JCDecaux SE, the world’s largest outdoor advertising company, has secured an 8-year contract with Transport for London (TfL) to manage advertising across its extensive network of bus shelters. The contract, which begins on April 1, 2025, includes the option for a 2-year extension. This win follows a competitive bidding process and continues JCDecaux’s partnership with TfL, which started in 2016.
The contract covers over 4,700 bus shelters across London’s 33 boroughs, including key areas like the City of London, the Royal Borough of Kensington and Chelsea, and the City of Westminster. JCDecaux will manage both digital and traditional advertising spaces, including 612 digital screens and 9,400 non-digital poster sites.
London’s population of 9 million, along with its position as a major economic hub, makes the city a significant market for advertisers. With a third of the UK’s ad spend coming from London and over 35 million bus journeys taken each week, the TfL bus shelter network offers extensive reach for brands. This makes the contract one of the largest bus shelter advertising agreements worldwide.
Emma Strain, Customer Director at TfL, highlighted the importance of advertising revenue to support the city’s transport services. “Advertising income from our estate is a vital source of funding for TfL,” she said, adding that JCDecaux’s innovative approach will enhance the value of TfL’s advertising network.
Jean-François Decaux, Co-CEO of JCDecaux, expressed pride in continuing the company’s relationship with TfL. He noted that JCDecaux’s digitization of London’s bus shelter network has created new opportunities for advertisers and emphasized the company’s commitment to maintaining London as a leader in digital out-of-home (DOOH) advertising.
