StackAdapt, a leading multi-channel programmatic advertising platform, and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform.
This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them connect with audiences more effectively in a rapidly evolving digital advertising environment.
Enhancing Access to Premium Digital Inventory
With CTV consumption surging in Canada, the integration of Bell Media’s expansive digital portfolio into StackAdapt’s programmatic ecosystem positions advertisers to capitalize on this growth. The partnership aims to simplify how advertisers engage with Bell Media’s assets, including top platforms like CTV, Crave, TSN, and Astral.
“This collaboration aligns with our mission to offer advertisers premium, accessible inventory across all channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “By joining forces with Bell Media, we’re advancing Canada’s programmatic landscape and giving brands the tools to reach their target audiences more efficiently.”
Meeting the Growing Demand for Connected TV
Bell Media’s CTV inventory is projected to grow by 350% by 2025, significantly outpacing industry trends. This expansion will offer advertisers access to a broader range of content, including live sports, to engage viewers across multiple platforms.
“Our partnership with StackAdapt is a strategic response to the evolving needs of advertisers,” said Sabrina Segal, Director of Advanced Advertising and National Sales at Bell Media. “The rapid growth of our CTV inventory underscores our commitment to providing clients with innovative solutions to maximize their campaign impact.”
Advertisers are already experiencing the benefits of this collaboration. David Olynyk, Managing Director at Evolve, highlighted the advantages:
“Integrating Bell Media’s inventory via StackAdapt has helped us extend our CTV reach and optimize campaign performance. As CTV usage continues to rise, this partnership empowers us to deliver targeted and impactful campaigns to Canadian audiences.”
About StackAdapt
StackAdapt is a leading programmatic advertising platform that empowers media buyers to execute campaigns across multiple channels. Recognized as a top-rated demand-side platform (DSP) on G2, StackAdapt offers advanced machine learning tools and a user-friendly interface to deliver high-performance digital marketing solutions. For more information, visit www.stackadapt.com.
About Bell Media
Bell Media is Canada’s largest media and entertainment company, offering a diverse portfolio of assets, including CTV, Crave, TSN, and iHeartRadio Canada. With a focus on innovation, Bell Media provides advanced advertising solutions through its Bell Marketing Platform, which includes Bell Analytics and Addressable TV. Learn more at www.bellmedia.ca.
