Home Blog Page 2

TrilbyTV Expands Digital Signage Content Catalogue for UK Schools

SI Editors
-
0
TrilbyTV Expands Digital Signage Content Catalogue for UK Schools

Digital signage platform TrilbyTV has announced the addition of four new content packages to its catalogue, designed to support UK schools in keeping their displays current and relevant across both curricular and pastoral themes.

TrilbyTV focuses on providing a dedicated digital signage solution for the education sector. Recognising that schools generate excellent content – such as student artwork or event photos – but often struggle to maintain consistently updated signage, the platform offers supplementary resources.

“With our education experience, we know how busy schools are,” said Ben Stanley, Director at TrilbyTV. “Which is why we help by building curriculum-relevant signage content they can simply click and add to screens alongside their own.”

Maintaining fresh content is crucial for ensuring digital signage remains engaging. TrilbyTV addresses this by regularly expanding its Content Catalogue of ready-made educational resources. The latest additions include:

  • Exam Tips: Provides facts and advice to support students during exam and testing periods, covering revision strategies, test day preparation, and results support.
  • Myths and Facts: Developed in partnership with Peach Wellness Academy, which creates doctor-developed, interactive, video-first learning. This collection aims to counter online misinformation and equip students with knowledge to proactively manage their mental and physical health.
  • Kings and Queens: Offers insights into the history of the United Kingdom’s monarchy, featuring 58 monarchs with illustrations, key information, and their periods of reign.
  • Tech Timeline: Highlights significant historical events in technology, ranging from the first radio broadcast to developments in AI. The content cycles through innovations, such as the invention of the barcode or the Rubik’s cube, each time it loads.

Ben Stanley highlighted the role of customer input: “We’re always keen to hear customer feedback and to build new and exciting features and content around the needs of our users. The new Tech Timeline came from a school visit where we saw a display of technology over the years which inspired us. We hope schools continue to provide feedback and also feel inspired by these new additions to start generating their own great-looking digital signage content.”

Integrating these new resources into existing TrilbyTV signage is straightforward. Schools can add the content to their feeds with a few clicks, incorporating it into existing categories and playlists, scheduling its display, and approving it just like their own uploaded content.

To learn more about TrilbyTV, visit the TrilbyTV website.

Broadsign Automates Guaranteed In-Advance DOOH Buys for Media Buyers

SI Editors
-
0
Broadsign Automates Guaranteed In-Advance DOOH Buys for Media Buyers

Broadsign announced the launch of “Broadsign In-Advance,” a new capability for its platform designed to automate guaranteed digital out-of-home (DOOH) advertising transactions booked ahead of time. The update aims to address accessibility challenges inherent in traditional OOH buying processes.

Currently, the majority of OOH and DOOH media purchases involve manual workflows. Broadsign In-Advance enables both programmatic buyers and traditional direct buyers to use automated, dynamic processes for guaranteed in-advance DOOH campaigns. Support for static OOH transactions is planned for a future update.

Benefits for Media Buyers:

  • Programmatic buyers can now secure guaranteed DOOH campaigns months ahead of delivery using familiar automated trading tools.
  • Direct buyers can significantly reduce historically lengthy buying cycles, saving hours previously spent manually discovering, curating, and reserving inventory.
  • The automation improves planning flexibility, reduces back-and-forth communication with media owners to confirm and secure inventory, and simplifies campaign adjustments.
  • It also unlocks data-driven targeting, typically associated with programmatic platforms, for more traditional guaranteed buys, aiming to enhance campaign performance.

Benefits for Media Owners & Demand Partners:

  • DOOH media owners utilizing the capability gain more efficient transactional processes and potential access to new buyers, enhancing revenue opportunities.
  • Owners retain control, selecting specific inventory to make available; Broadsign In-Advance then automates bookings based on their predefined business rules.
  • Demand partners activating the capability via their Broadsign Supply-Side Platform (SSP) integration gain access to previously unavailable in-advance inventory, supporting new campaign types and maximizing profitability.

WPP Media Netherlands (formerly GroupM Netherlands) has tested Broadsign In-Advance, securing DOOH ads across the Netherlands via OutMoove, the first demand-side platform (DSP) to integrate with the new capability. Broadsign plans continued global expansion with new demand and media owner partners.

“We see the potential of Broadsign In-Advance to increase efficiency for media buyers for standalone direct buys or in the mix with programmatic activation,” said Noella Klein Ikkink, Practice Lead OOH at WPP Media Netherlands. “It could also facilitate more streamlined, packaged buys alongside current buying methods and open up more opportunities to determine the best path forward, depending upon our planning strategy and budget.”

John Dolan, Vice President, Global Head of Media Sales at Broadsign, emphasized the need for modernization: “OOH is one of the most enduring ad mediums today, yet it’s one of the most complex to transact outside of programmatic, which only accounts for less than ten percent of global digital buys, a figure that excludes static buys. Booking OOH and DOOH ads today should be as easy as securing a hotel or flight, and automation is the key to making this possible. Broadsign In-Advance is the next step in facilitating an industry-wide transition to more automated transactions. It introduces tech-driven advancements that will make the channel more accessible and elevate the quality of campaigns, helping to usher in a new era of growth for OOH.”

Broadsign’s new in-advance DOOH transaction capabilities are accessible immediately to Broadsign SSP customers and integrated demand partners via the latest platform update. Media buyers are encouraged to consult their preferred demand partner regarding support for Broadsign In-Advance.
For more info visit: https://broadsign.com/

UAE University Enhances Learning Infrastructure with VITEC’s IPTV and Digital Signage Solutions

SI Editors
-
0
UAE University Enhances Learning Infrastructure with VITEC’s IPTV and Digital Signage Solutions

The United Arab Emirates University (UAEU), the nation’s largest and oldest academic institution, has partnered with VITEC to modernize its communication infrastructure through advanced IPTV, digital signage, and streaming technologies. The collaboration aims to streamline content distribution, improve remote learning capabilities, and foster a more connected campus environment.

The Client: UAE University
Established in 1976, UAEU enrolls approximately 15,000 students annually from 82 countries, offering accredited graduate and undergraduate programs across nine colleges. Its 80-hectare campus features state-of-the-art facilities, aligning with its ambition to rank among Asia’s top 20 universities and the global top 200 by 2030. As a flagship institution, UAEU positions itself as “The University of the Future,” prioritizing innovation to meet the needs of a tech-savvy academic community.

The Challenge
UAEU sought to overhaul its communication systems to better support live streaming, digital signage efficiency, and student engagement. Key objectives included:

  • Enhancing live streaming quality for remote learners.
  • Centralizing control over content distribution.
  • Ensuring interoperability with existing AV equipment and network infrastructure.
  • Minimizing disruptions during deployment across its sprawling campus.

“Our goal was to create a seamless, immersive learning environment that transcends physical boundaries,” said a UAEU executive.

The Solution
VITEC implemented a tailored IPTV and streaming ecosystem, integrating gateways, encoders, media players, decoders, and a content management server. The solution was designed to work with UAEU’s professional-grade cameras, AV systems, and digital signage displays while optimizing network bandwidth for reliable performance.

Implementation Challenges

  • Logistical: Coordinating deployment across campus without disrupting academic activities required phased installations and stakeholder collaboration.
  • Technical: Ensuring compatibility with legacy systems demanded rigorous testing. Network optimization and staff training were prioritized to maximize adoption.

“The interoperability of VITEC’s technology with our existing infrastructure was critical,” noted the university’s Director of IT. “Continuous testing and training ensured a smooth transition.”

Key Outcomes
The deployment has delivered measurable improvements in content delivery and operational efficiency:

  1. Enhanced Live Streaming: VITEC’s encoders and decoders improved streaming reliability, enabling remote access to lectures and events.
  2. Centralized Content Management: Faculty gained tools to schedule, customize, and distribute content across digital signage and IPTV platforms.
  3. Cost Savings: Reduced reliance on traditional communication methods lowered operational expenses.
  4. User Engagement: Surveys reported higher satisfaction rates, with increased viewership of live and on-demand content.

Quantitative metrics include a 40% rise in live-stream viewership and a 25% reduction in content management costs post-implementation.

Future Plans
UAEU plans to expand VITEC’s solutions to enable real-time collaboration between its campuses and integrate classroom digital signage for wayfinding and branding. “We aim to create a cohesive environment where knowledge-sharing isn’t limited by geography,” said the university’s Chief Technology Officer.

Conclusion
By leveraging VITEC’s technologies, UAEU has strengthened its position as a regional leader in educational innovation. The project underscores the role of scalable, integrated systems in advancing modern learning environments.

“This partnership aligns with our vision to empower students and faculty through technology,” a VITEC spokesperson stated. “UAEU’s success demonstrates how tailored solutions can transform institutional communication.”

For more info visit: https://www.vitec.com/

WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends

SI Editors
-
0
WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends

The global Out of Home (OOH) advertising sector is undergoing rapid transformation, driven by technological advancements and shifting market dynamics. Industry experts Mark Boidman, Global Media Group Head at investment bank Solomon Partners, and Barry Frey, President and CEO of the DPAA global trade body, will headline discussions at the World Out of Home Organization (WOO) Annual Congress in Mexico City from June 4–6.

Boidman’s session will focus on emerging trends reshaping the physical and digital OOH landscape, including AI-driven audience targeting, shoppable media integrations, and the role of connected technology in unifying consumer engagement across OOH, retail environments, and connected TV. He will also analyze merger and acquisition (M&A) trends amid ongoing consolidation in the media sector.

Frey will address how digitization is accelerating growth for OOH stakeholders, including media owners, technology providers, and brands. His presentation will explore strategies to increase market share, revenue streams, and industry innovation in a fluctuating economic climate.

WOO President Tom Goddard emphasized the speakers’ expertise: “Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career, he has advised on over $45 billion of deals across media sectors. While nobody has a crystal ball, he is uniquely placed to show Congress the direction the industry is taking.”

Regarding Frey, Goddard added: “Barry Frey is one of the world’s leading advocates for digitization and the benefits it brings to many media, especially OOH. There could be no better guide to the challenges and opportunities awaiting OOH in today’s volatile economy.”

The congress will convene global OOH leaders to discuss sustainability, measurement standards, and cross-platform integration. Delegates can expect actionable insights on navigating technological disruption and maximizing ROI in an increasingly digitized market.

Registration for the WOO Annual Congress is open here.
Event info flyer: https://www.worldooh.org/pdf/MEXICO-FLYER.pdf

Solstice AV, i3CONNECT Partner to Boost UK Distribution of Interactive AV Tech

SI Editors
-
0
Solstice AV, i3CONNECT Partner to Boost UK Distribution of Interactive AV Tech

Solstice AV, a UK-based distributor of professional audiovisual (AV) solutions, has announced a strategic partnership with i3CONNECT, a global leader in large-format touch displays and interactive technologies for education and collaboration. The agreement enables Solstice AV to manage local distribution of i3CONNECT products in the UK, aiming to improve delivery times, product availability, and order efficiency for resellers.

i3CONNECT, formed through the merger of i3-Technologies and CTOUCH, specializes in sustainable, user-centric technology for collaborative and educational environments. Its portfolio includes interactive touchscreens, wireless presentation tools, and smart boards designed to enhance learning and workplace productivity.

“We’re excited to join forces with Solstice AV,” said Kurtis Oliver, Country Sales Manager UK at i3CONNECT. “This partnership is a key milestone in our UK growth strategy. By working with a trusted and service-driven local distributor, we can offer our partners a smoother and more responsive experience: exactly what the UK market deserves.”

Under the agreement, Solstice AV will stock i3CONNECT’s full product range, providing UK resellers with localized inventory and dedicated technical support. The collaboration reflects both companies’ emphasis on reliability, innovation, and streamlined service delivery.

“We’re delighted to welcome i3CONNECT to our portfolio,” said Chris Jones, Sales Director at Solstice AV. “Their focus on innovation and user-friendly technology aligns perfectly with our mission to support resellers with high-quality, in-demand solutions. We’re looking forward to helping grow their presence in the UK and giving our customers faster, easier access to the i3CONNECT range.”

The partnership is effective immediately, with orders now open to UK resellers through Solstice AV’s distribution channels.

About Solstice AV
Solstice AV supplies professional AV solutions to resellers across the UK and Europe, offering premium products, expert guidance, and comprehensive support.
For more details visit www.solsticeav.com.

About i3CONNECT
i3CONNECT, born from the merger of i3-Technologies and CTOUCH, delivers interactive touch displays and collaboration tools for education and corporate environments. The brand focuses on sustainable innovation to enhance connectivity and engagement in meetings and classrooms globally.

WWF’s ‘Prescription for Nature’ OOH Ad Earns Top System1 Rating

SI Editors
-
0
WWF’s ‘Prescription for Nature’ OOH Ad Earns Top System1 Rating

The World Wildlife Fund (WWF) has secured a 5-Star Rating from Creative Effectiveness Platform System1 for its recent out-of-home (OOH) advert as part of its ‘Prescription for Nature’ campaign. The rating places the woodland-themed creative in the top 1% of charity advertisements ever tested by the platform, which evaluates long-term brand growth potential through emotional audience response.

System1’s Star Rating system, which assigns scores based on emotional engagement, categorizes results above 5.0 as “exceptional.” The WWF advert significantly outperformed the OOH sector average of 2.2 stars. Additionally, it achieved a Fast Fluency Rating of 71%, indicating nearly three-quarters of viewers recognized the WWF brand within two seconds—well above the 43% OOH average. Fast Fluency is critical for OOH campaigns, as audiences typically engage with these ads for just two seconds.

The advert’s success is attributed to its focus on evoking intense positive emotions, particularly happiness, which System1 links to sustained brand growth. Natural imagery, such as serene woodland scenes, proved central to this approach.

Andrew Tindall, SVP at System1, noted: “This ad demonstrates the power of positive feeling and consistency within a category focused on driving immediate response and donations. While charity ads often tap into negative emotions such as anger or sadness for short-term results, they are on average less effective at long-term brand building. Steering away from such category tropes is not only going to build brand equity for WWF, but it will be more memorable, as it goes against what audiences are used to and expect from charity advertising.”

Another WWF OOH creative from the same campaign, featuring a flock of ducklings, also scored highly with a 4.3-Star Rating. Tindall added: “What’s so clever about these adverts is that they prove their own point. Audiences notice the poster, see the beautiful wildlife and feel happy. It’s a wonderful way to showcase nature’s mood-boosting powers.”

The campaign’s emphasis on positivity aligns with WWF’s broader messaging. Lisa Lee, Executive Director of Brand, Campaigns and Communications at WWF, said: “Nature has the power to restore us if we help restore it in return. We’re thrilled to have achieved the maximum Star Rating from System1 and to see our Prescription for Nature campaign’s positive emotional impact. It’s exciting how our creative and strategic foundation has continued to grow through consistency, and we have big plans for its rollout this year to help everyone get their daily dose of nature.”

About System1
System1 is a Creative Effectiveness Platform that measures emotional engagement to predict commercial success for brands. Its Test Your Ad (TYA) solution evaluates short- and long-term ad potential, while Test Your Innovation (TYI) and Test Your Brand (TYB) assess idea viability and brand health impact. With a database of over 100,000 ads, System1 provides comparative insights and expert guidance to optimize creative effectiveness. Founded in 2000, the company operates globally across Europe, North America, Brazil, Singapore, and Australia. http://system1group.com/

Tech Veteran Karen Bach Joins 75Media as Chair

SI Editors
-
0
Tech Veteran Karen Bach Joins 75Media as Chair

UK outdoor advertising firm 75Media has appointed Karen Bach, a seasoned leader with three decades of tech-sector experience, as its new Chair. Bach, who has held board roles at 20 fast-growth international technology firms, will provide strategic guidance and mentorship to the UK’s fastest-growing roadside media operator as it expands its tech-driven approach to outdoor advertising.

Bach’s appointment follows a seven-figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). The funding will support the company’s ongoing innovation, including its proprietary AI software, BOB 2.0 (Billboard Optioning & Booking system), and its Ignite membership program for startups.

A University of Bradford graduate and board member of Shipley-based Consult Red, Bach emphasized 75Media’s team culture as pivotal to her decision. “You need to know it’s a team who can pull together when needed and where there’s trust – and also enjoyment. It soon became apparent to me that 75Media could offer all of that and more,” she said. “The business is already disrupting the sector while delivering consistently high-quality service. With the team’s focus on being tech-led, it felt like a natural fit where I could offer support as the company continues its growth.”

CEO and Founder Paul Inman highlighted Bach’s expertise in scaling businesses. “Karen’s experience signals a pivotal point in our growth. Her tech insight and network will open doors, and her ability to challenge our thinking from a strategic perspective is invaluable,” he said.

Since its launch in 2020 with 140 billboards, 75Media has grown to become the UK’s second-largest operator of large-format roadside sites, now managing 1,300 billboards nationwide. Key milestones include its 2023 expansion into Scotland, the acquisition of London-based iQ OOH in 2024, and the rollout of BOB 2.0 in early 2025.

Mimo and Singlewire Integrate Emergency Alerts via HDMI-Enabled Displays

SI Editors
-
0
Mimo and Singlewire Integrate Emergency Alerts via HDMI-Enabled Displays

Mimo, a global provider of A/V and display technology, and Singlewire Software, a leader in safety notification systems, announced a partnership to combine their solutions for real-time visual alerts. The integration of Mimo’s FlashCast with Singlewire’s InformaCast software enables organizations to broadcast critical notifications across HDMI-enabled screens without disrupting existing content.

The collaboration addresses the need for expanded alerting capabilities in environments such as campuses, hospitals, and corporate offices. David Tucker, senior vice-president of product management at Singlewire Software, stated, “Keeping people informed and safe is at the core of what we do. Adding Mimo FlashCast to our InformaCast integrations will give organizations the ability to extend critical messages to screens that previously had no alerting capabilities.”

Mimo FlashCast allows instant distribution of alerts or messages to HDMI-connected devices, including displays, smartboards, and projectors. By integrating with Singlewire’s InformaCast, widely used for audio and text-based notifications, the solution adds a visual layer to emergency communication.

“Singlewire is a recognized global leader in notification solutions, and we’re proud to announce our partnership with them,” said David Anderson, president and CEO of Mimo. “Our companies and products complement each other perfectly. Together, we are advancing safety communication by making it more effective, accessible, and easy to implement.”

The integrated technology is now available, with both companies collaborating to deploy it to organizations seeking cost-effective visual alert systems. Mimo plans to demonstrate FlashCast at InfoComm 2025, held June 9–13 in Orlando, Florida.

About Mimo
Founded in 2008, Mimo specializes in A/V solutions for digital signage, conference rooms, education, retail, and hospitality. Its clients include Fortune 500 companies such as Google, Lenovo, Netflix, and John Deere. The company emphasizes innovation and performance across diverse applications. (https://www.mimomonitors.com/)

About Singlewire Software
Madison, Wisconsin-based Singlewire Software develops safety tools like InformaCast and Visitor Aware, used by over 5,000 organizations globally. Its software aids threat detection, mass notification, and incident management to protect people and streamline emergency response. (https://www.singlewire.com/)

Crystal Display Systems Acquires Displaylite to Expand Technology Portfolio

SI Editors
-
0
Crystal Display Systems Acquires Displaylite to Expand Technology Portfolio

Crystal Display Systems Limited (CDS) has finalized its acquisition of Displaylite Limited, a 25-year-old specialist in display and touchscreen technologies. The move aims to consolidate CDS’s market position and broaden its technological capabilities, combining Displaylite’s niche innovations with CDS’s global infrastructure.

Displaylite, recognized for its mission-critical display solutions and customized touchscreen systems, serves sectors such as high-end retail, transportation, and air traffic control. The integration of its assets into CDS is expected to create operational synergies, enhancing product offerings for clients worldwide.

Chris Bartram, CEO and Managing Director of CDS, emphasized the long-term vision behind the acquisition: “By combining Displaylite’s assets and expertise with CDS’s strong infrastructure, we anticipate a powerful synergy that will set new benchmarks in the industry. More than just a business decision, it’s about carrying forward a legacy and building upon it.”

Former Displaylite Director Simon Perry highlighted the alignment of values between the two firms: “Uniting with such an innovative and forward-thinking organization will only enhance our collective strengths. I’m proud to be part of the CDS family and look forward to what we’ll accomplish together.”

Customer and Partner Implications
The acquisition is projected to deliver:

  • An expanded range of display solutions, integrating Displaylite’s specialized touchscreen technologies.
  • Enhanced service capabilities backed by a larger combined team.
  • Continued focus on personalized customer support and existing contractual commitments.

CDS confirmed that the transition will prioritize seamless integration for clients and partners, with no disruptions to ongoing projects or agreements.

The merger positions CDS to explore new markets while advancing its core focus on innovation in display technology. The company reiterated its commitment to maintaining Displaylite’s legacy of tailored solutions, now supported by CDS’s global distribution network.

For customers and stakeholders, CDS assures continuity in service standards while leveraging the acquisition to accelerate R&D and product development.

For more info visit: https://crystal-display.com/

AV Industry Mourns the Loss of Visionary Leader Martijn van der Woude, 52

SI Editors
-
0
AV Industry Mourns the Loss of Visionary Leader Martijn van der Woude, 52

PPDS, the global provider of professional TV and display solutions, announced today the sudden passing of Martijn van der Woude, Vice President of Global Business Development and Marketing, on April 21, 2025, due to cardiac arrest. Van der Woude, a respected leader in the audiovisual (AV) industry, was 52.

A Legacy of Leadership and Innovation
Van der Woude joined PPDS in 2019, bringing over 25 years of expertise in business development, sales, and marketing. Prior to his tenure at PPDS, he co-founded and served as CEO of a Hong Kong and China-based dvLED manufacturer catering to global sports, media, and events sectors. Earlier in his career, he established a Netherlands-based international software and consultancy firm, underscoring his entrepreneurial vision.

Renowned as a transformative figure in the AV industry, van der Woude was instrumental in advancing PPDS’ sustainability initiatives. He spearheaded the company’s strategy to develop environmentally conscious solutions, advocating for greener practices across the sector.

Martijn ISE 2025

Industry Tributes and Personal Remembrances
In an official statement, PPDS described van der Woude as “a transformational and entrepreneurial enabler – a champion in the AV community globally.” The company highlighted his integral role within the PPDS and TPV Technology teams, stating, “Martijn will be truly missed by us all.”

Beyond his professional achievements, van der Woude was remembered as a devoted family man and an aviation enthusiast. “A pilot in every sense of the word, a devoted husband and father with a love for the skies,” the statement added, extending condolences to his family.

Colleagues and industry peers acknowledged van der Woude’s collaborative spirit and kindness. His efforts to bridge innovation with sustainability left a lasting imprint on PPDS’ projects and partnerships worldwide. The company has not yet disclosed plans for memorial services but emphasized the profound loss felt across its global offices.

The SignageInfo.com team extends condolences to Martijn van der Woude’s family, friends, and colleagues during this difficult time.

Visual Feeder Projection Tech Boosts Ann Arbor Tourism via Interactive Storefronts

SI Editors
-
0
Visual Feeder Projection Tech Boosts Ann Arbor Tourism via Interactive Storefronts

Destination Ann Arbor, in partnership with MMGY Global and media technology company Visual Feeder, has unveiled a statewide campaign in Michigan, USA, transforming vacant storefronts in the cities of Detroit, Royal Oak, and Ann Arbor into interactive tourism showcases. The initiative leverages Visual Feeder’s projection mapping technology to convert empty retail windows into digital storybooks, highlighting Ann Arbor’s cultural attractions, festivals, and local destinations.

The campaign, which began last month, invites pedestrians to engage with the displays by “turning” virtual pages on projected screens. The installations highlight lesser-known Ann Arbor hotspots, seasonal events, and arts and dining offerings, blending art with technology to create immersive street-level experiences.

Visual Feeder’s projection systems were deployed in high-traffic areas, including downtown Royal Oak, Ann Arbor’s central districts, and Detroit’s downtown core. The goal, according to Destination Ann Arbor, was to redirect attention to Ann Arbor’s tourism appeal while repurposing underutilized urban spaces.

“This campaign merges creativity with strategic storytelling to connect audiences with Ann Arbor’s unique offerings,” said a Destination Ann Arbor spokesperson. “By activating vacant storefronts, we’re not only enhancing streetscapes but also inspiring exploration.”

MMGY Global, which led the campaign’s strategic direction, emphasized its data-driven approach. “Collaborating with local partners allows us to test innovative methods that resonate with both residents and visitors,” noted an MMGY representative.

Early results indicate increased engagement, with pedestrians spending an average of two minutes interacting with the displays. The project also aims to drive long-term tourism growth by positioning Ann Arbor as a dynamic destination.

Visual Feeder’s projection technology adapts to window sizes and lighting conditions, ensuring visibility day and night. The company’s CEO stated, “Our platform turns static spaces into storytelling canvases. This campaign demonstrates how cities can leverage existing infrastructure for community-driven marketing.”

The installations will remain active through the fall, coinciding with Ann Arbor’s peak festival season. Destination Ann Arbor plans to measure the campaign’s impact through visitor surveys and tourism metrics.

ScreenCloud Launches Affordable PIXI Digital Signage Media Player

SI Editors
-
0
ScreenCloud Launches Affordable PIXI Digital Signage Media Player

ScreenCloud has unveiled its latest digital signage media player, PIXI, positioning it as an accessible entry point for small businesses seeking affordable yet robust technology. Priced at $40 (including shipping) during its launch phase, PIXI combines plug-and-play functionality with enterprise-grade security and hardware optimized for digital signage. The device will serve as a lower-cost alternative to ScreenCloud’s existing Station P1 Pro model, rather than a replacement, according to a company announcement.

ScreenCloud CEO Mark McDermott highlighted cost and ease of use as persistent challenges for smaller businesses entering the digital signage market. “Choosing a budget option often means you sacrifice performance, or going for the higher-priced player might mean you sacrifice a screen placement or postpone it until later,” McDermott stated. “With PIXI, we’ve packaged up the best specs we can offer and kept the price as low as possible to make the technology more accessible to more people.”

Key Features and Specifications
PIXI runs on ScreenCloud’s custom operating system built on Android 14, pre-loaded with the company’s digital signage software to enable setup within minutes. Key specifications include 4GB RAM, 64GB storage, enhanced heat dissipation technology, and improved Wi-Fi connectivity for stable performance. The device also supports remote management, allowing operators to troubleshoot or reboot systems without physical access.

ScreenCloud emphasized PIXI’s focus on commercial reliability, moving away from repurposed consumer hardware or USB-dependent solutions. The company stated that its development team and manufacturing partners prioritized performance enhancements, including a upgraded heat sink, modern Chrome browser compatibility, and adherence to the latest web standards.

Pricing and Availability
PIXI is now available for purchase on ScreenCloud’s website at a promotional price of $40, with standard shipping included. The company positions the device as part of its broader ecosystem, which includes a centralized dashboard, team management tools, over 80 app integrations, and 24/5 customer support.

For more details, visit https://screencloud.com/pixi

VIOOH, Zoom Media UK Partner for Programmatic DOOH Ads in UK Gyms

SI Editors
-
0
VIOOH, Zoom Media UK Partner for Programmatic DOOH Ads in UK Gyms

VIOOH, a global digital out-of-home (DOOH) supply-side platform, has formed a UK-wide programmatic partnership with Zoom Media UK, a digital media owner specializing in gym and health club advertising across the UK, U.S., and Canada. The collaboration grants advertisers access to 750 high-definition digital 6-sheet screens in UK fitness venues, delivering approximately 900 million monthly impressions.

The partnership initially focuses on gyms and leisure centers in major UK cities and regional areas, including The Bannatyne Group, The Gym Group, Everlast UK, and Fitness 4 Less. Audience data, verified through swipe-card footfall tracking, ensures 100% accuracy, with monthly impressions calculated from real-time footfall metrics and inventory optimization.

Gavin Wilson, Global Chief Commercial Officer at VIOOH, stated: “Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency and strong dwell times throughout UK gyms. VIOOH’s real-time trading across programmatic DOOH comes into its own in these specialist environments, delivering consistent media value and growth for both international and local-market advertisers.”

Zoom Media UK’s Programmatic Director, Megan Bogatzki, added: “Our D6 estate has proven time and time again its outstanding ability to engage with gym-goers no matter when they train. With an audience that has the highest density of 16-34’s across any other OOH environment, it’s a key incremental medium for broadcast delivery. We look forward to working with VIOOH’s expert programmatic team to give advertisers a compelling way to target UK gym lovers nationwide.”

About Zoom Media UK
Zoom Media UK operates digital advertising screens in gyms and leisure centers, utilizing two decades of fitness and media industry expertise to deliver data-driven campaigns via its network of digital 6-sheet screens. (https://uk.zoommedia.com/)

Nickelytics, Branded Cities, Ivee Transform DTC OOH Ads with NYC Geo-Targeting

SI Editors
-
0
Nickelytics, Branded Cities, Ivee Transform DTC OOH Ads with NYC Geo-Targeting

Nickelytics, in collaboration with Branded Cities and Ivee, has concluded a two-week geo-targeted advertising initiative across Times Square and key New York City locations, highlighting six emerging consumer brands. The campaign leveraged omnichannel out-of-home (OOH) strategies to drive consumer engagement, combining high-impact billboard placements with interactive taxi ads.

Campaign Results and Strategy
The initiative utilized Branded Cities’ Nasdaq Tower in Times Square for broad awareness, alongside Ivee’s Smart Taxi software in NYC cabs to prompt direct consumer action. Key outcomes included:

  • Search Growth: Each participating brand achieved “Breakout” status on Google Trends, with search growth exceeding 5,000%.
  • Impressions: Over 3 million impressions were recorded.
  • In-Car Engagement: Ads generated 820,000 minutes of in-car brand exposure, with 73% of CPG ads playing within five minutes of a Target store.
  • CTR Performance: Click-through rates reached 27%, surpassing average digital campaign benchmarks.

Roger Wood, Director of Digital Growth/Programmatic at Branded Cities, noted: “Branded Cities’ NASDAQ Tower in Times Square packed a punch for Nickelytics, allowing their brands to reach audiences with high-impact imagery, driving online action.”

The campaign was powered by Nickelytics’ programmatic digital OOH (DOOH) platform, integrated with Vistar Media’s supply-side platform (SSP) following its acquisition by T-Mobile in June 2024. Lucy Markowitz, SVP and GM of the US Marketplace at Vistar Media, stated: “Vistar Media’s SSP provided access to in-demand OOH inventory, enabling premium placements through programmatic efficiency. This campaign exemplifies how DOOH delivers performance-driven outcomes in high-traffic areas.”

Bo Sijuade, Director of DOOH at Nickelytics, emphasized the collaboration’s value: “Partnering with Branded Cities and Ivee empowers brands to rise above the noise in one of the world’s most competitive media markets.”

Dave Matthews, VP of Product for Ivee, highlighted the campaign’s dual focus: “Modern marketers need performance at every funnel stage. This initiative drove mass awareness and measurable engagement, proving OOH can be a full-funnel solution.”

About the Companies

  • Nickelytics: Specializes in last-mile advertising, utilizing DOOH and mobility networks to deliver precise audience engagement. (https://www.nickelytics.com/)
  • Branded Cities: Owned by EL Media and Shamrock Capital, it operates premier OOH assets across North America, including Times Square and the Las Vegas Strip. (https://brandedcities.com/)
  • Ivee: Develops in-vehicle infotainment software to enhance passenger experiences during transit. (https://www.goivee.com/)

WOO Expands Global Membership with 14 New Additions

SI Editors
-
0
WOO Expands Global Membership with 14 New Additions

The World Out of Home Organization (WOO) has expanded its global network with 14 new members spanning diverse sectors and regions, reinforcing its position as the leading international association for the Out of Home (OOH) advertising industry. The additions include eight national media owners, three OOH service providers/suppliers, one international media owner, one national media agency, and one national OOH association, representing every continent. WOO’s membership now exceeds 270 organizations worldwide.

New Member Breakdown
The national media owners joining WOO are:

  • Revolution 360 (Australia)
  • Defernciarte (Mexico)
  • Korea OOH Advertising Center (South Korea)
  • Blue Label Media (South Africa)
  • London City Airport (UK)
  • Infinity Outdoor Ltd (UK)
  • Al Arabia (Saudi Arabia)
  • Ballyhoo Media Services (USA)

OOH service providers/suppliers include:

  • Nickelytics (USA)
  • Grupo Publimovil (El Salvador)
  • Shenzhen Liantronics Co., Ltd (China)

Additional new members are:

  • BM Outdoor Media (international media owner, USA)
  • Ability (national media agency, Saudi Arabia)
  • Verband Out of Home Austria OOHA (national OOH association, Austria)

Mark Flys, Chief Operating Officer of WOO, commented: “It’s extremely encouraging to see the continuous flow of companies wishing to join WOO. The more members we have, the greater amount of expertise, insights and ideas available to the industry as a whole.”

IRCTC Partners with Adgebra to Launch Cuboid Ad Format for Travel Platforms

SI Editors
-
0
IRCTC Partners with Adgebra to Launch Cuboid Ad Format for Travel Platforms

IRCTC (Indian Railway Catering and Tourism Corporation), India’s largest digital travel platform, has announced a partnership with Adgebra, a leading provider of rich media advertising solutions, to launch the ‘Cuboid’ ad format on its digital properties, including its app and website. The collaboration, secured through an open tender process, aims to enhance brand engagement with IRCTC’s 10 million daily active users.

Cuboid Format: Key Features
The Cuboid ad format introduces a six-faced interactive design, enabling brands to deliver immersive narratives while integrating seamlessly into user workflows. Early campaigns using the format have shown 3.2 times higher engagement compared to traditional digital ads, according to data from initial trials.

Targeting High-Intent Travel Audiences
Advertisers gain access to IRCTC’s user base, which includes:

  • Travelers actively booking tickets or planning trips
  • Affluent demographics with demonstrated purchasing power
  • Pan-India reach across 10 million+ daily users
  • 100% viewability in a brand-safe environment

Brands in sectors such as EdTech, FMCG, and consumer goods have reported improved brand recall and engagement metrics during pilot campaigns.

Sumeet Dubey, Chief Business Officer at Adgebra, stated:
“This partnership combines IRCTC’s premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement.”

About Adgebra
Adgebra, a division of Inuxu Digital Media Technologies, specializes in AI-driven rich media and video advertising solutions. The platform serves over 500 brands, reaching 500 million+ digitally connected users through partnerships with premium publishers. For more info visit https://www.adgebra.co/

URW Expands Westfield Rise to US, Launches Immersive IXD Network

SI Editors
-
0
URW Expands Westfield Rise to US, Launches Immersive IXD Network

Unibail-Rodamco-Westfield (URW) has announced the expansion of its media and experiential division, Westfield Rise, to the United States. The move coincides with the launch of its Immersive Experiential Display (IXD) Network, a new digital-out-of-home (DOOH) platform set to debut across 10 flagship U.S. shopping centers in 2025.

First established in 2022, Westfield Rise supports brands in connecting with consumers through media campaigns, experiential activations, and events. The division now operates across URW’s portfolio in both the U.S. and Europe, offering brands access to nearly a billion annual visitors at the company’s shopping centers.

Anne-Sophie Sancerre, URW’s Chief Customer and Retail Officer, emphasized the global reach of the initiative: “With Westfield Rise, we’re giving brands a global stage across the world’s most influential cities. This expansion lets them reach nearly a billion visitors at our centers through one powerful platform. From Los Angeles to New York to Paris and beyond, we’re helping our partners show up in high-impact ways—all while creating standout experiences and stronger connections with consumers.”

Dominic Lowe, URW’s U.S. Chief Operating Officer, highlighted the strategic role of Westfield Rise in redefining retail spaces: “Westfield Rise is central to the next chapter of our U.S. strategy. As we transform our flagship centers into multidimensional destinations where people can live, work, and play, Rise connects the physical environment with the digital and experiential—turning our spaces into dynamic platforms for brand storytelling and consumer engagement.”

The IXD Network will feature nearly 300 eight-foot LED screens designed to reduce glare, increase energy efficiency by 20%, and provide 25% more screen space. Integrated with Quividi’s real-time audience measurement technology, the platform offers anonymized consumer analytics to gauge engagement. Dual cameras on each screen enable personalized interactions while adhering to privacy standards.

Kristen Jackman, Senior Vice President at URW and Head of Westfield Rise in the U.S., noted the network’s capabilities: “Our new IXD Network will redefine DOOH by giving brands flexible buying models with guaranteed measurement and advanced creative capabilities. Everything we create is designed to elevate the consumer journey and foster meaningful engagement.”

The network will also include a creative tech pack for brands to develop 3D content scalable across URW locations. Augmented reality features are slated for release later this year.

For more information, visit www.westfieldrise.com.

123...313Page 2 of 313