DIRECTV Advertising announced today the launch of DIRECTV Remote, a new out-of-home (OOH) network aimed at delivering premium video ad experiences to audiences on the go. Known for its innovation in addressable advertising, DIRECTV is expanding its TV video expertise beyond traditional households, activating video ads across commercial establishments like hotels, planes, and small businesses. This move makes DIRECTV Advertising the first Multichannel Video Programming Distributor (MVPD) to offer dynamic ad insertion into in-flight TV programming, furthering its mission to engage audiences and help brands connect with consumers seamlessly.
Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising, stated, “DIRECTV has always been about delivering the right message to the right audience at the right time. As live TV viewing shifts beyond the household, we need to rethink how we define the ‘right place.’ DIRECTV Remote allows marketers to tell their brand’s story through premium video, reaching audiences without walls and driving tangible business results.”
The launch of DIRECTV Remote comes amid rapid expansion within the OOH space, driven by the growth of retail media networks, digital billboards, increased mobility, and digital programmatic buying. In 2025, OOH ad spending in the US is expected to surpass $9.5 billion, with 76% of Digital Out-Of-Home (DOOH) viewers taking action after seeing an ad. The integration of digital screens amplifies OOH’s potential, using dynamic, data-driven opportunities to connect with consumers in real-time. These advancements position OOH as a vital component of modern, omnichannel media strategies.
DIRECTV Remote aims to drive better outcomes for advertisers, maximizing their potential to reach both existing DIRECTV subscribers and new audiences. The service is currently in market with Starcom and Best Buy as the first partners to advertise, starting this week.
Alyssa Kelly, SVP, Strategy and Planning at Starcom, commented, “As the advertising landscape becomes increasingly omnichannel, the line between online and offline continues to blur. OOH is no longer just a standalone tactic—it’s a critical component of comprehensive media strategies that drive results. We’re thrilled to collaborate with DIRECTV and Best Buy on this initiative, enabling our clients to unlock new opportunities for engagement and impact.”
Marketers will have access to DIRECTV’s premium video inventory across diverse venues, including hotels, planes, and small businesses, through both managed service options and programmatic buying solutions, ensuring flexibility and precision in ad delivery.
About DIRECTV Advertising DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry-leading audience-based, digital, and innovative media solutions. Leveraging decades of experience, the company empowers advertisers to engage their audience at scale, continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. For more info visit: https://www.directvadvertising.com/
