VIOOH, a global digital out-of-home (DOOH) supply-side platform, has named Ludovic Menard as its new Chief Product Officer (CPO). Menard rejoins the company after nearly three years, succeeding Jon Block, who departed in late 2024 after five years in the role.
Menard will oversee product vision, strategy, and roadmap development across VIOOH’s ecosystem, focusing on aligning offerings with customer needs and long-term business goals. He will report directly to CEO Jean-Christophe Conti and collaborate with the leadership team to drive innovation in programmatic DOOH solutions.
A seasoned ad tech professional, Menard brings 19 years of experience spanning supply-side platforms, DSPs, and DMPs. Prior to his return, he served as VP of Product at Teads, where he led initiatives in ad tech product development. During his initial four-year tenure at VIOOH, Menard spearheaded the launch of the company’s programmatic and direct sales products. His career also includes roles at JCDecaux, Criteo, and Orange Consulting, with expertise in AI, machine learning, yield management, and privacy compliance.
Jean-Christophe Conti, CEO of VIOOH, stated: “We’re pleased to welcome Ludo back into the VIOOH family. An experienced pair of hands, he was with us at the very beginning and it’s great to once again tap into his expertise at this next exciting stage of VIOOH’s evolution. With even more ambitious plans for international growth and product development this year, I’m confident Ludo is just the person to help VIOOH accelerate its strategic agenda, unlock future opportunities, and add innovative features to our platform to enable digital media buyers to embrace the benefits and growth potential of programmatic DOOH.”
Menard emphasized his enthusiasm for rejoining the company: “It’s a privilege to return to VIOOH at this thrilling new phase in its lifecycle. The company has evolved from an exciting start-up to a scale-up, offering innovative and diversified monetization paths for media owners, and a raft of international programmatic DOOH opportunities for advertisers and agencies. I’m excited to begin this next chapter!”
Menard’s appointment is effective immediately. His return comes as VIOOH aims to expand its global footprint and enhance its platform’s capabilities for advertisers and media owners navigating the programmatic DOOH sector.
