Visual Art, a subsidiary of Vertiseit AB, has secured a three-year software and consulting services agreement with KFC Great Britain Ltd. The partnership will deploy Visual Art’s In-store Experience Management (IXM) platform across all 1,000+ KFC restaurants in the UK, supported by over 5,000 SaaS licenses and consulting services to optimize customer and employee experiences.
The contract guarantees minimum annual SaaS revenue of 5 million Swedish Krona (SEK) for Visual Art, totaling 15 million SEK (approximately $1.4 million USD total) over the three-year term. The collaboration includes access to Visual Art’s IXM platform, delivered via SaaS in partnership with Pioneer Group, alongside on-demand consulting services. The platform will streamline digital operations for KFC UK, centralizing in-store communications and enhancing customer engagement.
Visual Art’s IXM platform, designed to unify digital touchpoints such as menu displays and employee training tools, aligns with KFC UK’s digital transformation goals. Jatin Chandwani, Chief Digital and Technology Officer at KFC UK and Ireland, stated, “Visual Art’s operational expertise and software capabilities will elevate experiences for our customers and teams.”
Pontus Meijer, CEO of Visual Art, emphasized the partnership’s significance: “This agreement highlights the scalability of our IXM platform and strengthens our global footprint in the Quick Service Restaurant (QSR) sector.” The deal adds approximately 5 million SEK in Annual Recurring Revenue (ARR) to Visual Art, bolstering Vertiseit’s position in the digital in-store solutions market.
About Vertiseit
Vertiseit AB provides In-store Experience Management (IXM) solutions through its SaaS platforms Dise, Grassfish, and Visual Art. Operating in more than 40 countries, the company reported net revenue of 348 million SEK ($32 million USD) in 2023, with a 17% adjusted EBITDA margin. Vertiseit employs 270 staff globally and has achieved a 53% compound annual growth rate (CAGR) in SaaS revenue since 2012.
