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LG’s New Anti-Discoloration Technology for Outdoor Digital Signage Achieves UL Verification

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LG’s New Anti-Discoloration Technology for Outdoor Digital Signage Achieves UL Verification

LG Electronics has announced the launch of its new Anti-Discoloration™ technology, designed to enhance the durability and longevity of outdoor digital signage. This innovation has been verified by UL Solutions, making LG the first company to receive this recognition for preventing screen-yellowing in outdoor displays. The UL verification confirms the effectiveness of LG’s technology in maintaining display quality and stability, particularly under prolonged exposure to sunlight.

Screen-yellowing is a common issue for outdoor digital signage, leading to diminished visual quality and shorter product lifespans. LG’s Anti-Discoloration technology addresses this problem by incorporating advanced materials and thermal solutions, which help preserve the original color and clarity of the screens. This development is particularly significant in the absence of internationally recognized standards for testing a display’s resistance to discoloration.

The demand for outdoor digital displays is increasing across various sectors, including restaurants, public transportation hubs, educational institutions, and sports venues. These displays are often subject to harsh environmental conditions, making durability a key consideration for businesses. LG’s new technology aims to reduce maintenance costs and extend the service life of these displays, providing a more reliable solution for business-to-business (B2B) customers.

The UL Verified products featuring Anti-Discoloration technology are already included in LG’s latest high-brightness outdoor signage models. LG plans to expand the use of this technology across a wider range of digital signage solutions, ensuring consistent performance in diverse outdoor settings.

“Our goal with the Anti-Discoloration technology is to offer a more durable and reliable product for our customers,” said Paik Ki-mun, senior vice president and head of the Information Display business unit at LG Business Solutions Company. “We will continue to focus on research and development to enhance the quality and performance of our digital signage solutions.”

For more information about LG’s outdoor digital signage with Anti-Discoloration technology, visit LG Information Display.

Smartags and Adgebra Partner to Innovate DOOH Advertising in India

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Smartags and Adgebra Partner to Innovate DOOH Advertising in India

Smartags, a company in Digital Out-of-Home (DOOH) advertising, has formed a strategic partnership with Inuxu, the developer of the Adgebra platform. This collaboration aims to improve the DOOH advertising experience in India by incorporating advanced programmatic buying and interactive technologies.

As part of the partnership, Adgebra will serve as the exclusive technology provider for Smartags. This will enable programmatic capabilities across Smartags’ extensive network, including screens on the Mumbai Central and Western lines trains. The collaboration aims to significantly expand this network over the next year, covering a wide range of transit media, retail media, railway station media, bus shelters, and billboards.

Key Features of the Partnership

Programmatic Buying:
Adgebra will facilitate programmatic buying across all Smartags’ DOOH media, allowing brands to efficiently target their campaigns using data-driven insights. This feature will enable seamless media selection and execution of campaigns with precision.

User Engagement:
The collaboration will also introduce innovative user engagement tools. Through Adgebra’s technology, audiences will be able to interact with ad content, participate in real-time surveys, and provide instant feedback. This will enhance the overall engagement and effectiveness of DOOH campaigns.

Optimized Campaign Execution:
The partnership will leverage Adgebra’s artificial intelligence-driven solutions to streamline the execution of advertising campaigns. This includes optimizing ad placements for better reach and impact, ensuring that marketing efforts are both effective and measurable.

Tarun Pugalia, Managing Director of Smartags, emphasized the benefits of the partnership, noting that it will enhance media buying efficiency and increase audience engagement through advanced interactive features. Rohit Bagad, Founder & CEO of Inuxu, echoed this sentiment, stating that the integration of Adgebra’s programmatic technology marks a significant advancement in the DOOH industry, offering brands a versatile and effective advertising solution.

Divyaraj Shrivastava, Director at Smartags, expressed enthusiasm for the collaboration, highlighting its potential to provide a new level of interaction and engagement in DOOH campaigns. Shashikant Anpat, VP of Products & Inventory at Inuxu, added that the partnership demonstrates a commitment to innovation in digital advertising, aiming to deliver exceptional value to brands with advanced technology and analytics.

About Smartags: Smartags is a company specializing in Digital Out-of-Home advertising, focusing on transit, retail, and billboard media. The company provides innovative advertising solutions across a vast network of screens in India, offering brands unique opportunities for audience engagement.

About Adgebra: Adgebra, developed by Inuxu Digital Media Technologies, is a leading digital advertising platform known for its programmatic buying and user engagement capabilities. Reaching over 500 million unique users, Adgebra offers brands effective tools for executing impactful campaigns through advanced analytics and technology.
Web: https://adgebra.co/

Screenly First Digital Signage Firm to Join CISA’s Secure by Design Initiative

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Screenly First Digital Signage Firm to Join CISA’s Secure by Design Initiative

Screenly has announced its participation in the Cybersecurity and Infrastructure Security Agency’s (CISA) Secure by Design initiative, becoming the first digital signage company to do so. This initiative encourages the incorporation of cybersecurity features during the development of digital products, rather than adding them as afterthoughts. The goal is to mitigate vulnerabilities from the outset, enhancing the security of digital systems.

Introduction to “Secure by Design”

The “Secure by Design” initiative, led by CISA, underscores the importance of incorporating security features during the initial design and development stages. This approach is increasingly crucial in today’s digital landscape, where cyber threats are both sophisticated and prevalent. The initiative also involves collaboration with international cybersecurity agencies from countries including Australia, Canada, New Zealand, Singapore, the Czech Republic, Germany, Israel, Japan, South Korea, the Netherlands, Norway, the United Kingdom, and others.

Key Commitments by Screenly

Screenly’s involvement in the “Secure by Design” initiative encompasses several key practices designed to bolster the security of their digital signage solutions:

  • Elimination of Default Passwords: To minimize the risk of unauthorized access, Screenly has removed default passwords from their devices. This critical measure addresses a common vulnerability in digital systems, providing a stronger security foundation.
  • User Education and Field Testing: Screenly is dedicated to educating customers on the security features of their products. By conducting field tests, they assess how users interact with these features in real-world scenarios and provide guidance on best practices, helping users safeguard their systems.
  • Streamlined Hardening Guides: The company offers simplified hardening guides, making it easier for users to implement necessary security measures. These guides provide clear, actionable steps to enhance overall system security.
  • Management of Legacy Features and End-of-Life Notifications: Screenly actively manages the lifecycle of their products, offering clear notifications and support for devices nearing the end of their operational life. This prevents the continued use of potentially vulnerable outdated technology.
  • Attention-Grabbing Security Alerts: Screenly employs in-app notifications and user interface enhancements to promote secure practices, such as enabling multi-factor authentication (MFA) and Single Sign-On (SSO).

Screenly follows a strict Secure Software Development Lifecycle (SDLC), which includes practices such as code reviews, signed commits, and the use of automated CI/CD pipelines. The company places a strong emphasis on vulnerability management, leveraging tools like Dependabot and SonarCloud. Additionally, Screenly is adopting Software Bill of Materials (SBOMs) to improve transparency and security within their software supply chain.

Screenly is adopting a Zero Trust Architecture (ZTA), ensuring that all system access is strictly verified and authenticated. This includes secure communication protocols for devices and mandatory MFA for internal systems.

Furthermore, Screenly prioritizes customer support and transparency by providing security-related logs at no additional charge and ensuring that their devices receive automatic over-the-air updates. This eliminates the need for manual updates, helping to maintain a secure and up-to-date operating environment.

Screenly’s involvement in the “Secure by Design” initiative introduces a new benchmark in the digital signage industry, underlining the importance of cybersecurity. As digital signage systems become more integrated into business operations, ensuring their security becomes increasingly important. Screenly’s proactive steps aim to enhance the security of its products and encourage other companies to consider cybersecurity in their product development processes.

For more detailed information on Screenly’s “Secure by Design” initiatives, visit https://www.screenly.io/blog/2024/07/31/cisa-secure-by-design/

CISA Secure by Design Pledge: https://www.cisa.gov/resources-tools/resources/cisa-secure-design-pledge

    oOh!media Secures Major Contract for Melbourne’s Metro Tunnel Stations

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    oOh!media Secures Major Contract for Melbourne’s Metro Tunnel Stations

    oOh!media has secured a significant contract to manage the Out of Home (OOH) advertising network for Melbourne’s Metro Tunnel, a key infrastructure project that will reshape the city’s public transport system. This long-term contract, awarded by the Cross Yarra Partnership—a consortium comprising Capella Capital (Lendlease), John Holland, Bouygues, and John Laing—covers five new underground stations that are set to become central hubs in Melbourne’s rail network.

    The Metro Tunnel project will establish a direct rail line from Sunbury in the west to Cranbourne and Pakenham in the southeast, with the five new stations located at Arden, Parkville, Anzac, State Library, and Town Hall. These stations are strategically placed to serve key areas of Melbourne, including North Melbourne, the Parkville health and education precinct, St Kilda Road, and the heart of the Central Business District (CBD).

    Under this contract, oOh!media will handle the installation, operation, and maintenance of a fully digital OOH advertising network within these stations. This includes both small and large format digital displays that will engage the thousands of passengers expected to use the Metro Tunnel daily.

    The Metro Tunnel represents Melbourne’s most significant rail upgrade in over 40 years. It will feature new connections to the City Loop at Town Hall and State Library stations, the city’s first tram/train interchange at Anzac Station, and improved access to the Parkville health and education precinct. The project is expected to be completed and operational next year.

    oOh!media’s Chief Commercial Operating Officer, Robbie Dery, emphasized the strategic importance of this contract, highlighting the company’s focus on expanding its presence in key urban environments. The Metro Tunnel contract adds to oOh!media’s growing portfolio in Melbourne, which includes a long-term partnership with Victoria’s Department of Transport and Planning, and an expanding network of digital signage across the city.

    The Metro Tunnel is set to open next year, offering new travel options and enhanced connections for Melbourne’s public transport users. The fully digital OOH network in the Metro Tunnel stations is expected to offer brands a unique platform to reach commuters in one of Australia’s busiest cities.

    Web: https://oohmedia.com.au/

    Vistar Media Expands Programmatic DOOH Solutions to Brazil

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    Vistar Media Expands Programmatic DOOH Solutions to Brazil

    Vistar Media, a prominent global provider of out-of-home (OOH) media technology solutions, has announced its official expansion into the Brazilian market. This initiative, conducted in collaboration with PRODOOH, Vistar’s programmatic OOH activation team in Latin America, aims to simplify the execution of digital out-of-home (DOOH) advertising campaigns for both advertisers and media owners in Brazil.

    Vistar Media’s Platform Offerings

    Supply-Side Platform (SSP): Vistar Media’s SSP provides Brazilian media owners with tools to efficiently manage OOH inventory. This platform connects local digital screens with a network of global marketers, enabling broader market reach and streamlined operations.

    Demand-Side Platform (DSP): The DSP offered by Vistar Media enables advertisers to design and execute targeted DOOH campaigns. The platform includes features such as dynamic creative capabilities, audience targeting, and the use of external data triggers like weather conditions. It also supports third-party measurement to assess campaign effectiveness, offering a comprehensive solution for advertising strategies.

    To support media owners and advertisers, Vistar Media offers various activation tools and support services to assist in integrating DOOH into marketing strategies. One key tool is Auction Packages, which simplifies the packaging and sale of DOOH inventory. The Client Success team provides ongoing support to help users effectively utilize the platform’s features.

    Additionally, Vistar Media has introduced Vistar Academy, an educational platform designed to teach the fundamentals of programmatic OOH. The academy provides interactive courses to help both advertisers and media owners understand and leverage the benefits of Vistar’s technology.

    Eugenie Chen, Senior Vice President of Strategy & Partnerships at Vistar Media, emphasized the potential of Brazil’s advertising market. She noted that the company’s advanced technology would enable more effective targeting and measurement of DOOH campaigns, enhancing overall marketing strategies. Guillermo Cuadrado, Partner and Country Manager of Brazil at PRODOOH, highlighted the benefits for advertisers and media owners alike, emphasizing the platform’s ability to connect local networks with global marketing opportunities.

    The expansion into Brazil is supported by partnerships with key industry players such as JCDecaux, Helloo, and adMooH. These collaborations are expected to enhance the visibility and monetization of DOOH inventory in the region. Vistar Media’s programmatic DOOH solutions are now operational in Mexico and Brazil, with plans for further expansion into Argentina, Chile, Colombia, and Peru later this year.

    Web: https://www.vistarmedia.com/

    E Ink and Himax Introduce T2000 TCON for Faster, More Efficient Color ePaper Displays

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    E Ink and Himax Introduce T2000 TCON for Faster, More Efficient Color ePaper Displays

    E Ink Holdings Inc. and Himax Technologies, Inc. have announced the release of their new T2000 timing controller ASIC (TCON). This advanced TCON is designed to improve the performance of color ePaper displays, which are commonly used in eReaders, digital signage, and other applications. The T2000 offers faster screen updates and lower power consumption, making it an ideal component for energy-efficient ePaper devices.

    Key Features of the T2000:

    • Improved Performance: The T2000 integrates E Ink’s latest color imaging algorithm, supporting technologies like E Ink Kaleido™ 3, E Ink Gallery™ 3, and E Ink Spectra™ 6. It processes colors more than ten times faster than the previous generation, T1000.
    • Enhanced Handwriting Functionality: The T2000 includes a dedicated handwriting processing unit, allowing for a seamless writing experience on eNotes without the need for a separate system-on-chip (SoC).
    • Power Efficiency: The device utilizes Himax’s low-power chip design, consuming less than 300 mW in active mode and under 2 mW in sleep mode. This significantly extends the battery life of ePaper products.

    The T2000 is also equipped with various interface options, including MIPI-DSI, USB 3.0, and SPI, allowing it to handle high-resolution content up to 4K UHD with a maximum frame rate of 150Hz. The integration of these technologies makes the T2000 suitable for a wide range of ePaper applications, from digital reading devices to signage.

    JM Hung, Vice President of Business Center at E Ink, highlighted that the T2000 is optimized for color ePaper, improving both display performance and power consumption efficiency. Pen Hsin Chen, Vice President of Image Processing SoC Operation Unit at Himax, emphasized the collaborative effort between the companies and the meticulous design of the T2000, aimed at enhancing the capabilities of color ePaper displays.

    ePaper technology is known for its low energy consumption, as power is only used when the display is updated. This makes it a sustainable alternative to traditional displays. E Ink estimates that the adoption of eReaders has significantly reduced the environmental impact compared to printed books and LCD tablets.

    About E Ink Holdings Inc. Web: www.eink.com

    About Himax Technologies, Inc.
    Himax Technologies specializes in semiconductor solutions for display imaging. The company offers a range of products, including display driver ICs, timing controllers, and more, serving various markets from consumer electronics to automotive displays.
    Web: http://www.himax.com.tw

    Market Media Partners with Seedooh for Verified DOOH Advertising

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    Market Media Partners with Seedooh for Verified DOOH Advertising

    Market Media, the retail media network of The Warehouse Group, has announced a partnership with Seedooh, joining their Verified Network. This collaboration will leverage Seedooh’s Independent Verification Platform (IVP) to enhance transparency and accountability in digital out-of-home (DOOH) advertising. Market Media, a significant player in New Zealand’s DOOH sector, operates over 3,300 advertising screens in The Warehouse and Noel Leeming stores, reaching an audience of over 5.5 million shoppers monthly.

    The partnership aims to provide advertisers with reliable, verified data on campaign performance. By utilizing Seedooh’s platform, Market Media ensures that all advertising activities on its in-store DOOH panels and TV walls are independently verified. This verification covers a wide range of campaign metrics, providing advertisers with confidence in the accuracy of the reported data.

    Alex Lawson, Head of Strategy & Media for Market Media, highlighted the importance of this partnership in maintaining advertiser trust. He emphasized that third-party verification from Seedooh offers assurance that the data provided to advertisers is accurate and reliable. This is especially crucial for both endemic and non-endemic brands, whether working directly or through agencies.

    Tom Richter, Founder and CEO of Seedooh, expressed his enthusiasm for the partnership. He noted that Seedooh is committed to providing best-in-class verification services, which include real-time monitoring of campaign delivery. This approach helps to quickly identify and resolve any issues, thereby optimizing display time and enhancing the overall value of media investments.

    As the DOOH market advances, this partnership marks a crucial step in providing accurate and transparent data for DOOH campaigns. By joining Seedooh’s Verified Network, Market Media aims to enhance accountability and build trust with its advertising partners. The collaboration underscores the increasing importance of reliable data verification in the expanding DOOH industry.

    Web: https://www.seedooh.com/

    Ynvisible and HST Partner to Expand E-Paper Display Market in Asia

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    Ynvisible and HST Partner to Expand E-Paper Display Market in Asia

    Ynvisible Interactive Inc., a provider of printed e-paper display technologies, has announced a new distribution agreement with Hardware & Software Technology Co., Ltd. (HST). This partnership aims to enhance Ynvisible’s market reach in China, Taiwan, Hong Kong, and Macau.

    HST, a technology provider established in 1993, specializes in low-power wireless communication and biometric verification solutions. The company will use its market expertise and network to distribute Ynvisible’s e-paper displays, known for their thin, energy-efficient design, to a broader customer base.

    Market Expansion and Collaboration Goals

    The agreement is part of Ynvisible’s strategy to expand its international presence, offering e-paper solutions to a variety of industries. Johnson Chen, General Manager of HST, highlighted the demand for these displays, stating, “We see considerable potential for Ynvisible’s e-paper displays and significant interest among our customers for this cost-effective, energy-efficient technology.”

    Technological Integration and Market Opportunities

    The partnership also explores potential joint development projects. HST’s experience in Bluetooth Low Energy technology aligns with Ynvisible’s objectives, particularly in the Internet of Things (IoT) domain. Ramin Heydarpour, CEO of Ynvisible, noted, “We are excited to work with HST, whose knowledge of the local market and connections within the technology ecosystem are expected to support our growth in Asia.”

    Strengthening Presence in Asia

    This collaboration with HST complements Ynvisible’s existing partnership with Ynvitech, reinforcing its distribution network across Asia. The company aims to provide sustainable and flexible e-paper display solutions across various sectors, including retail, healthcare, logistics, and industrial applications.

    About Ynvisible, Web: ynvisible.com
    HST: hstnet.com.tw/

    Creative Realities Expands into Latin America, Launching Operations in Mexico

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    Creative Realities Expands into Latin America, Launching Operations in Mexico

    Creative Realities, Inc., a prominent provider of digital signage and media solutions, has announced a strategic expansion into the Latin American market, starting with Mexico. This significant move is spearheaded by the appointment of Julian Arcila as the new Managing Director for Latin America, reflecting the company’s commitment to broadening its presence and leveraging the booming digital signage market in the region.

    Creative Realities is responding to increased market demand and growth opportunities in Latin America. With a strong base in North America, the company is now focusing on expanding its reach to offer digital signage solutions across Mexico and other Latin American countries. CEO Rick Mills highlighted the importance of this expansion, stating, “We are entering as a significant provider in the region, which adds confidence for our customers.”

    To lead this expansion, Julian Arcila has been appointed as the Managing Director for Latin America. Arcila, based in Miami, brings over 15 years of experience in global business development and product marketing. He will focus on adapting Creative Realities’ services to meet the specific needs of the Latin American market. “Understanding the local cultural and operational differences is crucial to our approach,” Arcila noted.

    Creative Realities plans to establish local partnerships and teams in Mexico to enhance its market presence. The company is launching several initial projects, including proof-of-concept initiatives with clients operating over 3,000 locations. The focus will be on sectors such as Quick Service Restaurants (QSR), retail, convenience stores, and sports and entertainment venues.

    The company’s offerings include a comprehensive suite of services, such as strategic consulting, custom CMS platforms, mobile integration, and ongoing support. This end-to-end service model aims to improve customer experiences, increase sales conversions, and optimize operations for businesses in the region. This move into Latin America follows Creative Realities’ recent expansion into the EMEA region, further extending its global footprint.

    About CRI, Web: https://cri.com/

    Out of Home Advertising Reaches $41.9 Billion, Forecasted to Hit $45.3 Billion in 2024

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    Out of Home Advertising Reaches $41.9 Billion, Forecasted to Hit $45.3 Billion in 2024

    The World Out of Home Organisation (WOO) has unveiled its 2024 Global Expenditure Survey, showing substantial growth in the Out of Home (OOH) advertising sector. In 2023, global OOH expenditure reached $41.9 billion USD, accounting for 5.2% of global advertising expenditure. Projections suggest this figure will rise to $45.3 billion USD in 2024.

    Comprehensive Survey Methodology

    The 2024 WOO Expenditure Survey was conducted using a short-form questionnaire sent to WOO members and OOH associations worldwide. This year’s survey included responses from 109 members across 85 unique territories, representing 95% of global GDP and 78% of the global population. For unreported territories, data were modeled based on population and GDP per capita or excluded if necessary.

    Historical Context and Recovery Trends

    The survey builds on data from 2019 onwards, providing insights into the impact and recovery from the COVID-19 pandemic. It highlights the role of Digital Out of Home (DOOH) in driving sector growth. These insights enable WOO members and trade associations to leverage growth strategies from various markets.

    Global OOH Volume and Share (2019-2024)

    Global OOH vol share total media
    Global OOH Volume and % Share of Total Media
    1. 2019
      • OOH Expenditure: $36.3 billion USD
      • OOH Share of Total Media Adex: 5.8%
      • Analysis: OOH advertising held a strong position with nearly 6% of the total media adex.
    2. 2020
      • OOH Expenditure: $30.7 billion USD
      • OOH Share of Total Media Adex: 5.0%
      • Analysis: The impact of the COVID-19 pandemic is evident, with a significant drop in OOH expenditure and its share of total media adex.
    3. 2021
      • OOH Expenditure: $36.1 billion USD
      • OOH Share of Total Media Adex: 4.9%
      • Analysis: A recovery phase begins, with OOH expenditure nearly returning to pre-pandemic levels, though the share of total media adex remains slightly lower.
    4. 2022
      • OOH Expenditure: $35.4 billion USD
      • OOH Share of Total Media Adex: 4.7%
      • Analysis: A slight decline in OOH expenditure, reflecting ongoing market adjustments post-pandemic, and a lower percentage of the total media adex.
    5. 2023
      • OOH Expenditure: $41.9 billion USD
      • OOH Share of Total Media Adex: 5.2%
      • Analysis: Significant growth in OOH expenditure, surpassing the $40 billion mark and increasing its share of total media adex to over 5%.
    6. 2024 (Forecasted)
      • OOH Expenditure: $45.3 billion USD
      • OOH Share of Total Media Adex: 5.3%
      • Analysis: Continued growth is projected, with OOH expenditure reaching $45.3 billion USD and its share of total media adex increasing slightly to 5.3%.

    Regional Breakdown of OOH Expenditure for 2023

    • Asia-Pacific (APAC): Leads with $20.2 billion USD in OOH spend, representing nearly half of the global total and 40% of global GDP.
    • Europe: Reports $10.3 billion USD in revenue, aligning with its 25% share of global GDP.
    • North America: Follows with $9.4 billion USD.
    • Latin America (LATAM) and Africa: Trail with $1.3 billion USD and $0.7 billion USD respectively. Africa’s informal economy likely contributes to under-reporting.
    OOH spend by region 2023
    Global OOH Spend by Region for 2023
    1. Asia-Pacific (APAC)
      • OOH Expenditure: $20.2 billion USD
      • Analysis: APAC leads in OOH advertising spend, accounting for almost half of the global total. This dominance is indicative of strong market growth and investment in OOH formats in the region.
    2. Europe
      • OOH Expenditure: $10.3 billion USD
      • Analysis: Europe represents a significant portion of the global OOH market, aligning with its economic scale and mature advertising markets.
    3. North America
      • OOH Expenditure: $9.4 billion USD
      • Analysis: North America’s substantial OOH expenditure reflects its robust advertising industry, though it trails behind APAC and Europe.
    4. Latin America (LATAM)
      • OOH Expenditure: $1.2 billion USD
      • Analysis: LATAM shows a smaller share of global OOH spend, highlighting potential areas for growth and increased investment in the future.
    5. Africa
      • OOH Expenditure: $0.7 billion USD
      • Analysis: Africa’s OOH expenditure is the lowest among the regions, likely due to economic challenges and underreporting in informal markets. This suggests significant potential for future expansion and development.

    Growth of Digital Out of Home (DOOH)

    In 2023, DOOH expenditure reached $16.7 billion USD, making up nearly 37% of all OOH revenues. Investment in DOOH infrastructure varies globally:

    Regional DOOH Penetration in 2023

    dooh investment region total 2023
    Investment in DOOH infrastructure – 2023
    1. Europe
      • DOOH as a % of Total OOH: 40%
      • Analysis: Europe leads in digital integration within the OOH sector, with 40% of its OOH advertising being digital. This reflects strong investment in DOOH infrastructure and technology.
    2. Asia-Pacific (APAC)
      • DOOH as a % of Total OOH: 36%
      • Analysis: APAC shows significant digital penetration, with 36% of OOH advertising being digital. This is indicative of the region’s focus on modernizing advertising methods.
    3. North America
      • DOOH as a % of Total OOH: 33%
      • Analysis: North America’s DOOH share stands at 33%, highlighting substantial adoption of digital formats within the OOH sector.
    4. Latin America (LATAM)
      • DOOH as a % of Total OOH: 31%
      • Analysis: LATAM’s digital penetration in OOH is at 31%, showing a growing trend towards digital advertising but with potential for further growth.
    5. Africa
      • DOOH as a % of Total OOH: 20%
      • Analysis: Africa has the lowest digital penetration in OOH advertising at 20%, suggesting significant opportunities for increased investment in DOOH infrastructure.

    Global Digital Penetration

    • Global Digital Penetration Rate: 35.7%
    • Analysis: The global average indicates that DOOH represents 35.7% of the total OOH advertising spend. This figure underscores the increasing shift towards digital formats in the global OOH industry.

    Top Global Markets DOOH

    The growth potential of DOOH is evident in markets with heavy investments in DOOH screens, such as Australia (76% of OOH revenue), the UK (65%), Germany (41%), China (40%), and South Korea (40%).

    Key Market Insights:

    top markets DOOH percentage ooh
    Top Global Markets DOOH – Digital as a % of OOH
      1. Mainland China
        • DOOH Expenditure: $4.5 billion USD
        • DOOH as a % of Total OOH: 40%
        • Analysis: Mainland China has the highest DOOH expenditure, reflecting substantial investment in digital advertising.
      2. United States
        • DOOH Expenditure: $2.9 billion USD
        • DOOH as a % of Total OOH: 33%
        • Analysis: The United States shows significant DOOH spend, with digital formats making up a notable portion of its OOH market.
      3. Germany
        • DOOH Expenditure: $1.3 billion USD
        • DOOH as a % of Total OOH: 41%
        • Analysis: Germany has a strong DOOH presence, with digital formats constituting a large part of its OOH advertising spend.
      4. Japan
        • DOOH Expenditure: $0.5 billion USD
        • DOOH as a % of Total OOH: 18%
        • Analysis: Japan’s lower percentage of DOOH indicates room for growth in digital advertising formats.
      5. United Kingdom
        • DOOH Expenditure: $1.1 billion USD
        • DOOH as a % of Total OOH: 65%
        • Analysis: The UK is a leader in DOOH adoption, with digital formats comprising the majority of its OOH advertising spend.
      6. France
        • DOOH Expenditure: $0.3 billion USD
        • DOOH as a % of Total OOH: 20%
        • Analysis: France shows a modest investment in DOOH, indicating potential for further digital integration.
      7. South Korea
        • DOOH Expenditure: $0.4 billion USD
        • DOOH as a % of Total OOH: 40%
        • Analysis: South Korea’s significant DOOH share highlights its advanced digital advertising infrastructure.
      8. Australia
        • DOOH Expenditure: $0.6 billion USD
        • DOOH as a % of Total OOH: 76%
        • Analysis: Australia leads globally in DOOH share, with digital formats dominating its OOH market.
      9. Canada
        • DOOH Expenditure: $0.2 billion USD
        • DOOH as a % of Total OOH: 28%
        • Analysis: Canada has a moderate level of DOOH investment, with digital formats representing a smaller share of the OOH market.
      10. Italy
        • DOOH Expenditure: $0.2 billion USD
        • DOOH as a % of Total OOH: 29%
        • Analysis: Italy shows a similar pattern to Canada, with a smaller but significant portion of OOH spend going to digital formats.

      Programmatic DOOH Growth

      Programmatically traded DOOH reached $1.2 billion USD globally, representing 8.1% of total DOOH revenues. This figure is expected to grow in the 2025 report due to increased market adoption and improved reporting.

      Global Programmatic DOOH Spend in 2023

      pdooh spend dooh 2023
      1. Global pDOOH Expenditure: $1.2 billion USD
        • Analysis: The global pDOOH expenditure reached $1.2 billion USD in 2023. This indicates a significant investment in programmatic advertising technologies, which automate the buying, selling, and delivery of DOOH advertising.
      2. pDOOH as a % of Total DOOH Spend: 8.1%
        • Analysis: Programmatic DOOH represents 8.1% of the total DOOH advertising spend. This percentage showcases the growing trend towards automation and data-driven advertising solutions within the digital OOH market.

      The World Out of Home Organisation’s Global Expenditure Survey provides essential insights into OOH market dynamics and growth trends. Detailed geographical data and historical trends from 2019 to 2024 are available to WOO members through the organization’s website.

      For more detailed information, visit the World Out of Home Organisation’s website.

      Visix Introduces New Epaper Desk Sign for Sustainable Office Solutions

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      Visix Introduces New Epaper Desk Sign for Sustainable Office Solutions

      Visix has announced the launch of the EPS 27 epaper desk sign, expanding its sustainable space management offerings. This new addition is a wireless, battery-powered E Ink sign designed to display desk reservations in hybrid office environments. The EPS 27 measures 3.1” x 0.6” x 1.7”, weighs 1.3 ounces, and features long-life batteries lasting up to five years. It includes a convenient desk edge mount, providing an energy-efficient solution for modern workplaces.

      Trey Hicks, Chief Operating Officer and Chief Sales Officer at Visix, stated, “As more offices adopt flexible work models, the need for efficient workspace management becomes critical. Our larger epaper signs are popular for displaying bookings and schedules outside rooms. Now, with the EPS 27 and the compact EPS 42, clients have versatile options for desk reservations and QR code bookings.”

      The EPS 27 can be used independently or integrated into a comprehensive space management system. This system includes epaper desk and room signs, the Choros AR space booking platform, and ultra-low-power availability lights. Choros is a bring-your-own-device (BYOD) platform enabling users to scan QR codes to book rooms, desks, and other shared spaces via smartphones. Managed in the cloud, Choros eliminates the need for additional hardware.

      Choros can be paired with LoRaWAN® availability lights, which use only 0.60 watts of power and can operate on existing PoE infrastructure. These lights provide immediate workspace availability information. Bookings are displayed on wireless, battery-powered epaper signs outside rooms and attached to desks, showing both Choros QR codes and reservations.

      Integrating a smartphone-based booking system with energy-efficient lights and signs allows organizations to reduce energy consumption and costs. This approach supports environmental compliance and creates a greener workplace, appealing to today’s socially conscious employees and customers.

      “We aim to offer a practical, affordable, and eco-friendly space management solution,” Hicks added. “Organizations are addressing multiple challenges, including the shift to hybrid work, employee engagement, and sustainability goals. Our innovations are designed to help them succeed in these areas.”

      About Visix – Web: visix.com

      Sharp Electronics Introduces Advanced Colour ePaper Displays in Canada

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      Sharp Electronics Introduces Advanced Colour ePaper Displays in Canada

      Sharp Electronics of Canada Ltd. (SECL) has launched the Sharp EPC131 and EPC251 Advanced Colour Display Series in Canada. These new 13” and 25” ePaper displays are designed to provide high image quality, enhanced functionality, and reliability even without power. The displays are aimed at sectors such as hospitality, transportation, retail, and education.

      “Our new EPC131 and EPC251 displays exemplify Sharp’s commitment to innovation and quality,” said Milenko Cepo, Director of Visual Solutions Sales at SECL. “These ePaper displays offer a sustainable alternative to traditional poster boards and printed posters. They support content delivery through Content Management System (CMS) partners or via USB, WiFi, or Bluetooth.”

      These displays are designed for easy installation with a slim, lightweight design that supports various orientations—landscape, portrait, face-up, and face-down. Multiple mounting points and optional battery integration enhance their versatility. The ePaper displays are suitable for digital signage, presentations, and interactive learning.

      “Sharp is committed to sustainability, and the EPC131 and EPC251 series reflect this commitment with energy-efficient operation and eco-friendly features,” said Kalden Tsung, Product Marketing Manager of Visual Solutions at SECL. “These displays reduce power consumption without compromising performance, aligning with Sharp’s environmental goals.”

      The Sharp ePaper displays offer visibility with zero power consumption for static images and minimal power usage for image updates. They maintain legibility in bright and semi-outdoor settings with low reflection and a paper-like quality.

      About Sharp Electronics of Canada Ltd.

      Sharp Electronics of Canada Ltd., a subsidiary of Sharp Electronics Corporation, provides business solutions and consumer electronics. Their products include home appliances as well as business solutions like professional displays, and interactive touchscreens. For more information, visit Sharp Electronics of Canada Ltd..

      Julia Baumgartner Joins Datapath as Business Development Manager for DACH Region

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      Julia Baumgartner Joins Datapath as Business Development Manager for DACH Region

      Derby, UK – Datapath, a company specializing in visual solutions engineering, has announced the appointment of Julia Baumgartner as the Business Development Manager for the DACH region, which includes Germany, Austria, and Switzerland. This strategic hire aims to enhance Datapath’s operations in this key market, known for its significant technological investments and strong economic performance.

      Julia Baumgartner brings extensive experience in the audiovisual sector, particularly in KVM (keyboard, video, mouse) and control systems. She spent over eight years at kvm-tech electronic gmbh, where she progressed from international sales roles to Managing Director.

      In her new role, Julia will work closely with Vladimir von Kendjelic-Gorcey, Datapath’s Sales Manager for DACH and the Western Balkans. Together, they will focus on driving business growth, especially for Datapath’s Aetria solution, designed for control rooms and multi-source video management.

      “Germany is a pivotal market within the EMEA region, and strengthening our presence here is a priority for Datapath,” said Phil Davenport, Director of Sales and Operations EMEA at Datapath. “Julia’s technical expertise and multilingual skills make her an excellent fit for this role. With Julia and Vladimir working together, we are confident in our ability to deliver exceptional service to both established and new customers in the region.”

      Julia expressed her enthusiasm about joining Datapath: “I look forward to driving new business and leveraging my familiarity with KVM technology to enhance Datapath’s offerings. The company’s commitment to advancing control room operations and the progress of the Aetria solution are impressive. I am eager to contribute to Datapath’s momentum in Germany and surrounding territories.”

      About Datapath, Web: https://www.datapath.co.uk/

      VIOOH and Intersection Announce Partnership for pDOOH Advertising Across Major US Cities

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      VIOOH and Intersection Announce Partnership for pDOOH Advertising Across Major US Cities

      VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has formed a new nationwide partnership with Intersection, a prominent out-of-home media and technology company. This collaboration aims to expand programmatic media buying opportunities across the United States.

      Intersection operates in major urban centers such as New York, Chicago, and Philadelphia, providing extensive coverage through thousands of strategically placed digital screens. These screens are located in high-traffic areas near major retail hubs, corporate offices, and transportation hubs, ensuring high visibility for both pedestrians and drivers.

      Through this partnership, US and international buyers will have programmatic access to Intersection’s network of over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports via VIOOH’s Trading Manager platform. This integration offers real-time access to a broad range of DOOH advertising opportunities.

      Jean-Christophe Conti, CEO of VIOOH, commented, “This partnership broadens our programmatic DOOH offerings in the US. Intersection’s extensive network of digital screens in key cities aligns with our goal to create more commercial opportunities for advertisers. We are pleased to provide enhanced capabilities for US-based and international buyers to effectively target American audiences.”

      Chris Grosso, CEO of Intersection, stated, “We are excited to collaborate with VIOOH to extend programmatic DOOH access to more buyers, both domestically and globally. Our strategically located media assets efficiently connect brands with their target audiences. Partnering with VIOOH offers brands more opportunities to engage diverse audiences and simplifies the buying and measurement of out-of-home media.”

      About Intersection

      Intersection is an out-of-home media and technology company that enhances urban life through programming, consumer amenities, and advertising solutions. Its products, including free internet access and real-time information services, make city living more convenient and sustainable. Intersection’s data-driven approach helps brands reach valuable, diverse urban audiences at scale. For more information, visit www.intersection.com.

      About VIOOH

      InfoComm Asia 2024 Sees Record 21% Attendance Growth

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      InfoComm Asia 2024 Sees Record 21% Attendance Growth

      Bangkok, Thailand – InfoComm Asia 2024, the leading professional audiovisual (Pro AV) and integrated experience event in Asia, concluded its 4th edition at Queen Sirikit National Convention Center (QSNCC) on 19 July 2024. The event attracted 8,817 unique visitors from over 50 countries, marking a 21% increase from the previous year.

      Held from 17 to 19 July, InfoComm Asia 2024 brought together industry professionals from across the APAC region to explore the latest technological innovations. Chris Kee, Executive Director of Product Management at Christie, remarked, “InfoComm Asia has evolved into an international showcase, connecting us with visitors from Southeast Asia, Taiwan, China, and India.”

      David McKinney, Managing Director at GenerationAV, highlighted the event’s extensive regional reach, saying, “From day one, we’ve seen customers from all across Asia. InfoComm Asia stands out as a truly pan-Asian show.” Niko Walraven, Area Vice President APAC of Neat, shared his positive experience, noting the significant increase in attendance and interest at their expanded booth.

      David Lau, Industry Development Director of Shenzhen Absen Optoelectronic Co. Ltd., emphasized the event’s value for networking and business opportunities, stating, “InfoComm Asia is essential for anyone in the Pro AV industry. Most of the big brands are here, and it’s a great opportunity to learn about the latest in AV technology.”

      High-Value Attendees and Record Exhibitor Participation

      InfoComm Asia 2024 featured 180 exhibitors showcasing 280 brands, including 99 new exhibitors and over 350 new product launches. This year’s event provided a comprehensive look at the latest Pro AV offerings for Asia’s dynamic market, with innovations in fields such as advertising displays, extended reality (AR/VR/MR), smart classrooms, and location-based audio immersion.

      Highlights from the event included:

      • CLT’s F-Board, the world’s first backward automatic folding all-in-one LED display.
      • Neat’s booth, designed in partnership with IKEA, featuring the Neat Board 50 in real-world settings.
      • Harman’s refreshed AMX portfolio and new MUSE automator platform.
      • INFiLED’s WK series, a fine pixel pitch, ultra-thin, high-resolution digital LED display.
      • Sennheiser’s TeamConnect (TC) Solutions for the unified communications AV bar market.

      The event attracted a diverse international audience, including industry delegations from the Asia Pacific region and high-profile end users such as the Ministry of Culture and the Ministry of Digital Economy and Society of Thailand, Bangkok Mass Transit Authority, and leading corporations like CP Group and Thai AirAsia.

      Enriching and Engaging Summit Program

      The InfoComm Asia Summit 2024 offered a comprehensive conference program with 53 sessions across 17 tracks, drawing 2,409 delegates – nearly 2.3 times the number of attendees from the previous edition. Led by 80 industry experts and thought leaders, the Summit provided valuable insights into the evolving Pro AV and technology landscape. Christina Tse, Co-founder and Advisor of Pantheon Lab, praised the event, noting the opportunity to connect with industry leaders and experts passionate about innovation and technology.

      Upcoming Events: InfoComm India 2024 and InfoComm Asia 2025

      Building on the success of InfoComm Asia 2024, the industry looks forward to InfoComm India 2024, scheduled for 3-5 September in Mumbai, India. InfoComm Asia 2025 will return to Bangkok from 23-25 July 2025. June Ko, Executive Director of InfoComm Asia, stated, “The growth we experienced reflects the market’s need for enhanced technologies. We invite our community to also join us at the upcoming InfoComm India event to explore more innovations.”

      For more info, visit the official website www.infocomm-asia.com.

      EcoVista Achieves Carbon-Neutral Status in AV Industry

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      EcoVista Achieves Carbon-Neutral Status in AV Industry

      Birmingham, UK – EcoVista, a specialist in large format LED display integration, has announced its achievement of carbon-neutral status. This milestone positions EcoVista as one of the first AV industry system integrators and the first in the UK to achieve this distinction.

      Founded in 2023, EcoVista has prioritized environmental responsibility from the beginning. Partnering with Planet Mark, a sustainability certification organization, EcoVista has implemented comprehensive carbon tracking and offsetting measures across its operations in the US and EMEA.

      “Sustainability has been a priority for EcoVista since our inception,” said Dave Neale, Managing Partner of EcoVista. “We recognized the environmental impact of our industry and committed to reducing carbon emissions. Achieving carbon-neutral status reflects the dedication of our team over the past year.”

      Through detailed carbon reporting and monitoring, EcoVista has tracked over 170 tons of carbon emissions in the past 12 months. Clients including JCDecaux, Open Media, Progressive Outdoor, London Lites, and Limited Space have adopted EcoVista’s carbon tracking software, enabling them to make informed decisions to reduce and offset their carbon footprints.

      Carbon offsetting is facilitated through verified Gold Standard schemes, such as the Cookstoves Project in Ethiopia, which reduces wood usage and carbon emissions by 40% for coffee farmers. Over the next year, EcoVista plans to extend its carbon tracking and offsetting efforts to all projects, supporting further sustainability initiatives.

      Kerrie Cooper, EcoVista’s Operations Director, stated, “Providing clients with reliable data on their carbon footprint allows them to deliver projects sustainably. We also share this information with supply chain partners to improve product sustainability. We are committed to ongoing improvement and encouraging industry-wide change.”

      For more information, visit EcoVista Solutions.

      CrowdStrike Windows Update Bug Causes Global IT Chaos, Including Digital Signage

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      CrowdStrike Windows Update Bug Causes Global IT Chaos, Including Digital Signage

      19-July-2024 – Many of you are waking up to the news of a major IT disruption caused by a new Microsoft update bug from CrowdStrike. This unexpected issue has affected operations across various sectors, including airports, banks, and businesses running Windows OS. This CrowdStrike update bug has also hit the digital signage industry hard, where many display systems are running on Windows media players.

      The chaos stemmed from an update sent by CrowdStrike, a cybersecurity company based in Austin, Texas, to businesses that use its software to protect against hackers and online intruders. But when CrowdStrike’s new code reached computers that run Microsoft Windows software, the machines began to crash.

      Impact on the Digital Signage Industry

      Digital signage systems running on Windows OS have been significantly impacted by the update bug. Screens that once displayed crucial information and advertisements are now showing the dreaded Blue Screen of Death (BSOD). This outage has created significant disruptions, especially in high-traffic areas such as airports and retail environments where digital signage plays a critical role in communication and customer experience. Kiosk systems, where users interact for various services, are also affected.

      The Fix: A Mixed Bag

      The good news is that CrowdStrike has already provided a fix for the issue. However, the bad news is that applying this fix requires an on-site visit from a tech team. While the actual fix might take only 15-20 minutes to implement, the affected screens are unable to take remote connections due to the BSOD. This means a considerable amount of tech service hours will be needed to bring all affected screens back online.

      1. Impact on Businesses: Businesses relying on digital signage for marketing and information dissemination are facing downtime, potential revenue losses, and customer dissatisfaction.
      2. Response Time: The need for on-site technical support means that response times may vary, depending on the availability of technical personnel.

      How to Fix the Issue

      For those looking to fix the issue, CrowdStrike has provided detailed instructions in their official blog post. Here’s a summary of the steps you need to follow:

      1. Reboot the Host: Reboot the host to give it an opportunity to download the reverted channel file. If the host crashes again, proceed to the next steps.
      2. Boot into Safe Mode or Windows Recovery Environment: Boot Windows into Safe Mode or the Windows Recovery Environment. Using a wired network connection and Safe Mode with Networking can aid in remediation.
      3. Navigate to CrowdStrike Directory: Go to the directory %WINDIR%\System32\drivers\CrowdStrike.
      4. Delete the Faulty File: Locate the file matching “C-00000291*.sys” and delete it.
      5. Boot Normally: Reboot the host normally.

      Note: For Bitlocker-encrypted hosts, you may require a recovery key during this process.

      Detailed steps and necessary tools are available in the official CrowdStrike blog post. Make sure to follow each step carefully to ensure the fix is applied correctly.

      The Chaos in Action

      Videos and images of the chaos caused by this bug are being posted by many users on the internet. From airport flight information screens to bank teller systems, this CrowdStrike update has created significant business disruptions. Check out the few below from social media platform Twitter/X

      The last time a bug caused such a widespread impact was during the Blaster Worm outbreak. The Blaster Worm, also known as the “Lovesan” worm, infected Windows XP and Windows 2000 machines, causing them to crash and restart continuously. Similar to the current issue, the Blaster Worm highlighted the critical importance of robust cybersecurity measures and rapid response capabilities.

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