75Media, a leading UK roadside advertising operator, has introduced an AI-powered upgrade to its proprietary billboard booking system, aiming to democratize access to outdoor advertising for businesses of all sizes. The company has rolled out BOB 2.0, an upgraded version of its proprietary Billboard Optioning & Booking system, designed to simplify campaign planning for businesses of all sizes.
Set in beta testing this year, BOB 2.0 integrates real-time AI chat and an interactive campaign builder, enabling users to design targeted billboard strategies without prior industry expertise. The tool taps into 75Media’s network of over 1,300 digital and traditional billboards nationwide, offering data-backed recommendations for locations, timing, and budget allocation based on a company’s specific goals.
Paul Inman, Managing Director of 75Media, emphasized the platform’s accessibility: “Whether you’re a seasoned marketer or an SME owner stepping into outdoor advertising for the first time, this innovation takes the complexity out of the equation. All you need are your marketing goals—BOB does the rest.”
How BOB 2.0 Works
The platform centers on three core features:
- AI-Guided Planning: Users can query the system for insights on maximizing ROI, measuring campaign success, or selecting high-traffic billboard sites.
- Step-by-Step Campaign Builder: After inputting objectives like audience reach or budget, the tool generates tailored plans, including proposed billboard locations and scheduling.
- Direct Expert Access: While AI handles initial logistics, businesses can connect with 75Media’s specialists for nuanced adjustments or strategic advice.
Inman noted that the beta phase will prioritize client feedback to refine functionality. “This is just the first phase of our tech rollout. AI will help us scale efficiently while ensuring future updates directly address user needs,” he added.
The launch arrives as 75Media solidifies its position in the UK market. Recent acquisitions, including London-based iQ OOH and nearly 600 classic billboards, have expanded its portfolio to over 1,300 sites—making it the nation’s second-largest roadside operator. Key installations like Glasgow’s M8 Tower and digital panels in Manchester now serve brands ranging from startups to multinationals.
Inman acknowledged broader advertising trends driving demand for tangible metrics: “As businesses grow weary of digital ad fatigue, outdoor advertising offers a measurable way to connect with real audiences. It’s not just about visibility; it’s about strategic, data-backed placements.”
Beyond technology, 75Media continues its partnership with the Yorkshire Dales Millennium Trust, funding conservation projects aligned with UN Sustainable Development Goals. Future plans include further AI integrations to enhance campaign precision and operational efficiency.
BOB 2.0 is available for beta access at https://bob-ai.75media.co.uk.
