75Media, a prominent UK-based roadside advertising operator, has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio. This move strengthens 75Media’s standing as one of the country’s leading outdoor media companies, expanding its network and enhancing its ability to connect brands with audiences nationwide.
The acquisition includes 31 operational sites now integrated into 75Media’s digital portfolio. These locations, spanning cities such as Wimbledon, Bristol, Southampton, Derby, and Nottingham, reach 19 million people every two weeks. Alongside these existing billboards, 75Media will manage a significant portion of Mass Media’s planned pipeline of D48 and large-format digital (LFD) sites, bringing the total to 49. This expansion broadens 75Media’s footprint, offering advertisers more opportunities to target key demographics in high-traffic areas.
Paul Inman, CEO and Founder of 75Media, said: “This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities. Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network. With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations.”
Mass Lambresa, CEO of Mass Media, commented: “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward. As we move on to new projects in the OOH industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”
The deal follows 75Media’s recent seven-figure investment from NPIF II – Mercia Equity Finance, managed by Mercia Ventures, announced last week. With this financial backing, 75Media aims to further develop its digital billboard network and advance AI-driven tools to streamline outdoor advertising processes. The company’s UK-wide estate now totals 1,300 classic and digital billboards, reaching over 53% of the adult population.
Since its launch in 2020 with 140 billboards and two employees, 75Media has rapidly grown to become the UK’s second-largest operator of large-format roadside billboards. Key milestones include:
- April 2023: Expansion into Scotland with 122 sites, including Glasgow’s M8 Tower.
- January 2024: Acquisition of London-based iQ OOH, adding 81 digital panels.
- March 2025: NPIF II investment to accelerate tech development and international growth.
