Spectrio, a provider of digital signage software and systems, has introduced RMN Gateway, a platform designed to help retailers convert their in-store digital signage into revenue-generating retail media networks (RMNs). The solution aims to enable businesses to leverage existing digital touchpoints—such as shelf-edge and end-cap screens—for third-party advertising while maintaining control over shopper experiences.
RMN Gateway integrates with ad server and mediation platforms, allowing retailers to monetize digital inventory through direct sales, private marketplaces, open auctions, and vendor sponsorships. By bridging in-store screens with programmatic ad demand, the platform connects retailers to broader advertising ecosystems, potentially offsetting infrastructure costs and supporting operational budgets.
“Retailers have long understood the value of their physical spaces for engaging customers, but many haven’t been able to fully capitalize on the revenue potential of their digital signage networks,” said Tamara Bebb, CEO of Spectrio. “Our RMN Gateway changes that by connecting these valuable in-store touchpoints to the wider advertising ecosystem.”
Key Features of RMN Gateway
The platform includes tools for automated ad delivery, fraud prevention, and audience targeting using first-party data (e.g., POS logs, loyalty programs), second-party data (e.g., on-premise sensor impressions), and third-party data. Retailers retain centralized control over ad-to-content ratios and brand consistency, while transparent reporting provides metrics such as impression counts, proof-of-play verification, and ROI analysis for advertisers.
Revenue Opportunities and Flexibility
According to Spectrio, a single screen on a national retail media network could generate 30–30–40 monthly, with high-traffic locations reaching several hundred dollars. The company offers a revenue estimator tool on its website to help retailers project earnings based on variables like revenue share percentages.
RMN Gateway supports flexible monetization models, enabling ad revenue to flow through Spectrio or a designated ad-tech partner. “RMN Gateway isn’t just another app—it’s a key component in our mission to offer end-to-end solutions for retail media networks,” Bebb added.
The platform is now available to Spectrio Enplug Professional and Enterprise customers. Legacy Enplug subscribers or users of other digital signage systems can upgrade to access RMN Gateway and additional features.
Spectrio’s broader suite of customer engagement tools includes in-store music, scent marketing, and anonymous shopper analytics, which the company states further supports retailers in monetizing physical spaces.
For more details or to request a demo, visit https://www.spectrio.com/demo/.
