Perion Network Ltd., a technology company specializing in digital advertising, has announced the launch of Anyplace TV, a new solution designed to enhance video advertising reach. This innovation allows advertisers to extend campaigns from Connected TV (CTV) to Digital Out-of-Home (DOOH) environments, creating opportunities to reach diverse audiences in both personal and public spaces.
Addressing Evolving Advertising Needs
Video advertising spending is projected to reach $191.3 billion in 2024, with CTV contributing $34.4 billion. Anyplace TV is designed to help advertisers navigate this growing landscape by unifying one-to-one video channels like CTV with one-to-many platforms such as DOOH. The platform utilizes Perion’s DOOH impression multiplier methodology through Hivestack and includes MRC-accredited measurement tools to ensure transparency and efficiency.
Tal Jacobson, CEO of Perion, stated, “Advertisers today face challenges in managing fragmented campaigns across multiple channels. Anyplace TV simplifies this process, enabling advertisers to leverage their video assets effectively, achieve superior cost efficiency, and ensure high viewability standards.”
Features and Benefits
Perion’s Anyplace TV provides several key advantages for advertisers:
- High Viewability: Ads are non-skippable, ensuring 100% viewability and completion rates.
- Global Reach: Access to over 1 million screens worldwide through Perion’s Hivestack network, covering 75% of its DOOH inventory.
- Flexible Ad Formats: Supports standard video spots of 10, 12, and 15 seconds, with audio options in select locations.
- Real-Time Adaptability: Dynamic scheduling and updates allow advertisers to adjust campaigns quickly based on real-time insights.
Perion reports that video ads now account for 22% of global DOOH campaigns, with higher adoption rates in key markets like the U.S. The integration of CTV and DOOH through Anyplace TV offers advertisers a streamlined way to maximize audience engagement across diverse channels.
About Perion Network Ltd.
Perion Network Ltd. specializes in connecting advertisers with consumers through cross-channel strategies. The company’s technology-driven approach supports brands in delivering consistent messaging across the digital and physical consumer journey. For more info, visit Perion’s website.
