Praevar, a leading manufacturer of outdoor-rated displays and kiosks, has announced a new partnership with BrightSign, a provider of advanced digital media players. This collaboration will integrate BrightSign’s Built-In System-on-a-Chip (SoC) solution into Praevar’s outdoor and semi-outdoor displays. The partnership aims to offer businesses a turnkey digital signage solution designed for easy setup and operation.
Since 2016, Praevar has been manufacturing reliable indoor and outdoor displays for top out-of-home (OOH) media companies. By integrating BrightSign’s technology, Praevar will enhance its Placard and Podium series displays, transforming them into comprehensive visual messaging solutions. These displays are intended to meet the growing demand for flexible, high-quality signage that can operate effectively in outdoor environments.
Praevar CEO Ralph Idems emphasized the benefit of simplifying the digital signage process for businesses, especially smaller retailers. “Many smaller retail operators need a solution that is easy to deploy and operate without requiring technical expertise,” Idems stated. “This partnership with BrightSign delivers a ready-to-go option that enhances the customer experience.”
The integration of BrightSign’s SoC technology into Praevar’s displays enables built-in media playback, storage, and management capabilities. These commercial-grade displays will offer features such as 4K resolution, up to 3,000 nits of brightness, and high-end touch support, making them suitable for use in various outdoor locations including storefronts, sidewalks, and public plazas.
BrightSign Vice President of Sales, Misty Chalk, highlighted the importance of secure, reliable digital signage solutions for today’s market. “Demand for our BrightSign Built-In platform is growing as industries seek flexible, integrated signage options that deliver essential content, both indoors and outdoors,” Chalk commented.
Praevar’s upgraded displays will be available in sizes up to 75 inches and are designed for durability, with direct air-cooling, impact-resistant glass, and weather protection rated at IP56. These features ensure the displays can withstand outdoor conditions, providing businesses with an effective way to extend their marketing reach beyond their physical stores.
