Nexxen, a global advertising technology platform specializing in video and Connected TV (CTV), has announced a strategic partnership with Taiv, an out-of-home (OOH) advertising group. This collaboration is set to transform the CTV OOH advertising space, introducing innovative, high-impact advertising experiences in high-traffic social settings like sports bars and restaurants across major U.S. markets.
Nexxen, under the umbrella of Tremor International, offers a robust, unified advertising technology platform. It includes a demand-side platform (DSP), supply-side platform (SSP), ad server, and data management platform (DMP), catering to a wide range of advertising needs. This partnership leverages Taiv’s unique AI-driven technology, which enhances business TV by integrating contextually aware commercials and content, and automating daily AV tasks in venues.
The collaboration promises increased audience engagement through Taiv’s strategically placed ad units alongside premium content, such as live sports, in venues averaging eight screens each, including large format displays. This venture not only broadens the reach and visibility of brands and advertisers but also marks an innovative step in connecting with consumers outside their homes, in more social environments.
John Rogers, Vice President of Business Development at Nexxen, emphasized the company’s commitment to CTV and the substantial benefits this partnership with Taiv offers in terms of reach, visibility, and scale. Tony Siconolfi, Chief Revenue Officer at Taiv, also expressed excitement about the collaboration, highlighting the potential of their combined efforts in creating a dynamic platform for marketing messages in the CTV OOH advertising domain.
As advertisers seek more impactful and engaging ways to connect with audiences, the Nexxen-Taiv partnership represents a significant advancement in the advertising technology field, promising to deliver immersive and effective advertising experiences across the United States.