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Global Programmatic DOOH Market: Key Trends & Insights from 2024 VIOOH Report

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Global Programmatic DOOH Market: Key Trends & Insights from 2024 VIOOH Report

The latest VIOOH ‘State of the Nation 2024’ report reveals strong growth and investment in the programmatic digital out-of-home (pDOOH) advertising sector across key global markets. With a comprehensive survey of 1,200 advertisers and agencies spanning six countries — the US, UK, Australia, Germany, France, and Brazil — the report provides insights into the current landscape, future potential, and trends shaping the pDOOH industry.

Global pDOOH Market Overview

The report highlights a significant increase in pDOOH demand, with its inclusion in media plans expected to grow from 27% to 35% over the next 18 months, alongside an average investment increase of 28%. This growth is driven by the adoption of programmatic buying methods for better control, flexibility, and data-driven targeting. The report also notes a shift in pDOOH management, with dedicated programmatic teams taking a more prominent role, integrating pDOOH more closely with overall digital strategies.

  1. Adoption of Programmatic Buys:
    • Nearly half of DOOH campaigns in 2024 were purchased partly or fully programmatically, showing a strong shift from traditional media buying to digital-first strategies.
    • Pure programmatic buys saw a 19-percentage point increase year-over-year, outpacing other buying methods.
    • Flexibility, real-time adjustments, and data-driven insights are primary drivers of pDOOH’s popularity among marketers.
  2. Dynamic Creative Optimization (DCO):
    • DCO is gaining traction, with 95% of surveyed marketers recognizing its potential. Currently, only 9% actively use DCO, but adoption is expected to rise rapidly.
    • DCO enables real-time creative modifications based on weather, location, and audience data, enhancing engagement and relevance.
  3. Budget Reallocation:
    • In core markets, 37% of marketers are shifting budgets from other digital channels, while 32% are reallocating from traditional channels to support pDOOH growth.
    • Nearly a third of marketers in the US and Australia are creating entirely new budgets for pDOOH, highlighting its growing strategic importance.
  4. Challenges to Broader Adoption:
    • Despite optimism, lack of standardized KPIs and measurement methodologies remain top barriers.
    • There is a need for more robust training and granular audience data to help advertisers demonstrate pDOOH’s value effectively.

Regional Market Breakdown

United States: Leading pDOOH Adoption

  • Strong Growth and Adoption:
    The US market leads in pDOOH adoption, with 29% of campaigns incorporating programmatic strategies in the past 18 months. This figure is expected to rise to 37% over the next 18 months, outpacing all other surveyed markets.
  • Use of Demand-Side Platforms (DSPs):
    The use of DSPs for activation has grown by 16 percentage points, with 34% of US marketers now using DSPs for some or all campaigns. However, DSP usage still trails behind OOH specialist agencies, suggesting potential for growth in self-service models.
  • Performance-Based Metrics:
    US marketers prioritize tangible results, with 60% citing sales increase and 49% citing website traffic as key success indicators. As a result, pDOOH is gaining recognition as a top choice for performance-led campaigns, even surpassing social media.
  • Investment Outlook:
    US marketers plan to increase their pDOOH investment by 29% in the next 18 months, supported by dedicated new budgets and rising DSP adoption.

United Kingdom: Focus on Sustainability and Audience-Centric Approaches

  • Strong Adoption:
    The UK’s pDOOH adoption is projected to grow from 29% to 36% in the next 18 months. Programmatic-only buys have increased by 18 percentage points, reaching 47%.
  • Audience-Centric Strategy:
    UK advertisers emphasize audience targeting, with 91% preferring solutions that prioritize reaching the right audience, compared to 83% globally.
  • Sustainability Prioritization:
    Sustainability is a key factor, with 59% of UK advertisers ranking it among their top five considerations. High-quality viewability and eco-efficiency further strengthen pDOOH’s appeal.
  • Role of DSPs and Budget Shifts:
    DSP adoption rose by 30 percentage points to 43%, while 24% of UK marketers are planning to add new budgets for pDOOH.

Australia: Rising Demand and Strong Growth

  • Increased Adoption and DSP Usage:
    Australia’s DOOH market saw a significant 25 percentage point increase in DSP adoption, with 44% of campaigns now using DSPs for pDOOH activation.
  • DCO Expansion:
    Australian marketers are rapidly adopting DCO, with 95% considering or implementing it. However, barriers such as limited budget and training are hindering broader adoption.
  • Focus on Flexibility and Sustainability:
    pDOOH is valued for its precision in targeting specific areas, and sustainability remains a top priority, cited by 65% of marketers.
  • Future Outlook:
    Investments are set to increase by 28% over the next 18 months, supported by the addition of new budgets and a strong focus on dynamic capabilities.

Germany: Emphasis on Brand Building and Sustainability

  • Steady Growth and DSP Adoption:
    German marketers are steadily embracing pDOOH, with usage projected to rise from 25% to 33% in the next 18 months. DSP usage has grown significantly to 46%.
  • Brand-Led Campaigns:
    pDOOH is widely used for both performance (90%) and brand-led (86%) campaigns, reflecting its versatility in the German market.
  • Sustainability and Innovation:
    More than half of German marketers cite sustainability as a key benefit, and 94% consider pDOOH to be the most innovative advertising solution.

France: Optimistic Growth and Focus on Flexibility

  • Projected Growth:
    French marketers project a 29% increase in pDOOH investments over the next 18 months, driven by strong adoption rates and agency-led initiatives.
  • Focus on Flexibility:
    Programmatic-only purchases rose by 23 percentage points to 51%, with hybrid approaches also gaining ground.
  • Attention-Based Metrics:
    Attention-based metrics, such as dwell time, are gaining traction, with 41% of marketers using them to gauge campaign impact.

Brazil: Early Adoption and Growing Potential

  • Strong Growth and Investment Shifts:
    pDOOH adoption is expected to grow from 27% to 32% over the next 18 months. Nearly half of Brazilian DOOH campaigns are now purchased programmatically.
  • Shift from Digital and Traditional Channels:
    Marketers are actively reallocating budgets from other digital (43%) and traditional (29%) channels, while 17% are establishing new budgets for pDOOH.
  • Performance and Brand Outcomes:
    pDOOH is recognized for both performance (94%) and brand-building (81%) capabilities, making it a key channel for diverse objectives.

For a detailed look at the VIOOH ‘State of the Nation 2024‘ full report, download it from https://www.viooh.com/sotn

Sharp/NEC Unveils Sharp A201U LCD Laser Projector for Corporate and Educational Use

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Sharp/NEC Unveils Sharp A201U LCD Laser Projector for Corporate and Educational Use

Sharp NEC Display Solutions Europe has introduced its latest product, the Sharp A201U, a high-performance LCD laser installation projector. As the first of its kind under the Sharp brand, the A201U is designed to meet the needs of various sectors, including higher education, corporate environments, museums, and leisure applications. This new model is noted for its high brightness, compact form, quiet operation, and energy-efficient design.

A201U Key Features and Performance

The Sharp A201U delivers a high brightness output of 20,000 lumens and WUXGA resolution, making it suitable for large venues and professional settings where clarity and image quality are essential. It stands out as the only LCD projector in its category to use an RB laser light source, which enhances red color reproduction for lifelike visuals. The projector also supports a near-DCI-P3 color space, providing one of the widest color gamuts available in an LCD projector.

Additionally, the A201U incorporates an IP5X-rated sealed optical engine to protect internal components from dust, maintaining image quality without the need for regular filter cleaning. This ensures long-term performance and reduced maintenance, making it ideal for continuous operation in high-traffic areas.

Flexibility is a significant feature of the Sharp A201U. It offers multiple lens options from Sharp/NEC’s portfolio and maintains compatibility with legacy lenses from the PA Series, allowing users to customize the projector setup according to their specific needs. The device includes free tilt and portrait installation capabilities, as well as advanced geometric adjustments to ensure precise image alignment. Other features, such as picture-in-picture functionality and camera-based blending, add to its versatility.

For streamlined installation, the A201U includes an HDBaseT-out interface, enabling daisy-chaining of multiple projectors using network cables for easier connectivity to a single source. This feature is particularly beneficial for larger installations that require multiple projectors to work in unison.

To simplify setup and system management, the projector is compatible with ProAssist, a software tool designed to manage various settings, including picture adjustment, lens positioning, geometric correction, blending, color uniformity, and white balance across multiple projectors. ProAssist supports automatic camera-based adjustments, making it easier to achieve uniform visuals in complex multi-projector installations.

The Sharp A201U’s compact size and efficient design help reduce power consumption while delivering high brightness levels. This combination makes it suitable for use in environments such as university lecture halls, corporate auditoriums, and immersive exhibits where energy efficiency and visual impact are critical. The Sharp A201U will be available starting December 2024.

More on Sharp/NEC
Website: https://www.sharpnecdisplays.eu/

Polywell Computers Unveils Slim-UC14L2V4c Media Player for Digital Signage and Industrial Use

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Polywell Computers Unveils Slim-UC14L2V4c Media Player for Digital Signage and Industrial Use

Polywell Computers, a recognized provider of industrial computing solutions, has launched the Slim-UC14L2V4c, an advanced Embedded Mini Media Player designed for digital signage and various industrial uses. Built with the latest 14th Generation Intel® Core™ Ultra Processors, the device offers enhanced performance and extensive connectivity options, making it suitable for a wide range of commercial and industrial applications.

Enhanced Performance for Demanding Applications

The Slim-UC14L2V4c is engineered to handle a variety of high-demand tasks, including digital signage, point-of-sale (POS) systems, kiosk applications, network security, and edge AI deployments. Supporting up to four independent displays and equipped with two HDMI-in ports, the device enables complex multi-display configurations. It offers a flexible memory configuration of up to 64GB DDR5-4800MHz SO-DIMM RAM, along with multiple storage options through two M.2 NVMe 4.0 slots and one NVMe 5.0 slot for fast data access.

The media player’s Intel® UHD Graphics capabilities ensure smooth playback of high-resolution video content, with support for UHD, H.264, and H.265 decoding, delivering crisp visuals at up to 8K resolution. This makes it an ideal choice for businesses looking for reliable hardware that can manage intensive video processing tasks without compromising performance.

Designed for versatility, the Slim-UC14L2V4c features a comprehensive set of I/O ports and connectivity options, making it suitable for diverse deployment scenarios. It includes:

  • Two LAN ports for network redundancy
  • One M.2 Wi-Fi slot
  • One M.2 slot for 4G/5G module integration

The player also provides multiple USB interfaces, including two USB 3.2, six USB 2.0, and one USB Type-C port, facilitating the connection of peripherals such as barcode scanners, touchscreens, and more. This extensive connectivity ensures the device can be seamlessly integrated into complex setups, whether in a commercial environment, industrial control system, or smart signage installation.

The Slim-UC14L2V4c is built with a fanless design, making it ideal for environments where low maintenance and silent operation are crucial. This design minimizes the risk of dust and debris buildup, contributing to the system’s longevity and reducing the likelihood of overheating. The device’s compact, book-sized form factor allows it to be discreetly installed in space-constrained areas, such as behind displays or within enclosures.

Additionally, an optional AC power adapter with a built-in UPS battery provides up to seven hours of backup power in the event of an outage, ensuring continuous operation for critical applications. This unique feature helps prevent data loss and system damage during unexpected power interruptions, adding an extra layer of reliability for industrial users.

The Slim-UC14L2V4c’s combination of high performance, flexible connectivity, and robust design makes it well-suited for a range of use cases, including:

  • Digital Signage: Ideal for retail displays, advertising screens, and videowall setups.
  • POS/Kiosk Systems: Can be integrated into interactive kiosks, POS terminals, and self-service stations.
  • Network Security and Monitoring: Suitable for network security monitoring, intrusion detection, and analytics.
  • Edge AI and Machine Learning: Supports AI applications such as image recognition and deep learning in edge computing environments.

This versatility ensures that businesses across various sectors can leverage the Slim-UC14L2V4c for different applications, from improving customer engagement to enhancing operational efficiency.

Key Features and Specifications

  • Processor: 14th Generation Intel® Core™ Ultra Processors
  • Memory: Up to 64GB DDR5-4800MHz SO-DIMM RAM
  • Storage: Two M.2 NVMe 4.0 + One NVMe 5.0 SSD slots
  • Displays: Four independent displays and two HDMI-in ports
  • Networking: Two LAN ports, M.2 slots for Wi-Fi and 4G/5G
  • USB Ports: Two USB 3.2, six USB 2.0, and one USB Type-C
  • Graphics Support: UHD, H.264, and H.265 decoding up to 8K resolution
  • Power Supply Options: DC12V or DC19V 60W Power Adapter
  • OS Compatibility: Supports Windows 11/10, IoT, and Linux

More on Polywell Computers
Website: https://eu.polywell.com/

AdOnMo Secures $25 Million Funding Led by Rigel Capital to Expand Its Digital Screen Network

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AdOnMo Secures $25 Million Funding Led by Rigel Capital to Expand Its Digital Screen Network

AdOnMo, a prominent player in India’s Digital Out-of-Home (DOOH) advertising sector, has raised $25 million in a new funding round led by Rigel Capital, with support from existing investors. Established in 2017, the Hyderabad-based company has built a significant presence with its digital screen network across major cities in India, offering data-driven and hyperlocal advertising solutions to a broad spectrum of brands.

Expanding India’s Largest Digital Screen Network

Founded in 2017, AdOnMo has rapidly grown to become a prominent name in the DOOH space, with a presence in 24 cities and over 30,000 digital displays. The company’s innovative use of technology through its proprietary content management system, Acumen CMS, allows brands to deliver customized, data-driven advertising that is contextually relevant to the audience. The system leverages real-time data and location intelligence to optimize ad placement, ensuring that brands can engage effectively with target consumers in high-traffic environments such as residential communities, gyms, supermarkets, and corporate offices.

AdOnMo’s existing network serves a diverse range of advertisers and currently supports over 5,000 brands, offering dynamic live content, geofencing capabilities, and interactive features like QR/NFC-powered engagements. These capabilities allow for personalized experiences, making it a preferred partner for advertisers looking for high-impact visibility.

The $25 million funding round follows a $15 million Series B investment in 2022, which saw participation from food delivery giant Zomato. With the fresh infusion of capital, AdOnMo aims to expand its digital screen network to 100,000 displays and extend its reach to 40 cities across India. This expansion is expected to increase Adonmo’s potential audience to over 30 million unique viewers, enabling the company to deliver even greater brand visibility and engagement.

The company’s strategy revolves around utilizing advanced advertising technology to create a seamless integration of offline and online marketing channels. By incorporating features such as dynamic creative optimization and social media-driven triggers, AdOnMo is enhancing the ability of brands to connect with audiences in meaningful ways. These interactive campaigns not only drive consumer engagement but also offer measurable returns, helping brands achieve specific marketing objectives.

Sebastian Togelang, Founding Partner of Rigel Capital, expressed confidence in Adonmo’s potential to transform the Indian DOOH landscape. “Adonmo’s focus on hyperlocal intelligence and its robust digital infrastructure aligns with our vision of supporting technology-driven companies that create impactful solutions. We see tremendous growth potential in Adonmo as it continues to innovate and expand its digital screen network.”

Adonmo’s Vision for the Future

The company’s leadership is optimistic about the future, emphasizing the growing importance of ambient contextual advertising in urban marketing strategies. Co-founder Sravanth Gajula noted, “With this funding, we aim to further our mission of engaging over 30 million urban consumers, providing our advertisers with exceptional reach and impact.” Co-founder Sandeep Bommireddi added, “Our goal is to integrate deeply into India’s urban infrastructure, creating meaningful interactions for millions of viewers daily. We’re excited to have Rigel Capital’s support as we take our next steps.”

With the latest round of funding, AdOnMo is set to scale its operations significantly and drive the next wave of growth in India’s digital advertising market. By combining advanced technology, hyperlocal targeting, and a wide-reaching digital network, the company is poised to redefine the DOOH advertising landscape in India, providing brands with enhanced opportunities for visibility and engagement across the country.

Website: https://www.adonmo.com/

Afterpay Launches New Media Network in Australia in Partnership with Yahoo DSP

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Afterpay Launches New Media Network in Australia in Partnership with Yahoo DSP

Afterpay has announced the launch of the Afterpay Media Network in Australia, set to go live in November 2024. This new advertising solution is developed in collaboration with Yahoo’s Demand-Side Platform (DSP) and aims to offer brands enhanced opportunities to reach consumers through both digital and physical retail channels.

The Afterpay Media Network will provide advertisers access to Afterpay’s anonymized shopping data, enabling them to target specific audiences across a variety of platforms. Through Yahoo DSP’s advanced omnichannel capabilities, brands can deliver personalized advertisements, measure campaign performance, and gain insights into customer behavior, all while maintaining data privacy.

Bridging Digital and Physical Retail

The partnership with Yahoo DSP allows Afterpay to blend the digital and physical shopping experiences. By leveraging Afterpay’s in-store and online consumer data, advertisers can create targeted campaigns that span both ecosystems. This collaboration offers brands the ability to measure sales, track consumer engagement, and refine their strategies based on real-time data insights.

In 2023 alone, Afterpay facilitated $13.4 billion in total sales in Australia, connecting 129,000 merchants with 3.5 million customers, according to the Afterpay Economic Impact Report. The new media network will capitalize on this consumer insight, offering businesses a comprehensive advertising solution that connects them directly to Afterpay’s extensive customer customer base.

Focus on Key Retail Sectors

At launch, the Afterpay Media Network will focus on five primary sectors: Electronics, Fashion, Travel, Entertainment, and Retail. Advertisers in these industries will be able to access Afterpay’s valuable audience data, helping them connect with consumers more effectively and drive brand loyalty.

The platform will allow brands to reach customers across multiple retailers with a single activation, improving campaign efficiency and reach. Advertisers will also benefit from closed-loop measurement, enabling them to tie media exposure directly to sales outcomes.

Privacy and Data Security

Afterpay has partnered with LiveRamp to ensure consumer privacy and data security, with protections such as multi-factor authentication and encryption in place. LiveRamp’s expertise in data collaboration will enable advertisers to use Afterpay’s audience data while keeping customer identities secure. Consumers will also have the option to opt-out of sharing their personal information at any time.

Yahoo DSP, which powers the Afterpay Media Network, brings advanced technology and privacy-centric identity solutions to the collaboration. John McNerney, Managing Director of Yahoo Australia and Southeast Asia, emphasized that commerce media networks are a fast-growing segment, and this partnership allows advertisers to connect with Australian consumers in a meaningful way.

Marni Schapiro, Global General Manager of Advertising and Revenue at Afterpay, highlighted how the Afterpay Media Network addresses challenges faced by advertisers in the fragmented retail landscape. By combining Afterpay’s consumer data with Yahoo DSP’s technology, brands can seamlessly engage with shoppers across multiple platforms and retailers.

About Afterpay: Afterpay offers customers a flexible payment solution, allowing them to buy products immediately and pay over time. Operating across Australia, New Zealand, Canada, the United States, and the United Kingdom, Afterpay is a wholly owned subsidiary of Block, Inc. Web: https://afterpay.com

About Yahoo DSP: Yahoo offers omnichannel advertising solutions that leverage advanced technology to connect brands with audiences in trusted environments globally.

About LiveRamp: LiveRamp is a leader in data collaboration and privacy, helping brands build secure and transparent advertising solutions that prioritize consumer trust.
Web: https://liveramp.com/

JCDecaux Posts 14% Revenue Growth in H1 2024, Boosted by Digital Expansion and Sustainability

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JCDecaux Posts 14% Revenue Growth in H1 2024, Boosted by Digital Expansion and Sustainability

JCDecaux SE, the global leader in outdoor advertising, has reported a solid performance for the first half of 2024, showcasing significant growth fueled by its digital transformation and commitment to environmental, social, and governance (ESG) leadership. The company’s strong financial results reflect its strategic focus on Digital Out-of-Home (DOOH) advertising and its efforts to maintain operational efficiency across all regions.

Key Metrics: Summary

  • Adjusted revenue: €1,807.6 million (+14.0% YoY).
  • Organic revenue growth: +13.4%.
  • Digital Out-of-Home (DOOH) revenue: +28.3%, contributing 36.8% of group revenue.
  • Adjusted operating margin: €261.4 million (+28.7% YoY).
  • Net income (Group share): €94.4 million (+149.6% YoY).
  • Adjusted EBIT (before impairment): €112.6 million (+€100 million YoY).
  • Programmatic advertising revenue: +61.8%, totaling €59.7 million.
  • Adjusted free cash flow: -€20.1 million, improved by €159.6 million.
  • Net debt: Reduced by €49.0 million to €956.8 million.

Financial Performance Overview

In H1 2024, JCDecaux achieved adjusted revenue of €1,807.6 million, marking a 14.0% year-over-year (YoY) increase. Organic revenue growth reached 13.4%, underscoring the company’s continued expansion and recovery post-pandemic. Notably, in Q2 2024, the company recorded 16.5% growth in adjusted revenue, demonstrating strong business momentum across all segments.

The company reported significant improvements in profitability, reflecting its operational efficiency:

  • Adjusted operating margin increased to €261.4 million, up 28.7% YoY.
  • Net income (Group share) surged to €94.4 million, representing a 149.6% YoY increase, a strong rebound from the previous year’s figures.
  • Adjusted EBIT (before impairment) grew to €112.6 million, up €100.0 million YoY, highlighting the company’s ability to generate higher profits as it scales.

Segment Analysis: Digital Transformation Leads the Way

JCDecaux’s growth was led by its Digital Out-of-Home (DOOH) advertising segment, which continues to be a critical driver of revenue:

  • DOOH revenue grew by 28.3% YoY, with organic growth at 27.8%. The segment contributed 36.8% of total group revenue, a notable increase from 32.7% in H1 2023.
  • Programmatic advertising through the company’s VIOOH Supply-Side Platform (SSP) recorded a 61.8% increase, with revenues reaching €59.7 million. This was driven by the increasing demand for dynamic, data-driven campaigns and the expanding programmatic ecosystem, which now operates in 21 countries.

Other segments also contributed positively to the company’s overall performance:

  • Street Furniture: Adjusted revenue increased by 11.6%, reaching €917.8 million. Organic growth was 10.6%, with all regions contributing positively. Revenue growth in France was boosted by preparations for the Paris 2024 Olympic Games.
  • Transport: Adjusted revenue grew by 18.1%, reaching €633.9 million. Organic growth in this segment was 18.8%, reflecting the continued recovery of global air travel and commuter traffic in public transport. However, China’s performance in this segment remained below pre-pandemic levels.
  • Billboards: Adjusted revenue increased by 13.4%, driven by high levels of digitalisation, with revenues reaching €255.9 million. Organic growth in the billboard segment was 10.4%.

Geographic Expansion: Strong Performance Across Regions

JCDecaux’s H1 2024 results also reflect positive growth across all geographic regions:

  • United Kingdom: Revenues surged by 33.2% YoY (organic growth: 29.8%), driven by the growing digital network.
  • Asia-Pacific: Revenue grew by 11.1% YoY (organic growth: 14.2%), with strong recovery in countries like Australia and Japan.
  • Rest of Europe: The region posted a 15.3% increase in revenue (organic growth: 13.2%).
  • France: Revenue increased by 9.3%, benefiting from Olympic-related campaigns and strong performance in street furniture.
  • North America: Revenue grew by 4.3%, reflecting a slower but steady recovery.

While China’s growth remained below pre-COVID levels, the region showed double-digit organic revenue growth, indicating an ongoing recovery.

Sustainability and ESG Leadership

JCDecaux continues to lead the way in sustainability, achieving best-in-class ESG ratings from leading extra-financial rating agencies. The company’s carbon reduction strategy, aimed at reaching Net Zero Carbon by 2050, has been approved by the Science Based Targets initiative (SBTi), reinforcing its commitment to environmental responsibility.

The company was also recognized on the CDP A List for its strong climate action efforts, further enhancing its reputation as a leader in sustainable business practices. JCDecaux’s leadership extends to eco-friendly mobility, where it remains the world’s largest provider of self-service bike rental schemes.

Financial Health: Strong Cash Flow and Reduced Debt

JCDecaux’s financial health remains robust, supported by strong operating cash flows and effective debt management:

  • Adjusted operating cash flow increased by 21.5% YoY, reaching €138.9 million.
  • Adjusted free cash flow improved significantly to -€20.1 million, a €159.6 million improvement compared to H1 2023, reflecting better working capital management.
  • Net debt was reduced by €49.0 million, bringing the total to €956.8 million. The reduction in debt was largely driven by proceeds from the sale of shares in APG|SGA and disciplined capital expenditure, which remained contained at 7.8% of H1 2024 revenue.

Future Outlook: Continued Digital Expansion and Growth in H2 2024

Looking ahead, JCDecaux expects its growth momentum to continue into the second half of 2024. For Q3 2024, the company forecasts organic revenue growth of around 10%, driven by further expansion in DOOH and the positive impact of the Paris Olympics. The company is well-positioned to benefit from the ongoing digital transformation in the Out-of-Home (OOH) advertising market, which continues to expand its share in the global media landscape.

JCDecaux’s leadership in digital advertising and its strong sustainability credentials position it for continued success, as it leverages technological advancements and data-driven solutions to deliver impactful advertising campaigns.

Explore more on JCDecaux, Website: https://www.jcdecaux.com/

PPDS Achieves Record Sales as Philips MediaSuite Becomes Europe’s Leading Hospitality TV

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PPDS Achieves Record Sales as Philips MediaSuite Becomes Europe’s Leading Hospitality TV

PPDS, the global provider of Philips Professional Displays, has announced a significant milestone in the sales of its Philips MediaSuite hotel TV range, which has become the bestselling hospitality TV across Europe. The Philips MediaSuite series, known for its integration of Google Cast™ and Netflix compatibility, has gained widespread popularity in the hospitality sector since its launch in 2019, transforming in-room entertainment for hotel guests.

Designed specifically for the hospitality industry, Philips MediaSuite TVs offer hotel guests a home-like entertainment experience, providing access to popular streaming services such as Netflix, and features like Google Cast™ and voice control. This user-friendly technology has made the Philips MediaSuite a top choice for both new and existing hotels.

According to the latest data from research firm Omdia, Philips MediaSuite achieved record sales in Q1 and Q2 of 2024, with a market share exceeding 40% in the Benelux region and over 45% in the DACH region (Germany, Austria, and Switzerland). In France and the Nordics, the TV series has secured more than 50% and 59% market share respectively, with one in every two hotels in Sweden now opting for the Philips MediaSuite. Overall, sales in certain regions of Western Europe increased by 25% compared to the same period last year.

The Philips MediaSuite range, available in sizes from 19” to 75”, has sold over half a million units globally. Leading hotel groups including Accor, Marriott, Radisson, and Wyndham are among the brands adopting this technology.

In addition to its European success, Philips MediaSuite is also performing well in international markets, holding the number one position in China and Australia, and seeing growth in North America following its introduction in 2021.

Philips MediaSuite is recognized for its advanced features that enhance the guest experience. Guests can stream their own content from popular apps like Apple TV+, Disney+, Prime Video, and YouTube™ using Google Cast™, eliminating the need for additional hardware. These TVs also offer hotel managers extensive remote management and personalization tools, allowing them to optimize the in-room experience and meet guest preferences.

Jeroen Verhaeghe, Global Business Development Director for Hospitality at PPDS, expressed his enthusiasm for the continued success of Philips MediaSuite: “Our goal was to provide a solution that aligns with the modern guest’s expectations, offering familiar features like streaming services and interactive options to enhance the hotel experience.”

Martijn van der Woude, VP Global Marketing and Business Development at PPDS, highlighted the company’s leadership in innovation: “Philips MediaSuite has set a new benchmark in the hospitality TV market. We’re proud to see our competitors adopt similar strategies, validating the direction we’ve taken with features like Google Cast™, which allows seamless content streaming from personal devices.”

Explore more on PPDS
Website: https://ppds.com/

AUO Display Plus Acquires Avocor to Expand Global Display Solutions

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AUO Display Plus Acquires Avocor to Expand Global Display Solutions

AUO Display Plus (ADP), a subsidiary of AUO Corporation and a leading provider of industrial and commercial display technologies, has acquired Avocor, a global innovator in collaboration and communication solutions. This acquisition is aimed at accelerating Avocor’s growth while expanding ADP’s product offerings and market reach in key sectors such as education and enterprise.

The acquisition aligns with AUO’s “Go Vertical” initiative, which is part of its broader transformation strategy focused on expanding vertical market applications. By combining Avocor’s expertise in interactive display solutions with ADP’s advanced display technologies and global distribution capabilities, the acquisition is expected to strengthen ADP’s position in smart display solutions, offering a broader range of products and services to its global customer base.

AUO Display Plus has been an investor in Avocor since 2022, supporting the company’s product development, including digital signage, DvLED displays, and commercial displays. This acquisition builds on that successful partnership, with ADP aiming to further enhance its capabilities and extend its reach in new vertical markets.

Key areas of growth include:

  • Product Innovation: Increased investment in research and development to introduce advanced display solutions.
  • Faster Go-to-Market Strategies: Strengthened marketing and sales efforts to expand global market penetration.
  • Supply Chain Improvements: Enhanced supply chain management to ensure efficient production and delivery of high-quality products.
  • Global Operations: Strengthened regional operations to better serve international customers and partners.

Frank Ko, CEO and President of AUO, commented on the acquisition, saying, “This strategic move will reinforce our presence in the solutions business and create new synergies within the AUO group. Together, we aim to set new standards in the display industry and deliver more value to our global customers.”

Scott Hix, CEO of Avocor and now GM of AUO’s Education and Enterprise Business Group, added, “With the backing of AUO and ADP, Avocor is positioned for significant growth, with an expanded product roadmap and accelerated go-to-market strategies.”

As Avocor integrates into AUO Display Plus, both companies plan to leverage their combined expertise to drive innovation in display and collaboration technologies. The acquisition is expected to enable both firms to deliver enhanced solutions that meet the evolving needs of customers in the education, enterprise, and other vertical markets.

Appspace Unveils AI-Driven Workplace Solutions and New Marketplace at WOW24 Conference

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Appspace Unveils AI-Driven Workplace Solutions and New Marketplace at WOW24 Conference

Appspace, a leading provider of workplace experience platforms, has announced new AI-powered features under its Appspace Intelligence suite. These capabilities are designed to improve workplace communication, streamline decision-making, and support IT operations. The company also introduced Appspace Marketplace, a centralized hub for workplace technology integrations. Both innovations were unveiled during the World of Work (WOW24) User Conference, where attendees explored solutions for enhancing employee engagement and productivity in physical and digital workspaces.

Appspace Intelligence offers organizations advanced tools to monitor and improve employee engagement, track workspace utilization, and analyze workplace trends. The AI-driven features provide real-time data to help departments such as HR, IT, and facilities management optimize their operations. By using these insights, companies can improve operational efficiency, enhance employee experience, and better manage resources.

“For AI to be valuable, it must simplify rather than complicate the employee experience,” said Thomas Philippart de Foy, Chief Innovation Officer at Appspace. “Appspace Intelligence offers organizations a user-friendly solution that integrates both digital and physical work environments, fostering greater employee engagement.”

Appspace Marketplace

The newly launched Appspace Marketplace is a centralized platform where customers and partners can access pre-built workplace technology integrations. It provides organizations with a range of tools, including out-of-the-box solutions for room scheduling, digital signage, and more. The Marketplace also allows for custom solutions tailored to specific workflows and environments, and offers technology partner integrations that extend the Appspace platform’s capabilities.

Key features of the Appspace Marketplace include:

  • Out-of-the-box integrations: Ready-to-use tools that enhance the functionality of the Appspace platform, such as room scheduling and signage solutions.
  • Custom solutions: Bespoke options that align with unique organizational needs.
  • Technology partner integrations: A growing library of solutions developed in collaboration with Appspace’s technology partners, enhancing interoperability with existing workplace tools.

The Marketplace includes popular integrations like the ServiceNow Plug-in for device management and MetraModo smart locker systems. Future updates will introduce developer tools, enabling further customization and extension of Appspace solutions.

Expanded Integration with Microsoft Teams Rooms

Appspace continues to strengthen its collaboration with Microsoft by offering digital signage solutions for Microsoft Teams Rooms. This integration allows companies to improve internal communications through a familiar platform. The Appspace Marketplace now includes “how-to” videos that guide users in adopting and managing Microsoft Teams Rooms devices, streamlining the onboarding and training process.

WOW24 Highlights

The three-day WOW24 User Conference brought together industry leaders, partners, and customers to explore workplace technology solutions. Attendees participated in keynote sessions, product demonstrations, and breakout discussions focused on improving the workplace experience. The conference showcased Appspace’s modern intranet, employee apps, space reservation tools, and digital signage solutions, all aimed at creating a more connected and efficient workplace.

More on Appspace
Web: https://www.appspace.com/

Dua Lipa Tour Promotion Illuminated by Visual Feeder’s Digital Window-Scape Projections

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Dua Lipa Tour Promotion Illuminated by Visual Feeder’s Digital Window-Scape Projections

Pop star Dua Lipa has partnered with Live Nation and media technology company Visual Feeder to promote her upcoming “Radical Optimism” tour through a new digital Out-of-Home (DOOH) window-scape campaign. The initiative transforms unused retail windows into vibrant, immersive displays that highlight the tour and engage audiences across key Chicago neighborhoods.

Visual Feeder, a media technology company specializing in projection mapping, has activated its dynamic displays across high-traffic areas like Belmont and Lakeview. These digital projections light up the streets with visuals inspired by Dua Lipa’s tour, engaging passersby and fans alike. The campaign merges technology with urban spaces, turning empty storefronts into vibrant advertising platforms.

The “Radical Optimism” tour campaign is a unique example of how brands can use technology to enhance city environments and maximize exposure. By utilizing digital projections in retail windows, the collaboration offers a fresh approach to marketing while contributing to the city’s visual landscape.

Dua Lipa’s “Radical Optimism” tour will make its stop at Chicago’s United Center on September 5 and 6, 2025.

About Dua Lipa

Dua Lipa is a Grammy Award-winning artist known for her fusion of pop, dance, and electronic music. Her innovative style and chart-topping hits have made her a global music icon.

About Live Nation

Live Nation Entertainment is a leading live entertainment company, specializing in concert promotion and ticket sales through its global platforms, including Ticketmaster and Live Nation Concerts.

About Visual Feeder

Visual Feeder is a media technology company that transforms retail windows into dynamic digital displays using projection mapping technology. Their network creates immersive advertising experiences that enhance urban spaces and engage audiences.
Website: https://www.visualfeeder.com/

Peerless-AV Launches Redesigned SmartMount Articulating Wall Mounts for Large Displays

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Peerless-AV Launches Redesigned SmartMount Articulating Wall Mounts for Large Displays

Peerless-AV, a leading provider of AV solutions, has introduced three newly redesigned SmartMount Articulating Wall Mounts. The updated models—SA752PU, SA761PU, and SA771PU—are designed to support larger displays ranging from 43” to 90” and offer enhanced durability, smoother articulation, and easier installation. These improvements aim to meet the growing demand for versatile mounting systems in industries such as hospitality, education, corporate, and government.

Key Enhancements for Large Displays

The redesigned SmartMount models are built with high-quality steel and cast aluminum arms, ensuring long-term strength and stability for larger and heavier displays. The use of brass bushings enables smoother movement, allowing for easy positioning of displays without compromising safety.

In response to the trend toward larger screens, the updated models feature longer arms for an expanded viewing range. The enhanced adapter brackets also offer greater flexibility in VESA mounting patterns, allowing for more versatile placement. Additionally, Peerless-AV’s Hook and Hang™ system has been refined with a larger landing area, simplifying the process of attaching heavier displays.

The models are finished with a durable powder coating, making them resistant to scratches and chips, ensuring a sleek appearance even with frequent adjustments.

Simplified Installation and Enhanced Flexibility

The SmartMount Articulating Wall Mount series has been designed with installers in mind, offering several features that streamline the installation process. The I-shaped adapter helps center displays, while the Locking Tilt mechanism allows for easy adjustment to the perfect viewing angle. The mounts also allow for up to 90 degrees of pivoting and 5-degree post-installation leveling, enabling fine-tuning after installation.

The SA752PU model supports display extension up to 765mm (30.1”) from the wall, while the SA761PU and SA771PU models extend up to 774mm (30.5”). All models can retract to just 76mm (3.0”) from the wall for a more compact installation. A newly improved horizontal adjustment range of ±8.0” (203mm) ensures that displays can be centered on walls, even if the stud spacing is uneven.

Improved Cable Management and Accessibility

The redesigned mounts feature enhanced cable management, including snap-in covers that conceal hardware and wall plates for a clean and professional look. The open-access design and In-Wall box accessories (IB14X9-W, IB14X14-W) allow for flexible power and AV device placement, making it easier to access and manage cables during installation. The versatile wall plate supports stud spacings of 406mm (16”), 508mm (20”), and up to 609mm (24”) with the ACC-SAWPE accessory.

Nick Belcore, Executive Vice President at Peerless-AV, emphasized the importance of adapting to market trends. “These mounts reflect the changing requirements for LCD display installations. Our goal is to provide reliable, future-proof solutions that enhance the installation process for a wide range of applications.”

The new SmartMount Articulating Wall Mount series is now available and designed to accommodate the growing demand for durable and versatile mounting solutions in various sectors. For more information visit Peerless-AV’s website at https://eu.peerless-av.com/

AAEON Unveils GENESYSM-ADN6: A Compact, Fanless Mini PC for Edge Computing

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AAEON Unveils GENESYSM-ADN6: A Compact, Fanless Mini PC for Edge Computing

AAEON, a global provider of industrial computing solutions, has introduced the GENESYSM-ADN6, a compact, fanless Mini PC designed to meet the growing demand for edge computing across various industries. Powered by Intel® Core™ Processor N-series CPUs, the GENESYSM-ADN6 offers a space-efficient solution for applications in industrial automation, smart retail, and edge gateways.

Measuring 178mm x 134.1mm x 43mm, the GENESYSM-ADN6 offers a compact design tailored to space-limited environments. The system includes three LAN ports with Intel® Ethernet Controller I226, supporting 2.5GbE speeds, making it a strong candidate for edge computing tasks that require robust networking capabilities. In addition, the device provides expansion slots for Wi-Fi, 5G, and additional storage via M.2 2230 E-Key, M.2 3052 B-Key, and mSATA, allowing users to easily scale the system based on their specific needs.

With a fanless design and a wide power input range from 9V to 36V, the GENESYSM-ADN6 is built for reliability in harsh industrial environments. It features two COM ports for RS-232/422/485 communication, with the option to expand to two additional RS-232 ports, making it well-suited for integration with PLCs, SCADA systems, and other industrial equipment. This robust connectivity ensures stable operation in settings where reliability is critical.

The GENESYSM-ADN6 includes two USB 3.2 Gen 2 ports, an 8-bit GPIO, and SMBus/I2C interfaces, offering multiple options for connecting sensors, actuators, and other peripherals. Its support for DDR5 SODIMM memory ensures fast data processing, while optional TPM 2.0 enhances data security. These features make the system ideal for applications that demand high performance and secure data handling, such as industrial automation and edge computing tasks.

The system is equipped with both HDMI and VGA display outputs, along with audio interfaces for line-in, line-out, and microphone functions. These features make the GENESYSM-ADN6 versatile enough to serve as the backbone of digital signage, smart kiosks, and point-of-sale (POS) systems, providing reliable and high-quality performance in a wide range of commercial and industrial settings.

The GENESYSM-ADN6 is now in mass production and available for purchase through AAEON’s eShop. The full product specifications and additional details can be found on the company’s official product page

About AAEON

Established in 1992, AAEON is a leading provider of industrial IoT and AI edge computing solutions. The company designs and manufactures a wide range of reliable computing platforms, including industrial motherboards, embedded systems, and rugged devices for a variety of industries. AAEON’s expertise in delivering OEM/ODM services and its close partnerships with top semiconductor manufacturers enable it to offer comprehensive solutions for smart city initiatives, industrial automation, and edge computing. For more information, visit www.aaeon.com.

Pickcel Launches InstaStream and Wallcraft to Simplify Live Streaming and Video Wall Management

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Pickcel Launches InstaStream and Wallcraft to Simplify Live Streaming and Video Wall Management

Pickcel, a global provider of digital signage software, has launched two new products: InstaStream and Wallcraft. These innovations are designed to streamline live streaming and video wall management, offering businesses advanced tools to enhance their digital signage capabilities. Aimed at improving accessibility and engagement, these solutions cater to a wide range of industries, making digital signage more efficient and impactful.

InstaStream: Simplified Live Streaming for Digital Signage

InstaStream is a live streaming platform that enables businesses to broadcast events directly onto digital signage screens using devices such as mobile phones, HD cameras, or laptops. By making live broadcasting more accessible and user-friendly, InstaStream helps businesses of all sizes engage their audiences through real-time content.

A key feature of InstaStream is its ability to integrate with external social media platforms, enabling businesses to stream live content simultaneously on digital signage screens and platforms like Facebook and YouTube. This functionality helps businesses extend the reach of their live events, engaging both in-person and online audiences. Additionally, InstaStream supports the display of advertisements or promotional content alongside live broadcasts, offering a dynamic way to combine real-time communication with marketing efforts.

Wallcraft: Flexible Video Wall Management Solution

Wallcraft addresses the growing demand for video wall displays by offering an affordable, easy-to-use solution for managing large-scale digital screens. Traditional video wall setups often involve significant investments in hardware and complex installation processes. Wallcraft simplifies this by providing an intuitive interface that allows businesses to create, customize, and synchronize content across multiple screens.

The platform supports a variety of configurations, including symmetrical and asymmetrical layouts, and allows businesses to switch between unified video walls or independent screen outputs. This flexibility makes Wallcraft an attractive solution for industries like retail, hospitality, and entertainment, where high-impact visual displays are critical to audience engagement.

Pickcel’s InstaStream and Wallcraft are designed to make advanced digital signage technology more accessible and cost-effective. As businesses increasingly focus on delivering real-time, dynamic content, these tools provide scalable solutions that enhance audience engagement and streamline communication.

These new products are expected to appeal to both small and medium-sized enterprises (SMEs) and larger corporations. By lowering barriers to entry—through affordability, ease of use, and scalability—InstaStream and Wallcraft can meet the needs of a diverse range of businesses. Both products also offer cross-platform support, ensuring compatibility with different operating systems and environments, further expanding their usability.

About Pickcel

Pickcel, based in Bangalore, India, is a leading provider of digital signage solutions, serving over 5,500 clients and powering 100,000 screens across 30 countries. Catering to industries such as retail, hospitality, corporate, and healthcare, Pickcel delivers innovative tools that enable businesses to craft impactful visual communication and marketing strategies across their digital signage networks.
Website: https://www.pickcel.com/

Poppulo Chosen by Wipro to Enhance Global Employee Communication

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Poppulo Chosen by Wipro to Enhance Global Employee Communication

Poppulo, a leading communications experience software provider, has announced its selection by Wipro Limited, a global technology services and consulting company, to improve communication solutions for Wipro’s worldwide workforce.

Wipro aims to deliver personalized, high-quality experiences to its employees through various processes, such as employee listening, business travel, and reimbursement management. By implementing the Poppulo Harmony platform, Wipro plans to use data and insights to provide tailored messages and content that cater to the specific needs and interests of its employees.

Ateet Jayaswal, Chief Employee Experience Officer at Wipro, highlighted the critical role of effective communication in fostering a positive employee experience. “In our 75 years of business, our achievements stem from our team’s dedication and passion. Our future success relies on our people, and we understand that delivering a great employee experience hinges on our ability to effectively communicate and provide timely information that enhances overall employee engagement and experience,” Jayaswal stated.

Poppulo’s platform allows Wipro to efficiently create and manage company-wide communications, backed by strong enterprise governance structures. It also enables the communications team to target specific information to various employee groups, business units, and locations, ensuring that the content is relevant to each audience. Additionally, Poppulo’s advanced analytics provide insights into which content resonates with different employee segments, helping Wipro’s communication teams make necessary adjustments to improve engagement and achieve desired business outcomes.

“We are thrilled to partner with Wipro in their mission to enhance employee communication and engagement,” said Ruth Fornell, CEO of Poppulo. “Our platform is designed to ensure that every employee, no matter where they are in the world, feels connected and informed. We look forward to supporting Wipro in creating a more cohesive and engaged global workforce.”

Website: https://www.poppulo.com/

Clear Channel’s Adshel Live Network Reaches 3,500 Screens

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Clear Channel’s Adshel Live Network Reaches 3,500 Screens

Clear Channel UK has expanded its Adshel Live network to 3,500 screens, maintaining its position as the UK’s largest digital Out-of-Home (DOOH) network. Since its launch in 2015, Adshel Live has played a significant role in the growth of DOOH advertising in the UK, offering advertisers extensive reach and proximity to key retail locations.

The installation of the 3,500th screen in Southampton marks a major milestone for the network, which now operates in 350 cities and towns across the UK. Of these, 205 locations feature Adshel Live’s digital roadside footprint. According to Route 51 data, the network delivers over 628 million impacts and reaches 36 million individuals fortnightly, covering 66% of the UK. Its fortnightly reach is 32% greater than that of all other roadside digital 6-sheets combined.

This expansion aligns with the increase in DOOH revenue within the broader Out of Home (OOH) advertising sector. According to Outsmart/PWC, DOOH revenue has risen from 32% in 2015 to 65% in 2023, indicating the network’s growing effectiveness in reaching audiences and attracting advertiser investment.

Adshel Live’s placement strategy emphasizes proximity to key retail locations. The network covers twice as many Boots and top four grocery locations as its nearest competitors, with screens often positioned within 500 meters of key retail stores. This strategic placement allows advertisers to engage with consumers near essential shopping points, potentially influencing purchasing decisions.

Joanna Williams, Head of Media UK at Samsung Electronics, highlighted the network’s role in advertising campaigns: “Adshel Live delivers a powerful dual role in our campaigns – a high-quality broadcast presence that can reach a mass audience, and coverage of key retail hotspots to ensure that our products are always visible near stores to drive sales.”

In its expansion, Clear Channel has placed a strong focus on sustainability. Each new or upgraded Adshel Live screen is designed to be 50% more energy-efficient than previous models. Additionally, the company uses 100% renewable energy and has implemented energy-saving measures by turning off screens between 12 am and 5 am, reducing energy consumption by 16%.

Beyond its commercial impact, the network also contributes to community engagement and social causes. The Out of Home industry returns 46p of every £1 in revenue to the communities where it operates. In 2023, Clear Channel donated £20 million worth of advertising space to various charitable organizations, including The Prince’s Trust, Keep Britain Tidy, and the ADHD Foundation – Neurodiversity Charity.

Conrad Bird, Director of Cross-Government Campaigns & Marketing, Government Communication Service, commented on the network’s role in public communication: “Adshel Live serves as a vital public notice board for us, allowing us to disseminate important information quickly and reliably.”

Web: https://www.clearchannel.co.uk/

US Marketers Reallocate Budgets to Programmatic DOOH Amid Growing Adoption

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US Marketers Reallocate Budgets to Programmatic DOOH Amid Growing Adoption

New research from VIOOH, a global digital out-of-home (DOOH) supply-side platform, indicates a notable shift in the US advertising landscape, with 37% of marketers reallocating budgets from other digital channels to programmatic DOOH (pDOOH). The study, conducted in partnership with research and strategy agency MTM, focused on those who have purchased pDOOH in the past 12 months or are open to digital buying. The findings project that investment in pDOOH will grow by 29% over the next 18 months, highlighting its increasing significance in marketing strategies.

Key Insights

  • Increasing pDOOH Investment:
    • US marketers are expected to increase pDOOH spending by 29% in the next 18 months, outpacing the global average of 28%.
    • 37% of US marketers are reallocating budgets from other digital channels to pDOOH, a 3 percentage point increase year-over-year.
    • This rise indicates that marketers view pDOOH as an effective and efficient advertising channel, potentially offering a higher return on investment (ROI) than other digital options. pDOOH’s ability to reach consumers in a contextually relevant manner contributes to its growing appeal.

The Rise of Programmatic DOOH Adoption

  • Currently, pDOOH is included in 29% of US marketing campaigns, a figure anticipated to reach 37% in the next 18 months.
  • The US leads in pDOOH adoption, with rates surpassing the global average of 35%.
  • The increasing adoption rate suggests that pDOOH is becoming a preferred method for advertisers in the US. Its combination of dynamic targeting and large-scale impact aligns well with marketers’ evolving needs for more flexible and effective advertising solutions.

The Shift Towards Hybrid Campaigns

  • The study shows a growing preference for hybrid campaigns that combine direct and programmatic buys, with 41% of marketers adopting this approach—a 9 percentage point increase from the previous year.
  • This growth indicates a strategic move by marketers to leverage the benefits of both direct and programmatic advertising. A hybrid approach allows for broader reach while maintaining precise targeting, reflecting a more sophisticated approach to media buying.

Emphasis on Performance Metrics in pDOOH

  • US marketers focus on measurable outcomes for pDOOH campaigns, emphasizing sales growth (60%) and website traffic impact (49%).
  • Key factors influencing investment in pDOOH include value for money (73%), brand effectiveness (71%), and ROI (68%).
  • This emphasis on measurable outcomes demonstrates the demand for accountability and transparency in advertising. pDOOH’s ability to provide real-time data and track performance against key metrics makes it an attractive option for justifying advertising spend.

The Role of pDOOH in Building Trust and Emotional Connection

  • Marketers value pDOOH for its ability to build consumer trust (64%) and trigger positive emotional responses (61%), slightly above the global average.
  • This indicates that marketers view pDOOH as not just a performance channel but also a valuable tool for brand building. Its capability to create impactful messages that resonate with consumers helps in establishing brand trust.

Innovative Perceptions of pDOOH

  • 93% of survey participants view pDOOH as offering innovative advertising opportunities, exceeding social media (91%) and traditional DOOH (82%).
  • The high regard for pDOOH’s innovation potential indicates its role as a key platform for creative and dynamic advertising. Its ability to deliver contextually relevant content and adapt campaigns in real-time gives it a competitive edge.

Dynamic Creative Optimization (DCO) in pDOOH Strategies

  • A significant 94% of US marketers are considering or actively using Dynamic Creative Optimization (DCO) in their pDOOH campaigns.
  • DCO adoption in the US stands at 16%, higher than the global average, with benefits such as optimized ad spend (44%), creative flexibility (43%), and enhanced relevance (41%).
  • The interest in DCO reflects a trend toward more personalized and adaptable advertising, enhancing the relevance and impact of campaigns.

The study indicates a trend toward increased investment in pDOOH among US marketers, driven by its potential to deliver measurable results and innovative advertising solutions. For a comprehensive understanding of these trends, access the full report on VIOOH’s website.

Poppulo Expands Global Presence with New Office in Bengaluru, India

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Poppulo Expands Global Presence with New Office in Bengaluru, India

Poppulo, a leading provider of employee communications and digital signage solutions, has announced the official opening of its new office in Bengaluru, India. This expansion marks a significant step in Poppulo’s strategy to enhance its presence in key global markets, particularly in one of the world’s most dynamic technology hubs.

The new office, located in the Helios Business Park, is part of Poppulo’s ongoing efforts to tap into the region’s growing talent pool and technological ecosystem. Since starting its operations in India in late 2023, Poppulo has onboarded more than 75 new employees in Bengaluru, with plans for further growth in the near future.

Poppulo’s team in Bengaluru will be integral to supporting the company’s global operations, providing advanced communication solutions to its customer base of over 4,500 organizations. These organizations collectively reach an audience of approximately 50 million employees and hundreds of millions of customers worldwide.

Ruth Fornell, CEO of Poppulo, commented on the opening, saying, “We are thrilled to officially open our new office in Bengaluru, a city known for its vibrant tech community and world-class talent. This state-of-the-art facility reflects our commitment to providing our teams with the best possible environment to innovate and collaborate, as we continue to deliver exceptional value to our customers worldwide.”

The Bengaluru office features the latest technology and modern amenities, offering a collaborative and inspiring workplace for employees. This new hub will enhance Poppulo’s ability to serve its global clients, including well-known companies such as Wipro, Rolls-Royce, and Mercedes Benz. Its strategic location within Bengaluru’s tech corridor facilitates greater collaboration with local partners and customers.

Vibhakar Tripathi, Engineering Director at Poppulo India, stated, “We are incredibly excited about the opening of our new office in Bengaluru, a city that perfectly aligns with Poppulo’s innovative spirit and growth ambitions. This new office is more than just a workplace—it’s a hub of creativity and collaboration that will empower us to continue delivering cutting-edge communication solutions to our customers worldwide. The booming tech ecosystem in Bengaluru provides an ideal environment for us to thrive, and we are eager to build on the momentum we’ve gained so far.”

As the company expands its global footprint, it aims to maintain a culture of collaboration and excellence among its teams, ensuring the delivery of high-quality services to its diverse customer base.

Website: https://www.poppulo.com/

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