Sunday, March 3, 2024

Unicom Marketing Partners with LMX to Innovate DOOH Media Using LED Trucks

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KUALA LUMPUR – Unicom Marketing, an event management and Digital Out of Home (DOOH) company with operations in Malaysia, Singapore, Vietnam, and Indonesia, has announced a significant partnership with Location Media Xchange (LMX), part of the Moving Walls Group. This collaboration introduces a pioneering approach to DOOH advertising, leveraging mobile LED truck screens.

Unicom, with over 15 years of experience in versatile mobile event management, is extending its expertise to the advertising domain. Their LED-wrapped trucks, known for flexible and location-specific advertising opportunities, will now use the LMX platform for automated and measurable ad placements.

The unique aspect of this partnership lies in the integration of the LMX Content Management System (CMS) with Unicom’s operations. This system enables dynamic content management, allowing advertisers to tailor messages based on real-time traffic conditions and nearby points of interest. For instance, a fast-food brand could guide potential customers to their nearest outlet through timely and contextual ads on these moving LED screens.

Furthermore, the partnership will evolve with the introduction of a white-labelled online self-serve portal. This feature is designed to streamline campaign management and deployment, making the process more efficient and accountable for Unicom’s advertising operations.

Jason Yong, founder of Unicom, emphasized the aim to provide a dynamic media solution that is fast, accountable, and location-sensitive. Srikanth Ramachandran, Founder and Group CEO of the Moving Walls Group, also expressed his enthusiasm about this innovative venture, highlighting Unicom’s ability to apply their bespoke mobile event solutions to LED truck advertising.

This strategic alliance marks a significant step forward in DOOH media, offering a more interactive, responsive, and targeted advertising medium in the region​.

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