Vistar Media, a global provider of technology solutions for out-of-home (OOH) advertising, has announced the opening of a new office in Bangkok, Thailand. This expansion is part of the company’s strategy to strengthen its presence in Southeast Asia, a region experiencing significant growth in digital out-of-home (DOOH) advertising.
The Bangkok office will be led by Sharin Chawla, who has been appointed as Director of Sales & Partnerships, Thailand. Chawla brings over 14 years of experience in digital marketing, with a background in digital consulting, advertising, and strategic partnerships across various industries, including finance, retail, real estate, and FMCG.
“Opening the Bangkok office is a key step in our expansion across Southeast Asia,” said Ben Baker, Managing Director for APAC at Vistar Media. “Sharin’s expertise in the Thai market will be instrumental in advancing the adoption of programmatic DOOH and providing valuable support to our clients.”
Chawla expressed his enthusiasm for joining Vistar Media at a time of growing interest in programmatic DOOH in Thailand. He highlighted the opportunity to help brands leverage Vistar’s technology to create data-driven OOH campaigns that engage both local and international audiences.
Vistar Media’s new office in Bangkok follows the company’s recent expansion into the Thai market in the latter half of 2023. The company has already established partnerships with major players like Plan B Media, UpMedia, and Q-Ads, offering access to premium DOOH inventory for advertisers.
The Bangkok office will collaborate with Vistar Media’s teams in Singapore and Australia to support campaigns across the Asia-Pacific region. As the DOOH market continues to develop in Thailand, Vistar Media aims to build strong relationships with local partners and clients, contributing to the ongoing growth of digital out-of-home advertising in the region.
Quebecor Media Inc. has announced an agreement in principle to acquire NEO-OOH’s Canada-wide out-of-home (OOH) advertising business from Media Group Inc. This acquisition will significantly increase Quebecor’s presence in the Canadian OOH advertising market.
Once finalized, this deal will expand Quebecor Out-of-Home’s inventory to more than 17,000 advertising faces across Canada, up from its current 14,000. NEO-OOH’s network includes over 3,000 advertising faces at more than 600 locations in 250 communities nationwide. The transaction is expected to close in the coming weeks, pending customary conditions.
This acquisition will enhance Quebecor’s already diverse media portfolio, which includes TV channels, digital platforms, print publications, and an existing out-of-home network. With the addition of NEO-OOH’s assets, Quebecor will be able to offer advertisers a broader range of options for reaching audiences across various media channels.
Pierre Karl Péladeau, President and CEO of Quebecor, highlighted the significance of this acquisition, stating that it will strengthen Quebecor’s ability to provide comprehensive advertising solutions across Canada. “By integrating NEO’s national network with our strong presence in Québec, we will offer advertisers more impactful opportunities to connect with consumers.”
NEO-OOH has been a significant player in the Canadian OOH advertising sector, operating in diverse environments such as shopping malls, gyms, gas stations, and digital platforms. Ronald Tapiero, President and CEO of Media Group, expressed confidence that Quebecor will continue to grow NEO-OOH’s networks, stating, “Quebecor is well-positioned to take NEO’s operations to the next level.”
The completion of this transaction will establish Quebecor as a prominent player in the Canadian out-of-home advertising market. The expanded network will offer advertisers increased reach and versatility, enabling them to connect with a broader audience across multiple formats and locations.
VMO has announced the expansion of its retail media network, VMO Shop, into New Zealand, securing rights to 20 major shopping centres across the country. This expansion includes key locations in Auckland, Christchurch, Wellington, and regional areas such as Invercargill, Queenstown, Hastings, and Taupō. The company plans to extend its coverage to over 50 shopping centres nationwide.
The network’s development includes the installation of more than 100 digital screens, focusing on supermarket proximity and large format displays. A standout feature is the new large format screen at Ormiston Town Centre, which occupies a central position in the main thoroughfare. This screen is the first of many similar installations planned across various high-traffic locations in New Zealand.
VMO Shop is designed to offer advertisers new opportunities to connect with a broad range of shoppers, including access to areas that have previously seen limited out-of-home (OOH) advertising. The network enables brands to strategically position their messaging along the shopper’s path-to-purchase, reaching target demographics in a retail environment.
VMO has a strong presence in the retail media sector, with one of the largest retail networks in Australia. The launch of VMO Shop in New Zealand represents a significant step in the company’s expansion strategy. VMO already operates the only office media network in New Zealand, further solidifying its footprint in the country.
Anthony Deeble, Chief Commercial Officer of the HOYTS Group and VMO, commented on the expansion, stating that the move builds on VMO’s extensive retail experience and established network in Australia. Deeble emphasized the importance of a strategic approach and a focus on quality in creating a network that benefits both partners and advertisers.
Paul Butler, Managing Director of VMO, noted that the development of VMO Shop in New Zealand was driven by the goal of providing new opportunities for brands to connect with audiences in key regions. Butler highlighted that the network allows advertisers to strategically position their brands where it matters most, reaching shoppers at crucial points in their purchasing journey.
The network’s key centres include Eastgate Mall, Coast Plaza, Invercargill Central, and Ormiston Town Centre, with further expansions expected as VMO Shop grows its presence in New Zealand.
Polygon, South Africa’s largest aggregated Digital Out-of-home (DOOH) publisher network, has launched a new initiative to integrate mini-buses and taxis into its programmatic advertising network. This project, in partnership with Transmutanet, aims to provide advertisers with expanded access to South African commuters, particularly in the Cape Town area.
The integration offers advertisers two key opportunities. First, they can display ads on high-definition digital screens positioned behind the driver’s seat. These screens, connected to Polygon’s network, allow advertisers to serve content directly within the taxi environment through programmatic platforms like Google.
Remi du Preez, Managing Director at Polygon, notes the advantages of this new approach: “This integration enables advertisers to monitor and manage their campaigns with greater accuracy, ensuring that their ads are effectively reaching the commuter audience.”
Additionally, the onboard wifi presents another marketing channel. When passengers connect to the wifi, they are prompted to opt-in for marketing services, which supports lead generation for advertisers. This dual approach—combining digital screens and wifi—offers multiple touchpoints to engage commuters during their journey.
“This project gives advertisers the ability to collect first-party data, offering insights into audience behavior and improving the targeting and effectiveness of campaigns,” du Preez adds.
The partnership with Transmutanet is expected to enhance the visibility and revenue potential of the mini-bus network, while also providing a case study for further expansions in other transit networks across South Africa.
Faried Davids, Director at Transmutanet, expresses optimism about the collaboration: “This partnership represents an exciting opportunity to enhance our services and create new revenue streams.”
Polygon’s broader strategy is to connect screens across Africa, creating a unified, programmatically-enabled DOOH network. The company believes that this initiative will open new opportunities for advertisers to reach a mobile audience with significant buying power.
BMW Park, the home of FC Bayern Basketball, is set to become a pioneering venue with the installation of the world’s first permanent full-LED video glass floor. This cutting-edge feature, developed in collaboration with ASB GlassFloor, marks a significant milestone in sports and event technology, enhancing both the player and spectator experience.
This project is part of a long-term partnership between FC Bayern Basketball and ASB GlassFloor, a leading provider of advanced sports flooring solutions. Supported by BMW, the arena’s naming rights sponsor and FC Bayern’s mobility partner, the partnership is set to run until 2030. The installation of the ASB GlassFloor is designed to revolutionize the spectator experience and offer new opportunities for event organizers, making BMW Park a versatile and state-of-the-art venue.
Transforming BMW Park
Originally built for the 1972 Olympic basketball tournament, BMW Park is undergoing a significant transformation to become a modern, multifunctional event space. The arena will now host a diverse range of events, from sports games and corporate presentations to entertainment shows, all benefiting from the dynamic visual effects enabled by the LED glass floor. Covering approximately 580 square meters, this installation is the largest permanent full-LED video floor of its kind in the world.
Enhanced Visual and Interactive Capabilities
The ASB GlassFloor, equipped with millions of LEDs and powered by the GlassCourt OS software, offers unparalleled visual and interactive capabilities. During BBL home games and other events at BMW Park, the floor will display real-time animations, advertising content, and game data directly on the surface, creating an immersive experience for spectators. This technology not only enhances fan engagement but also opens up new possibilities for interactive content and dynamic advertising during events.
Benefits for Athletes and Event Planners
Designed with athlete performance and safety in mind, the ASB GlassFloor provides an elastic surface that reduces joint strain, while ceramic dots etched into the glass ensure superior grip, minimizing the risk of injuries. Additionally, the floor’s ability to display real-time position data enhances training sessions, allowing players to receive immediate feedback on their movements and performance. This feature is particularly beneficial for optimizing training strategies and improving on-court performance.
Broader Impact and Future Uses
Beyond basketball, FC Bayern plans to utilize the ASB GlassFloor for a wide variety of events at BMW Park, including roller skating, music concerts, and other community activities. This move is set to make BMW Park a premier venue in Munich, attracting a broad audience and positioning it as a leader in event innovation.
The introduction of the permanent full-LED video glass floor at BMW Park represents a significant advancement in delivering sports and entertainment experiences through LED screens. This innovation is expected to have a lasting impact on the industry and is likely to inspire further developments in sports and event presentation worldwide.
VITEC, a prominent provider of IPTV, digital signage, and video streaming solutions, recently unveiled the Avedia Platform v11 at the Integrate Expo 2024, held from August 21-23 at ICC Sydney. This new platform is designed to enhance digital content management and distribution across various industries.
Avedia Platform v11: Key Features
The Avedia Platform v11 introduces a revamped graphical interface that simplifies the creation and management of IPTV streams, digital signage, and on-demand content. This update includes several new tools aimed at improving user experience and operational efficiency:
Avedia Wayfinding: A licensable feature enabling the development of touch-interactive maps, designed to help visitors navigate complex spaces such as multi-floor buildings and large campuses. This solution also includes accessible route options to assist those with mobility challenges.
ArtioCreate: A new content creation interface that allows users to design dynamic digital signage and interactive portals with ease.
The Avedia Platform v11 is fully compatible with VITEC’s 4K-enabled EP6 end-point, which was also demonstrated at the expo. The EP6 is a versatile IPTV end-point capable of delivering high-quality 4K video and digital signage across networks. It supports multiple video streams and can render 4K graphics, making it a robust solution for various applications, from corporate environments to hospitality and large venues.
The EP6 also features Power over Ethernet Plus (PoE+), simplifying deployment across network locations. Its embedded browser, supporting HTML5 and modern web technologies, ensures a future-proof and flexible solution for businesses looking to upgrade their digital signage and IPTV infrastructure.
VITEC’s Presence at Integrate Expo 2024
At the expo, attendees experienced the full capabilities of the Avedia Platform v11 and the EP6 end-point. Jamie March, Sales Director for Australia and New Zealand at VITEC, highlighted the platform’s intuitive design and scalability, catering to various sectors such as corporate, hospitality, and broadcasting.
About VITEC
VITEC is a global provider of IPTV, video streaming, and digital signage solutions, offering innovative hardware and software to enhance organizational communication. With a strong presence across corporate, hospitality, government, and military sectors, VITEC is headquartered in Paris, France, and operates worldwide.
CAYIN Technology, a provider of digital signage solutions, has introduced its latest product, the SMP-2400 digital signage player. This new device is designed to meet the needs of modern businesses, offering features aimed at enhancing digital displays in various sectors, including retail, corporate environments, education, and healthcare.
The SMP-2400 supports up to three HDMI displays, enabling businesses to deliver high-definition content with 4K video playback. This capability positions the SMP-2400 as a suitable option for those seeking to engage audiences through visually compelling presentations.
Key Features of the SMP-2400
Multi-Display Support and Versatile Playback Options: The SMP-2400 includes built-in HDMI outputs that support dual screens and can be unlocked to handle up to three displays simultaneously. This feature allows businesses to manage multiple configurations with a single device, potentially reducing the need for additional equipment. The player offers three playback modes: zone-type, individual programs, or playlists, providing flexibility in how content is displayed across different screens.
High-Resolution Content and Format Compatibility: The SMP-2400 supports 4K HDMI video, YouTube videos, PDFs, HTML5, CSS3, and real-time HD video streaming via HDMI capture cards (sold separately). The player can manage unlimited video zones, image zones, and ticker zones, which may be useful for creating dynamic displays that include various types of content, such as news updates, social media feeds, or interactive elements.
Enhanced Performance and Connectivity: The SMP-2400 delivers up to 250% faster performance compared to its predecessor, the SMP-2300, providing a boost in processing power for smoother playback of high-resolution content. It also includes an upgraded SSD interface for faster data transfers, dual Type-C ports for external storage connectivity, and dual LAN ports for network management and security.
Personalized Content Delivery: The SMP-2400 is compatible with facial recognition technology (QNAP QVR Face Tiger required), which enables personalized content delivery. This feature may be beneficial for targeted marketing and interactive displays, offering businesses the ability to tailor content to specific audiences.
Made in Taiwan: The SMP-2400 is manufactured in Taiwan, reflecting a focus on craftsmanship and reliability. This ensures consistent performance, which is important for businesses relying on long-term digital signage deployments.
A Solution for Modern Digital Signage Needs
The SMP-2400 digital signage player offers a range of features designed to meet the requirements of businesses in various industries. Its multi-display support, compatibility with multiple content formats, enhanced performance, and personalized content delivery options provide a comprehensive solution for businesses looking to enhance their digital signage capabilities.
PPDS, the global provider of Philips Professional Displays and solutions, has announced the expansion of its North American sales team. The company has appointed Robert Luther as Director of dvLED Sales and Support and Brandon Wilkinson as Field Application Engineer. This strategic move is part of PPDS’s broader effort to enhance its presence in the North American AV market.
Bringing a combined 50 years of experience in the audiovisual (AV) industry, Robert Luther and Brandon Wilkinson are set to contribute significantly to PPDS’s growth strategy. Their expertise spans sales, project management, and engineering, gained from working with leading AV manufacturers, distributors, and resellers.
Robert Luther will serve as the Director of dvLED Sales and Support. Based in Detroit, Michigan, Luther has extensive experience in dvLED technology, having previously held roles such as Product Manager for LED at Ross Video and Business Development Manager for dvLED at Exertis. In his new role, Luther will focus on developing and implementing dvLED sales strategies across North America and strengthening relationships with both existing and new channel partners.
Brandon Wilkinson, based in Oklahoma, joins PPDS as a Field Application Engineer. With a career that began in 1993 at Ford AV, Wilkinson has held senior roles in sales, operations, and engineering. His primary focus at PPDS will be on providing technical support for digital signage projects, assisting both customers and sales teams with planning, integration, and post-sales support.
These appointments support PPDS’s goal to increase its presence in the North American AV market. Robert Luther and Brandon Wilkinson will play key roles in driving sales and ensuring successful project execution, particularly in the growing dvLED and digital signage segments.
Bruce Wyrwitzke, Director of Sales for PPDS North America, stated, “The addition of Robert and Brandon to our team underscores our commitment to attracting top talent and enhancing our capabilities. Their experience will be invaluable as we continue to pursue our growth ambitions in North America.”
Xibo has partnered with Sony Professional Displays & Solutions to improve the deployment, scalability, and management of digital signage networks. This collaboration integrates Sony’s Cloud API and Zero-Touch Provisioning (ZTP) with Xibo’s content management system (CMS), offering businesses a more streamlined approach to managing their signage displays remotely.
The partnership is designed to simplify the process for businesses by reducing the need for extensive technical resources. With Zero-Touch Provisioning, users can deploy and manage their displays directly from the Xibo CMS without relying on traditional tools like remote controllers or USB drives. This advancement aims to lower the complexity and cost associated with system integration, making it easier for businesses to implement and expand their digital signage networks.
Thorsten Prsybyl, European Retail Sales Manager at Sony Professional Displays & Solutions, commented on the collaboration, stating, “With the industry’s growing focus on remote scaling and management, we’re pleased to expand our partnership with Xibo. Our new features integrate seamlessly with Xibo’s CMS, offering clients enhanced control over their signage networks.”
Setting up a Sony BRAVIA SoC TV with Xibo Digital Signage involves several straightforward steps. Users need to register the TV in Xibo’s CMS, enable Pro Mode, configure display settings, and utilize Remote Device Management for updates. The automated setup provided by Zero-Touch Provisioning ensures that the TV is ready for digital signage with minimal manual intervention. Detailed instructions can be found in the Xibo setup guide.
The global Out-of-Home (OOH) advertising industry experienced revenue growth in Q2 2024, driven by advancements in digital and programmatic advertising. This article summarizes the Q2 2024 OOH Advertising Performance Update from Solomon Partners, highlighting the financial and operational results of key industry players, including Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media, and Ströer, while offering a cautious outlook for the remainder of the year.
Q2 2024 Financial Performance of Major OOH Companies
Net Debt-to-EBITDA: 2.9x (among the lowest in company history)
Dividend: $1.30 per share (with a proposed increase to $1.40 in Q3)
OUTFRONT Media
Total Revenue: $477 million (+2% YoY)
Billboard Revenue: $373 million (+0.5% YoY)
Transit and Other Revenue: $104 million (+7% YoY)
Adjusted OIBDA: $126 million (+3% YoY)
Digital Revenue Growth: +10%, making up 34% of total revenue
Net Leverage Ratio: 5.0x
Dividend: $0.30 per share (payable on September 27, 2024)
Ströer
Total Revenue: €512 million (+12% YoY)
OOH Media Revenue: €242 million (+21% YoY)
Digital OOH Revenue Growth: +29%, now 35% of total OOH revenue
Adjusted EBITDA: €155 million (+19% YoY)
IFRS 16 Adjusted EBITDA: €104 million (+43% YoY)
Net Debt: €844 million (Total leverage of 2.3x net debt-to-EBITDA)
Q3 2024 Organic Revenue Growth Expectation: ~10%
Digital and Programmatic Advertising Remain Key Growth Drivers
The shift toward digital formats continues to shape the OOH industry, with significant growth reported in digital OOH and programmatic advertising. JCDecaux and Ströer, among others, have emphasized the increasing role of digital revenue, which now constitutes a substantial portion of their overall income. Digital OOH made up 35% to 37% of total revenue for these companies, and this trend is expected to continue, with digital formats potentially accounting for 50% of segment revenue by 2026.
Outlook for the Remainder of 2024
While the Q2 2024 results demonstrate consistent growth, companies are adopting a cautious approach for the second half of the year. Clear Channel Outdoor’s conservative revenue guidance for FY 2024 reflects broader economic uncertainties. Similarly, Lamar Advertising and OUTFRONT Media project mid-single-digit revenue growth for the rest of 2024, indicating a measured outlook.
As the global OOH industry advances, digital innovation and the expansion of programmatic advertising are expected to remain central to growth strategies. Companies that effectively leverage these trends while maintaining robust advertiser relationships are well-positioned to succeed in the evolving marketplace.
Download the full Q2 2024 OOH Advertising Performance Update by Solomon Partners here
Digital View has introduced a 13.3″ Wi-Fi Enabled E-Paper Display, designed for use in indoor environments where traditional power options may be impractical or costly. This display integrates E Ink’s Spectra 6 e-paper technology with wireless power from Wi-Charge, making it suitable for various applications such as retail, museums, and corporate offices.
Key Features
E Ink E-Paper Display The 13.3” color ePaper display utilizes E Ink technology, providing clear and readable content under standard indoor lighting conditions.
Wi-Fi Connectivity The display includes Wi-Fi capability, which supports remote content management and monitoring, facilitating easier updates.
Wireless Power by Wi-Charge Powered wirelessly through Wi-Charge technology, this display operates without the need for power cables or frequent battery changes, which may reduce maintenance and improve installation aesthetics.
Efficient Operation The display is built with Digital View’s electronics, which aim to ensure reliable and efficient performance across different use scenarios.
Target Applications
Digital View is targeting indoor locations where traditional power access is limited, where the cost of cabling would be high, or where displays need to be relocated frequently. Potential applications include:
Retail: For displaying menus, promotions, and advertisements without relying on power cables.
Galleries and Museums: For showcasing changing exhibits or artworks, allowing for flexibility and ease of use.
Corporate Offices: For dynamic meeting room schedules, announcements, or internal communications in areas without easy access to power.
Events and Exhibitions: For portable signage that can be moved easily without concerns about power sources.
As ePaper displays consume power only when screen contents change, smaller screens can work perfectly with Wi-Charge models. This combination is particularly useful in settings where displays are moved frequently.
About Digital View
Digital View has been developing digital display solutions for nearly 30 years, focusing on innovation and quality. The company provides reliable and efficient display technologies tailored to meet the needs of various industries.
For more information about the 13.3″ Wi-Fi Enabled E-Paper Display, visit Digital View’s website
About E Ink
E Ink Holdings Inc. is a leader in ePaper display technology, known for pioneering advancements that have significantly shaped the eReader market. The company continues to innovate with a focus on user experience and environmental benefits. More information can be found at www.eink.com.
About Wi-Charge
Wi-Charge specializes in long-range wireless power technology, providing a solution for powering devices without traditional batteries or power cords. Their patented technology enables the delivery of power over room-sized distances, offering new possibilities for device design and user convenience. Learn more at www.wi-charge.com.
The Out of Home (OOH) industry in Australia, as reported by the Outdoor Media Association (OMA), has demonstrated strong performance in the first half of 2024, achieving significant growth across key metrics. With a notable 7.96% increase in net media revenue compared to the same period last year, the industry continues to show resilience and adaptability in a rapidly evolving market. A major driver of this growth is the ongoing shift towards Digital Out of Home (DOOH) advertising, which now accounts for a dominant 74% of total net media revenue. This transition highlights the increasing value that advertisers place on dynamic and versatile digital formats, further solidifying the importance of DOOH in Australia’s broader OOH landscape.
Australia OOH Key Statistics :
Total Net Media Revenue Q1 2024: AUD 287.6 million (9.26% increase from Q1 2023) This increase reflects the industry’s strong performance at the beginning of the year, supported by innovative campaigns and the growing integration of digital technologies in advertising.
Total Net Media Revenue Q2 2024: AUD 305.4 million (6.7% increase from Q2 2023) The positive trend continued in Q2, with the industry maintaining its upward trajectory, driven by investments in new measurement tools and the expansion of programmatic buying.
Total Net Media Revenue for H1 2024: AUD 593 million (7.96% average increase from H1 2023) The combined revenue for the first half of the year shows a solid growth rate, highlighting the overall stability and resilience of the OOH sector in Australia.
Digital OOH (DOOH) Revenue Share Q1 2024: 74.1% of total net media revenue (up from 70.7% in Q1 2023) The increasing share of DOOH underscores the ongoing digital transformation within the industry, as more advertisers leverage dynamic digital formats to reach their target audiences.
Digital OOH (DOOH) Revenue Share Q2 2024: 74.4% of total net media revenue (up from 71.9% in Q2 2023) This slight increase from Q1 to Q2 highlights the growing dominance of digital advertising formats, reinforcing DOOH’s role as a key revenue driver.
Projected Annual Compound Growth Rate: 9% over the next four years The forecasted growth rate reflects the industry’s confidence in sustained expansion, supported by ongoing innovation, increased digital adoption, and strategic investments in new technologies.
Largest Campaign in Q1 2024: “Fresh veg, deliciously affordable,” valued at over AUD 12.3 million This campaign, the largest in the industry’s history, demonstrates the significant impact that OOH advertising can achieve, particularly when aligned with consumer interests.
ANZAC Day Campaign Impact in Q2 2024: Engaged 10.1 million Australians across 9,000 screens, with a donated media value of AUD 4.6 million This campaign highlights the effectiveness of OOH advertising in engaging communities and delivering messages with cultural relevance.
Elizabeth McIntyre, CEO of the Outdoor Media Association (OMA), commented on the industry’s performance:
“The ongoing growth of the Out-of-Home (OOH) industry at 6.7% net revenue in Q2 2024 underscores its robust and adaptable nature,” McIntyre noted. She also emphasized the impact of the ANZAC Day campaign, which reached 10.1 million Australians across 9,000 screens with a donated media value of AUD 4.6 million, showcasing the effectiveness of OOH advertising.
“Marketing through the Out-of-Home (OOH) channel continues to demonstrate significant effectiveness in reaching and engaging audiences,” McIntyre concluded. “This visibility ensures that messages are seen by a broad and diverse audience, enhancing brand awareness and recall.”
These statistics reflect the significant momentum and growing influence of Digital OOH in Australia‘s Out of Home advertising landscape. With a clear trajectory of continued growth, supported by strategic investments and technological advancements, the OOH industry is well-positioned to achieve sustained success and set new standards in the years ahead.
Grocery TV, a leading in-store retail media platform, has announced the expansion of its digital media network into the pharmacy sector, beginning with select ShopRite Pharmacy locations. This move aims to provide brands and retailers with a new opportunity to engage customers and share health-related information directly within the pharmacy setting.
Grocery TV’s expansion into pharmacies builds on its established presence in grocery stores, where it operates in nearly 5,000 locations across the United States. The inclusion of pharmacies in its network is designed to reach shoppers at a key moment in their store visit, particularly those focused on healthcare, pharmaceuticals, and wellness products.
“Pharmacies offer a unique touchpoint for both retailers and advertisers, particularly for health-focused products and services,” said Don Oelke, COO and co-founder of Grocery TV. “Expanding into this space allows us to enhance the in-store experience and deliver targeted messaging where it matters most.”
The content strategy for the pharmacy network includes health and wellness-focused video channels, contextual advertising, and retailer-specific messaging. This content is displayed on digital screens in pharmacy areas, engaging customers as they wait for prescriptions or pass by the pharmacy. Retailers can manage and update this content in real-time using Grocery TV’s Content Management System (CMS), ensuring that the information remains relevant and timely.
With this expansion, Grocery TV allows health and wellness brands to reach an audience of nearly 28 million shoppers across its network, including those spending more time in pharmacy areas. This extended exposure offers brands and retailers more opportunities to communicate important health information and promotions.
ShopRite Pharmacy, part of the larger ShopRite supermarket chain, is among the first to incorporate Grocery TV into its pharmacy sections. Through this partnership, ShopRite can promote prescription savings programs, highlight pharmacy services, and share essential health-related information with customers directly in-store.
“Grocery TV has made it straightforward for us to integrate new touchpoints within our stores,” said Darren Caudill, Chief Sales Officer for Wakefern Food Corp., the cooperative behind ShopRite. “This expansion into the pharmacy area allows us to effectively manage and deliver important information to our customers through their content management system.”
Grocery TV’s integration into pharmacies broadens the reach of its retail media network, offering new opportunities for shopper engagement and enhancing the overall in-store experience by connecting digital signage across various parts of the retail environment.
The UK OOH (Out of Home) advertising sector saw notable growth in Q2 2024. According to the latest figures from Outsmart, the trade body for OOH, and compiled by PwC, there was a year-on-year increase driven primarily by the ongoing digital transformation within the industry. As more brands utilize Digital OOH (DOOH), the sector continues to evolve and expand its reach.
Key Statistics
Q2 2024 Total OOH Revenue: £355 million Year-on-Year Growth: 17%
Q2 2024 Digital OOH Revenue: £234.3 million Year-on-Year Growth: 21% Percentage of Total OOH Revenue: 66%
Q2 2024 Classic OOH Revenue: £120.7 million Year-on-Year Growth: 11%
H1 2024 Total OOH Revenue: £646 million Year-on-Year Growth: 17%
H1 2024 Digital OOH Revenue: £426.4 million Year-on-Year Growth: 21% Percentage of Total OOH Revenue: 65%
H1 2024 Classic OOH Revenue: £219.6 million Year-on-Year Growth: 9%
Q1 2024 Total OOH Revenue: £292 million Year-on-Year Growth: 16.4%
Q1 2024 Digital OOH Revenue: £190.8 million Year-on-Year Growth: 22.8% Percentage of Total OOH Revenue: 65%
Q1 2024 Classic OOH Revenue: £101.2 million Year-on-Year Growth: 6.2%
UK OOH Revenue by Quarter – 2010 to Q2-2024
Q2 2024 Performance Overview
In Q2 2024, the UK OOH industry generated £355 million in revenue, a 17% increase compared to the same period in 2023. This growth highlights the sector’s resilience in a post-pandemic landscape. Digital OOH, a key driver of this success, recorded a 21% year-on-year increase, now accounting for 66% of total OOH revenue. Classic OOH formats also saw positive growth, with an 11% increase.
Year-to-Date Success: H1 2024
During the first half of 2024, total OOH revenue reached £646 million, reflecting a 17% growth compared to H1 2023. Digital OOH continued to dominate, with a 21% year-on-year growth, contributing £426.4 million to the total revenue. This segment now represents 65% of all OOH revenue. Classic OOH formats also saw a 9% increase, bringing in £219.6 million, underscoring the continued relevance of traditional advertising methods in the digital age.
The report offers insights into the performance of OOH advertising across different environments, including Transport, Roadside, and Retail/Leisure sectors:
Transport: In 2023, the Transport sector generated £192 million, benefiting from high visibility in transport hubs. This sector remains a significant contributor to OOH revenue, leveraging digital screens and billboards in high-traffic areas.
Roadside: Roadside advertising remains the largest revenue generator, with £417 million in 2023. Digital billboards along busy roads have been particularly effective in reaching large audiences, contributing to consistent year-on-year growth.
Retail and Leisure: Retail and Leisure locations brought in £115 million in 2023, with digital signage playing a key role in engaging shoppers and visitors. The flexibility of digital formats in these environments allows advertisers to tailor messaging based on various factors, making it a highly effective medium.
Digital OOH Revenue by Environment
The “UK Digital Out of Home Revenue by Quarter and Environment” chart provides further insights into the quarterly performance of DOOH across different environments:
Roadside and Transport: These environments have consistently led in revenue generation, demonstrating the dominance of digital formats in high-visibility locations. The chart highlights the steady growth of these sectors over the years, with significant quarterly contributions, particularly in recent times.
Retail and Leisure: While not as dominant as Roadside and Transport, Retail and Leisure environments have shown steady growth, reflecting the increasing use of digital signage in these areas. The ability to deliver targeted, dynamic content in retail settings has made this environment increasingly attractive to advertisers.
UK DOOH Revenue by Quarter and Environment 2011 to Q2-2024
Industry Growth and Future Outlook
The growth of the OOH industry over the past decade has been significant, with Digital OOH emerging as a dominant force. Revenue trends from 2010 to 2024 indicate a steady increase in OOH advertising spend, driven by the adoption of digital technologies and the industry’s ability to adapt to changing market conditions.
As 2024 progresses, the OOH sector is well-positioned to capitalize on the continued shift toward digital formats. The integration of advanced technologies, such as programmatic advertising and data-driven targeting, is expected to further enhance the appeal of DOOH, attracting more brands and driving additional growth.
Justin Cochrane, Chair of Outsmart, expressed optimism about the future of OOH advertising, stating, “The momentum across the first half shows 2024 is going to be a great year for Out of Home as brands increasingly utilize its broadcast reach and creative dynamism to captivate large audiences.”
Andy Lobo, Director at PwC, added, “The OOH sector’s recovery to pre-pandemic levels last year has been followed by continued strong growth. H1 2024 not only showed a 17% increase over last year but also a 9% growth compared to H1 2019, underscoring the sector’s resilience and adaptability.”
Conclusion
The Q2 2024 results, combined with strong performance in Q1, highlight the strength and potential of the Out of Home advertising sector. With digital formats leading the charge, the industry is poised for a promising future, offering advertisers powerful tools to connect with audiences in an increasingly digital world.
oOh!media New Zealand has announced a new partnership with TVNZ to provide real-time news updates across its digital advertising network. This collaboration will bring TVNZ’s 1News headlines to digital screens in street and retail locations nationwide, using dentsu’s D4 platform to ensure timely and relevant news delivery.
The initiative, which launched last week, will see over 800 digital panels across 180 suburbs displaying up-to-date news content throughout the day. Mark Banbrook, National Sales Director at oOh!media NZ, highlighted the benefits of the partnership, stating, “We’re pleased to partner with TVNZ and dentsu to offer real-time news to people as they move through their day. Our network’s extensive coverage allows us to provide local communities with news that is relevant to them.”
TVNZ’s General Manager of Marketing, Sally Falconer, emphasized the expanded reach of 1News through this partnership, noting, “This collaboration with oOh!media and dentsu allows us to extend 1News’ presence beyond traditional platforms and into public spaces. It’s an opportunity to keep New Zealanders informed in a new and accessible way.”
Sebastian van Dyk, Business Director at dentsu, explained how the D4 platform supports this initiative by automating news updates from the 1News website and enabling regional customization where appropriate. “With oOh!media’s nationwide network, we can deliver news that is both timely and locally relevant,” he said.
This partnership between oOh!media and TVNZ underscores a shared commitment to public service, offering New Zealanders a new way to stay informed as they go about their daily activities.
Korbyt, a leading provider of enterprise digital signage and workplace communications, has announced the acquisition of NFS Technology. This acquisition brings together Korbyt’s digital communication tools with NFS Technology’s room booking and space management solutions to create a comprehensive platform designed for today’s hybrid work environments.
Meeting the Demands of Hybrid Workplaces
As hybrid work becomes increasingly prevalent, organizations face the challenge of integrating remote and in-person collaboration. Korbyt’s acquisition of NFS Technology addresses this need by enhancing the Korbyt Anywhere platform. The integration of NFS Technology’s Rendezvous product suite will offer advanced scheduling and space management capabilities, making it easier for organizations to manage physical and virtual workspaces.
This unified platform aims to improve internal communication and optimize the use of office spaces, helping organizations adapt to the evolving workplace landscape.
Enhancing Collaboration and Efficiency
One of the primary challenges in hybrid work environments is maintaining effective collaboration among employees, regardless of their location. The integration of NFS Technology’s meeting room booking and video conference scheduling tools into Korbyt’s platform will streamline the management of both physical spaces and virtual meetings. This enhancement is expected to boost productivity and ensure smooth transitions between different work environments.
In addition to enhancing its product offerings, Korbyt’s acquisition of NFS Technology will expand its global presence. With new offices in the UK, India, and Australia, Korbyt is positioned to provide localized support and services to a broader customer base. This expansion aligns with Korbyt’s commitment to meeting the needs of multinational enterprises, offering consistent and tailored solutions across different regions.
The acquisition of NFS Technology reflects Korbyt’s focus on creating a flexible and scalable platform that can adapt to the changing needs of organizations. By combining digital signage, space management, and communication tools, Korbyt aims to offer a future-ready solution that supports both employee engagement and efficient use of physical spaces.
KEVANI, Inc., a company specializing in out-of-home (OOH) media development, has announced a new partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform. This collaboration will bring programmatic DOOH advertising to some of Los Angeles’ most prominent media locations, offering advertisers enhanced opportunities to reach targeted audiences.
The partnership will enable advertisers to access KEVANI’s premium inventory through VIOOH’s programmatic platform, allowing for the delivery of data-driven, contextually relevant messages. The integration of these platforms aims to streamline the process for advertisers, enhancing the impact and efficiency of their campaigns.
The rollout of this collaboration will begin with StackAdapt, a programmatic advertising platform known for its multi-channel campaign capabilities. By working with StackAdapt, KEVANI and VIOOH aim to provide advertisers with a more efficient way to manage and execute their advertising strategies.
“We are looking forward to partnering with VIOOH to provide our agency partners with new tools to seamlessly integrate their campaigns on our assets,” said Kevin Bartanian, CEO of KEVANI. “This partnership will help us connect brands with audiences in more meaningful ways, while also expanding our reach.”
Jean-Christophe Conti, CEO of VIOOH, commented on the partnership, saying, “We’re excited to collaborate with KEVANI to offer new commercial opportunities for advertisers in the US and globally. This partnership aligns with our goal to expand our programmatic DOOH offerings across the US, particularly on the West Coast.”
This partnership is expected to bring significant advancements in programmatic DOOH advertising, particularly in the Los Angeles market, where competition for consumer attention is high. By combining KEVANI’s media assets with VIOOH’s programmatic technology, the collaboration offers advertisers a new way to engage with their target audiences more effectively.
About KEVANI
KEVANI is an out-of-home (OOH) media sales organization that provides outdoor advertising solutions for national and local brands. The company offers a range of media destinations that help brands and agencies engage with their audiences. KEVANI is focused on innovation within the OOH industry and is committed to developing new advertising destinations and approaches.
