Pickcel, a global provider of digital signage software, has launched two new products: InstaStream and Wallcraft. These innovations are designed to streamline live streaming and video wall management, offering businesses advanced tools to enhance their digital signage capabilities. Aimed at improving accessibility and engagement, these solutions cater to a wide range of industries, making digital signage more efficient and impactful.
InstaStream: Simplified Live Streaming for Digital Signage
InstaStream is a live streaming platform that enables businesses to broadcast events directly onto digital signage screens using devices such as mobile phones, HD cameras, or laptops. By making live broadcasting more accessible and user-friendly, InstaStream helps businesses of all sizes engage their audiences through real-time content.
A key feature of InstaStream is its ability to integrate with external social media platforms, enabling businesses to stream live content simultaneously on digital signage screens and platforms like Facebook and YouTube. This functionality helps businesses extend the reach of their live events, engaging both in-person and online audiences. Additionally, InstaStream supports the display of advertisements or promotional content alongside live broadcasts, offering a dynamic way to combine real-time communication with marketing efforts.
Wallcraft: Flexible Video Wall Management Solution
Wallcraft addresses the growing demand for video wall displays by offering an affordable, easy-to-use solution for managing large-scale digital screens. Traditional video wall setups often involve significant investments in hardware and complex installation processes. Wallcraft simplifies this by providing an intuitive interface that allows businesses to create, customize, and synchronize content across multiple screens.
The platform supports a variety of configurations, including symmetrical and asymmetrical layouts, and allows businesses to switch between unified video walls or independent screen outputs. This flexibility makes Wallcraft an attractive solution for industries like retail, hospitality, and entertainment, where high-impact visual displays are critical to audience engagement.
Pickcel’s InstaStream and Wallcraft are designed to make advanced digital signage technology more accessible and cost-effective. As businesses increasingly focus on delivering real-time, dynamic content, these tools provide scalable solutions that enhance audience engagement and streamline communication.
These new products are expected to appeal to both small and medium-sized enterprises (SMEs) and larger corporations. By lowering barriers to entry—through affordability, ease of use, and scalability—InstaStream and Wallcraft can meet the needs of a diverse range of businesses. Both products also offer cross-platform support, ensuring compatibility with different operating systems and environments, further expanding their usability.
About Pickcel
Pickcel, based in Bangalore, India, is a leading provider of digital signage solutions, serving over 5,500 clients and powering 100,000 screens across 30 countries. Catering to industries such as retail, hospitality, corporate, and healthcare, Pickcel delivers innovative tools that enable businesses to craft impactful visual communication and marketing strategies across their digital signage networks.
Website: https://www.pickcel.com/
