Veridooh, a leading adtech company specializing in out-of-home (OOH) verification, has announced a partnership with Place Exchange, a prominent programmatic digital out-of-home (DOOH) supply-side platform (SSP). This collaboration introduces Veridooh’s SmartCreative™ technology to Place Exchange’s platform, offering advertisers enhanced tools for independent campaign verification.
With this integration, programmatic DOOH buyers using Place Exchange’s SSP can now independently track and verify their campaigns in near real-time. Veridooh’s patented SmartCreative™ technology allows brands, agencies, and media owners to ensure that campaigns meet impression goals and adhere to targeting conditions, providing greater transparency and accountability in DOOH advertising.
The partnership responds to growing demand from advertisers and agencies for independent verification in the OOH space. A recent survey by the Digital Place-based Advertising Association (DPPA) revealed that U.S. omnichannel advertisers view independent verification as a key factor for driving future growth in DOOH.
Mo Moubayed, co-founder of Veridooh, highlighted the importance of this partnership in providing the transparency that brands expect. He said, “Advertisers want the same level of verification in their DOOH campaigns that they receive in other digital channels. Partnering with Place Exchange allows us to meet this need by providing trusted, independent verification.”
This collaboration offers advertisers a comprehensive solution for tracking and verifying their programmatic DOOH campaigns. By using Veridooh’s SmartCreative™ technology, advertisers gain detailed insights into campaign performance, ensuring that their ads are delivered according to plan and maximizing the efficiency of their media spend.
Ari Buchalter, CEO of Place Exchange, commented on the partnership’s potential, stating, “Place Exchange is committed to providing transparency and accountability for advertisers. Partnering with Veridooh enhances our ability to offer advertisers confidence in their programmatic DOOH investments.”
About Place Exchange
Veridooh: https://www.veridooh.com/
