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Taggify Announces Expansion into Guatemala, Enhancing Programmatic DOOH Advertising in Central America

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Taggify Announces Expansion into Guatemala, Enhancing Programmatic DOOH Advertising in Central America

Taggify, an industry leader in programmatic outdoor advertising, formally announces its expansion into the Guatemalan market. This strategic move signifies a pivotal development in Central America’s advertising landscape, introducing innovative and targeted advertising opportunities through the deployment of strategically positioned billboards and totems in key locations across Guatemala.

This expansion, facilitated through a partnership with Grupo Vallas, a renowned player in the Central American advertising sector, exemplifies Taggify’s commitment to global growth and its capability to provide advanced advertising solutions. The entry of Taggify into Guatemala provides brands with access to the company’s sophisticated DSP Platform, enabling the creation of impactful outdoor advertising campaigns specifically tailored to their target demographics.

Founded in 2010 and headquartered in Argentina, Taggify has been instrumental in transforming the digital advertising sphere with its programmatic out-of-home (OOH) platform solutions. The company’s offerings include a comprehensive suite of services such as media buying, programmatic digital signage, and supply-side platforms, underpinned by advanced ad-tech solutions. Taggify’s platforms, including DSP, SSP, CMS for digital signage, and DMP, underscore its dedication to innovation in digital outdoor advertising.

The expansion into Guatemala not only underscores Taggify’s dedication to continual innovation and global outreach but also reinforces the company’s position as a facilitator for brands aiming to extend their influence on a worldwide scale. Taggify anticipates bringing its unique blend of expertise and cutting-edge advertising solutions to the Central American market, aiding brands in forging meaningful connections with their audiences.

For more details visit: https://www.taggify.net/

ISE 2024: Key Updates for Attendees of the 20th Edition

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ISE 2024: Key Updates for Attendees of the 20th Edition

Integrated Systems Europe (ISE) 2024, the largest AV systems integration show in the world, celebrates its 20th anniversary this year. The annual event, scheduled from January 30 to February 2 in Barcelona, is expected to be more impressive than ever. Featuring its largest show floor to date, with 66,000 square meters of exhibitor space across eight halls of the Fira de Barcelona Gran Via, the event is set to host nearly 1,300 exhibitors. Attracting an estimated 82,000 visitors, this four-day event underscores its importance as a major gathering for professionals in fields such as design, technology, and architecture.

Important Updates for ISE 2024 Attendees:

Badge Printing Advisory: Based on the experience from the previous year, where badge printing caused significant delays, the organizers of ISE 2024 recommend that attendees print their badges in advance. This measure is intended to facilitate a smoother entry process.
The badges can be printed via the ISE Show app, Download Android Show App | Download iPhone Show App.
For who don’t have the printed badges you can print your badges at the printers located at the East Access. Note: Remember to print your badge in advance for the fastest entry.

Travel and Venue Access: The Fira Barcelona Gran Via is accessible from Barcelona-El Prat Airport by train, metro, bus, or taxi. Detailed travel information is available at www.iseurope.org/location-opening-hours. The venue is served by two metro stations, Fira and Europa|Fira. Moreover, there will be free shuttle buses running from Plaça Espanya to the Fira each morning and returning in the evening, with Plaça Espanya being a major transport hub for the Barcelona metropolitan area.

Complimentary Travel Pass: Attendees can collect a free travel pass at the Fira, valid for 96 hours, which can be used for public transportation within Barcelona, including airport transit.

Accommodation: Through bnetwork, ISE’s official accommodation partner, attendees can find a range of hotel options and rates. https://isehotels.bnetwork.com/

ETIAS Travel Authorisation: Visitors from certain non-EU, visa-exempt countries will require an ETIAS travel authorisation to enter the EU/Schengen area. For the latest information and details on this requirement, visit https://travel-europe.europa.eu/etias.

Visa Assistance: If a visa is required for your travel, you can download a letter of invitation from the ISE organizers following the instructions in your registration confirmation email.

ISE 2024 Registration Information:

For those who haven’t registered can use the code ‘ISE2024SHOW‘ for complimentary registration. To register, visit ISE 2024 Registration.

ISE2024 Floorplan: To efficiently navigate the expansive show floor, check out the floorplan at ISE 2024 Floorplan. This will help you locate the stands you want to visit and plan your route logically. Consider allocating certain halls to specific days. Also you can create a free My Show Planner account to save and organize details, aiding in your show planning and time management.

ISE2024 Show Guide: https://online.flippingbook.com/view/689411616/

As one of the major post-COVID events in the industry, with all restrictions lifted, ISE 2024 in Barcelona is expected to surpass ISE 2019 in Amsterdam, which set attendance records with 81,268 visitors. Now, ISE is more than just an exhibition; in 2023, attendees from 155 countries demonstrated the event’s growing popularity and importance. This year’s event is set to be the most anticipated gathering in the pro AV and systems integration sectors. So, don’t miss the action in Barcelona.

You can follow the updates on the event on our ISE2024 page at: https://signageinfo.com/ISE2024 or Twitter/X at: https://twitter.com/SignageInfo

Show Tips Videos from ISE

Getting to ISE2024

Last updated: 29-Jan-2024,

Japan’s Retail Transformation: The Rise of Digital Signage in Advertising

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Japan’s Retail Transformation: The Rise of Digital Signage in Advertising

Tokyo, Japan – A recent market study by CARTA HOLDINGS, in partnership with Digital Infact, projects a robust expansion in Japan’s digital signage advertising market, with a special focus on the retail sector’s dynamic role. The market is expected to grow from 80.1 billion yen (approximately 600 million USD) in 2023 to 139.6 billion yen (about 1.05 billion USD) by 2027, a 174% increase.

A key driver of this growth is the Japanese retail sector, especially major convenience store chains, which are aggressively adopting digital signage installations. This trend marks a significant shift towards innovative advertising strategies in retail environments.

The report also emphasizes the market’s robust recovery and growth post-COVID-19, especially in areas like Shibuya, Harajuku, and Shinjuku. These districts are experiencing heightened demand for outdoor and station-based digital signage, a testament to the medium’s effectiveness in high-traffic urban settings.

Transportation continues to be a significant segment of the market, with railway and taxi vehicle ads transitioning towards standardization. However, the retail sector’s enthusiasm for digital signage is a standout feature of the market’s evolution. This enthusiasm is part of a larger trend in retail, where stores are not just places of transaction but are becoming immersive environments that enhance the consumer’s shopping journey.

The analysis further sheds light on the technological innovations driving this growth, such as programmatic advertising and the adoption of new marketplaces specializing in digital signage ad trades. These advancements are poised to streamline the advertising process, making it more efficient and targeted.

Conducted in October and November 2023, this comprehensive study provides a forward-looking perspective on Japan’s digital signage advertising industry. It combines data from various sources and includes insights from industry interviews, presenting a nuanced understanding of market dynamics.

Checkout the complete report at: https://cartaholdings.co.jp/news/20231221_1/

For additional information, visit CARTA HOLDINGS official website at https://cartaholdings.co.jp/en/

EasySignage now available for Vestel Digital Signage Displays

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EasySignage now available for Vestel Digital Signage Displays

EasySignage, has announced its integration with Vestel Digital Signage, a renowned technology from one of Turkey’s top electronics companies, Vestel. This partnership offers businesses an enhanced digital signage experience, combining the expertise of Vestel in high-quality display production with the simplicity and efficiency of EasySignage’s platform.

Vestel Digital Signage, particularly the Vestel Android SoC (System on Chip) displays, integrates a display screen and an Android operating system into a single device. This integration simplifies the digital signage process for businesses, allowing them to manage content effectively without needing external media players. The Vestel Android SoC displays boast 4K resolution, high brightness, and multiple connectivity options, making them ideal for various sectors, including retail, entertainment, corporate, transportation, and more.

EasySignage supports all Android-based Vestel digital signage displays, including the Extreme+ Series, Prime+ Series, High Haze Line, and Entry Plus Signage Displays. The EasySignage software offers a range of solutions for different industries such as education, healthcare, retail, hospitality, and advertising, enhancing communication and brand promotion.

Installing EasySignage on Vestel Android Digital Signage is straightforward, involving downloading the EasySignage APK file, setting up the Vestel TV, installing from USB, adjusting power-up settings, and displaying a Hash ID for registration. This integration aims to provide customers with a seamless, efficient, and visually appealing digital signage solution, promising enhanced market presence and communication effectiveness for businesses​.

For more info visit: https://easysignage.com/

OKO Digital Announces Partnership with Loop Media to Boost Connected TV Monetization

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OKO Digital Announces Partnership with Loop Media to Boost Connected TV Monetization

OKO Digital, a leader in Connected TV (CTV) monetization and a Google Certified Publisher Partner, has announced a strategic partnership with Loop Media Inc., a prominent provider of streaming TV services for businesses. This collaboration brings together two rapidly advancing entities in the CTV and Digital Out of Home (DOOH) industries, poised to accelerate growth and innovation.

Loop Media’s platform delivers premium, brand-name content across various public venues such as bars, restaurants, medical offices, and airports, leveraging its extensive library of licensed music videos and entertainment channels. This content distribution, spread across large screens in diverse locations, offers a compelling opportunity for ad-supported content, expanding the reach of Loop Media’s services.

The partnership marks a significant advancement for OKO Digital, enhancing their monetization capabilities by linking CTV publishers with premium demand, data-driven optimization, and expert support. This alliance also enables access to direct advertiser demand from Insticator’s portfolio, including Balihoo, a leader in Multi-Location Marketing, and Insticator Australia, which offers a market-leading CTV Attribution dashboard.

Zack Dugow, Founder and CEO of Insticator and CEO of OKO Digital & Balihoo, expressed enthusiasm for the collaboration, highlighting the impressive network and technological prowess of Loop Media. Similarly, Liam McCallum, Co-Founder and Chief Product Officer at Loop Media, recognized this as a crucial step forward in meeting the growing demand for their in-venue screen network.

Loop TV’s model caters to various business needs, offering both subscription-based and ad-supported options. The ad-supported model, in particular, provides businesses with a cost-effective solution, giving them access to a vast library of music videos, live performances, and channels covering sports, lifestyle, and travel.

Since its acquisition by Insticator in 2021, OKO Digital has rapidly ascended as a leading entity in CTV monetization. The company boasts a global presence and a team of experts from diverse fields, offering cross-screen and cross-device monetization solutions for websites, apps, and CTV channels.

Loop Media, listed on NYSE American as LPTV, is a leading CTV/DOOH TV and digital signage platform, specializing in streaming music videos and other content to businesses. Their digital video content reaches millions of viewers across the United States in various DOOH and CTV locations.

This partnership represents a strategic move to harness the potential of CTV and DOOH platforms, aiming to enhance the advertising and content delivery landscape significantly​.

For more info visit: OKO Digital https://oko.uk/
Loop Media https://www.loop.tv/

Nexxen SSP Teams Up with Taiv for Enhanced CTV OOH Solutions

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Nexxen SSP Teams Up with Taiv for Enhanced CTV OOH Solutions

Nexxen, a global advertising technology platform specializing in video and Connected TV (CTV), has announced a strategic partnership with Taiv, an out-of-home (OOH) advertising group. This collaboration is set to transform the CTV OOH advertising space, introducing innovative, high-impact advertising experiences in high-traffic social settings like sports bars and restaurants across major U.S. markets.

Nexxen, under the umbrella of Tremor International, offers a robust, unified advertising technology platform. It includes a demand-side platform (DSP), supply-side platform (SSP), ad server, and data management platform (DMP), catering to a wide range of advertising needs. This partnership leverages Taiv’s unique AI-driven technology, which enhances business TV by integrating contextually aware commercials and content, and automating daily AV tasks in venues.

The collaboration promises increased audience engagement through Taiv’s strategically placed ad units alongside premium content, such as live sports, in venues averaging eight screens each, including large format displays. This venture not only broadens the reach and visibility of brands and advertisers but also marks an innovative step in connecting with consumers outside their homes, in more social environments.

John Rogers, Vice President of Business Development at Nexxen, emphasized the company’s commitment to CTV and the substantial benefits this partnership with Taiv offers in terms of reach, visibility, and scale. Tony Siconolfi, Chief Revenue Officer at Taiv, also expressed excitement about the collaboration, highlighting the potential of their combined efforts in creating a dynamic platform for marketing messages in the CTV OOH advertising domain.

As advertisers seek more impactful and engaging ways to connect with audiences, the Nexxen-Taiv partnership represents a significant advancement in the advertising technology field, promising to deliver immersive and effective advertising experiences across the United States.

For more information about Nexxen and its services, visit Nexxen’s website.
To learn more about Taiv’s innovative solutions, visit Taiv’s website.

Key Findings from the 2023 Mood Media’s In-store Trends Report

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Key Findings from the 2023 Mood Media’s In-store Trends Report

The “2023 Mood In-store Trends Report” by Mood Media delivers groundbreaking insights into the evolving retail landscape. Highlighting how consumer behaviors are shaping retail strategies, the report offers a glimpse into the future of in-store experiences.

A major trend identified is the integration of technology in retail. Many customers now enter stores seeking inspiration. Retailers are responding with innovative tools like digital displays and QR codes, which allow for dynamic product showcasing and personalized shopping experiences.

The atmosphere is pivotal in modern retail. Sensory elements such as tailored audio, interactive screens, and store scents play a key role in attracting and retaining customers. These elements contribute to longer visits and deeper brand engagement.

Physical stores are preferred for their tangible product interactions, social experiences, and instant gratification. Retailers are adapting by creating environments that appeal to these desires, merging sensory stimulation with social elements.

Interactive technology, including augmented reality and virtual reality, is revolutionizing retail. These technologies facilitate product discovery and offer personalized experiences, extending the shopping journey beyond physical space.

Mobile technology is also crucial. Customers expect seamless integration of their mobile devices for information, in-store navigation, and personalized recommendations, merging online and offline shopping experiences.

The report emphasizes the need to understand demographic differences. Tailoring experiences to various age groups and genders can enhance customer satisfaction.

Summarizing, the report identifies five key focus areas for retailers: crafting inviting atmospheres, inspiring through visuals, bridging the mobile experience gap, enhancing discovery and personalization, and promoting social interactions.

For a comprehensive understanding of these transformative retail trends, the full report can be downloaded at https://us.moodmedia.com/2023-trends/.

About Mood Media
Mood Media, founded in 2004 and headquartered in Austin, Texas, is a global leader in in-store media solutions, enhancing customer experiences. They specialize in combining sight, sound, scent, and digital solutions to create emotional connections between brands and consumers. Their services reach over 150 million consumers daily in over 100 countries.
Web: https://www.moodmedia.com/

Displayce Enhances Programmatic DOOH Advertising with Carrefour Sales Data Integration

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Displayce Enhances Programmatic DOOH Advertising with Carrefour Sales Data Integration

France – Displayce, a key player in programmatic Digital Out-Of-Home (pDOOH) advertising in Europe, has announced a new initiative to integrate sales data from over 400 Carrefour stores in France into its advertising platform. This development, resulting from a collaboration with JCDecaux and Unlimitail, aims to enhance targeted advertising in Carrefour convenience stores.

Innovative Retail Media Integration

Displayce’s platform now utilizes anonymized transactional data from Carrefour stores, provided through a partnership with JCDecaux and Unlimitail. This data allows for the identification of peak sales times across more than 80 product categories, enabling highly targeted and timely advertising on JCDecaux’s digital screens located in these stores.

By incorporating this data, Displayce enables advertisers to launch dynamic campaigns that align with the best visiting times and product consumption patterns in relevant stores. This strategy leverages nearly 2 million daily impressions to maximize advertising impact and efficiency.

Displayce’s technological advancements and media expertise have established it as a leader in the European programmatic DOOH market. The platform, which provides access to over a million outdoor advertising screens globally, is now enhanced with retail data from Carrefour’s proximity format, expanding its capabilities to include retail media.

Retail media is projected to reach a value of over $175 billion within the next five years, capturing nearly 15% of the market share. JCDecaux‘s urban DOOH Proxi features high-quality 2m² screens placed near store entrances, offering optimal visibility for brand campaigns. The selected Carrefour stores, including Carrefour City, Market, Contact, and Express, are high-performing locations drawing over a million customers daily.

Optimizing Campaigns in a Changing Digital Landscape

In an era of significant digital shifts, such as the phasing out of third-party cookies, Displayce’s collaboration offers a solution for high-performance, visible, and contextually relevant advertising campaigns. This approach respects consumer privacy while maximizing campaign reach and effectiveness, particularly during high-sales periods like the festive season.

For more information, visit Displayce.

Together for Cinema’s 42nd Installation: A Special Cinema Room at The Creative Space Centre

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Together for Cinema’s 42nd Installation: A Special Cinema Room at The Creative Space Centre

Together for Cinema has recently completed its 42nd project – a state-of-the-art cinema room at The Creative Space Centre in Preston, Lancashire. This project represents a significant milestone in the organization’s mission to bring joy and entertainment to those in need.

The opening ceremony was on December 4, 2023, with Graham Liver, a radio personality from Radio Lancashire, underscoring the project’s community impact. This installation at The Creative Space Centre, the UK’s largest multi-sensory centre, marks a continuation of the Centre’s over 30-year legacy of providing sensory support to individuals with additional needs.

The Centre, known for its state-of-the-art lighting, visuals, and sound equipment, offers a fully tailored sensory experience to its over 700 weekly visitors. These visitors come from various backgrounds, including special schools, nursing homes, and support groups. The newly installed cinema room enhances these offerings, allowing for an even more immersive and enjoyable experience for the Centre’s clients.

The Creative Space Centre’s commitment to evolving and creating bespoke experiences for those with additional needs is further exemplified by this new installation. The centre caters to a wide range of individuals, including those with autism, cerebral palsy, learning disabilities, and mental health issues, providing them, their carers, and families with an invaluable resource.

Together for Cinema’s collaboration with The Creative Space Centre illustrates the powerful impact of community and technology coming together to improve the lives of those with additional needs. This latest installation is not just a room with a screen; it’s a gateway to new experiences, learning opportunities, and moments of joy for many.

For more info visit: https://www.togetherforcinema.co.uk

Unicom Marketing Partners with LMX to Innovate DOOH Media Using LED Trucks

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Unicom Marketing Partners with LMX to Innovate DOOH Media Using LED Trucks

KUALA LUMPUR – Unicom Marketing, an event management and Digital Out of Home (DOOH) company with operations in Malaysia, Singapore, Vietnam, and Indonesia, has announced a significant partnership with Location Media Xchange (LMX), part of the Moving Walls Group. This collaboration introduces a pioneering approach to DOOH advertising, leveraging mobile LED truck screens.

Unicom, with over 15 years of experience in versatile mobile event management, is extending its expertise to the advertising domain. Their LED-wrapped trucks, known for flexible and location-specific advertising opportunities, will now use the LMX platform for automated and measurable ad placements.

The unique aspect of this partnership lies in the integration of the LMX Content Management System (CMS) with Unicom’s operations. This system enables dynamic content management, allowing advertisers to tailor messages based on real-time traffic conditions and nearby points of interest. For instance, a fast-food brand could guide potential customers to their nearest outlet through timely and contextual ads on these moving LED screens.

Furthermore, the partnership will evolve with the introduction of a white-labelled online self-serve portal. This feature is designed to streamline campaign management and deployment, making the process more efficient and accountable for Unicom’s advertising operations.

Jason Yong, founder of Unicom, emphasized the aim to provide a dynamic media solution that is fast, accountable, and location-sensitive. Srikanth Ramachandran, Founder and Group CEO of the Moving Walls Group, also expressed his enthusiasm about this innovative venture, highlighting Unicom’s ability to apply their bespoke mobile event solutions to LED truck advertising.

This strategic alliance marks a significant step forward in DOOH media, offering a more interactive, responsive, and targeted advertising medium in the region​.
Web: LMX.AI

Barcelona’s Fira de Barcelona to Unveil Innovative Transparent LED Display at ISE 2024

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Barcelona’s Fira de Barcelona to Unveil Innovative Transparent LED Display at ISE 2024

Barcelona is gearing up for an extraordinary visual spectacle at the Integrated Systems Europe (ISE) 2024, where a state-of-the-art transparent LED display will be revealed at the South Access of Fira de Barcelona’s Gran Via venue. This installation marks a significant milestone in the event’s 20th edition, taking place from January 30 to February 2, 2024.

The 193m2 invisible LED screen, a permanent addition to the venue, is set to dazzle attendees of ISE 2024, the first event to feature this innovative technology. Its unique transparent design allows for a seamless blend of digital content and architectural aesthetics, maintaining visibility of the building’s interior.

Mike Blackman, Managing Director of Integrated Systems Events, shared his enthusiasm for the project, emphasizing the opportunity to display the best of pro AV and digital signage at this landmark edition of ISE.

In line with Barcelona’s reputation as a hub for major industry events, Marc Serra, Venue Services & Infrastructure Director of Fira de Barcelona, highlighted the screen’s significance in showcasing Fira’s dedication to innovation, technology, and excellence.

The transparent LED display, featuring MUXWAVE M3 technology with a 3.9mm pixel pitch, will be installed by SONO, who will integrate over 950 tiles into the venue’s glass façade. Daniel Pérez Rubio, Sales Director of SONO, expressed excitement for their involvement in this pioneering project.

The installation requires a sophisticated media server to deliver dynamic and stable content. Ventuz and Realtime Department are collaborating to ensure a flawless integration of programming and on-site installation. Christoph Gockel, Managing Director of Realtime Department, noted the company’s expertise in creating immersive content for such large-scale installations.

Ventuz brings crucial real-time software capabilities to the project, enabling the playback of vast visual data and interactive content. Mike Steinbrecher, Director of Global Sales for Ventuz, expressed pride in contributing to this innovative endeavor.

Sustainability remains a priority for Fira de Barcelona, which powers its facilities entirely with green energy, including a significant portion from local wind farms. This commitment underlines the event’s dedication to environmental responsibility.

The unveiling of the transparent LED display at ISE 2024 is poised to set a new standard in digital signage and architectural integration, promising a visually stunning and eco-friendly experience for all attendees.

BBC Earth Experience Melbourne Redefines Immersive Exhibits with TDC and HIVE’s Advanced Technology

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BBC Earth Experience Melbourne Redefines Immersive Exhibits with TDC and HIVE’s Advanced Technology

Sydney, Australia — The BBC Earth Experience, recently launched at Melbourne Convention and Exhibition Centre, is redefining immersive exhibitions with a groundbreaking display of natural world exploration and cutting-edge technology. This multimedia attraction, narrated by the acclaimed Sir David Attenborough, has been created through a collaboration between TDC (Technology and Development Company), HIVE, Moon Eye Productions, Live Nation, BBC Studios, and Tinker Imagineers.

The exhibit’s unique draw comes from its advanced technology, enabled by TDC’s innovative use of HIVE’s BeeBlade media servers. Unlike conventional setups, this exhibition integrates HIVE’s players directly within 70 Panasonic projectors, resulting in an efficient, high-quality display with minimal physical footprint. Of these, 55 projectors are dedicated to a central 360-degree immersive panorama that exceeds 127 million pixels, creating a visual experience that is both breathtaking and environmentally mindful.

https://vimeo.com/887982875

Michael Hassett, TDC’s Managing Director, highlights the practical and environmental benefits of this integration. “By embedding the HIVE players directly in the projectors, we’re able to cut down on the need for a centralized control room and bulky cable setups, saving both space and energy,” said Hassett in a behind-the-scenes video on the project. This technological advancement not only maximizes viewing quality but also supports TDC’s commitment to eco-friendly innovation, using HIVE’s low-energy media server solutions.

Known for their high-profile work on projects at the Australian Museum and the Australian National Maritime Museum, as well as the soon-to-open Dream Circus at Sydney’s Luna Park, TDC continues to push the boundaries of immersive technology with the Melbourne BBC Earth Experience.

“The Melbourne exhibit is a glimpse into the future of digital storytelling—one that is greener and more impactful,” adds Hassett, underscoring the importance of sustainability in TDC’s future projects.

About TDC:
TDC is a leading supplier of video technology and production for the Events and Entertainment Industry. Established in 1981 by Michael Hassett, TDC specializes in delivering cutting-edge video production technology for various applications, including projection mapping, LED technology, virtual production, and immersive technology.
https://www.tdc.com.au/

About HIVE:
HIVE is a provider of innovative and cost-effective media server solutions. The BeeBlade, a compact media engine, and the BeeBox contribute to a transformative approach in digital art installations, focusing on performance, energy efficiency, and cost-effectiveness.
https://hive.run/

Velasea and Navori Labs Partner for Retail and QSR Markets Digital Signage

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Velasea and Navori Labs Partner for Retail and QSR Markets Digital Signage

Irvine, CA – Velasea, LLC, a leading provider of OEM services and solutions, has announced a strategic collaboration with Navori Labs, a global leader in digital signage software and AI-enhanced marketing analytics. This partnership aims to advance the Retail, Quick Service Restaurants (QSR), and Digital Out of Home (DOOH) markets by leveraging Velasea’s edge compute platforms and media players pre-configured with Navori Labs’ QL and Aquaji Analytics Software. The goal is to streamline installation and setup processes for businesses.

Velasea is recognized for its comprehensive OEM services and solutions, and will play a crucial role in delivering Navori Labs platforms. The company will assemble, SKU, and ship platforms equipped with Windows 10 IoT and pre-loaded with Navori Labs’ QL and Aquaji software. This collaboration aims to simplify processes in the Retail, QSR, and DOOH industries by offering user-friendly, plug-and-play digital signage solutions globally.

Navori Labs is known for its premium digital signage and AI-driven marketing analytics solutions. By integrating their software with Velasea-built media players, Navori Labs aims to provide an enhanced and seamless user experience, reinforcing its position as an industry leader.

Jeffrey Weitzman, Managing Director of Navori Labs, stated, “We are pleased to collaborate with Velasea to provide professional, turnkey solutions for the industries we serve. This partnership aligns with our commitment to delivering reliable, scalable, and easy-to-manage digital signage and analytics technology.”

Velasea’s product portfolio will be enhanced through this collaboration, ensuring that customers have access to media players equipped with Navori Labs software. The partnership aims to raise standards in the industries they serve by delivering innovative solutions tailored to the evolving needs of businesses.

About Velasea, LLC : Velasea is a full-service OEM system builder specializing in complex integrations around physical security, retail analytics, computer vision, and artificial intelligence (AI). From ultra-compact to hyper-converged configurations, Velasea provides solutions to emerging technology challenges in various environments. Visit Velasea.

About Navori Labs
Web: https://navori.com/

Samsung’s Gaming Hub Unleashes Live Rocket League Showdown in Spectacular 3D at Piccadilly Lights

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Samsung’s Gaming Hub Unleashes Live Rocket League Showdown in Spectacular 3D at Piccadilly Lights

London – Samsung Gaming Hub, in collaboration with Cheil and Ocean Outdoor, has transformed the iconic Piccadilly Lights into a mesmerizing 3D livestream featuring two gaming influencers engaging in a thrilling Rocket League challenge. The groundbreaking event utilized Ocean Outdoor’s DeepScreen® ALIVE technology, elevating the digital out-of-home (DOOH) experience to new heights by incorporating live reactions from the on-site spectators.

The event, titled Samsung Gaming Hub Challenge feat. Rocket League, showcased a 15-minute intense gaming showdown on London’s Piccadilly Lights, where influencers @ApparentlyJxck and @Vatira5 battled it out for the prestigious title of Samsung Gaming Hub Champion.

To bring this spectacular event to life, Ocean Labs and Ocean Studio collaborated to design a captivating 3D animation of a Samsung Smart TV, presenting the game as if onlookers were watching it on their own TV sets. The creative endeavor was reinforced by Ocean’s first-ever live-rendered DeepScreen scene via Ocean Vivus, an innovative hardware and software system incorporating the Unreal gaming engine for real-time responses and 3D interactivity.

Gus Grimaldi, Head of Product, Europe, Samsung Electronics, expressed excitement about pushing the boundaries to create engaging customer experiences, stating, “Our Gaming Hub capabilities were showcased in an incredible 3D display on London’s Piccadilly screen. Whether you’re a novice or pro-level gamer, gaming is for everyone. Our Gaming Hub provides thousands of games at your fingertips, and we’re delighted to bring this to life on such an iconic London landmark.”

Melanie Blood, Head of Project Management at Ocean Labs, highlighted the significance of live rendering in DeepScreen ALIVE, stating, “Live rendering in DeepScreen ALIVE via the Unreal engine means we can take livestreaming to a new dimension, allowing audiences to interact live with DeepScreen experiences even more than before.”

During the event, Piccadilly Circus audiences were encouraged to share their reactions and support by scanning a QR code with their mobile phones, accessing a microsite, and selecting an emoji reaction. These interactions were instantly displayed on the colossal screen, fostering a sense of community engagement.

Samsung, a longstanding advertising partner of the Piccadilly Lights, operated by Ocean on behalf of Landsec, continues to pioneer immersive experiences that captivate audiences and redefine the boundaries of digital advertising.

About Ocean Outdoor
Ocean Outdoor is a leading digital out-of-home (DOOH) advertising company that creates memorable brand experiences through iconic locations and innovative technology. Learn more at https://oceanoutdoor.com/

Red Dot Digital Media Enhances Corporate Communications for dnata’s Global Network

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Red Dot Digital Media Enhances Corporate Communications for dnata’s Global Network

Red Dot Digital Media, a specialist in digital signage integration, has successfully implemented improvements to the internal corporate communication system for dnata, a global air services provider. This initiative aimed to streamline communication across dnata’s extensive network, offering ground handling, cargo, travel, and flight catering services worldwide.

Communication Enhancement Initiative: As part of its efforts to enhance internal communication, dnata partnered with Red Dot to deploy corporate communication screens across its global service network. The objective was to establish a dynamic and reliable communication channel between corporate headquarters and employees across six continents.

Technological Integration: Red Dot implemented a solution using BrightSign media players and the Signagelive Content Management System (CMS). Nearly 200 screens were deployed across 16 countries, including North America, Africa, the Middle East, South America, Australia, Europe, and Asia. The screens, powered by BrightSign XD235 media players with Signagelive software, were configured and tested at Red Dot’s Carlsbad, CA facility before global installation.

Overcoming Global Challenges: Red Dot’s expertise in managing international projects was crucial, particularly in addressing unique customs requirements and shipping challenges in diverse destinations like Brazil, Pakistan, Iraq, and Zanzibar. The company’s global proficiency ensured timely and successful deliveries.

Seamless Onsite Deployment: Deploying and integrating equipment at more than a dozen airport locations presented diverse challenges. Red Dot’s specialists collaborated with local IT staff, configuring networks and ensuring seamless content updates from the cloud. This collaborative approach streamlined the process and reduced troubleshooting time.

Efficiency through Template Utilization: Red Dot leveraged the Signagelive CMS to build on dnata’s existing templates, resulting in significant cost savings and an accelerated deployment timeline. Two master screen layouts were developed, featuring zones for marketing and HR content, a custom content ticker, local date & time, and the company logo.

Global Deployment Expertise: Red Dot’s design qualifications, expertise in the BrightSign and Signagelive ecosystem, and successful track record in global deployments made them the preferred partner for this extensive project. With prior experience deploying 36 locations in the United States for dnata, Red Dot’s existing relationship with the client played a crucial role in the project’s success.

Statement from dnata: Willem Bosch, Marketing and Communications Manager at dnata, expressed satisfaction with the collaboration, stating, “The Red Dot team effectively navigated through regional complexities and supported the seamless management of our global deployment.”

Statement from President of Red Dot Digital Media: Darryl Kuder, President of Red Dot Digital Media, emphasized the complexity of global deployments, stating, “Orchestrating this on a global scale is no easy feat and requires deep international expertise for successful deployment.”

About Red Dot Digital Media:
Red Dot Digital Media is a specialist in digital signage integration, providing solutions to enhance communication and engagement for businesses globally.
https://www.reddotdm.com/

About dnata:
dnata is a global air services provider, offering ground handling, cargo, travel, and flight catering services across six continents.
https://www.dnata.com/en

Ross Video Announces Strategic Exit from LED Display Business

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Ross Video Announces Strategic Exit from LED Display Business

Canada – Ross Video, a global leader in providing high-impact solutions for live video productions, has officially disclosed its plans to exit the LED display business. The company is now actively exploring strategic opportunities for D3LED, a renowned pioneer in LED displays that Ross Video acquired in late 2021.

During this transitional period, Ross Video has temporarily suspended the acceptance of new orders for LED displays. However, the company remains committed to ensuring uninterrupted service and support for existing D3LED customers.

David Ross, the founder and CEO of Ross Video, explained the decision, stating, “We’ve made a strategic decision to refocus our business on other market opportunities. Ross Video will continue to uphold its commitment to customer satisfaction by maintaining a spare component inventory and ensuring ongoing support for the D3LED customer base.”

Ross Video has been a key player in empowering live video productions globally, offering a comprehensive range of high-efficiency solutions and services. The decision to exit the LED display business aligns with the company’s commitment to adapt and thrive in a dynamic market environment.

As Ross Video explores strategic opportunities for D3LED, the company remains optimistic about its ability to leverage its core strengths in other market segments. The decision to suspend new orders for LED displays is part of a deliberate and carefully planned process to ensure a smooth transition for both the company and its valued customers.

About Ross Video

Ross Video is a leading provider of solutions for live video productions, serving billions of viewers worldwide on a daily basis. The company offers a broad range of high-impact, high-efficiency solutions and services that facilitate the creation of compelling content for various industries. Ross Video’s portfolio includes solutions for news, weather, and sports broadcasts, as well as content creation for sports stadium screens, entertainment shows, rock concerts, educational institutions, legislative assemblies, corporate presentations, and houses of worship.

Scala Releases Enterprise 13.20, Introduces Player-NX4 to Hardware Portfolio

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Scala Releases Enterprise 13.20, Introduces Player-NX4 to Hardware Portfolio

Scala, a prominent digital signage solutions provider, announces the release of Scala Enterprise 13.20, featuring several enhancements aimed at improving user experience. Additionally, the company introduces the Player-NX4 to its hardware lineup.

New Features in Scala Enterprise 13.20:

Custom DPC Commands: Scala Enterprise 13.20 enables users to create and execute custom Direct Player Control (DPC) commands remotely from Content Manager, providing additional flexibility in managing digital signage displays.

Enhanced Password Encryption: The release includes strengthened encryption algorithms for password protection throughout the platform, emphasizing the ongoing commitment to security.

Templates – Color Palettes and Picker Fields: Introducing color palettes for text, backgrounds, shadows, and more within templates, enhancing visual customization options and brand consistency.

Templates – New Variable Fields: Users can now incorporate variables such as long duration, short duration, dates, and times into templates for dynamic data management.

Rob AIta, Scala’s Director of Product Management, commented, “We’re committed to continual improvement, and Scala Enterprise 13.20 builds upon newer features like DPC and Scala Apps for an enhanced user experience.”

Introduction of Player-NX4: The hardware portfolio expands with the addition of Player-NX4. Engineered for outdoor high-temperature environments, the four-port player features a fanless design for protection against dust and debris, operating efficiently in temperatures up to 55°C/131°F.

User Convenience and Security Improvements: Scala Apps now includes messaging enhancements, allowing users to apply media metadata values to messages before creation. Security measures include verifying SAML token signatures for single sign-on (SSO) with Content Manager.

The Scala Enterprise 13.20 release, inclusive of the new Player-NX4, is available for customers under current Scala Maintenance. For updates and downloads, visit www.scala.com/updates.

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