Friday, February 7, 2025

Vistar Media and JOLT Expand Partnership to Strengthen Global DOOH and EV Charging Advertising.

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Vistar Media, a global leader in technology solutions for the out-of-home (OOH) advertising industry, announced the expansion of its partnership with JOLT, a global out-of-home and electric vehicle (EV) charging network. The collaboration aims to optimize JOLT’s advertising operations in Australia, New Zealand, the United Kingdom, and Canada by integrating Vistar’s suite of enterprise software solutions, including its Ad Server, content management system (CMS), and supply-side platform (SSP).

Strengthening JOLT’s OOH Advertising Capabilities

JOLT’s digital out-of-home (DOOH) network features high-visibility screens located in key urban areas, offering advertisers a valuable opportunity to reach a wide audience of EV drivers and city commuters. The partnership will enable JOLT to better manage its advertising inventory, streamline operations, and capture higher revenue opportunities through the use of Vistar’s advanced technology solutions.

The integration includes Vistar’s Ad Server, which allows JOLT to manage both impression-based and traditional loop-based campaigns from a single platform. This solution also automates the allocation of programmatic and direct advertising, ensuring JOLT maximizes its programmatic potential while meeting existing obligations.

Enhancing Content Management and Ad Delivery

JOLT will also utilize Vistar’s Cortex CMS, which connects seamlessly with the Ad Server. This integration supports JOLT’s flexible sales strategy, enabling advertisers to target audiences more effectively and optimize their campaigns based on real-time data. Vistar’s SSP, recognized as the largest in the DOOH industry, will further expand JOLT’s access to global demand-side platforms (DSPs) and enhance its programmatic advertising capabilities.

Luke Adams, Director of Enterprise Sales for APAC at Vistar Media, expressed optimism about the partnership. “JOLT is a leader in delivering data-driven audience strategies with a unique focus on engaging consumers at high-traffic locations. We are excited to strengthen our relationship and support their growth with advanced technology that brings more value to their network and advertisers.”

Maximizing Revenue Through Programmatic Solutions

Vistar’s Mediation solution will also play a crucial role in JOLT’s strategy, allowing the company to connect with multiple third-party SSPs. Mediation optimizes the bidding process for available ad space, ensuring that JOLT secures the highest possible price for each spot. This feature is designed to enhance the efficiency and profitability of JOLT’s advertising operations, particularly in competitive markets.

Supporting EV Charging and Sustainable Advertising

JOLT’s network integrates digital advertising screens with EV charging stations, providing free, fast charging for electric vehicles while offering brands a sustainable advertising platform. The expanded partnership with Vistar aims to leverage this unique model to create new opportunities for advertisers to connect with environmentally-conscious consumers.

Michael Selden, GM of Sales at JOLT, emphasized the importance of the collaboration: “Vistar’s technology enables us to provide a more efficient and innovative advertising solution. It not only supports our ad-funded EV charging network but also allows brands to engage meaningfully with audiences across Australia, New Zealand, the UK, and Canada.”

The enhanced partnership between Vistar Media and JOLT signals a growing trend towards integrating DOOH advertising with EV infrastructure. As the global EV market expands, JOLT’s network is positioned to meet the rising demand for both EV charging and high-impact advertising. By utilizing Vistar’s advanced technology solutions, JOLT aims to transform its digital out-of-home network, offering advertisers a versatile and impactful platform in major urban markets.

For more info, visit Vistar Media and JOLT.

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