VIOOH, a global digital out-of-home (DOOH) supply-side platform, has formed a UK-wide programmatic partnership with Zoom Media UK, a digital media owner specializing in gym and health club advertising across the UK, U.S., and Canada. The collaboration grants advertisers access to 750 high-definition digital 6-sheet screens in UK fitness venues, delivering approximately 900 million monthly impressions.
The partnership initially focuses on gyms and leisure centers in major UK cities and regional areas, including The Bannatyne Group, The Gym Group, Everlast UK, and Fitness 4 Less. Audience data, verified through swipe-card footfall tracking, ensures 100% accuracy, with monthly impressions calculated from real-time footfall metrics and inventory optimization.
Gavin Wilson, Global Chief Commercial Officer at VIOOH, stated: “Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency and strong dwell times throughout UK gyms. VIOOH’s real-time trading across programmatic DOOH comes into its own in these specialist environments, delivering consistent media value and growth for both international and local-market advertisers.”
Zoom Media UK’s Programmatic Director, Megan Bogatzki, added: “Our D6 estate has proven time and time again its outstanding ability to engage with gym-goers no matter when they train. With an audience that has the highest density of 16-34’s across any other OOH environment, it’s a key incremental medium for broadcast delivery. We look forward to working with VIOOH’s expert programmatic team to give advertisers a compelling way to target UK gym lovers nationwide.”
About Zoom Media UK
Zoom Media UK operates digital advertising screens in gyms and leisure centers, utilizing two decades of fitness and media industry expertise to deliver data-driven campaigns via its network of digital 6-sheet screens. (https://uk.zoommedia.com/)
