Australian adtech company Veridooh has announced a strategic partnership with the Netherlands-based Zuiver Group, marking Veridooh’s entry into the Dutch out-of-home (OOH) advertising market. This collaboration introduces Veridooh’s independent verification platform, designed to provide advertisers with greater transparency and detailed insights into their OOH campaigns.
Zuiver Group’s clients will gain access to Veridooh’s patented SmartCreative™ technology, which independently collects and analyzes data to track and verify OOH campaign performance. The platform offers over 400 metrics, covering campaign delivery across digital, static, and programmatic media buys. By utilizing this technology, advertisers can monitor campaign effectiveness and ensure alignment with planned objectives.
The integration of independent verification is a milestone for the Dutch OOH market, addressing growing advertiser demand for transparency and measurable results.
Veridooh’s co-founder, Mo Moubayed, emphasized the significance of this expansion: “The Netherlands is a highly sophisticated OOH market, and we are excited to support advertisers by offering tools that provide greater visibility and confidence in their campaigns. Zuiver Group has been a tremendous partner in making this vision a reality, and their dedication to enhancing OOH capabilities in the region is commendable.”
Zuiver Group founder Edwin Werkman highlighted the value this partnership brings to their clients: “Veridooh’s technology sets a new benchmark for outdoor advertising insights. This collaboration enables us to offer our clients enhanced tools to better understand campaign performance, ensuring they achieve their marketing objectives with confidence.”
The collaboration aligns with broader trends in the global OOH industry. According to research from the Digital Place-Based Advertising Association (DPAA), independent verification is increasingly regarded as a critical component for unlocking growth in OOH advertising, particularly in markets like the U.S.
About Veridooh
Founded in 2019, Veridooh specializes in independent OOH campaign verification and reporting. Its proprietary SmartCreative™ technology is utilized by major brands, including Google, Amazon, and Unilever. With offices in Sydney, London, and New York, Veridooh has received several accolades for its innovative solutions, including Campaign Asia’s “Most Valuable Technology” award in 2023. For more information, visit www.veridooh.com.
About Zuiver Group
Established in 2009, Zuiver Group is a leading independent media agency in the Netherlands. The group offers integrated services in media planning, online marketing, web development, and content production, focusing on efficiency and transparency for national and regional advertisers. For more details, visit www.zuivergroup.nl.
