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VIOOH Launches New Audience-Based Visual Planning Tools for OOH Media Owners
VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has introduced new enhancements to its VIOOH Trading Manager platform. These updates aim to improve...
KEVANI and VIOOH Partner to Expand Programmatic DOOH Across the U.S.
KEVANI, Inc., a company specializing in out-of-home (OOH) media development, has announced a new partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform....
Cedara Launches New Tool to Measure Carbon Emissions in OOH Ads
Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home (OOH) advertising. This tool is the first...
Loop Media Inc. Certified by Alliance for Audited Media, Validating DOOH Advertising Accuracy
Loop Media, Inc., a leading provider of multichannel streaming and digital out-of-home (DOOH) advertising, has been certified by the Alliance for Audited Media (AAM)....
Displayce Partners with Echo Analytics to Enhance DOOH Campaign Precision
Paris – Displayce, a leading European Demand-Side Platform (DSP) for programmatic digital out-of-home (DOOH) advertising, has announced a partnership with Echo Analytics, a provider...
Mediabridge Partners with Taptap Digital for Enhanced Location-Based Advertising
Mediabridge, a UK-based and international out-of-home (OOH) planning and buying company, has announced a strategic partnership with Taptap Digital. This collaboration aims to enhance...
GroupM and Incremental Partner to Boost Retail Media Planning
GroupM, WPP’s media investment group, has announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. This collaboration aims to...
Ivee and CMT Launch Innovative ‘Smart Taxi’ Experience to Transform In-Cab Ads and Engagement
Ivee and Creative Mobile Technologies, LLC (CMT) have launched a transformative "Smart Taxi" experience, equipping 10,000 taxis in CMT’s network with advanced infotainment software....
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From the Archives
DIRECTV Advertising Introduces DIRECTV Remote for OOH Ad Network
DIRECTV Advertising announced today the launch of DIRECTV Remote, a new out-of-home (OOH) network aimed at delivering premium video ad experiences to audiences on...
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