Samsung Electronics has announced a strategic partnership with Cielo, a provider of AI-powered franchise solutions, to advance retail advertising and franchise management through integrated technology. The collaboration merges Samsung’s VXT display platform with Cielo’s AI-driven analytics tools, aiming to optimize digital marketing and operational efficiency for businesses globally.
Central to the alliance is the launch of SmartSigns™, Cielo’s new Digital Signage as a Service solution powered by Samsung’s VXT technology. The platform leverages real-time analytics via CieloVision’s KYAI™ (Know Your Audience Intelligence) to deliver targeted advertising and consumer engagement insights. The system analyzes metrics such as dwell time, behavior patterns, and sentiment to enable data-driven marketing campaigns with measurable ROI.
“We’re thrilled to bring our SmartSigns™ vision to life with Samsung,” said Imre Szenttornyay, CEO of Cielo. “By combining Samsung’s leading-edge VXT platform with Cielo’s proprietary AI and analytics, we’re delivering a fully integrated solution that helps businesses meet modern consumer demands. Our mission is to make AI-driven insights accessible to every franchise operator, fueling growth and innovation across retail sectors.”
The SmartSigns™ Pro package, priced at $199/month per display, includes an AI camera, VXT Pro license, marketing credits, and remote support through CieloEssentials. Designed as a plug-and-play solution, it eliminates upfront costs and simplifies deployment for digital signage ecosystems. The offering targets industries such as retail, hospitality, and quick-service restaurants (QSRs), providing tools to streamline content creation and ensure compliance in franchise operations.
Samsung emphasized the partnership’s role in expanding its DaaS ecosystem. “Samsung is proud to welcome Cielo to the DaaS partnership, enhancing the ecosystem with innovative tools for business growth and efficiency,” said Alex Lee, Executive Vice President of Samsung’s Visual Display Business. “Through this collaboration, VXT users can access Cielo’s AI-driven solutions to effortlessly create and deploy industry-specific content, driving impactful engagement and streamlined operations.”
Built on Cielo’s SmartFranchise™ framework, the partnership also supports managed service providers (MSPs) and franchise operators in sectors like family entertainment and QSRs. The integration aims to reduce operational costs, improve marketing outcomes, and enhance decision-making through AI-powered analytics.
About Cielo
Cielo specializes in AI, machine learning, and cybersecurity solutions for franchise businesses. Its offerings, including digital signage and computer vision tools, focus on improving operational safety, efficiency, and profitability. Learn more at https://smartfranchise.ai.
Explore Samsung VXT platform at https://vxt.samsung.com.
