Shinka, a programmatic advertising solutions provider, has partnered with Place Exchange, a leading supply-side platform (SSP) for out-of-home (OOH) media, to offer advertisers programmatic access to in-room digital screens across luxury hotels in nine U.S. and U.K. cities. Premium properties, including Fairmont, Hilton, and Waldorf Astoria, are part of Shinka’s network, which targets high-net-worth travelers.
Through the collaboration, advertisers can now purchase Shinka’s in-room ad inventory programmatically via open auctions or private marketplaces, integrated directly into omnichannel and OOH demand-side platforms (DSPs). The partnership aims to streamline access to affluent audiences in premium travel environments, combining Shinka’s exclusive hotel network with Place Exchange’s programmatic infrastructure.
“This partnership opens the doors for programmatic buyers to tap into our exclusive hotel network, and it gives us the opportunity to be integrated into more omnichannel strategies,” said Kieran Greene, CEO of Shinka. He emphasized the timing of the launch, noting that rising travel demand positions the inventory as a unique channel for advertisers seeking to engage affluent audiences with “unmatched precision and impact.”
Ari Buchalter, CEO of Place Exchange, highlighted the novelty of the offering: “We’re excited to bring this highly sought-after inventory to buyers for the first time. By bringing the benefits of programmatic activation to luxury hospitality experiences, this partnership unlocks new ways for advertisers to reach travelers in premium settings.”
Shinka also leverages Place Exchange’s PerView measurement tool, designed for OOH media, to provide real-time insights into reach, frequency, and impressions across campaigns. Greene added, “PerView empowers us to understand the impact our screens deliver, whether sold programmatically or through direct channels. We have also been incredibly pleased and impressed by PerView’s rapid turnaround time and high levels of customer service.”
About Shinka
Shinka specializes in header bidding solutions for connected TV (CTV) and digital out-of-home (DOOH) advertising, helping media owners optimize revenue through transparent, real-time auction processes. Its platform offers full visibility into ad opportunities, supporting fair competition and revenue growth. Learn more at www.shinka.io.
