’s digital screens to draw attention to restrictions on peaceful protests, featuring activists “protesting” inside digital billboards. This bold creative approach highlighted the contrast between the freedom of digital displays and the limitations on physical demonstrations.

You Can’t Jail This Billboard - Digital Creative Competition winners of Ocean Outdoor event.
Image courtesy of Ocean Outdoor.

New Printworks SkyLights Category Celebrates Immersive Digital Creativity

Ocean Outdoor introduced a new category this year to honor creativity on Manchester’s iconic 900 m² LED ceiling, known as Printworks SkyLights. The winning campaign, The Feeling Ceiling, was developed by Revolt for the mental health charity Frazzled. Using motion graphics and audience interaction, the campaign transformed the digital ceiling into a dynamic space where people could visualize their emotions. By choosing a weather symbol that represented their mood, visitors contributed to a visual display that promoted mental health awareness in an engaging way.

Digital Creative Competition winners of Ocean Outdoor event.
Image courtesy of Ocean Outdoor.

Silver and Bronze Winners Highlight Social Impact and Real-Time Engagement

In the Commercial Silver Category, Kwik Fit and VCCP Blue won for Road Happy, a campaign that used Ocean’s Vehicle React technology to deliver light-hearted dad jokes to drivers waiting at traffic lights. Designed to reduce road rage and improve driver mood, the campaign leveraged humor to make daily commutes a little brighter.

The Commercial Bronze went to Wasabi and Initials CX for No Time to Waste, a campaign aimed at reducing food waste by promoting discounted meals at closing time. Using live inventory updates displayed on digital screens, the campaign encouraged passersby to purchase unsold food at reduced prices before stores closed.

In the Non-Profit Silver Category, The Metropolitan Police and Pablo London received recognition for Look Up. Look Out, an awareness campaign addressing the rise of mobile phone thefts in London. Using 3D technology, the campaign creatively showcased disappearing phones to emphasize the importance of staying alert in public spaces.

The Metropolitan Police and Pablo London - Digital Creative Competition winners of Ocean Outdoor event. Image courtesy of Ocean Outdoor.

The Non-Profit Bronze went to The British Skin Foundation and Wonderhood Studios for The Burnable Billboard, which aimed to raise awareness about the dangers of sun exposure. The campaign used live UV data to demonstrate the impact of sun damage on different skin tones, encouraging viewers to take precautions against harmful UV rays.

The winning entries were selected by a panel of 23 independent judges from the creative and media industries. The awards were announced at a special event hosted by Ocean Outdoor at Bloomsbury Ballroom in London. Phil Hall, Ocean Outdoor UK’s CEO, praised the caliber of this year’s entries, highlighting their innovative use of technology and creativity to tackle real-world issues.

“If there’s one thing Out of home advertising excels at, it’s helping people communicate important messages in engaging and impactful ways,” Hall said. “This year’s winners have risen to the challenge with campaigns that address modern-day challenges, from public safety to mental health awareness.”

Marie Le Hur, Ocean Outdoor UK’s Marketing Director, emphasized the role of creativity in building strong connections with audiences. “Our goal was to uncover campaigns that go beyond the screens to create memorable experiences,” she said. “This year’s winners have truly demonstrated the power of DOOH to inform, entertain, and inspire.”

For more details on the Ocean Outdoor DCC Winners, visit the official website: Ocean Outdoor Digital Creative Competition.

Vistar Media and JOLT Expand Partnership to Strengthen Global DOOH and EV Charging Advertising.

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Vistar Media and JOLT Expand Partnership to Strengthen Global DOOH and EV Charging Advertising.

Vistar Media, a global leader in technology solutions for the out-of-home (OOH) advertising industry, announced the expansion of its partnership with JOLT, a global out-of-home and electric vehicle (EV) charging network. The collaboration aims to optimize JOLT’s advertising operations in Australia, New Zealand, the United Kingdom, and Canada by integrating Vistar’s suite of enterprise software solutions, including its Ad Server, content management system (CMS), and supply-side platform (SSP).

Strengthening JOLT’s OOH Advertising Capabilities

JOLT’s digital out-of-home (DOOH) network features high-visibility screens located in key urban areas, offering advertisers a valuable opportunity to reach a wide audience of EV drivers and city commuters. The partnership will enable JOLT to better manage its advertising inventory, streamline operations, and capture higher revenue opportunities through the use of Vistar’s advanced technology solutions.

The integration includes Vistar’s Ad Server, which allows JOLT to manage both impression-based and traditional loop-based campaigns from a single platform. This solution also automates the allocation of programmatic and direct advertising, ensuring JOLT maximizes its programmatic potential while meeting existing obligations.

Enhancing Content Management and Ad Delivery

JOLT will also utilize Vistar’s Cortex CMS, which connects seamlessly with the Ad Server. This integration supports JOLT’s flexible sales strategy, enabling advertisers to target audiences more effectively and optimize their campaigns based on real-time data. Vistar’s SSP, recognized as the largest in the DOOH industry, will further expand JOLT’s access to global demand-side platforms (DSPs) and enhance its programmatic advertising capabilities.

Luke Adams, Director of Enterprise Sales for APAC at Vistar Media, expressed optimism about the partnership. “JOLT is a leader in delivering data-driven audience strategies with a unique focus on engaging consumers at high-traffic locations. We are excited to strengthen our relationship and support their growth with advanced technology that brings more value to their network and advertisers.”

Maximizing Revenue Through Programmatic Solutions

Vistar’s Mediation solution will also play a crucial role in JOLT’s strategy, allowing the company to connect with multiple third-party SSPs. Mediation optimizes the bidding process for available ad space, ensuring that JOLT secures the highest possible price for each spot. This feature is designed to enhance the efficiency and profitability of JOLT’s advertising operations, particularly in competitive markets.

Supporting EV Charging and Sustainable Advertising

JOLT’s network integrates digital advertising screens with EV charging stations, providing free, fast charging for electric vehicles while offering brands a sustainable advertising platform. The expanded partnership with Vistar aims to leverage this unique model to create new opportunities for advertisers to connect with environmentally-conscious consumers.

Michael Selden, GM of Sales at JOLT, emphasized the importance of the collaboration: “Vistar’s technology enables us to provide a more efficient and innovative advertising solution. It not only supports our ad-funded EV charging network but also allows brands to engage meaningfully with audiences across Australia, New Zealand, the UK, and Canada.”

The enhanced partnership between Vistar Media and JOLT signals a growing trend towards integrating DOOH advertising with EV infrastructure. As the global EV market expands, JOLT’s network is positioned to meet the rising demand for both EV charging and high-impact advertising. By utilizing Vistar’s advanced technology solutions, JOLT aims to transform its digital out-of-home network, offering advertisers a versatile and impactful platform in major urban markets.

For more info, visit Vistar Media and JOLT.

75Media Unveils Park Royal Tower, Expands Premium Digital Advertising Network in London

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75Media Unveils Park Royal Tower, Expands Premium Digital Advertising Network in London

75Media, a UK-based roadside advertising specialist, has announced the launch of Park Royal Tower, a new large-format digital billboard in London. The addition of Park Royal Tower to its RISE+ portfolio marks the company’s latest effort to expand its presence in key urban markets and deliver high-impact advertising opportunities for brands. With a strategic location on the North Circular (A406), one of London’s busiest commuter routes, the site is set to generate an estimated seven million impressions every two weeks.

The new advertising tower is situated in a prominent position that offers high visibility to a diverse audience, including commuters and residents from surrounding areas. Close to major commercial destinations such as Westfield London, Brent Cross, and Wembley, the site allows advertisers to reach a broad and affluent demographic. Its dual-sided display ensures maximum exposure for brands looking to enhance their presence in one of London’s busiest business districts.

Growing the RISE+ Portfolio

The launch of Park Royal Tower follows the rollout of other notable RISE+ sites, including the Glasgow M8 Tower and Edinburgh Airport Tower. The RISE+ portfolio is designed to provide advertisers with high-impact, strategically located digital screens in some of the UK’s most trafficked areas. Park Royal Tower is currently the company’s most prominent site in London, reinforcing its growth strategy in the capital.

Joe Lawson, Sales Director at 75Media, commented on the new launch: “Park Royal Tower is a landmark structure on one of London’s key routes, offering a premium platform for advertisers to reach their target audiences with high visibility. This is a significant addition to our RISE+ portfolio and supports our goal of expanding our footprint in major UK cities.”

Expansion and Market Position

75Media is currently the second-largest operator in the UK’s large-format roadside advertising sector. The company has been expanding rapidly since 2023, beginning with the acquisition of 122 billboard sites in Scotland, including the prominent M8 Tower in Glasgow. In early 2024, 75Media acquired London-based iQ OOH, adding 81 digital panels to its network. This growth was further accelerated in September 2024 with the addition of 595 classic 48-sheet billboards, significantly increasing the company’s market share and solidifying its position in the out-of-home (OOH) advertising market.

Alongside its business growth, 75Media has supported various community and sustainability initiatives. Since 2021, the company has partnered with the Yorkshire Dales Millennium Trust (YDMT) to contribute to projects in the Yorkshire Dales region. 75Media’s Environmental, Social, and Governance (ESG) strategy also aligns with the United Nations’ Sustainable Development Goals, reflecting its focus on sustainable business practices.

Website: https://75media.co.uk/

PPDS Appoints Carles Forné as Solutions Manager LED for Southern EMEA Region

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PPDS Appoints Carles Forné as Solutions Manager LED for Southern EMEA Region

PPDS, the global provider of Philips Professional Displays and complementary solutions, has announced the appointment of Carles Forné as the new Solutions Manager LED for the Southern EMEA region. This strategic appointment is aimed at enhancing PPDS’s support for partners and customers across key markets, including Spain, Portugal, France, Italy, and Greece.

Carles Forné joins PPDS with a comprehensive background in the LED industry, making him a strong addition to the company’s Technical Sales Support team. With expertise covering sales, distribution, technical repairs, and project management, Carles brings a 360-degree perspective on the LED market. His experience includes working with major LED manufacturers and a range of LED solutions, giving him the technical know-how to support PPDS’s growing product portfolio, including indoor and outdoor LED displays.

In his role as Solutions Manager LED for South EMEA, Carles will focus on expanding PPDS’s presence in the region and driving adoption of Philips LED solutions. His responsibilities include providing technical guidance and support throughout the sales process, helping partners and customers maximize the benefits of Philips LED technology. This role is part of PPDS’s strategy to accelerate growth and strengthen its position in the professional display market.

Commenting on his new position, Carles said, “I am pleased to join PPDS at such an exciting stage in the company’s growth. PPDS has made significant progress in the LED market, and I look forward to contributing to its ongoing success by supporting partners and customers in achieving their display goals.”

Jan Van Tieghem, PPDS Director of Technical Sales Support, emphasized the strategic importance of this role, stating, “Carles brings a unique combination of technical expertise and industry experience that aligns perfectly with our ambitions in the Southern EMEA region. His addition to the team will help us deliver the highest levels of support for our LED solutions, ensuring a positive experience for our partners and end customers.”

PPDS continues to expand its offerings in the LED display market, with Philips direct view LED (dvLED) products positioned to meet the growing demand for high-quality digital signage solutions. The company’s advanced LED displays are designed for a variety of applications, including corporate environments, retail, public spaces, and more. By strengthening its regional support team, PPDS aims to provide tailored solutions and exceptional service to its partners.

Website: https://ppds.com

Amazon Introduces New Signage Stick Media Player for SMBs

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Amazon Introduces New Signage Stick Media Player for SMBs

Amazon has introduced a new digital signage media player, the Amazon Signage Stick, aimed specifically at small and medium-sized businesses (SMBs) looking for an affordable and professional solution to enhance their in-store and in-office communications. Priced at around $100 USD, the Amazon Signage Stick simplifies the setup and management of digital displays, making it a straightforward option for businesses wanting to deploy digital signage.

Purpose-Built for Digital Signage

The Amazon Signage Stick is a purpose-built device optimized for digital signage applications, distinguishing it from Amazon’s popular Fire TV Stick, which has been widely used for signage but was not originally designed for professional use. In early 2024, updates to Amazon’s Fire OS affected the Fire TV Stick’s compatibility with certain automation tools, requiring manual intervention and making it less suitable for unattended signage setups.

With the launch of the Signage Stick, Amazon is offering a new solution that aligns more closely with the requirements of digital signage users. The device is designed to run content management systems (CMS) in kiosk mode, ensuring that it automatically launches required software on startup and resumes operations seamlessly after restarts or power interruptions, making it suitable for use in retail, corporate, and healthcare environments.

Signage Stick Technical Features and Specifications

The Amazon Signage Stick is built to deliver reliable performance for a variety of digital signage scenarios. It features a quad-core system-on-chip (SoC) for enhanced processing power and supports 4K video playback, providing high-quality visual output. The device is also equipped with Wi-Fi 6E, which helps ensure stable connectivity even in high-traffic areas.

With a compact size of 38 mm x 157 mm x 17 mm and weighing just 51 grams, the Amazon Signage Stick is easy to integrate into existing setups, whether mounted behind displays or incorporated into other installations. Amazon has also included several security features, such as a secure bootloader, data encryption, and regular software updates, to maintain reliable and safe operations over time. The company has committed to supporting the Signage Stick with security patches for at least three years after the product is discontinued.

CMS Compatibility and Flexibility

The Amazon Signage Stick’s out-of-the-box compatibility with a range of CMS platforms gives users the flexibility to choose a solution that fits their needs. Supported CMS partners include:

  • AbleSign
  • Neon
  • NoviSign
  • NowSignage
  • OptiSign
  • Play Digital Signage
  • PosterBooking
  • Reach Media
  • Rise Vision
  • ScreenCloud
  • Yodeck

This extensive list of launch CMS partners allows businesses to choose a solution that best fits their budget and technical needs. Each supported CMS may require a separate subscription, but this flexibility ensures businesses are not limited to a single option. In the future, more CMS providers will integrate their apps with the Amazon Signage Stick, further expanding the range of choices available.

Easy Setup and Centralized Management

Setting up the Amazon Signage Stick is straightforward, requiring just a few steps: connect the device to a display, establish a Wi-Fi connection, and complete the pairing process through Amazon’s Signage Manager interface, accessible remotely via a mobile device. This setup process is ideal for multi-location deployments, reducing the need for on-site technical support.

Each display requires its own Amazon Signage Stick unit, but the centralized management capabilities make it easy to scale digital signage networks, ensuring consistent performance and content delivery across all screens.

With the launch of the Amazon Signage Stick, Amazon is making a strategic entry into the digital signage hardware market, traditionally dominated by specialized hardware manufacturers. The device offers a cost-effective and user-friendly option for SMBs that may lack the resources to invest in high-end digital signage systems. By partnering with multiple CMS providers, Amazon provides flexibility in content management, lowering the barrier to entry for businesses looking to adopt digital signage solutions.

For more information, visit the Amazon Signage Stick Portal: https://signage.amazon.com/ or access the Amazon Signage Manager Portal: https://console.signage.amazon.com/

Hypermedia Introduces “Pinned” Platform to Simplify Retail Media Space Booking in UAE

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Hypermedia Introduces “Pinned” Platform to Simplify Retail Media Space Booking in UAE

Hypermedia, a leading player in the out-of-home (OOH) media industry in the UAE, has launched “Pinned,” a new digital platform aimed at transforming the process of booking promotional spaces in major malls across the country. This platform is set to bring greater efficiency and transparency to the retail media space by enabling brands and agencies to compare, book, and pay for prime media locations online.

The introduction of Pinned addresses the complexities typically associated with securing promotional areas in high-traffic retail environments. By digitizing each step—from browsing options to finalizing payments—the platform provides a user-friendly experience, allowing advertisers to manage their campaigns more efficiently. The tool’s intuitive design ensures that brands can quickly identify suitable spaces, review availability, and make informed decisions without the usual logistical hurdles.

Hypermedia’s network spans nearly 50 malls in the UAE, incorporating around 1,200 LED screens and reaching an audience of over 500 million shoppers annually. Pinned aims to improve access to these prime locations, empowering advertisers to optimize their presence in key retail destinations.

“Pinned redefines how advertisers interact with premium spaces, creating a seamless journey that connects brands directly to consumers,” said Philip Matta, CEO of Hypermedia. “Our goal is to provide a platform that makes out-of-home media more accessible and transparent, ultimately benefiting both brands and mall operators.”

Pinned represents Hypermedia’s strategic effort to leverage digital technology and streamline the retail media landscape. With its simplified approach, the platform offers a comprehensive solution that caters to the needs of modern marketers looking for efficient, data-driven strategies to optimize campaign performance. By providing easy access to high-impact retail spaces, Pinned creates new opportunities for brands to engage shoppers more effectively and maximize their reach.

About Hypermedia

Hypermedia is a key player in the UAE’s out-of-home media sector, specializing in retail and digital media solutions. With extensive experience managing premium advertising assets in top malls, the company is focused on connecting brands with consumers through impactful media strategies.

Pinned Digital Platform: https://hypermedia.pinned.io/
Hypermedia Web: https://hypermedia.ae/

Vertical Impression and PerView Partner to Improve DOOH Measurement Accuracy

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Vertical Impression and PerView Partner to Improve DOOH Measurement Accuracy

Vertical Impression, a leading elevator digital signage network in North America, has announced a new partnership with PerView, a measurement service developed by Place Exchange. This collaboration aims to improve the accuracy and transparency of impression data across Vertical Impression’s network of over 6,000 screens in the United States and Canada.

The partnership is expected to enhance Vertical Impression’s ability to offer precise data on audience reach and engagement, helping advertisers make better-informed decisions. By leveraging PerView’s measurement capabilities, Vertical Impression aims to provide advertisers with reliable and consistent metrics that are validated by a third party.

Nicolette Leonardis, President and Co-Founder of Vertical Impression, shared that the decision to work with PerView was driven by the need for dependable measurement standards: “Trust in our impression data is essential as we continue to grow our network. PerView’s approach to transparent measurement will help build confidence in the effectiveness of DOOH as an advertising medium.”

Key Benefits for Advertisers

The integration of PerView’s solutions offers a range of benefits for advertisers using Vertical Impression’s network:

  1. Accurate and Detailed Metrics: Using deterministic data, PerView provides information on reach, frequency, and hourly impressions across various venues, such as hospitals, hotels, and commercial spaces.
  2. Industry-Standard Measurement: PerView’s methodologies align with the OAAA OOH Impression Measurement Guidelines, ensuring consistent and reliable data.
  3. Seamless Integration with Programmatic Platforms: The system supports compatibility with programmatic advertising platforms like Vistar, Hivestack, Broadsign, and Place Exchange.
  4. Tailored Solutions for Elevator Displays: PerView’s measurement model is being adapted specifically for elevator and indoor-based displays, addressing the distinct characteristics of these environments.
  5. Consistent Data Across US and Canadian Markets: The unified measurement approach offers standardized reporting for advertisers across North American markets.

Ari Buchalter, CEO of Place Exchange, commented on the partnership: “Combining our measurement capabilities with Vertical Impression’s network will provide advertisers with more comprehensive insights, supporting data-driven campaign strategies.”

Strategic Placement and Audience Insights

Vertical Impression’s advertising approach is based on strategic screen placement and building-specific audience insights:

  • In-Depth Audience Data: Understanding audience behaviors and demographics helps target ads more effectively.
  • Strategic Screen Locations: Placing screens in high-traffic areas like elevators maximizes visibility and audience engagement.

This focus, combined with PerView’s external measurement, is designed to provide advertisers with detailed and reliable data to optimize campaign performance.

Web: https://www.verticalimpression.com

Vertiseit Acquires Visual Art to Expand Global Presence in Digital Signage and Retail Media

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Vertiseit Acquires Visual Art to Expand Global Presence in Digital Signage and Retail Media

Vertiseit AB (“Vertiseit”), a leader in Digital In-store and Retail Media solutions, has announced the acquisition of Visual Art Sweden AB (“Visual Art”), a prominent player in the digital signage industry. The acquisition, valued at SEK 457 million (approximately USD 41.7 million) on a debt- and cash-free basis, aims to strengthen Vertiseit’s presence in the European market while expanding its reach into North America. The transaction includes a combination of cash, newly issued B-shares, and warrants, making Visual Art an integral part of the Vertiseit group.

The acquisition involves Vertiseit purchasing all outstanding shares of Visual Art for SEK 457 million, structured through a mix of cash, newly issued shares, and warrants. The transaction is financed through a SEK 225 million (USD 20.5 million) loan from Nordea Bank and a directed share issue of approximately SEK 250 million (USD 22.8 million) aimed at Visual Art shareholders and Bonnier Capital AB, which becomes Vertiseit’s new principal owner.

Bonnier Capital will invest SEK 200 million (USD 18.2 million) in Vertiseit and hold a 17.7% stake following the completion of the deal, while reinvesting Visual Art shareholders will own around 4.1% of the total outstanding shares in the company. Shareholders controlling 52% of shares and 75% of votes in Vertiseit have committed to supporting the acquisition in an upcoming extraordinary general meeting.

The acquisition is expected to significantly boost Vertiseit’s annual recurring revenue (ARR), increasing from SEK 179 million (USD 16.3 million) to SEK 254 million (USD 23.1 million) on a pro forma basis. Visual Art’s strong market presence in the Quick Service Restaurant (QSR), Convenience, and Grocery sectors—with high-profile clients such as McDonald’s, Subway, and 7-Eleven—will enhance Vertiseit’s standing in key European regions, including the Nordics, the UK, and the DACH region, as well as accelerate its expansion into Southern Europe and the United States.

Visual Art will continue to operate under its brand as an independent entity within the Vertiseit group, maintaining a focus on software and partner-driven sales. Visual Art’s cloud-based digital signage platform, built on Azure, is highly compatible with Vertiseit’s existing In-store Experience Management (IXM) platform, potentially accelerating product innovation and integration.

Background on Visual Art and Vertiseit

Founded in 1997, Visual Art is a leading player in Digital Signage, operating with offices in Europe and the USA. The company manages over 75,000 software licenses across 39 countries and reported total revenues of SEK 345 million (USD 31 million) in 2023. It serves a wide array of international brands, including McDonald’s, Subway, Kesko, ICA, 7-Eleven, Circle K, Telia, Ocean Outdoor, Lego, Joe & the Juice, and NIO. The company has around 120 employees across eight countries, specializing in consultancy, concept design, and technology platforms.

Vertiseit, listed on Nasdaq First North Growth Market since 2019, offers In-store Experience Management (IXM) platforms and has experienced strong growth, achieving a compound annual growth rate (CAGR) of 53% in recurring SaaS revenue over the past decade. The acquisition positions Vertiseit as a dominant player in Digital In-store solutions, aiming to reach SEK 1 billion (USD 91.3 million) in ARR by 2032.

Johan Lind, CEO of Vertiseit, stated, “This acquisition aligns with our strategy to build a globally leading platform company within Digital In-store. Visual Art’s strong position in the QSR and Convenience segments, combined with its established brand and talented team, provides significant growth opportunities, particularly in North America and Southern Europe.”

Pontus Meijer, CEO of Visual Art, commented, “Joining Vertiseit enables us to further develop our software and sales strategies, while benefiting from Vertiseit’s broader platform capabilities. Together, we can create the future of digital customer experiences and drive our clients’ business objectives.”

The acquisition will enable Vertiseit to strengthen its competitive position in the Digital In-store market, enhancing its offerings and expanding its global reach, thereby positioning the company for long-term growth and innovation.

Web: https://vertiseit.com/

Times OOH Mauritius Expands Digital Media Offerings at SSR International Airport

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Times OOH Mauritius Expands Digital Media Offerings at SSR International Airport

Times OOH Mauritius is enhancing the advertising landscape at Sir Seewoosagur Ramgoolam International Airport (SSRIA) with its latest installation of innovative digital media solutions. The company has introduced six double-sided video walls at the airport’s baggage claim hall, offering a premium platform for advertisers to capture the attention of passengers during key moments of their travel.

The newly installed video walls, each measuring 3.5 meters by 1.5 meters, are strategically positioned around the baggage carousels to create high-impact touchpoints as passengers collect their luggage. This addition is part of a broader digital advertising network at SSRIA, which currently features 42 digital displays, six large-format video screens, and two expansive video walls. The comprehensive network is designed to provide advertisers with maximum flexibility to execute visually engaging campaigns that leave a lasting impression.

Expanding Digital Presence Beyond the Airport

Times OOH Mauritius is also extending its digital presence across the island to cover high-traffic commercial areas. The company operates digital advertising networks at two of Mauritius’ busiest shopping malls—Bagatelle and Jumbo Phoenix—serving around 1.1 million visitors each month. This expansion aims to provide brands with broader advertising options to reach both local and international audiences.

A Growing Network of Digital Installations

The latest enhancements at the airport build on a previous milestone achieved in November 2023, when Times OOH Mauritius installed two large-format video walls in the immigration hall, each measuring 9 meters by 3 meters. These installations set a new benchmark for indoor digital advertising in Mauritius, providing brands a unique opportunity to connect with arriving passengers through high-quality, immersive content.

Dev Dutt Das, Head of Business at Times OOH Mauritius, emphasized the company’s focus on digital innovation: “Digital is undeniably the future of advertising, and at Times OOH, we are committed to staying ahead of the curve. Our installations at Sir Seewoosagur Ramgoolam International Airport are not just about visibility; they are about delivering an engaging experience that resonates with today’s digital-first audience.”

In addition to enhancing its digital advertising capabilities, Times OOH Mauritius is actively pursuing sustainability through eco-friendly initiatives, including repurposing materials into reusable products and using solar energy to power its large-format billboards.

About Times OOH Mauritius

Times OOH Mauritius is a subsidiary of Times Innovative Media Ltd (TIML), part of the Times Group India—a media conglomerate with over 186 years of heritage in media excellence. As a leader in India’s out-of-home (OOH) advertising industry, Times OOH provides a diverse range of national and international advertising solutions tailored to both broad and niche markets. With a focus on digital innovation and sustainability, the company offers brands impactful platforms such as digital displays, 3D video walls, and interactive engagement zones across airports, transit hubs, and high-traffic urban locations.

For More Information, visit Times OOH

Contacts:
Akshaye Chummun
Email: [email protected]
Phone: +230 5 928 9373

LG Outlines Strategic Vision for AI webOS Ecosystem at 2024 Summit

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LG Outlines Strategic Vision for AI webOS Ecosystem at 2024 Summit

LG Electronics unveiled plans to expand its AI-powered webOS platform and strengthen its position in the smart device ecosystem during its annual webOS Summit 2024 in Incheon, South Korea. Themed “Empowering webOS with AI,” the event gathered around 300 representatives from 140 partner companies across 24 countries, showcasing LG’s vision for the future of webOS as a central component in its transformation from a consumer electronics manufacturer to a comprehensive Smart Life Solution Company. The summit also marked the tenth anniversary of the webOS platform on LG smart TVs.

To support the expansion of its webOS platform, LG has committed more than KRW 1 trillion (approximately USD 740 million) in strategic investments. This initiative aims to broaden webOS’s capabilities and diversify its offerings to better serve the growing needs of users across multiple industries. The platform currently provides over 4,000 apps, covering entertainment, education, fitness, and gaming, and is used by customers in over 180 countries.

A core focus for LG is positioning webOS as a premier platform for cloud gaming. Currently, AI webOS supports approximately 4,500 games through major cloud services, including GeForce NOW and Amazon Luna. The company has partnered with MediaTek and Razer to integrate Bluetooth Ultra-Low Latency (BT ULL) technology, which reduces input lag to just 1 millisecond when using Bluetooth gaming controllers. This advancement, demonstrated during the summit, aims to provide a more immersive and responsive gaming experience for users.

Additionally, LG is investing in the development of new AI-based features to enhance user experiences across its platform. One example is AI Concierge, which uses voice recognition, search history, and user preferences to offer personalized recommendations for apps and content. By recognizing different voices, AI Concierge can automatically display a unique Home Screen for each user without manual profile selection, optimizing convenience and personalization.

Expanding webOS Beyond Smart TVs

Since making webOS available to other TV manufacturers in 2021, LG has signed licensing agreements with over 400 brands. This expansion extends webOS’s presence into non-TV segments such as automotive infotainment systems, digital signage, smart monitors, and projectors. These collaborations enable LG to leverage the flexibility of webOS to provide a unified user experience across a variety of devices.

LG’s efforts to monetize the webOS platform have also seen strong results. In 2024, revenue from advertising and services on webOS is projected to exceed KRW 1 trillion, reflecting a fourfold increase since 2021. This growth is fueled by LG Channels, a free, ad-supported streaming service available in 29 countries, which now offers more than 3,800 channels. As part of its expansion, LG is introducing LG Channels Showcase and LG 1, two new channels featuring curated premium entertainment content.

To further support its advertising initiatives, LG is enhancing the platform with AI-powered ad solutions that provide tailored content recommendations based on user preferences, delivering a more relevant viewing experience and increasing engagement. These strategies are expected to strengthen LG’s competitiveness in the growing digital advertising market.

To improve user convenience, LG introduced webOS Pay, a payment service designed to simplify content and service purchases on the webOS platform. This feature aims to streamline the shopping experience, making it faster and more intuitive for users to access premium content.

LG is also prioritizing partnerships and talent acquisition to expand its content offerings. The company recently hosted a global hackathon to identify new games and AI-powered applications suited for the webOS platform. Additionally, LG is collaborating with academic institutions such as Sungkyunkwan University and New York University to explore advanced game development and AI research, fostering innovation and strengthening its platform capabilities.

“Our webOS platform business continues to grow based on close collaboration with our partners and a focus on meeting diverse customer needs,” said Park Hyoung-sei, president of LG Home Entertainment Company. “As we celebrate a decade of webOS innovation, we remain committed to transforming LG into a leading media and entertainment platform company.”

Lemma Launches Lemma Infibid: Expanding Header Bidding Across DOOH, CTV, and Digital

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Lemma Launches Lemma Infibid: Expanding Header Bidding Across DOOH, CTV, and Digital

Lemma, a global leader in emerging media advertising technology, has unveiled Lemma Infibid, an advanced omnichannel header bidding solution designed to optimize revenue for publishers. Lemma Infibid simplifies the programmatic landscape by enabling publishers to connect seamlessly with multiple demand sources across various advertising formats, including Digital Out-of-Home (DOOH), Connected TV (CTV), desktop, mobile, in-app, and in-game video.

Enhancing Programmatic Advertising Efficiency

Traditional header bidding has been a cornerstone of programmatic advertising, allowing publishers to increase revenue by offering ad space to multiple buyers simultaneously. However, conventional solutions are often fragmented and complex to implement, creating challenges for small and mid-sized publishers. Additionally, the rise of Google’s Exchange Bidding in Dynamic Allocation (EBDA) has introduced concerns around transparency and fairness in auctions, as some publishers feel it could prioritize Google’s own ad exchanges.

Lemma Infibid addresses these challenges by offering a streamlined solution that integrates various advertising formats into a single, intuitive platform. This unification of demand sources ensures that publishers can manage their inventory efficiently while maximizing yield.

Key Features of Lemma Infibid

  1. Omnichannel Integration: Lemma Infibid supports a broad range of advertising formats, allowing publishers to access cross-channel demand from a single platform. This includes support for DOOH, CTV, desktop, mobile, in-app, and in-game video, ensuring a unified monetization strategy.
  2. Real-Time Bidding Across All Formats: Through its real-time auction model, Lemma Infibid enables all demand sources to compete equally, ensuring publishers receive the maximum value for every impression.
  3. Compliance with Industry Standards: The platform adheres to Prebid.org guidelines, a widely recognized open-source standard for header bidding. This ensures transparency, data privacy, and adherence to best practices in programmatic advertising.
  4. AI-Driven Floor Price Optimization: Lemma Infibid utilizes AI to set optimal floor prices, helping publishers secure better rates without sacrificing demand.
  5. Global Demand Connectivity: Integrated with leading demand-side platforms (DSPs) and global advertising platforms, Lemma Infibid provides publishers with seamless access to a diverse range of buyers and high-value campaigns.

Simplifying the Header Bidding Process

Unlike conventional header bidding platforms that are often limited to specific channels, Lemma Infibid offers publishers a more comprehensive approach by connecting to a broader pool of demand sources. This solution eliminates traditional silos between different media formats, making it easier for publishers to unlock new revenue opportunities.

“Lemma Infibid represents a significant step forward in omnichannel monetization technology,” said Gulab Patil, Founder & CEO of Lemma. “By offering a unified platform that simplifies the programmatic bidding process, we enable publishers to capitalize on a diverse array of demand sources, ultimately maximizing their revenue potential.”

Lemma Infibid is available in both Wrapper and Adaptor formats, allowing publishers to choose the integration method that best fits their technical requirements. This flexibility makes it accessible to publishers of all sizes, from large media houses to independent developers.

About Lemma

As an omnichannel platform for emerging advertising formats, Lemma connects publishers, brands, and DSPs to efficiently manage digital campaigns across a variety of channels. With a strong presence in North America and EMEA, Lemma’s programmatic solutions enable advertisers to engage audiences through DOOH, CTV, and other innovative formats. The company’s platform is designed to simplify ad operations, enhance revenue potential, and drive business growth for media owners globally.

For more information about Lemma Infibid, visit www.lemmatechnologies.com.

Kitcast Announces Enhanced Digital Signage Platform for Apple TV

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Kitcast Announces Enhanced Digital Signage Platform for Apple TV

Kitcast, a leading provider of digital signage solutions, has announced the launch of its new and improved platform optimized for Apple TV. The latest version offers a range of advanced features designed to enhance digital signage capabilities for businesses, educational institutions, and non-profit organizations.

The updated Kitcast platform introduces multiple enhancements that streamline both digital signage management and content creation. One of the standout features is the AI-Powered Slide Designer, which allows users to create visually appealing designs by selecting a video or static background and adding text. The AI then automatically refines the layout for a professional finish.

Kitcast AI-Powered Slide Designer

Key Updates Include:

  • AI-Powered Content Creation: Quickly generate high-quality designs tailored to your message.
  • Drag-and-Drop Widgets: Seamlessly integrate content from social media, calendars, weather updates, and more.
  • Unlimited Media Library: Manage extensive digital assets with cloud-based storage and integration options for Dropbox and Google Drive.
  • Smart Playlists and Flexible Scheduling: Schedule content dynamically, loop weekly, or select specific dates for more targeted delivery.
  • Enterprise-Grade Functionality: Features like zero-touch deployment, Single Sign-On (SSO), and advanced user management offer secure and scalable implementations.

With these enhancements, Kitcast offers a solution capable of managing digital signage networks of all sizes. Its scalability makes it suitable for a wide range of industries, including retail, corporate, hospitality, and education. Kitcast’s API integration allows users to build custom solutions by connecting to third-party applications, providing added flexibility and control. For enterprises managing multiple locations, the zero-touch deployment feature helps simplify setup and ongoing maintenance.

Designed for Apple TV and Compatible with Apple’s tvOS

Kitcast’s platform has been specifically designed to work with Apple TV, making it fully compatible with Apple’s tvOS. This integration allows businesses to leverage existing Apple hardware for their digital signage needs, providing a seamless solution that is easy to implement and manage. The new Kitcast platform is available to all existing and new customers.

“We’ve built a powerful platform packed with practical features that make managing screens—whether it’s a few or thousands—easier and more efficient,” said Egor Belenkov, CEO of Kitcast. “In a fast-changing industry, staying ahead is critical. This release highlights our commitment to delivering innovative, scalable solutions that drive growth and improve communication.”

About Kitcast

Founded in 2014, Kitcast was the first digital signage solution built exclusively for Apple TV. Over the years, the platform has evolved into an enterprise-grade solution while maintaining its core emphasis on usability. Kitcast has been recognized at prominent industry events, winning the Best of Show Award at ISE 2024 in Barcelona and InfoComm 2024 in Las Vegas.

For more details about the latest Kitcast platform and its capabilities, visit Kitcast.com.

JCDecaux Expands Central American Presence with Acquisition of Leading OOH Company IMC

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JCDecaux Expands Central American Presence with Acquisition of Leading OOH Company IMC

JCDecaux SE, the world’s leading outdoor advertising company, has announced a strategic acquisition through its subsidiary, JCDecaux Top Media SA. The company has acquired a 70% stake in International Media Central (IMC), a top Out-of-Home (OOH) advertising company in Central America, and the leading provider in Costa Rica.

As part of this transaction, the remaining IMC shareholders have exchanged their 30% shares for a 9% equity stake in a newly established joint-venture that will consolidate all JCDecaux’s operations across Central America. This new joint entity will encompass six countries—Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, and Panama—strengthening JCDecaux’s market presence in the region. The joint-venture will be owned by JCDecaux SE (51%), Publigrafik, Top Partners, and IMC’s previous shareholders.

Founded in 2004, IMC has built a strong presence in the Central American OOH market, particularly in Costa Rica, where it is recognized as the number one player. The company operates approximately 4,000 advertising panels, including both digital and analogue formats, spread across a variety of environments such as billboards, shopping malls, public transportation, and street furniture. IMC’s established network and local expertise will support JCDecaux’s strategy to grow its footprint in the region and offer innovative advertising solutions to its clients.

The Central American market, with its combined population of 51.7 million and annual advertising investments estimated at over USD 2.2 billion, is showing strong growth potential. The region has a unique strategic position, highlighted by the Panama Canal’s impact on logistics and mobility, making it a key area for expansion. Although Out-of-Home advertising currently represents only around 7% of the total advertising spend in Central America—below the global average—digital transformation and sustainable initiatives are expected to drive further growth in the coming years.

The acquisition of IMC enables JCDecaux to combine its global expertise with IMC’s local knowledge, allowing the company to better serve advertisers in a fragmented market. The partnership will focus on developing data-driven media solutions, particularly in the rapidly growing Digital Out-of-Home (DOOH) segment. With an emphasis on innovation and performance measurement, JCDecaux and IMC aim to provide advertisers with more targeted and impactful advertising options.

Commenting on the acquisition, Marco A Robert, Managing Partner of IMC, said, “Joining forces with JCDecaux is a significant step in our journey. Over the past two decades, we have built a strong business in Costa Rica and beyond. This partnership will enable us to further enhance our services by incorporating digital and data-driven advertising solutions, while continuing to provide value to our clients and the communities we serve.”

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, added, “This acquisition supports our strategic ambition to expand in Central America and solidify our position in Costa Rica. We look forward to leveraging IMC’s local expertise to strengthen our service offerings and continue developing sustainable and innovative advertising solutions.”

The new joint-venture will allow JCDecaux to better navigate a highly fragmented market, bringing its advanced digital capabilities and global standards to Central America’s advertising sector. The collaboration aims to introduce new solutions that cater to both traditional and digital OOH advertising, providing advertisers with more opportunities for engagement and growth.

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