Thursday, November 14, 2024

Displayce Enhances Programmatic DOOH Advertising with Carrefour Sales Data Integration

Targeted Digital Campaigns in Collaboration with JCDecaux and Unlimitail

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France – Displayce, a key player in programmatic Digital Out-Of-Home (pDOOH) advertising in Europe, has announced a new initiative to integrate sales data from over 400 Carrefour stores in France into its advertising platform. This development, resulting from a collaboration with JCDecaux and Unlimitail, aims to enhance targeted advertising in Carrefour convenience stores.

Innovative Retail Media Integration

Displayce’s platform now utilizes anonymized transactional data from Carrefour stores, provided through a partnership with JCDecaux and Unlimitail. This data allows for the identification of peak sales times across more than 80 product categories, enabling highly targeted and timely advertising on JCDecaux’s digital screens located in these stores.

By incorporating this data, Displayce enables advertisers to launch dynamic campaigns that align with the best visiting times and product consumption patterns in relevant stores. This strategy leverages nearly 2 million daily impressions to maximize advertising impact and efficiency.

Displayce’s technological advancements and media expertise have established it as a leader in the European programmatic DOOH market. The platform, which provides access to over a million outdoor advertising screens globally, is now enhanced with retail data from Carrefour’s proximity format, expanding its capabilities to include retail media.

Retail media is projected to reach a value of over $175 billion within the next five years, capturing nearly 15% of the market share. JCDecaux‘s urban DOOH Proxi features high-quality 2m² screens placed near store entrances, offering optimal visibility for brand campaigns. The selected Carrefour stores, including Carrefour City, Market, Contact, and Express, are high-performing locations drawing over a million customers daily.

Optimizing Campaigns in a Changing Digital Landscape

In an era of significant digital shifts, such as the phasing out of third-party cookies, Displayce’s collaboration offers a solution for high-performance, visible, and contextually relevant advertising campaigns. This approach respects consumer privacy while maximizing campaign reach and effectiveness, particularly during high-sales periods like the festive season.

For more information, visit Displayce.

SourceDisplayce
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