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Questex’s DSE 2025 Forms Advisory Board to Guide Industry Event

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Questex’s DSE 2025 Forms Advisory Board to Guide Industry Event

Questex’s Digital Signage Experience (DSE), a leading event and platform for the digital signage sector, has unveiled its 2025 Advisory Board to guide programming for its upcoming conference. The event, scheduled for October 19–21, 2025, at the Hilton San Diego Bayfront in California, aims to highlight emerging technologies and foster industry collaboration through curated content and networking opportunities.

The newly appointed Advisory Board comprises 18 industry professionals, including executives, consultants, and technology strategists. Their roles will include shaping conference sessions, panel discussions, and interactive exhibits to address current and future trends in digital signage. Returning members from prior years will join new appointees, ensuring continuity and fresh perspectives.

New Advisory Board Members
Notable additions to the board include Brandy Alvarado-Miranda, CEO of BAM! Marketing & PR Agency; Stuart Armstrong, Managing Director of AAG Consulting Group; Daniel Black, CEO of Glass-Media; and Justin Rankin of Gensler, among others. These members bring expertise in retail systems, experiential design, and digital media strategy.

Returning Advisory Board Members
Key returning participants include Bryan Meszaros, CEO of OpenEye Global; Robert Krause of Screen Solutions International; and Marcos Terenzio, Senior Director of Digital Experience at IA Interior Architects. Their continued involvement aims to build on DSE’s legacy of addressing industry challenges and innovations.

David Drain, Director of Event Programs for DSE, emphasized the board’s role: “We are honored to welcome such a distinguished group of leaders to our Advisory Board. Their collective expertise, forward-thinking perspectives, and deep understanding of the digital signage landscape will be invaluable as we craft an experience that sets new industry benchmarks. We look forward to collaborating with them to deliver an exceptional experience for all our attendees, exhibitors, and sponsors.”

Event Focus and Registration
DSE 2025 will prioritize topics such as AI integration, interactive displays, and data-driven customer engagement. The conference agenda, set for release in April 2025, will include keynote speeches, workshops, and technology demonstrations. Attendees can expect sessions tailored to retail, hospitality, education, and corporate sectors.

Registration for the event will open in April, with early-bird pricing anticipated. Exhibitor details and sponsorship opportunities will also be announced concurrently.

For updates, visit www.digitalsignageexperience.com.

Spectrio Launches RMN Gateway to Monetize In-Store Digital Signage for Retailers

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Spectrio Launches RMN Gateway to Monetize In-Store Digital Signage for Retailers

Spectrio, a provider of digital signage software and systems, has introduced RMN Gateway, a platform designed to help retailers convert their in-store digital signage into revenue-generating retail media networks (RMNs). The solution aims to enable businesses to leverage existing digital touchpoints—such as shelf-edge and end-cap screens—for third-party advertising while maintaining control over shopper experiences.

RMN Gateway integrates with ad server and mediation platforms, allowing retailers to monetize digital inventory through direct sales, private marketplaces, open auctions, and vendor sponsorships. By bridging in-store screens with programmatic ad demand, the platform connects retailers to broader advertising ecosystems, potentially offsetting infrastructure costs and supporting operational budgets.

“Retailers have long understood the value of their physical spaces for engaging customers, but many haven’t been able to fully capitalize on the revenue potential of their digital signage networks,” said Tamara Bebb, CEO of Spectrio. “Our RMN Gateway changes that by connecting these valuable in-store touchpoints to the wider advertising ecosystem.”

Key Features of RMN Gateway
The platform includes tools for automated ad delivery, fraud prevention, and audience targeting using first-party data (e.g., POS logs, loyalty programs), second-party data (e.g., on-premise sensor impressions), and third-party data. Retailers retain centralized control over ad-to-content ratios and brand consistency, while transparent reporting provides metrics such as impression counts, proof-of-play verification, and ROI analysis for advertisers.

Revenue Opportunities and Flexibility
According to Spectrio, a single screen on a national retail media network could generate 30–30–40 monthly, with high-traffic locations reaching several hundred dollars. The company offers a revenue estimator tool on its website to help retailers project earnings based on variables like revenue share percentages.

RMN Gateway supports flexible monetization models, enabling ad revenue to flow through Spectrio or a designated ad-tech partner. “RMN Gateway isn’t just another app—it’s a key component in our mission to offer end-to-end solutions for retail media networks,” Bebb added.

The platform is now available to Spectrio Enplug Professional and Enterprise customers. Legacy Enplug subscribers or users of other digital signage systems can upgrade to access RMN Gateway and additional features.

Spectrio’s broader suite of customer engagement tools includes in-store music, scent marketing, and anonymous shopper analytics, which the company states further supports retailers in monetizing physical spaces.

For more details or to request a demo, visit https://www.spectrio.com/demo/.

Exertis Almo Launches Autora Digital Signage Management Platform

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Exertis Almo Launches Autora Digital Signage Management Platform

Exertis Almo, North America’s leading value-added Pro AV distributor, has unveiled the Autora Digital Signage Management (DSM) Platform, a solution designed to streamline digital signage project workflows for integrators. The platform, backed by a dedicated internal support team, aims to simplify content creation, scheduling, and updates while offering tailored assistance to meet diverse project needs.

The Autora DSM recently earned a 2025 Excellence in Product Innovation (EPI) Award in the Recurring Revenue category at NSCA’s Business & Leadership Conference. The EPI Awards highlight products that significantly influence commercial integrators’ operations.

Platform Demos at Upcoming E4 Experience
Demos of the Autora DSM will be showcased during the E4 Experience in the New York Metro area on April 2. The event offers hands-on access to emerging AV technologies, educational sessions, and networking with nearly 50 exhibitors. Attendees can also earn AVIXA CTS Renewal Units.

Cory Allen, Exertis Almo’s Vice President of Services, emphasized the platform’s flexibility. “Digital signage involves creative complexities and unexpected challenges, but existing DSM platforms haven’t met integrators’ needs,” he said. “Autora DSM minimizes these hurdles while providing customized support to ensure a positive end-user experience.”

Allen highlighted the platform’s adaptability: “Integrators can choose their involvement level without needing to be perpetual experts. End users see a seamless process, while integrators can tailor projects à la carte. We supplement this with round-the-clock communication channels, including dedicated email, live chat, and direct tech support.”

Key Features of Autora DSM
The platform enables centralized management of digital signage content across indoor and outdoor displays, focusing on:

  • Audience engagement
  • Operational efficiency
  • Customer loyalty
  • Revenue growth
  • Brand awareness

Autora DSM offers plug-and-play functionality for users at all skill levels, emphasizing cost-effectiveness and ease of use. Its unified interface simplifies content organization from creation to playback, supported by Exertis Almo’s technical expertise.

Exertis Almo and DCC Technology
As North America’s largest Pro AV distributor, Exertis Almo delivers products, training, and technical support through 12 distribution centers and 2.7 million square feet of warehouse space. Its parent company, DCC Technology, a division of FTSE100-listed DCC Plc, operates globally with over 4,800 employees, serving 35,000 retailers and resellers.

For more details on Autora DSM, visit autoradsm.com.

Wildstone, Alpha Partner to Drive OOH Expansion in Spain

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Wildstone, Alpha Partner to Drive OOH Expansion in Spain

Wildstone, a leading owner of outdoor media infrastructure in the UK and Europe, has formed a strategic partnership with Spain’s Alpha Publicidad Exterior to drive digitization and growth in Spain’s out-of-home (OOH) advertising sector. The collaboration will focus on expanding large-format digital billboards and enhancing market share across key Spanish regions.

The partnership’s first phase includes deploying seven digital billboards in Madrid, Alicante, and Córdoba. Two 8m x 3m screens are positioned on Avenida Comunidad Valenciana in Benidorm (Alicante), while a 16m x 6m billboard in Alicante’s Villafranqueza neighborhood reaches over 900,000 weekly viewers. Additional installations include an 8m x 3m screen in Córdoba and three Madrid billboards ranging from 8m x 3m to 12m x 5m.

Wildstone entered the Spanish market in 2022 through its acquisition of Redext Group, now owning over 2,000 panels. Alpha, with 27 years in the industry, operates more than 3,500 panels. Together, the companies aim to leverage their combined portfolios to capture a larger share of Spain’s OOH sector, projected to generate $418.20 million in ad spending this year. DOOH is expected to grow by over 9% to $243 million by 2029, fueled by programmatic advertising and shifting consumer preferences.

Carlos Pestaña, Managing Director of Wildstone Spain, stated: “Alpha is a prominent player in Spain’s OOH sector, and with Spain’s OOH market ripe for digitization, our partnership presents a golden opportunity to drive transformation and change. Wildstone’s digitization of traditional OOH assets has been a huge success in the UK. Now, our initiatives with Alpha mark the next stage of the plan to replicate this success in Spain.”

Sergi López, CEO of Alpha Publicidad Exterior, added: “From the very beginning, we knew there was a special connection between Alpha and Wildstone: we share the same vision for the future of outdoor advertising, where digital technology and innovation merge to create impactful experiences. We were drawn to Wildstone’s impressive track record in the UK, which complements our expertise in the local market. This partnership allows us to accelerate growth and maximize revenue.”

Cathy O’Connor to Keynote WOO 2025 Congress on Retail Media Growth

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Cathy O’Connor to Keynote WOO 2025 Congress on Retail Media Growth

Cathy O’Connor, CEO of Australian media company oOh!media and a World Out of Home Organization (WOO) board member, will be the first confirmed speaker at WOO’s 2025 Annual Congress in Mexico City. Scheduled for June 4–6, her keynote will focus on the rise of retail media and its potential synergies with the Out of Home (OOH) advertising sector.

Retail media, currently the fastest-growing media category globally, is projected to generate over $179.5 billion in revenue by 2025. O’Connor’s address will examine how in-store retail media networks—a rapidly expanding segment—could unlock new opportunities for OOH providers. She is expected to outline strategies for the sector to capitalize on this growth, drawing on oOh!media’s own initiatives.

In 2023, oOh!media launched its retail media division, reo, aimed at helping retailers develop and monetize omni-channel advertising networks. The division complements the company’s existing OOH portfolio, which includes more than 4,000 screens across 450 retail centers in Australia and New Zealand. Clients include Officeworks, Petbarn, The Warehouse Group, and Australia Post.

O’Connor, who became CEO of oOh!media in 2021, previously served as CEO of Nova Entertainment for 12 years, overseeing its expansion into multi-platform media and the launch of Smooth FM. Her career also includes leadership roles at Austereo, 2SM, and 2GB. Beyond her executive work, she chairs the Sony Foundation, sits on the Outdoor Media Association board, and participates in mentorship programs such as IMAA’s Female Leaders of Tomorrow.

WOO President Tom Goddard emphasized O’Connor’s expertise: “Cathy O’Connor is one of today’s ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH. Retail media is one of the key growth drivers for OOH now and in the future, and there could be no better guide to its opportunities and challenges.”

The 2025 WOO Congress will convene industry leaders to discuss trends, innovations, and challenges in OOH advertising. Registration for the event is now open via the official Congress website.

Shinka and Place Exchange Partner to Enable Programmatic Ad Buying in Luxury Hotel Networks

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Shinka and Place Exchange Partner to Enable Programmatic Ad Buying in Luxury Hotel Networks

Shinka, a programmatic advertising solutions provider, has partnered with Place Exchange, a leading supply-side platform (SSP) for out-of-home (OOH) media, to offer advertisers programmatic access to in-room digital screens across luxury hotels in nine U.S. and U.K. cities. Premium properties, including Fairmont, Hilton, and Waldorf Astoria, are part of Shinka’s network, which targets high-net-worth travelers.

Through the collaboration, advertisers can now purchase Shinka’s in-room ad inventory programmatically via open auctions or private marketplaces, integrated directly into omnichannel and OOH demand-side platforms (DSPs). The partnership aims to streamline access to affluent audiences in premium travel environments, combining Shinka’s exclusive hotel network with Place Exchange’s programmatic infrastructure.

“This partnership opens the doors for programmatic buyers to tap into our exclusive hotel network, and it gives us the opportunity to be integrated into more omnichannel strategies,” said Kieran Greene, CEO of Shinka. He emphasized the timing of the launch, noting that rising travel demand positions the inventory as a unique channel for advertisers seeking to engage affluent audiences with “unmatched precision and impact.”

Ari Buchalter, CEO of Place Exchange, highlighted the novelty of the offering: “We’re excited to bring this highly sought-after inventory to buyers for the first time. By bringing the benefits of programmatic activation to luxury hospitality experiences, this partnership unlocks new ways for advertisers to reach travelers in premium settings.”

Shinka also leverages Place Exchange’s PerView measurement tool, designed for OOH media, to provide real-time insights into reach, frequency, and impressions across campaigns. Greene added, “PerView empowers us to understand the impact our screens deliver, whether sold programmatically or through direct channels. We have also been incredibly pleased and impressed by PerView’s rapid turnaround time and high levels of customer service.”

About Shinka
Shinka specializes in header bidding solutions for connected TV (CTV) and digital out-of-home (DOOH) advertising, helping media owners optimize revenue through transparent, real-time auction processes. Its platform offers full visibility into ad opportunities, supporting fair competition and revenue growth. Learn more at www.shinka.io.

Grocery TV Partners with Giant Eagle to Expand In-Store Retail Media Network

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Grocery TV Partners with Giant Eagle to Expand In-Store Retail Media Network

Grocery TV, a leading in-store retail media platform, has announced a partnership with Giant Eagle, a major U.S. food, fuel, and pharmacy retailer. The collaboration aims to scale Giant Eagle’s Leap retail media network by deploying dynamic in-store advertising across nearly 200 supermarkets in five states: western Pennsylvania, Ohio, West Virginia, Maryland, and Indiana.

Under the agreement, Giant Eagle will utilize Grocery TV’s end-to-end platform to display branded content on in-store televisions. The move is designed to enhance customer engagement while streamlining campaign management for advertisers. Giant Eagle selected Grocery TV following independent research indicating the platform’s potential to improve shopping convenience and informational value for customers.

“We chose Grocery TV because they share our commitment to the customer experience,” said Joell Robinson, Senior Director at Giant Eagle. “By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program.”

Grocery TV will integrate Giant Eagle’s in-store screens into its advertising platform, enabling centralized management of brand campaigns. The retailer will also leverage Grocery TV’s Content Management System (CMS) to tailor messaging across different store zones. Additionally, Grocery TV’s media partnerships team will promote Giant Eagle’s network to its roster of nearly 6,000 grocery stores, aiming to boost advertiser participation.

“Our focus is on handling the operational complexities of managing an in-store network, so Giant Eagle can concentrate on serving their customers,” said Don Oelke, Co-Founder and COO of Grocery TV.

The partnership aligns with broader industry trends emphasizing in-store retail media’s role in omnichannel strategies. Grocery TV plans to expand its network with more retailers and in-store touchpoints in 2025, alongside introducing advanced audience targeting and measurement tools for advertisers.

About Giant Eagle
Giant Eagle, Inc., ranked among Forbes’ top 50 largest private U.S. companies, operates 470 locations across five states. The retailer reported approximately $11.1 billion in annual sales, driven by its myPerks loyalty program and focus on quality, value, and convenience.

Australia’s Out-of-Home Revenue Up 8% in 2024 – OMA

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Australia’s Out-of-Home Revenue Up 8% in 2024 – OMA

The Outdoor Media Association (OMA) reported an 8.07% year-on-year increase in Australia’s Out of Home (OOH) advertising net revenue for 2024, reaching AUD 1.3 billion (approx. USD 845.7 million), up from AUD 1.19 billion (USD 773.7 million) in 2023. Digital Out of Home (DOOH) accounted for 75.2% of total revenue, reflecting sustained adoption of digital formats.

Category Breakdown of Revenue

The report provides detailed figures across four major categories:

  • Roadside Billboards (over and under 25 square metres): Revenue increased from AUD $516.3 million (approx. USD $361.4 million) in 2023 to AUD $540.7 million (approx. USD $378.5 million) in 2024.
  • Roadside Other (including street furniture, bus/tram externals, small format): Revenue grew from AUD $271.3 million (approx. USD $189.9 million) in 2023 to AUD $291.8 million (approx. USD $204.3 million) in 2024.
  • Transport (including airports): Revenue rose from AUD $141.2 million (approx. USD $98.8 million) in 2023 to AUD $172.9 million (approx. USD $121.0 million) in 2024.
  • Retail, Lifestyle and Other: Revenue increased from AUD $275.7 million (approx. USD $193.0 million) in 2023 to AUD $296.4 million (approx. USD $207.5 million) in 2024.

Digital Out of Home (DOOH) advertising now accounts for 75.2% of total net media revenue year-to-date, up from 73.4% recorded for the same period last year. This shift highlights the growing importance of digital formats within the traditionally static outdoor advertising landscape.

The OMA, representing nearly 100% of Australia’s OOH sector, calculates net revenue exclusive of commissions, production, and installation costs. Figures include direct sales, estimated at 10% of total bookings. Historical data was adjusted to reflect changes in OMA membership.

Established in 1939, the OMA advocates for the Australian OOH industry, focusing on marketing, regulatory affairs, and audience measurement. The association emphasized transparency in its reporting, noting minor discrepancies due to rounding.

For more info: https://oma.org.au/

Place Exchange Expands Programmatic DOOH Access to 100,000+ Global Screens

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Place Exchange Expands Programmatic DOOH Access to 100,000+ Global Screens

Place Exchange, a major independent supply-side platform (SSP) for digital out-of-home (DOOH) advertising, has significantly broadened its international footprint, adding 12 billion monthly impressions and over 100,000 screens across Europe, Latin America, Asia, the Middle East, and Africa in the past year. The expansion enables programmatic buyers to access premium DOOH inventory in dozens of new markets, enhancing omnichannel advertising strategies globally.

In Europe, Place Exchange now covers the majority of DOOH screens in the UK, Italy, Spain, Portugal, the Netherlands, and Belgium. The platform has also entered markets in the Middle East, including the UAE, and expanded in Africa to South Africa, Nigeria, and others. Latin American growth spans Mexico, Brazil, Colombia, Chile, and Argentina, while Asian markets now include India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

“We’re excited to connect regional partners who are opening their inventory to the programmatic ecosystem to capture the growing demand from local, national, and global advertisers looking to enhance their omnichannel strategies,” said Dave Etherington, Chief Commercial Officer at Place Exchange. He noted that international ad spend on the platform surged over 300% year-over-year, with further momentum anticipated.

The platform allows buyers to transact across Open Auction, Private Marketplace (PMP), and Programmatic Guaranteed (PG) deals, supported by dynamic creative tools, flexible targeting, and measurement solutions. Integration with demand-side platforms (DSPs) ensures consistent access to global inventory.

Danielle Austin, Managing Director at Evolve OOH & Talon International, highlighted the operational advantages: “As Talon’s DSP, Atlas, is directly integrated with the Place Exchange SSP, our buyers can immediately access an expanded global footprint to easily execute seamless, data-driven campaigns that connect brands with audiences worldwide, all through a single platform.” She emphasized the platform’s scalability for hyper-local and global campaigns alike.

JCDecaux Reports Strong Financial Performance in FY 2024

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JCDecaux Reports Strong Financial Performance in FY 2024

JCDecaux, the world’s leading Out-of-Home (OOH) advertising company, has announced its full-year 2024 financial results, reporting a 10.2% revenue increase to €3,935.3 million (~$4,250 million), with 9.7% organic growth. The company achieved a record performance in Q4, despite ongoing economic and geopolitical challenges.

Revenue and Growth Highlights

  • Total revenue: €3,935.3 million (~$4,250 million), up 10.2% year-on-year.
  • Organic revenue growth: 9.7%.
  • Digital Out-of-Home (DOOH) revenue: Increased 21.9%, representing 39% of total revenue.
  • Q4 organic revenue growth: 3.6%, exceeding expectations.
  • Programmatic advertising revenue: Increased 45.6% to €145.9 million (~$158 million), now 9.5% of DOOH revenue.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO, commented: “2024 was a very robust year for JCDecaux in a challenging macroeconomic environment with geopolitical uncertainties. Thanks to our unique and geographically well-diversified global OOH media footprint, we are reporting strong organic revenue growth of 9.7%, including a record performance in Q4 despite the lack of recovery in China, which remains well below 2019 levels. Digital Out-of-Home (DOOH), the fastest-growing media segment, grew by 21.9%, with programmatic revenue growing by 45.6% and now representing 39% of our total revenue.”

Financial Performance

  • Operating Margin: Increased 15.3% to €764.5 million (~$826 million), with improvements across all segments.
  • EBIT: Up 44.8% to €408.7 million ($442 million), driven by operating margin growth and a €45 million ($48.5 million) gain from the sale of a stake in APG|SGA.
  • Net Income (Group Share): Increased 23.8% to €258.9 million (~$280 million).
  • Free Cash Flow: Strong at €231.9 million (~$250 million).
  • Net Debt: Reduced by 25% to €756.3 million (~$820 million), representing less than one times the company’s 2024 operating margin.
  • Dividend Proposal: €0.55 per share, fully paid in cash.
  • Capital Expenditure: €324.2 million (~$350 million), with digital investments accounting for 41.8%.

Segment Performance

  • Street Furniture: Revenue grew 8.3% to €1,998.5 million (~$2,160 million). Strong momentum in Asia and Rest of the World, while France and the UK saw high single-digit growth.
  • Transport: Revenue rose 13.1% to €1,390.1 million (~$1,500 million), supported by increased air travel and commuter traffic.
  • Billboard: Revenue increased 6.6% to €546.6 million (~$590 million), led by markets with higher digital adoption.

Regional Performance

  • UK: The fastest-growing market, with 18.4% organic growth.
  • France, Rest of Europe, Asia-Pacific, and Rest of the World: High single-digit growth.
  • North America: Grew 6.4%.
  • China: Representing 10% of revenue, saw mid-single-digit growth but remained below pre-pandemic levels.

Operational and Financial Highlights

  • Street Furniture operating margin: €518.3 million (~$560 million), accounting for 25.9% of revenue.
  • Transport operating margin: €155.8 million (~$168 million), with an 11.2% margin rate.
  • Billboard operating margin: €90.5 million (~$98 million), reflecting a significant margin expansion of 470bps.
  • Financial investments: Net inflow of €37.7 million (~$40 million), largely due to the sale of APG|SGA shares.
  • Lease liabilities: Decreased to €2,337.3 million (~$2,530 million), reflecting repayments and renegotiations.

ESG Achievements

  • Recognized in the CDP A List for climate action for the second consecutive year.
  • Awarded Gold Medal status by EcoVadis.
  • Carbon reduction trajectory approved by SBTi, targeting Net Zero Carbon by 2050.
  • Greenhouse gas emissions reduced by 30% since 2019.
  • Nearly 50% of revenue aligned with EU Green Taxonomy.
Outlook for 2025 and Beyond
  • Q1 2025 organic revenue growth expected to be around +5%.
  • 2026 Targets:
    • Operating margin rate above 20%.
    • Free cash flow above €300 million (~$325 million).

“Given these solid results and our strong financial structure, we will be proposing a dividend payment of €0.55 per share at the AGM. Going forward, we intend to gradually increase this dividend while maintaining a balanced cash allocation with capex and bolt-on M&A,” added Decaux.

Download the full report below

JCDecaux_FY2024Download

PPDS names Fabrice Penhoat as Director for Philips Signage in France and Africa

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PPDS names Fabrice Penhoat as Director for Philips Signage in France and Africa

PPDS, the exclusive global provider of Philips Professional Displays, has announced the appointment of Fabrice Penhoat as Business Director for Philips Signage and dvLED across France, French overseas territories (Dom Tom), and Africa. Penhoat, an AV industry veteran with over two decades of experience—including 13 years with Philips Professional Displays—will drive sales strategies for digital signage and direct-view LED (dvLED) solutions in these regions.

Penhoat’s career at PPDS began in 2015 as Commercial Director for Philips Signage. His subsequent promotions, including Sales Director for France and Key Account and Business Development Manager for France, Dom Tom, and Africa, reflect his deep expertise in the regional AV markets. In his new role, he will focus on expanding PPDS’ market share by identifying growth opportunities, strengthening partnerships, and increasing visibility of the company’s Philips Signage and dvLED portfolios.

Based in Paris and reporting to Cesar Sanz, PPDS Sales Director for France and Iberia, Penhoat will oversee the execution of sales strategies targeting key sectors such as retail, corporate, education, transportation, and public venues. His responsibilities include fostering reseller relationships, supporting international projects, and sharing best practices with global PPDS teams to enhance customer experiences.

Penhoat emphasized the momentum behind Philips Professional Displays, stating: “As anyone who visited the Philips stand at ISE 2025 in Barcelona will have seen, the interest in Philips Professional Displays has reached a new level. This proves the power of our amazing team of PPDS people together with what I truly believe is the most versatile and complete product offering available on the global market.”

PPDS aims to capitalize on rising demand for advanced display solutions in France and Africa. Sanz highlighted Penhoat’s alignment with these goals: “With Fabrice, I believe we have the talent and the products in place to take the business in these markets to even greater heights.”

The company’s strategy includes leveraging Penhoat’s regional insights to bolster its dvLED and digital signage solutions, particularly in high-growth verticals like sports stadiums, broadcast, and digital-out-of-home (DOOH) advertising.

US Out of Home Advertising Revenue Exceeds $9 Billion for First Time in 2024

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US Out of Home Advertising Revenue Exceeds $9 Billion for First Time in 2024

US Out of home (OOH) advertising revenue reached a record $9.1 billion in 2024, marking a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA). This milestone represents the highest revenue ever recorded for the OOH advertising sector.

Digital Out Of Home Fuels Growth Amid Broad-Based Gains
Digital Out Of Home (DOOH) accounted for 34% of total OOH spending, growing 7.5% in 2024. While DOOH remained a key driver, traditional OOH segments such as billboards, transit, and street furniture also saw gains. Transit advertising led category growth with a 10.6% increase, reflecting heightened demand in urban markets.

Half of the top ten advertising industries by product category achieved double-digit revenue growth. Communications, Government Politics & Organizations, Retail, Automotive Dealers & Services, and Local Services & Amusements led in percentage growth. Political advertising also set a record in 2024, driven by spending during the presidential election cycle.

OAAA CEO Highlights Industry Momentum
Anna Bager, President and CEO of OAAA, emphasized the sector’s resilience: “This marks the first time OOH revenue has exceeded $9 billion, signaling the continued strength and momentum of out of home advertising. As brands double down on innovation and creativity, OOH remains a powerful driver of engagement across industries. The ongoing adoption by technology and direct-to-consumer brands underscores the channel’s expanding influence.”

Top Categories and Advertisers in 2024
The top ten OOH advertising categories by spend were:

  1. Legal Services (+16%)
  2. Hospitals, Clinics & Medical Centers
  3. Domestic Hotels & Resorts
  4. Quick-Service Restaurants
  5. Consumer Banking
  6. Colleges & Universities
  7. Local Government
  8. Chain Food Stores & Supermarkets (+15%)
  9. Television & Cable TV
  10. Live Theater, Opera, Music, and Dance

Legal Services and Chain Food Stores & Supermarkets posted the strongest growth within the top categories.

Apple, McDonald’s, Amazon, Coca-Cola, and Verizon ranked as the top five OOH advertisers by spend. Notably, 60% of the top 100 advertisers increased their OOH budgets compared to 2023, with 13 companies—including Stripe, Old Navy, Honda, and Nike—more than doubling their investments.

Technology and D2C Brands Dominate Spending
Over 25% of the top 100 OOH spenders were technology or direct-to-consumer (D2C) brands. Major names included Apple, Amazon, Google, Samsung, Netflix, Meta, and Uber.

Methodology and Data Sources
OAAA’s revenue estimates incorporate data from Miller Kaplan, Vivvix-MediaRadar, and member affidavits. Figures include spending across digital/static billboards, transit, street furniture, place-based, and cinema advertising.

For more info visit OAAA Website

Broadsign and Scope3 Collaborate to Improve Carbon Measurement for DOOH Campaigns

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Broadsign and Scope3 Collaborate to Improve Carbon Measurement for DOOH Campaigns

Broadsign and Scope3 have partnered to advance carbon emissions modeling for digital-out-of-home (DOOH) advertising, enabling brands and agencies to more accurately assess the environmental impact of their campaigns. The collaboration integrates Broadsign’s global DOOH inventory data with Scope3’s carbon measurement platform, offering insights into emissions across over 1 million screens worldwide.

Agencies and advertisers using Scope3 can now access detailed emissions data—including average CO2e (carbon dioxide equivalent) per impression—categorized by country and venue type. This information is available alongside emissions metrics for web, mobile, social, connected TV (CTV), and other channels, streamlining carbon-conscious planning and reporting for omnichannel campaigns.

Key Insights on DOOH Emissions

Data collected through the partnership reveals DOOH as the lowest carbon-emitting marketing channel on a per-impression basis in markets where benchmarks exist. Key findings include:

  • Primary Emissions Source: Electricity consumption, influenced by screen operating hours, brightness settings, and regional energy grid composition.
  • Performance Benchmark: Approximately 95% of Broadsign-connected screens operate at or below median emissions levels for their country and venue category.
  • Optimization Strategies: Advertisers can reduce emissions by selecting high-performing screens with lower carbon output and scheduling campaigns during periods of higher renewable energy availability or foot traffic.
Scope3 Median channel DOOH benchmarks Jan 2025

David Fischer, General Manager of Global Ad Tech Platforms at Scope3, emphasized the importance of data-driven insights. “There’s a preconceived notion that DOOH is a high-emitting channel, but the data tells a more accurate story that accounts for its unique nuances. Broadsign’s expertise and inventory data are helping refine our carbon measurement modeling, enabling brands to better understand DOOH’s emissions and media owners to differentiate their inventory.”

Bryan Mongeau, Chief Technology Officer at Broadsign, noted the partnership aligns with growing demand for sustainable advertising practices. “Scope3 is the ad industry standard for carbon measurement. Collaborating with them provides a foundation to support brands in reducing campaign emissions. This initiative also opens pathways for innovations like dynamic campaign planning based on real-time carbon intensity data.”

Implications for the Industry
The partnership addresses increasing pressure on brands to reduce emissions across marketing activities. By providing granular DOOH emissions data, advertisers can now compare the channel’s carbon efficiency against other media. Previous studies highlighting DOOH’s lower emissions relative to digital channels are further validated by the dataset.

As sustainability becomes a priority in media planning, Broadsign and Scope3 anticipate expanding their collaboration to include real-time adjustments and deeper integrations, enhancing the industry’s ability to balance campaign performance with environmental accountability.

For advertisers, the data underscores the value of leveraging DOOH’s dual advantage: augmenting audience reach while minimizing carbon footprints. With global scrutiny on corporate sustainability practices, such tools may soon become essential for compliant, transparent reporting.

For more info visit scope3.com

75Media Grows Network with Mass Media Acquisition

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75Media Grows Network with Mass Media Acquisition

75Media, a prominent UK-based roadside advertising operator, has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio. This move strengthens 75Media’s standing as one of the country’s leading outdoor media companies, expanding its network and enhancing its ability to connect brands with audiences nationwide.

The acquisition includes 31 operational sites now integrated into 75Media’s digital portfolio. These locations, spanning cities such as Wimbledon, Bristol, Southampton, Derby, and Nottingham, reach 19 million people every two weeks. Alongside these existing billboards, 75Media will manage a significant portion of Mass Media’s planned pipeline of D48 and large-format digital (LFD) sites, bringing the total to 49. This expansion broadens 75Media’s footprint, offering advertisers more opportunities to target key demographics in high-traffic areas.

Paul Inman, CEO and Founder of 75Media, said: “This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities. Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network. With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations.”

Mass Lambresa, CEO of Mass Media, commented: “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward. As we move on to new projects in the OOH industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”

The deal follows 75Media’s recent seven-figure investment from NPIF II – Mercia Equity Finance, managed by Mercia Ventures, announced last week. With this financial backing, 75Media aims to further develop its digital billboard network and advance AI-driven tools to streamline outdoor advertising processes. The company’s UK-wide estate now totals 1,300 classic and digital billboards, reaching over 53% of the adult population.

Since its launch in 2020 with 140 billboards and two employees, 75Media has rapidly grown to become the UK’s second-largest operator of large-format roadside billboards. Key milestones include:

T-Mobile Acquires Vistar Media, Blis to Boost Ad Solutions

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T-Mobile Acquires Vistar Media, Blis to Boost Ad Solutions

T-Mobile US, Inc. announced the closure of two strategic acquisitions this month, finalizing deals with Vistar Media, a leading digital out-of-home (DOOH) advertising technology provider, and Blis, a privacy-focused omnichannel advertising solutions company. The moves aim to bolster T-Mobile Advertising Solutions (T-Ads) by integrating advanced programmatic platforms and cookie-less targeting capabilities to enhance consumer ad experiences and marketer ROI.

Vistar Media’s acquisition, finalized on February 3, 2025, adds a programmatic DOOH platform to T-Ads’ portfolio. The integration will leverage T-Mobile’s customer insights to link digital messaging with physical environments, aiming to improve campaign measurability and audience engagement. Blis, acquired on March 3, 2025, for approximately $175 million in cash, brings cookie-less, location-based targeting tools designed to address fragmented ad landscapes as traditional identifiers like cookies phase out.

“Advertising is at its best when it cultivates deeper, authentic connections between brands and consumers,” said JP Colaco, SVP and Chief T-Ads Officer at T-Mobile. “With the addition of Vistar and Blis, T-Mobile has an incredible opportunity to deliver this experience along the customer journey with privacy-centric solutions that drive targeted, measurable outcomes.”

Enhancing Omnichannel Capabilities
Vistar’s platform will enable T-Ads to streamline DOOH campaigns by connecting advertisers to digital billboards, transit screens, and retail displays using real-time data. Blis’ technology focuses on geography-based audience targeting, aiming to fill gaps left by declining third-party cookies. T-Mobile plans to use Blis’ tools to optimize its own mobile-centric campaigns while offering similar solutions to external brands.

“Blis’ advanced omnichannel targeting capabilities alongside T-Mobile’s scale and rich dataset position us to directly connect advertisers to premium inventory across all screens,” said Greg Isbister, CEO of Blis. “As traditional signals reduce, we’re proud to be at the forefront of innovation.”

Vinayak Hegde, T-Mobile’s Consumer Chief Marketing Officer, highlighted early pilot results: “Our tests with Blis demonstrated its addressability strength, particularly on mobile devices where standard identifiers fall short. It’s a key addition to our ad tech suite, with potential benefits for T-Mobile and other marketers.”

The acquisitions align with T-Mobile’s strategy to leverage its 5G network, customer relationships, and distribution channels to grow new business areas. T-Ads, which already generates over $1 billion in annual revenue, expects to add approximately $250 million in revenue, $75 million in EBITDA, and $50 million in free cash flow in 2025 from these deals. T-Mobile acquired Blis for $175 million in cash, subject to customary adjustments.

Transaction Details and Advisors
Allen & Company LLC acted as T-Mobile’s financial advisor, with Cleary Gottlieb Steen & Hamilton LLP providing legal counsel. Canaccord Genuity served as financial advisor to Vistar Media, supported by Lowenstein Sandler LLP as legal counsel. Houlihan Lokey advised Blis, with DLA Piper as its legal counsel.

Philips 3650 EcoDesign Digital Signage Awarded EPEAT Climate+ Gold Certification

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Philips 3650 EcoDesign Digital Signage Awarded EPEAT Climate+ Gold Certification

PPDS, the exclusive global provider of Philips Professional Displays, announced that its 50” Philips Signage 3650 EcoDesign has earned the EPEAT Climate+ Gold designation—the first digital signage display to achieve this certification. Additional models in the Philips Signage 3000 Series EcoDesign line are expected to follow.

Launched at ISE 2023, the Philips Signage 3000 Series EcoDesign incorporates PPDS’ EcoDesign methodology, which prioritizes reduced environmental impact through energy-efficient manufacturing, sustainable materials, recyclable packaging, and software enhancements. The series consumes 50% less energy than comparable premium digital signage models while maintaining 4K performance. Earlier certifications included EPEAT Climate+ Silver and industry-leading energy labels (E for 50”, D for 55”, and C for 65” models).

EPEAT’s Rigorous Sustainability Criteria
Administered by the Global Electronics Council (GEC), EPEAT evaluates products across four pillars:

  • Climate: Reducing greenhouse gas emissions in production and usage.
  • Circularity: Designing for reuse, recycling, and responsible handling of packaging, water, and waste.
  • Chemicals of Concern: Eliminating toxic substances harmful to health and ecosystems.
  • Responsible Supply Chains: Ensuring ethical material sourcing, labor practices, and worker safety.

The 50” model met 100% of EPEAT’s mandatory climate criteria and exceeded 75% of optional benchmarks to secure Gold status.

Sustainable Design and Packaging Innovations
The Philips Signage 3000 Series reduces waste through packaging made of 90% recycled and fully recyclable materials. Paper manuals and polystyrene have been replaced with digital guides and cushioning from 100% recycled carton. Plastic bags were also eliminated.

Bart Wouters, International Product Manager at PPDS, stated: “Sustainability drives every phase of our product development. Achieving EPEAT Climate+ Silver was a milestone, but we aimed higher. Now, the 50” model’s Gold certification reflects our commitment to leading the industry.”

As part of PPDS’ Android SoC portfolio, the 3000 Series supports remote management via third-party tools or Philips Wave, PPDS’ device management ecosystem.

Andrea Barbuti, Global Product Management Lead for EMEA at PPDS, added: “Sustainability scrutiny continues post-launch. We monitor product lifecycles, integrate new efficiencies, and update existing models. Earning EPEAT Gold for the 50” display is a testament to our team’s dedication to sustainable AV solutions.”

Poppulo Acquires REACH Media Network

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Poppulo Acquires REACH Media Network

Poppulo, a global provider of digital signage and omnichannel employee communications software, has acquired REACH Media Network (REACH), a digital signage solutions provider specializing in mid-market customers. The combined entity will serve over 10,000 digital signage customers worldwide, strengthening Poppulo’s ability to deliver scalable solutions across diverse industries and business sizes.

With 45 years of combined industry experience, the merger aims to accelerate innovation in digital signage technology, helping organizations improve customer experiences, operational performance, and workplace communication. Both platforms will remain operational to ensure continuity for existing customers, with Poppulo emphasizing a commitment to tailored support and expanded resources.

The acquisition enables Poppulo to broaden its market coverage, offering solutions for enterprises and mid-market businesses. Customers will gain access to enhanced product innovation driven by shared expertise, as well as advanced support options while retaining access to dedicated service teams.

Ruth Fornell, CEO of Poppulo, stated: “We are thrilled to welcome REACH to the Poppulo family. This acquisition aligns perfectly with our vision to lead the market with best-in-class digital signage solutions that drive engagement, enhance productivity, and create meaningful connections. By joining forces, we are expanding our ability to support businesses of all sizes in creating exceptional communication experiences.”

Darren Wercinski, CEO of REACH, added: “Joining forces with Poppulo marks an exciting new chapter for REACH. Together, we’ll deliver cutting-edge digital signage solutions on a global scale, empowering businesses to transform their communication strategies. We’re proud to bring our expertise to Poppulo and look forward to the opportunities this partnership will create for our customers.”

About REACH Media Network
Founded in 2005, REACH Media Network provides cloud-based digital signage solutions to over 9,000 customers globally, including businesses, healthcare facilities, and educational institutions. The company manages more than 25,000 screens worldwide, focusing on dynamic communication tools to enhance engagement and information sharing.

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