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i-media UK Secures Investment from Mayfair to Expand DOOH Network

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i-media UK Secures Investment from Mayfair to Expand DOOH Network

i-media, a rapidly growing Digital Out-of-Home (DOOH) media owner in the UK, has received significant investment from Mayfair Equity Partners, a specialist investor in technology and media sectors. The investment will enable i-media to accelerate the expansion of its digital advertising screens across the UK’s Motorway Service Areas (MSAs) and enhance its data-driven advertising capabilities.

i-media holds exclusive advertising rights at 130 MSA locations through partnerships with major operators such as Moto, Welcome Break, Roadchef, and Extra. These high-dwell environments give advertisers access to over 6.3 million weekly visitors, reaching more than 31 million unique visitors annually. With large-format digital screens, i-media provides brands with a valuable platform to engage UK motorists through dynamic, targeted advertising.

The investment from Mayfair will support i-media in further rolling out its digital screen network and expanding its programmatic advertising capabilities. Programmatic advertising enables real-time, data-driven campaigns that enhance the effectiveness of DOOH, allowing advertisers to deliver highly targeted messages to their audiences.

“We are excited to partner with Mayfair to continue our growth journey,” said Jonathan Lewis, CEO of i-media. “This investment will allow us to enhance our data capabilities, expand our digital footprint, and deliver even more value for advertisers.”

i-media’s platform utilizes advanced technologies, including Automated Number Plate Recognition (ANPR), to deliver personalized, contextually relevant advertisements based on vehicle data such as make, model, and age. This technology enables advertisers to target specific audiences and measure the effectiveness of their campaigns in real-time. Brands such as Disney+, McDonald’s, and VW Group have already used i-media’s network to engage with consumers.

Growing UK DOOH Market

The UK’s Out-of-Home (OOH) advertising market was valued at £1.3 billion in 2023, with digital OOH growing rapidly due to its ability to reach broad audiences with flexible, data-driven campaigns. Programmatic technologies continue to drive growth in the sector, providing brands with new opportunities to target consumers in real-time and optimize their marketing strategies.

Mayfair Equity Partners, managing over £2 billion in assets, has a strong track record in the media and AdTech sectors. Previous investments include Talon Outdoor, an OOH specialist, and LoopMe, a mobile advertising platform. Mayfair’s expertise aligns with i-media’s ambitions to become a leading provider of digital solutions in the UK advertising market.

“i-media has built a powerful digital network and offers a unique opportunity for advertisers to engage with audiences on the move,” said Bertie Aykroyd, Partner at Mayfair Equity Partners. “We are excited to work with Jonathan and the i-media team to support the next stage of their growth.”

About i-media

Founded in 1995, i-media has been a key player in motorway advertising for over 25 years. The company delivers intelligent, data-driven advertising solutions to connect brands with UK motorists. Its network includes digital screens, experiential advertising, and in-app solutions, creating a multi-channel approach that maximizes audience engagement.

Website: https://i-media.co.uk/

Rise Vision Introduces New Screen Sharing Feature to Enhance Collaboration and Engagement

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Rise Vision Introduces New Screen Sharing Feature to Enhance Collaboration and Engagement

Rise Vision has introduced a new screen sharing feature aimed at improving collaboration, engagement, and teaching experiences. This feature allows users to wirelessly share content from any device to any display running Rise Vision’s digital signage platform.

By turning Rise Vision displays into wireless presentation hubs, the screen sharing feature eliminates the need for adapters or extra hardware. Users can seamlessly share content without requiring an account or opt for a secure, moderated session to maintain control over presentations.

“We developed this feature to meet the growing demand for accessible and secure screen sharing in environments such as classrooms and offices,” said Shea Darlison, Chief Revenue Officer at Rise Vision. “This solution provides a cost-effective way to enhance presentations, making them more engaging without the need for specialized hardware.”

Key Features of Rise Vision’s Screen Sharing Solution:

  • Wireless Sharing: Share content directly from laptops, tablets, or smartphones to any Rise Vision display without needing additional training or equipment.
  • Cross-Platform Compatibility: The feature supports all major operating systems, including Windows, macOS, Android, and iOS.
  • Secure Moderation: A pin-code system and moderator controls allow users to manage who can share their screen, ensuring a secure and controlled experience.
  • Browser and App-Based Sharing: Users can share via a web browser or use the Rise Vision Android and iOS apps for mobile devices.
  • Cloud-Based Management: IT administrators can manage all screen sharing devices remotely through a centralized cloud platform, simplifying the process for organizations.

This screen sharing feature offers a practical and cost-effective solution for enhancing existing displays and revitalizing older hardware, reducing the need for costly upgrades. Part of a broader suite of digital signage tools, Rise Vision’s screen sharing feature complements its existing services, including digital content management, emergency alerts, and hardware services, providing a comprehensive, all-in-one platform for businesses and educational institutions.

More on Rise Vision.
Website: https://www.risevision.com/

Displayce Launches CampaignAI: The First Generative AI Tool for Personalised DOOH Strategies

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Displayce Launches CampaignAI: The First Generative AI Tool for Personalised DOOH Strategies

Displayce, a leader in programmatic digital out-of-home (DOOH) advertising, has introduced CampaignAI, a generative artificial intelligence (AI) tool designed to create personalised DOOH campaign strategies. This innovative solution makes Displayce the first platform in the industry to integrate generative AI for automating and optimising DOOH media planning.

After a year of research and development, Displayce has integrated CampaignAI into its platform to assist advertisers and agencies in generating data-driven DOOH strategies. By analysing client briefs, the AI delivers tailored campaign plans that align with specific marketing objectives and target audiences. This tool simplifies the design process while significantly enhancing the effectiveness of DOOH advertising.

The Growing Role of Generative AI in DOOH Advertising

Generative AI is rapidly gaining traction across industries, with global productivity benefits projected at $4.4 billion. Within the advertising sector, AI has been identified as a key trend for 2024. Displayce is capitalising on this momentum by utilising AI to improve both the efficiency and precision of DOOH campaign planning.

CampaignAI leverages advanced AI techniques such as Retrieval-Augmented Generation (RAG) to develop personalised media plans based on data from thousands of past campaigns. The tool accounts for critical factors like location, time of day, and surrounding local activities to optimise campaign performance.

Streamlining Campaign Creation with AI

The integration of generative AI into DOOH comes with challenges, such as ensuring the AI avoids generating impractical or unrealistic strategies. According to Hayssam Soueidan, Chief Technology Officer of Displayce, the platform addresses these challenges by refining AI models and drawing on an extensive knowledge base built from numerous campaigns. The result is an AI-powered assistant that enables advertisers and agencies to design campaigns with increased accuracy and relevance.

CampaignAI significantly reduces the time required to create a DOOH campaign by automating the recommendation process. Advertisers can input a brief, such as “How to promote a new bike brand in France,” and receive optimised, data-driven strategies within minutes.

Transforming DOOH Strategy with Data-Driven Insights

Designed for both advertisers and media agencies, CampaignAI allows users to explore new creative approaches, target audiences more effectively, and identify the most suitable digital screen placements. The AI analyses vast amounts of programmatic data, making it easier to craft campaigns that reach the right audience in the most relevant context.

Laure Malergue, CEO and Co-founder of Displayce, emphasised that CampaignAI represents the first of a suite of AI-driven tools aimed at transforming the DOOH landscape. By automating complex planning processes, the platform allows advertisers to focus on strategic goals while benefiting from precise, customised recommendations.

The Future of DOOH Advertising with AI

As the first platform to integrate generative AI for DOOH strategies, Displayce is shaping the future of outdoor advertising. CampaignAI enables advertisers to enhance campaign outcomes through personalised, data-driven insights, ensuring that campaigns are optimised for maximum impact.

By automating the design process and leveraging AI to analyse large datasets, Displayce’s CampaignAI aims to make DOOH advertising more accessible and effective. The company plans to further expand its AI-driven offerings by integrating more creative, media, and targeting data, strengthening the platform’s capabilities.

Displayce CampaignAI in action

Web: https://www.displayce.com/

PPDS and Oracle Red Bull Racing Install Europe’s Largest Indoor LED Wall at MK-7 Events Venue

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PPDS and Oracle Red Bull Racing Install Europe’s Largest Indoor LED Wall at MK-7 Events Venue

PPDS, the global provider of Philips Professional Displays, has partnered with Oracle Red Bull Racing to enhance the MK-7 events venue in Milton Keynes by installing a record-breaking 46.25-meter-wide Philips direct view LED (dvLED) wall. Now the largest indoor dvLED wall in Europe, this installation is designed to create a more immersive and dynamic experience for a variety of events.

Located within the Red Bull Racing Technology Campus, the MK-7 venue has been hosting events since 2018. Known for its display of championship-winning Formula 1™ cars and memorabilia, the recent upgrade introduces cutting-edge technology that reflects the high-performance standards of both Oracle Red Bull Racing and PPDS.

The venue’s new focal point is a custom-designed, horseshoe-shaped Philips dvLED wall, measuring 46.25 meters in width and 2.75 meters in height. The wall forms a striking backdrop to the venue’s collection of F1 cars, including those driven by reigning champion Max Verstappen

The Philips Public LED 7000 Series wall, featuring a 2.4mm pixel pitch, delivers high refresh rates, vibrant colors, and a total screen resolution of 19240 x 1144, ensuring sharp, clear visuals for attendees at various events.

The installation was a complex process involving 517 LED cabinets and 2,035 LED tiles, interconnected with 4 kilometers of wiring. Despite these challenges, the project was completed within a four-week window, requiring over 1,000 hours of engineering, prototyping, and testing. With an energy consumption peak of 70KW, the wall provides an efficient audiovisual solution for the venue. It also incorporates built-in cabling and a daisy-chain power system to minimize visible wiring, promoting a clean design while aligning with sustainability considerations.

The new Philips dvLED wall represents a significant upgrade for MK-7, enabling the venue to accommodate a broader range of events with enhanced flexibility and improved visual impact. The wall was officially unveiled during a special event on September 10, attended by Oracle Red Bull Racing Team Principal Christian Horner.

Nick Kenton, Director of Hospitality and Events at Oracle Red Bull Racing, remarked, “The MK-7 venue needed a refresh to meet the evolving demands of our events. The new LED wall has transformed the space, offering a dynamic and flexible solution that aligns with our brand and commitment to innovation.”

This installation builds on the successful partnership between PPDS and Oracle Red Bull Racing, which began in 2022. In addition to the MK-7 installation, PPDS has provided digital signage and display solutions for the team’s marketing offices and VIP hospitality areas. Tim de Ruiter, Business Development Director at PPDS, stated, “We’re proud to contribute to this cutting-edge venue. The new dvLED wall is a key part of ensuring MK-7 remains one of the most advanced event spaces in Europe.”

Reference: ppds.com

Ocean Outdoor Nordic and Visual Art Extend Partnership in $9 Million Digital Signage Agreement

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Ocean Outdoor Nordic and Visual Art Extend Partnership in $9 Million Digital Signage Agreement

Ocean Outdoor Nordic, a prominent player in the Digital Out of Home (DOOH) advertising sector, has renewed and extended its partnership with Visual Art, a leader in digital signage solutions. The agreement, valued at SEK 100 million (approximately $9 million), ensures Visual Art will continue providing digital signage technology and SaaS services to Ocean Outdoor’s operations across the Nordic region.

The partnership has been extended for 36 months, securing the collaboration until 2028. Visual Art will support Ocean Outdoor’s network of nearly 2,500 digital screens installed in more than 400 locations throughout the Nordics. The deal emphasizes a strong, ongoing relationship that aims to bolster innovation and enhance digital advertising environments in the region.

Strengthening DOOH in the Nordics

Ocean Outdoor Nordic has carved out a significant position in the out-of-home advertising space by integrating technology, creativity, and product development. Their digital screens are located in high-traffic locations such as Westfield, Danske Shopping Center, and Jernhusen, turning these spaces into dynamic advertising hubs. The company focuses on creating impactful brand experiences, leveraging digital signage to engage consumers in innovative ways.

Anders Axelsson, CEO of Ocean Outdoor Nordic, commented on the extended partnership: “We are pleased to continue our partnership with Visual Art. This collaboration is key to maintaining our leadership in the Digital Out of Home market, where we aim to create engaging and innovative spaces for brand communication.”

Pontus Meijer, CEO of Visual Art Group, shared similar enthusiasm: “We are proud to support Ocean Outdoor’s growth and success. Our goal is to deliver cutting-edge digital signage solutions in the DOOH sector, and this extended partnership allows us to further solidify our market position.”

The extended agreement between Ocean Outdoor Nordic and Visual Art highlights the growing importance of innovation in the DOOH industry. As digitization and artificial intelligence continue to reshape advertising, this partnership aims to provide dynamic, high-quality digital signage solutions that will drive brand engagement and improve the customer experience across the Nordic region.

About Ocean Outdoor Nordic and Visual Art

Ocean Outdoor Nordic is part of the Ocean Outdoor Group, which operates in the UK, Netherlands, Germany, and the Nordics. The company specializes in premium digital outdoor advertising, providing advertisers with access to high-impact spaces in prime locations.

Visual Art, founded in 1997, is a leading provider of digital signage solutions, offering a comprehensive range of services, including consulting, content production, installation, and technical support. Their cloud-based Signage Player platform is compatible with a wide range of hardware and systems, ensuring flexibility and scalability.

Web: https://visualart.com/

Transport for London Awards Global Media Group Contract for UK’s Largest OOH Advertising Network

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Transport for London Awards Global Media Group Contract for UK’s Largest OOH Advertising Network

Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract, one of the largest in the world. The contract, awarded after a competitive tender process, extends Global’s partnership with TfL for another eight years. This marks 40 years of collaboration, one of the longest-running partnerships in outdoor advertising.

TfL operates the UK’s largest out-of-home (OOH) advertising network, which reaches millions of passengers across London every day. The new rail advertising contract includes 272 London Underground stations, over 120,000 Tube car panels, 83 London Overground stations, 45 Docklands Light Railway (DLR) stations, 39 tram stops, Victoria Coach Station, and 40 Elizabeth line stations.

A key focus of the new contract is the expansion of digital advertising across TfL’s network. Global plans to introduce digital advertising opportunities across all zones of the transit system, creating new immersive experiences for both passengers and advertisers. These digital displays will be designed to complement the architecture of London’s transport network, offering brands innovative ways to engage with commuters.

Global’s data-driven approach to advertising, which integrates TfL’s Wi-Fi data, allows for more personalized audience targeting. Advertisers will have access to TfL’s entire digital advertising inventory through Global’s programmatic platform, DAX, further enhancing the reach and precision of campaigns.

Advertising is a significant revenue source for TfL, generating over £150 million in the last financial year. This income is reinvested into the transport system, helping to maintain and improve services for millions of Londoners. Emma Strain, Customer Director at TfL, highlighted the importance of the partnership: “Advertising income from our estate is a vital source of funding for TfL. It’s essential we work with innovative media partners to maximize this potential.”

Global’s Group CEO, Stephen Miron, expressed excitement about continuing the long-standing partnership with TfL: “We are delighted to have been awarded this prestigious contract for another eight years. We believe our plans will further enhance TfL’s reputation and provide advertisers with unique opportunities.”

Global and TfL have previously worked together on several innovative projects, including 3D anamorphic displays and interconnected digital screens across the Elizabeth line. The new contract aims to build on this success, driving further innovation in outdoor advertising.

JCDecaux Secures 8-Year Transport for London Bus Shelter Advertising Deal

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JCDecaux Secures 8-Year Transport for London Bus Shelter Advertising Deal

JCDecaux SE, the world’s largest outdoor advertising company, has secured an 8-year contract with Transport for London (TfL) to manage advertising across its extensive network of bus shelters. The contract, which begins on April 1, 2025, includes the option for a 2-year extension. This win follows a competitive bidding process and continues JCDecaux’s partnership with TfL, which started in 2016.

The contract covers over 4,700 bus shelters across London’s 33 boroughs, including key areas like the City of London, the Royal Borough of Kensington and Chelsea, and the City of Westminster. JCDecaux will manage both digital and traditional advertising spaces, including 612 digital screens and 9,400 non-digital poster sites.

London’s population of 9 million, along with its position as a major economic hub, makes the city a significant market for advertisers. With a third of the UK’s ad spend coming from London and over 35 million bus journeys taken each week, the TfL bus shelter network offers extensive reach for brands. This makes the contract one of the largest bus shelter advertising agreements worldwide.

Emma Strain, Customer Director at TfL, highlighted the importance of advertising revenue to support the city’s transport services. “Advertising income from our estate is a vital source of funding for TfL,” she said, adding that JCDecaux’s innovative approach will enhance the value of TfL’s advertising network.

Jean-François Decaux, Co-CEO of JCDecaux, expressed pride in continuing the company’s relationship with TfL. He noted that JCDecaux’s digitization of London’s bus shelter network has created new opportunities for advertisers and emphasized the company’s commitment to maintaining London as a leader in digital out-of-home (DOOH) advertising.

Praevar Partners with BrightSign to Embed Digital Signage Technology in Outdoor Displays

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Praevar Partners with BrightSign to Embed Digital Signage Technology in Outdoor Displays

Praevar, a leading manufacturer of outdoor-rated displays and kiosks, has announced a new partnership with BrightSign, a provider of advanced digital media players. This collaboration will integrate BrightSign’s Built-In System-on-a-Chip (SoC) solution into Praevar’s outdoor and semi-outdoor displays. The partnership aims to offer businesses a turnkey digital signage solution designed for easy setup and operation.

Since 2016, Praevar has been manufacturing reliable indoor and outdoor displays for top out-of-home (OOH) media companies. By integrating BrightSign’s technology, Praevar will enhance its Placard and Podium series displays, transforming them into comprehensive visual messaging solutions. These displays are intended to meet the growing demand for flexible, high-quality signage that can operate effectively in outdoor environments.

Praevar CEO Ralph Idems emphasized the benefit of simplifying the digital signage process for businesses, especially smaller retailers. “Many smaller retail operators need a solution that is easy to deploy and operate without requiring technical expertise,” Idems stated. “This partnership with BrightSign delivers a ready-to-go option that enhances the customer experience.”

The integration of BrightSign’s SoC technology into Praevar’s displays enables built-in media playback, storage, and management capabilities. These commercial-grade displays will offer features such as 4K resolution, up to 3,000 nits of brightness, and high-end touch support, making them suitable for use in various outdoor locations including storefronts, sidewalks, and public plazas.

BrightSign Vice President of Sales, Misty Chalk, highlighted the importance of secure, reliable digital signage solutions for today’s market. “Demand for our BrightSign Built-In platform is growing as industries seek flexible, integrated signage options that deliver essential content, both indoors and outdoors,” Chalk commented.

Praevar’s upgraded displays will be available in sizes up to 75 inches and are designed for durability, with direct air-cooling, impact-resistant glass, and weather protection rated at IP56. These features ensure the displays can withstand outdoor conditions, providing businesses with an effective way to extend their marketing reach beyond their physical stores.

Web: https://www.praevar.com/

75Media Doubles Billboard Portfolio, Becoming the UK’s Second Largest Provider of Roadside Billboards

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75Media Doubles Billboard Portfolio, Becoming the UK’s Second Largest Provider of Roadside Billboards

75Media has significantly expanded its billboard portfolio with the acquisition of 595 new 48-sheet roadside billboards. This strategic move increases the company’s total estate from 580 to 1,175 billboards, cementing its position as the second-largest provider of large-format roadside billboards in the UK.

The new billboard sites are spread across key regions, including the South Coast, London, the Midlands, Yorkshire, the North East, North West, and Scotland. This acquisition enhances 75Media’s ability to broadcast advertisers’ messages to over 50% of the UK adult population every two weeks. The increased presence in top towns and cities will further strengthen the company’s capacity to deliver impactful out-of-home (OOH) advertising campaigns.

Despite the growing trend toward digital advertising, 75Media remains committed to traditional paper billboards as an effective advertising medium. Alex Simpson, Operations Director at 75Media, emphasized the significance of this acquisition, stating, “This marks a significant shift for our business, supporting our continued expansion and commitment to delivering high-impact advertising through trusted paper formats.” Simpson also highlighted the role of paper billboards in creating large-scale brand awareness, adding, “Our larger portfolio allows us to provide a truly national broadcast option for advertisers, enhancing brand visibility and reach.”

In alignment with its Environmental, Social, and Governance (ESG) goals, 75Media is adopting more sustainable practices. The company will now print all posters on 100% recycled paper using vegetable-based inks, as part of its goal to reach net zero emissions by 2040. This initiative follows the introduction of 75Media’s ESG strategy, reflecting its commitment to environmentally responsible operations.

Looking ahead, 75Media acknowledges the growing role of digitization in the industry. The company plans to evaluate its portfolio of over 1,000 classic billboard sites to explore opportunities for digital upgrades, aligning with evolving market trends and enhancing its digital advertising capabilities.

This balanced approach underscores 75Media’s dedication to providing both traditional and digital advertising options, catering to the diverse needs of brands across the UK.

Screenverse Rebrands as “Screenverse + TouchSource,” Expands Into Retail Advertising

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Screenverse Rebrands as “Screenverse + TouchSource,” Expands Into Retail Advertising

Screenverse has announced the rebranding of its “Screenverse Office” programmatic network to “Screenverse + TouchSource,” reflecting its strategic expansion beyond office buildings and into high-traffic retail environments. This rebrand aims to offer advertisers a broader range of digital advertising opportunities across diverse venues.

The rebrand follows Screenverse’s established presence in the office space sector, where TouchSource has built a strong reputation in the Digital Out-of-Home (DOOH) advertising market. By incorporating retail venues into its portfolio, Screenverse seeks to extend its digital advertising reach and provide advertisers with a wider range of inventory options.

David Weinfeld, CEO and Co-founder of Screenverse, highlighted the company’s success in the office segment and its future plans: “We’ve seen significant success with TouchSource’s office venues, positioning us as a leader in the space. As we expand into retail, this rebrand reflects the broader scope of our inventory and the growing value we offer to advertisers.”

The newly expanded “Screenverse + TouchSource” network will enable advertisers to connect with consumers in high-traffic retail locations, such as shopping malls and urban centers across the U.S. These environments provide brands with opportunities to engage their target audience in places where they spend significant time.

As part of its growth into retail, the “Screenverse + TouchSource” network has expanded its reach to several major U.S. markets, including Los Angeles, Dallas-Fort Worth, Columbus, and Philadelphia—regions known for high consumer engagement. This broader geographic footprint makes the network appealing to advertisers seeking to reach diverse audiences in dynamic retail spaces.

TouchSource’s presence in retail is expected to benefit both advertisers and venue partners. Ajay Kapoor, CEO of TouchSource, remarked, “Retail centers nationwide rely on us for delivering engaging, revenue-generating digital experiences. This rebrand represents our growing presence in retail spaces and supports our commitment to providing streamlined access to valuable advertising inventory.”

With over 10,000 active digital screens in its portfolio, the expanded network also offers advertisers access to private marketplace (PMP) deals, allowing brands to efficiently purchase advertising space in premium retail locations. Adam Malone, President and Co-founder of Screenverse, emphasized, “Advertisers are always looking for ways to simplify the buying process while ensuring access to top-tier inventory. With ‘Screenverse + TouchSource,’ we offer streamlined access to some of the most desirable digital screens in the market.”

By integrating both office and retail environments, Screenverse provides advertisers with opportunities to reach consumers in various settings, facilitating broader audience engagement across multiple locations.

Jessica Silva, Chief Operating Officer of Screenverse, expressed optimism about the future impact of the rebrand: “This expansion opens up new opportunities for both advertisers and venue partners, and we look forward to seeing the benefits of this enhanced network.”

Web: https://www.screenversemedia.com/

Network Rail Awards Global the UK’s Largest Roadside Advertising Contract

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Network Rail Awards Global the UK’s Largest Roadside Advertising Contract

Global, the Media & Entertainment Group, has secured the largest roadside advertising contract in the UK from Network Rail, following a competitive bidding process. The agreement gives Global exclusive rights to manage more than 1,400 advertising sites, including high-profile locations in cities such as London, Manchester, Birmingham, Edinburgh, and Leeds.

This contract, which will run for seven years, covers a wide range of advertising formats, from classic billboards to digital screens. As part of the deal, Global will invest in the installation of over 100 new digital billboards at premium sites across the UK, with rollout expected over the coming months.

Expanding Digital Advertising Presence

Network Rail’s advertising estate, the largest of its kind in the UK, includes a mix of traditional and digital formats. The newly awarded contract will see significant upgrades to its existing portfolio, with Global planning to enhance advertising opportunities by introducing cutting-edge digital screens in city centers.

Hamish Kiernan, Commercial Director at Network Rail Property, highlighted the partnership’s benefits:
“We’re pleased to continue our relationship with Global for another seven years. The investment in premium digital advertising screens will generate revenue that is reinvested into the railway, benefiting millions of passengers while delivering engaging content across our network.”

Global, already a key player in outdoor media, operates over 250,000 advertising sites across the UK, including on the London Underground, in 12 major airports, and on 98% of the country’s bus fleet. This new contract with Network Rail enhances Global’s reach, offering advertisers even greater access to key urban areas and transport hubs.

Chris Forrester, Director of Commercial for Outdoor at Global, commented on the win:
“We’re excited to continue working with Network Rail and to implement our investment plans. By adding more digital screens in prominent locations, we are building on our commitment to provide advertisers with exceptional opportunities to reach audiences across the UK.”

As part of its long-term strategy, Global is focused on increasing its digital footprint. All digital screens on the Network Rail estate will be available to advertisers through DAX, Global’s digital ad exchange. This platform enables programmatic outdoor advertising, offering brands flexibility and real-time targeting capabilities.

In addition to its partnership with Network Rail, Global recently entered a 10-year agreement with BT to upgrade the country’s payphones and introduce new digital hubs, further expanding its digital advertising network.

https://global.com

Xibo Launches V4 with Interactive Features and Enhanced Security

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Xibo Launches V4 with Interactive Features and Enhanced Security

Xibo, a global provider of digital signage solutions, has released version 4.1.0 of its Content Management System (CMS), codenamed “Giacobini.” This latest version introduces several new features and improvements designed to enhance the user experience for signage managers and content creators.

A key upgrade in version 4.1.0 is the addition of enhanced interactive signage capabilities. With this feature, displays can now respond dynamically to real-time local data such as weather conditions or sensor inputs. This interactive functionality allows businesses to create more personalized, context-aware digital displays, providing a better experience for viewers.

Improvements have also been made to the layout editing tools. The layout editor has been redesigned for easier use, including an improved preview function that offers a more accurate view of how content will appear once displayed. Updates to DataSet functionality also provide more flexibility, enabling users to manage dynamic content more efficiently.

Additionally, version 4.1.0 includes support for PHP 8.1, bringing enhanced performance, security, and access to modern development tools. Xibo encourages users to update both their CMS and player software to fully benefit from the improved functionality and security features of this version.

Security has been strengthened with the introduction of a strict Content Security Policy (CSP). This policy limits the sources from which content can be loaded, reducing the risk of vulnerabilities and protecting against potential malicious content.

Xibo version 4.1.0 is available for download on GitHub, with instructions provided for installation and updates. Xibo Cloud-hosted customers will receive the update automatically unless they opt out, while self-hosted users are encouraged to upgrade to take advantage of the new features and security enhancements.

For more information, visit Xibo’s official website
Xibo CMS

oOh!media Expands Retail Media Division with Rebrand to ‘reo’

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oOh!media Expands Retail Media Division with Rebrand to ‘reo’

oOh!media has announced a strategic expansion of its retail media division, rebranding it as “reo” to reflect its broader focus on sales monetization for retailers across multiple platforms. The division, formerly known as reooh, will now provide retailers with an omni-channel solution that covers not only in-store digital screens but also websites, apps, and external platforms like Meta and Google.

This shift comes as the retail media market in Australia continues to grow, with PwC forecasting the sector to reach $2.6 billion by 2026. reo has already secured partnerships with two retailers and conducted pilot programs with major Australian brands, demonstrating the potential for further growth in this category.

As part of the expansion, reo will support retailers in monetizing their media assets across on-site, off-site, and in-store channels. By building dedicated sales teams, reo aims to help retailers generate additional revenue streams and improve return on advertising spend. This includes facilitating media sales to retail trade suppliers and non-endemic advertisers through agencies, leveraging oOh!media’s extensive national sales network.

Cathy O’Connor, CEO of oOh!media, commented on the company’s proactive approach to retail media. “We recognized early on that retail media would become a key focus for advertisers, and we’ve been building out our capabilities to meet the needs of retailers,” she said. “Extending into sales representation for retailers is a natural progression that aligns with our strengths.”

To support its expansion, reo is bolstering its team with experienced hires from leading retail media companies, including Zitcha, Mixin, and Criteo. These appointments will enhance reo’s data and retail capabilities as it continues to build out its offering.

Neil Ackland, Chief Content, Marketing & Creative Officer at oOh!media, noted the company’s long-standing relationships with advertisers and agency partners. “We’ve successfully monetized audiences across various sectors, and now we’re extending that expertise to retail,” Ackland said. “Our team is ready to help retailers enter the market quickly and achieve strong results.”

More on oOh!media

Veridooh and Place Exchange Partner to Offer Independent Verification for Programmatic DOOH

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Veridooh and Place Exchange Partner to Offer Independent Verification for Programmatic DOOH

Veridooh, a leading adtech company specializing in out-of-home (OOH) verification, has announced a partnership with Place Exchange, a prominent programmatic digital out-of-home (DOOH) supply-side platform (SSP). This collaboration introduces Veridooh’s SmartCreative™ technology to Place Exchange’s platform, offering advertisers enhanced tools for independent campaign verification.

With this integration, programmatic DOOH buyers using Place Exchange’s SSP can now independently track and verify their campaigns in near real-time. Veridooh’s patented SmartCreative™ technology allows brands, agencies, and media owners to ensure that campaigns meet impression goals and adhere to targeting conditions, providing greater transparency and accountability in DOOH advertising.

The partnership responds to growing demand from advertisers and agencies for independent verification in the OOH space. A recent survey by the Digital Place-based Advertising Association (DPPA) revealed that U.S. omnichannel advertisers view independent verification as a key factor for driving future growth in DOOH.

Mo Moubayed, co-founder of Veridooh, highlighted the importance of this partnership in providing the transparency that brands expect. He said, “Advertisers want the same level of verification in their DOOH campaigns that they receive in other digital channels. Partnering with Place Exchange allows us to meet this need by providing trusted, independent verification.”

This collaboration offers advertisers a comprehensive solution for tracking and verifying their programmatic DOOH campaigns. By using Veridooh’s SmartCreative™ technology, advertisers gain detailed insights into campaign performance, ensuring that their ads are delivered according to plan and maximizing the efficiency of their media spend.

Ari Buchalter, CEO of Place Exchange, commented on the partnership’s potential, stating, “Place Exchange is committed to providing transparency and accountability for advertisers. Partnering with Veridooh enhances our ability to offer advertisers confidence in their programmatic DOOH investments.”

About Place Exchange
Veridooh: https://www.veridooh.com/

VIOOH Launches New Audience-Based Visual Planning Tools for OOH Media Owners

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VIOOH Launches New Audience-Based Visual Planning Tools for OOH Media Owners

VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has introduced new enhancements to its VIOOH Trading Manager platform. These updates aim to improve programmatic planning for out-of-home (OOH) media owners by providing advanced audience-based visual planning tools.

As the OOH advertising sector continues to expand, and client requirements become increasingly detailed, VIOOH’s latest map-based planning features offer interactive campaign visualizations. These tools allow media owners to track real-time inventory availability and incorporate audience affinity and point-of-interest data, enhancing targeting precision.

The enhancements are powered by the VIOOH Intelligence Allocation Engine, which combines media owners’ detailed inventory knowledge with audience data segments from their data management platforms (DMPs) or custom-uploaded segments. This integration aims to optimize campaign planning, helping media owners address complex client briefs while maximizing inventory utilization and revenue.

With global programmatic DOOH spending expected to grow by 32% over the next year, media owners are managing an increasing number of highly targeted campaigns. VIOOH’s new planning tools simplify this process by combining traditional map-based planning with interactive visualizations enriched with audience data and live inventory insights.

These features enable media owners to efficiently plan campaigns across multiple datasets, ensuring that they reach the right audience at the right time. The VIOOH Allocation Engine further optimizes multiple campaigns, helping media owners make the most of their premium inventory and meet client demands effectively.

Jon Block, Chief Product Officer at VIOOH, stated, “The planning enhancements we now offer our VIOOH Intelligence customers represent a significant step towards a more data-driven future for out-of-home trading. Early feedback from markets using the tool has been positive, highlighting its ease of use and effectiveness in planning even the most targeted campaigns.”

About VIOOH
Web: viooh.com 

ZetaDisplay AB Reports 17.5% Growth in H1 2024, Driven by SaaS Revenue and Strategic Acquisitions

SI Editors
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ZetaDisplay AB Reports 17.5% Growth in H1 2024, Driven by SaaS Revenue and Strategic Acquisitions

ZetaDisplay AB (publ), a European provider of digital signage solutions, has released its financial results for the first half of 2024, covering the period from January 1 to June 30 2024. The company reported a solid increase in net sales, largely driven by the growth of its Software as a Service (SaaS) offerings and the successful integration of recent acquisitions.

Key Financial Highlights

  • Net Sales: ZetaDisplay’s net sales increased by 17.5% to SEK 290.5 million, compared to SEK 246.5 million in the first half of 2023.
  • SaaS Revenue: SaaS revenue grew by 23.2%, reaching SEK 127.8 million, up from SEK 103.7 million in H1 2023. Organic SaaS revenue growth (excluding acquisitions) was 9.0%.
  • Gross Margin: The gross margin decreased to 57.5%, down from 60.8% in H1 2023, reflecting the integration of recently acquired businesses.
  • Adjusted EBITDA: Adjusted EBITDA rose to SEK 40.7 million, with an adjusted EBITDA margin of 14.0%, up from 10.3% in H1 2023.
  • Operating Loss: The company recorded an operating loss of SEK 23.4 million, compared to a loss of SEK 12.5 million in H1 2023.
  • Net Debt: As of June 30, 2024, net debt stood at SEK 346.2 million, impacted by acquisitions and ongoing investments.

Strategic Developments and Operations

Acquisitions Contributing to Growth
ZetaDisplay’s performance in the first half of 2024 was significantly influenced by its strategic acquisitions:

  • PeakMedia Digital Signage GmbH: Acquired in late 2023, PeakMedia has been integrated into ZetaDisplay’s operations, contributing positively to overall performance.
  • Beyond Digital Solutions Ltd: Acquired in April 2024, this UK-based company has expanded ZetaDisplay’s presence in one of Europe’s key digital signage markets.

SaaS Revenue Expansion
SaaS revenue, a key component of ZetaDisplay’s growth strategy, now accounts for 44.0% of total sales. The 23.2% increase in SaaS revenue reflects the company’s focus on building a stable and predictable revenue stream through recurring services.

Major Contract Secured
In July 2024, ZetaDisplay secured a multi-year framework agreement with A-Train/Arlanda Express. This contract involves the development and deployment of a digital signage network, including 250 new installations, further strengthening ZetaDisplay’s position in the European market.

Financial Analysis

Revenue Growth and Market Expansion
ZetaDisplay’s 17.5% increase in net sales during H1 2024 underscores the effectiveness of its growth strategy, which combines organic expansion with strategic acquisitions. The successful integration of PeakMedia and Beyond Digital Solutions has not only expanded ZetaDisplay’s market reach but also diversified its service offerings.

Margin Trends and Profitability
The decrease in gross margin to 57.5% reflects the impact of integrating newly acquired businesses with initially lower margins. However, the improvement in adjusted EBITDA margin to 14.0% demonstrates effective cost management and operational efficiency, positioning the company for sustainable growth.

Financial Position and Debt Management
The increase in net debt to SEK 346.2 million is associated with ZetaDisplay’s strategic acquisitions and ongoing investments. Managing this debt while continuing to improve operational performance will be key to supporting future growth. The equity ratio of 25.5% highlights the company’s need to maintain financial flexibility as it pursues its strategic goals.

About ZetaDisplay AB
For more information, visit www.ir.zetadisplay.com

Pixnac Launches in India with Advanced Digital Signage & Adtech Solutions

SI Editors
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Pixnac Launches in India with Advanced Digital Signage & Adtech Solutions

Pixnac, a new entrant in the digital signage software industry, has officially launched its operations in India. Leveraging over 13 years of experience from its team’s work with OXY Digital, Pixnac aims to provide innovative digital signage solutions tailored to the needs of various sectors, including retail, hospitality, and transportation.

Pixnac was founded by a group of industry veterans who have been at the forefront of digital signage technology for over a decade. Their experience includes managing large-scale digital signage projects worldwide. This expertise has informed the development of Pixnac’s software, which is designed to offer flexibility, scalability, and ease of use.

“Our industry experience highlighted a growing demand for more integrated signage solutions,” said Adil Ahamed, CEO of Pixnac. “Businesses are increasingly looking to incorporate advanced advertising technology to monetize their digital screens. We relocated our development operations to India to leverage local talent and to better align our software with current market needs.”

Pixnac Key Software Features

Pixnac’s digital signage software comes with a range of features aimed at enhancing operational efficiency and customer engagement:

  • Dynamic Content Management: This feature allows businesses to manage and update content across multiple screens from a centralized platform.
  • Advanced Adtech Module: Enables the management and monetization of advertisements across digital screen networks, creating an additional revenue stream.
  • Real-time Analytics: Provides insights into content performance and audience engagement, helping businesses make informed decisions.
  • Cloud-Based Collaboration: Offers remote access and control, ensuring seamless operation across different devices and locations.

Industry Trends and Market Adaptation

The digital signage industry is experiencing significant growth as businesses recognize the value of dynamic, engaging content. Pixnac’s software is designed to address these trends, providing a user-friendly platform that helps businesses improve customer interaction and operational efficiency.

“We understand the competitive challenges in today’s market,” said Nawas Abdulla, CMO of Pixnac. “Our platform is built to address these challenges, delivering measurable benefits to our clients.”

Leadership and Technical Team

Pixnac’s leadership includes professionals with extensive experience in digital signage and technology development. The company’s Chief Technology Officer has been contributing to the industry since 2007 and was involved in developing one of the first web-based digital signage platforms. The Head of Technical Operations brings over 12 years of experience, particularly in supporting government and enterprise clients.

The development team, led by Mahroof, includes experts in GPS technology, screen technology, and operating systems such as Windows, Android, and Linux. This diverse expertise is essential in delivering the versatile features that Pixnac’s software offers.

About Pixnac: Pixnac is a digital signage software provider specializing in advanced solutions for digital signage and advertising. For more information, visit pixnac.com.

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