Clear Channel UK has expanded its Adshel Live network to 3,500 screens, maintaining its position as the UK’s largest digital Out-of-Home (DOOH) network. Since its launch in 2015, Adshel Live has played a significant role in the growth of DOOH advertising in the UK, offering advertisers extensive reach and proximity to key retail locations.
The installation of the 3,500th screen in Southampton marks a major milestone for the network, which now operates in 350 cities and towns across the UK. Of these, 205 locations feature Adshel Live’s digital roadside footprint. According to Route 51 data, the network delivers over 628 million impacts and reaches 36 million individuals fortnightly, covering 66% of the UK. Its fortnightly reach is 32% greater than that of all other roadside digital 6-sheets combined.
This expansion aligns with the increase in DOOH revenue within the broader Out of Home (OOH) advertising sector. According to Outsmart/PWC, DOOH revenue has risen from 32% in 2015 to 65% in 2023, indicating the network’s growing effectiveness in reaching audiences and attracting advertiser investment.
Adshel Live’s placement strategy emphasizes proximity to key retail locations. The network covers twice as many Boots and top four grocery locations as its nearest competitors, with screens often positioned within 500 meters of key retail stores. This strategic placement allows advertisers to engage with consumers near essential shopping points, potentially influencing purchasing decisions.
Joanna Williams, Head of Media UK at Samsung Electronics, highlighted the network’s role in advertising campaigns: “Adshel Live delivers a powerful dual role in our campaigns – a high-quality broadcast presence that can reach a mass audience, and coverage of key retail hotspots to ensure that our products are always visible near stores to drive sales.”
In its expansion, Clear Channel has placed a strong focus on sustainability. Each new or upgraded Adshel Live screen is designed to be 50% more energy-efficient than previous models. Additionally, the company uses 100% renewable energy and has implemented energy-saving measures by turning off screens between 12 am and 5 am, reducing energy consumption by 16%.
Beyond its commercial impact, the network also contributes to community engagement and social causes. The Out of Home industry returns 46p of every £1 in revenue to the communities where it operates. In 2023, Clear Channel donated £20 million worth of advertising space to various charitable organizations, including The Prince’s Trust, Keep Britain Tidy, and the ADHD Foundation – Neurodiversity Charity.
Conrad Bird, Director of Cross-Government Campaigns & Marketing, Government Communication Service, commented on the network’s role in public communication: “Adshel Live serves as a vital public notice board for us, allowing us to disseminate important information quickly and reliably.”
Web: https://www.clearchannel.co.uk/
