Grocery TV, a leading in-store retail media platform, has announced a partnership with Giant Eagle, a major U.S. food, fuel, and pharmacy retailer. The collaboration aims to scale Giant Eagle’s Leap retail media network by deploying dynamic in-store advertising across nearly 200 supermarkets in five states: western Pennsylvania, Ohio, West Virginia, Maryland, and Indiana.
Under the agreement, Giant Eagle will utilize Grocery TV’s end-to-end platform to display branded content on in-store televisions. The move is designed to enhance customer engagement while streamlining campaign management for advertisers. Giant Eagle selected Grocery TV following independent research indicating the platform’s potential to improve shopping convenience and informational value for customers.
“We chose Grocery TV because they share our commitment to the customer experience,” said Joell Robinson, Senior Director at Giant Eagle. “By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program.”
Grocery TV will integrate Giant Eagle’s in-store screens into its advertising platform, enabling centralized management of brand campaigns. The retailer will also leverage Grocery TV’s Content Management System (CMS) to tailor messaging across different store zones. Additionally, Grocery TV’s media partnerships team will promote Giant Eagle’s network to its roster of nearly 6,000 grocery stores, aiming to boost advertiser participation.
“Our focus is on handling the operational complexities of managing an in-store network, so Giant Eagle can concentrate on serving their customers,” said Don Oelke, Co-Founder and COO of Grocery TV.
The partnership aligns with broader industry trends emphasizing in-store retail media’s role in omnichannel strategies. Grocery TV plans to expand its network with more retailers and in-store touchpoints in 2025, alongside introducing advanced audience targeting and measurement tools for advertisers.
About Giant Eagle
Giant Eagle, Inc., ranked among Forbes’ top 50 largest private U.S. companies, operates 470 locations across five states. The retailer reported approximately $11.1 billion in annual sales, driven by its myPerks loyalty program and focus on quality, value, and convenience.
