Pop star Dua Lipa has partnered with Live Nation and media technology company Visual Feeder to promote her upcoming “Radical Optimism” tour through a new digital Out-of-Home (DOOH) window-scape campaign. The initiative transforms unused retail windows into vibrant, immersive displays that highlight the tour and engage audiences across key Chicago neighborhoods.
Visual Feeder, a media technology company specializing in projection mapping, has activated its dynamic displays across high-traffic areas like Belmont and Lakeview. These digital projections light up the streets with visuals inspired by Dua Lipa’s tour, engaging passersby and fans alike. The campaign merges technology with urban spaces, turning empty storefronts into vibrant advertising platforms.
The “Radical Optimism” tour campaign is a unique example of how brands can use technology to enhance city environments and maximize exposure. By utilizing digital projections in retail windows, the collaboration offers a fresh approach to marketing while contributing to the city’s visual landscape.
Dua Lipa’s “Radical Optimism” tour will make its stop at Chicago’s United Center on September 5 and 6, 2025.
About Dua Lipa
Dua Lipa is a Grammy Award-winning artist known for her fusion of pop, dance, and electronic music. Her innovative style and chart-topping hits have made her a global music icon.
About Live Nation
Live Nation Entertainment is a leading live entertainment company, specializing in concert promotion and ticket sales through its global platforms, including Ticketmaster and Live Nation Concerts.
About Visual Feeder
Visual Feeder is a media technology company that transforms retail windows into dynamic digital displays using projection mapping technology. Their network creates immersive advertising experiences that enhance urban spaces and engage audiences.
Website: https://www.visualfeeder.com/
