Displayce, a leader in programmatic digital out-of-home (DOOH) advertising, has introduced CampaignAI, a generative artificial intelligence (AI) tool designed to create personalised DOOH campaign strategies. This innovative solution makes Displayce the first platform in the industry to integrate generative AI for automating and optimising DOOH media planning.
After a year of research and development, Displayce has integrated CampaignAI into its platform to assist advertisers and agencies in generating data-driven DOOH strategies. By analysing client briefs, the AI delivers tailored campaign plans that align with specific marketing objectives and target audiences. This tool simplifies the design process while significantly enhancing the effectiveness of DOOH advertising.
The Growing Role of Generative AI in DOOH Advertising
Generative AI is rapidly gaining traction across industries, with global productivity benefits projected at $4.4 billion. Within the advertising sector, AI has been identified as a key trend for 2024. Displayce is capitalising on this momentum by utilising AI to improve both the efficiency and precision of DOOH campaign planning.
CampaignAI leverages advanced AI techniques such as Retrieval-Augmented Generation (RAG) to develop personalised media plans based on data from thousands of past campaigns. The tool accounts for critical factors like location, time of day, and surrounding local activities to optimise campaign performance.
Streamlining Campaign Creation with AI
The integration of generative AI into DOOH comes with challenges, such as ensuring the AI avoids generating impractical or unrealistic strategies. According to Hayssam Soueidan, Chief Technology Officer of Displayce, the platform addresses these challenges by refining AI models and drawing on an extensive knowledge base built from numerous campaigns. The result is an AI-powered assistant that enables advertisers and agencies to design campaigns with increased accuracy and relevance.
CampaignAI significantly reduces the time required to create a DOOH campaign by automating the recommendation process. Advertisers can input a brief, such as “How to promote a new bike brand in France,” and receive optimised, data-driven strategies within minutes.
Transforming DOOH Strategy with Data-Driven Insights
Designed for both advertisers and media agencies, CampaignAI allows users to explore new creative approaches, target audiences more effectively, and identify the most suitable digital screen placements. The AI analyses vast amounts of programmatic data, making it easier to craft campaigns that reach the right audience in the most relevant context.
Laure Malergue, CEO and Co-founder of Displayce, emphasised that CampaignAI represents the first of a suite of AI-driven tools aimed at transforming the DOOH landscape. By automating complex planning processes, the platform allows advertisers to focus on strategic goals while benefiting from precise, customised recommendations.
The Future of DOOH Advertising with AI
As the first platform to integrate generative AI for DOOH strategies, Displayce is shaping the future of outdoor advertising. CampaignAI enables advertisers to enhance campaign outcomes through personalised, data-driven insights, ensuring that campaigns are optimised for maximum impact.
By automating the design process and leveraging AI to analyse large datasets, Displayce’s CampaignAI aims to make DOOH advertising more accessible and effective. The company plans to further expand its AI-driven offerings by integrating more creative, media, and targeting data, strengthening the platform’s capabilities.
Web: https://www.displayce.com/
