UK outdoor advertising firm 75Media has appointed Karen Bach, a seasoned leader with three decades of tech-sector experience, as its new Chair. Bach, who has held board roles at 20 fast-growth international technology firms, will provide strategic guidance and mentorship to the UK’s fastest-growing roadside media operator as it expands its tech-driven approach to outdoor advertising.
Bach’s appointment follows a seven-figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). The funding will support the company’s ongoing innovation, including its proprietary AI software, BOB 2.0 (Billboard Optioning & Booking system), and its Ignite membership program for startups.
A University of Bradford graduate and board member of Shipley-based Consult Red, Bach emphasized 75Media’s team culture as pivotal to her decision. “You need to know it’s a team who can pull together when needed and where there’s trust – and also enjoyment. It soon became apparent to me that 75Media could offer all of that and more,” she said. “The business is already disrupting the sector while delivering consistently high-quality service. With the team’s focus on being tech-led, it felt like a natural fit where I could offer support as the company continues its growth.”
CEO and Founder Paul Inman highlighted Bach’s expertise in scaling businesses. “Karen’s experience signals a pivotal point in our growth. Her tech insight and network will open doors, and her ability to challenge our thinking from a strategic perspective is invaluable,” he said.
Since its launch in 2020 with 140 billboards, 75Media has grown to become the UK’s second-largest operator of large-format roadside sites, now managing 1,300 billboards nationwide. Key milestones include its 2023 expansion into Scotland, the acquisition of London-based iQ OOH in 2024, and the rollout of BOB 2.0 in early 2025.
