Ocean Outdoor Nordic, a prominent player in the Digital Out of Home (DOOH) advertising sector, has renewed and extended its partnership with Visual Art, a leader in digital signage solutions. The agreement, valued at SEK 100 million (approximately $9 million), ensures Visual Art will continue providing digital signage technology and SaaS services to Ocean Outdoor’s operations across the Nordic region.
The partnership has been extended for 36 months, securing the collaboration until 2028. Visual Art will support Ocean Outdoor’s network of nearly 2,500 digital screens installed in more than 400 locations throughout the Nordics. The deal emphasizes a strong, ongoing relationship that aims to bolster innovation and enhance digital advertising environments in the region.
Strengthening DOOH in the Nordics
Ocean Outdoor Nordic has carved out a significant position in the out-of-home advertising space by integrating technology, creativity, and product development. Their digital screens are located in high-traffic locations such as Westfield, Danske Shopping Center, and Jernhusen, turning these spaces into dynamic advertising hubs. The company focuses on creating impactful brand experiences, leveraging digital signage to engage consumers in innovative ways.
Anders Axelsson, CEO of Ocean Outdoor Nordic, commented on the extended partnership: “We are pleased to continue our partnership with Visual Art. This collaboration is key to maintaining our leadership in the Digital Out of Home market, where we aim to create engaging and innovative spaces for brand communication.”
Pontus Meijer, CEO of Visual Art Group, shared similar enthusiasm: “We are proud to support Ocean Outdoor’s growth and success. Our goal is to deliver cutting-edge digital signage solutions in the DOOH sector, and this extended partnership allows us to further solidify our market position.”
The extended agreement between Ocean Outdoor Nordic and Visual Art highlights the growing importance of innovation in the DOOH industry. As digitization and artificial intelligence continue to reshape advertising, this partnership aims to provide dynamic, high-quality digital signage solutions that will drive brand engagement and improve the customer experience across the Nordic region.
About Ocean Outdoor Nordic and Visual Art
Ocean Outdoor Nordic is part of the Ocean Outdoor Group, which operates in the UK, Netherlands, Germany, and the Nordics. The company specializes in premium digital outdoor advertising, providing advertisers with access to high-impact spaces in prime locations.
Visual Art, founded in 1997, is a leading provider of digital signage solutions, offering a comprehensive range of services, including consulting, content production, installation, and technical support. Their cloud-based Signage Player platform is compatible with a wide range of hardware and systems, ensuring flexibility and scalability.
