Place Exchange, a major independent supply-side platform (SSP) for digital out-of-home (DOOH) advertising, has significantly broadened its international footprint, adding 12 billion monthly impressions and over 100,000 screens across Europe, Latin America, Asia, the Middle East, and Africa in the past year. The expansion enables programmatic buyers to access premium DOOH inventory in dozens of new markets, enhancing omnichannel advertising strategies globally.
In Europe, Place Exchange now covers the majority of DOOH screens in the UK, Italy, Spain, Portugal, the Netherlands, and Belgium. The platform has also entered markets in the Middle East, including the UAE, and expanded in Africa to South Africa, Nigeria, and others. Latin American growth spans Mexico, Brazil, Colombia, Chile, and Argentina, while Asian markets now include India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
“We’re excited to connect regional partners who are opening their inventory to the programmatic ecosystem to capture the growing demand from local, national, and global advertisers looking to enhance their omnichannel strategies,” said Dave Etherington, Chief Commercial Officer at Place Exchange. He noted that international ad spend on the platform surged over 300% year-over-year, with further momentum anticipated.
The platform allows buyers to transact across Open Auction, Private Marketplace (PMP), and Programmatic Guaranteed (PG) deals, supported by dynamic creative tools, flexible targeting, and measurement solutions. Integration with demand-side platforms (DSPs) ensures consistent access to global inventory.
Danielle Austin, Managing Director at Evolve OOH & Talon International, highlighted the operational advantages: “As Talon’s DSP, Atlas, is directly integrated with the Place Exchange SSP, our buyers can immediately access an expanded global footprint to easily execute seamless, data-driven campaigns that connect brands with audiences worldwide, all through a single platform.” She emphasized the platform’s scalability for hyper-local and global campaigns alike.
