The global Out of Home (OOH) advertising sector is undergoing rapid transformation, driven by technological advancements and shifting market dynamics. Industry experts Mark Boidman, Global Media Group Head at investment bank Solomon Partners, and Barry Frey, President and CEO of the DPAA global trade body, will headline discussions at the World Out of Home Organization (WOO) Annual Congress in Mexico City from June 4–6.
Boidman’s session will focus on emerging trends reshaping the physical and digital OOH landscape, including AI-driven audience targeting, shoppable media integrations, and the role of connected technology in unifying consumer engagement across OOH, retail environments, and connected TV. He will also analyze merger and acquisition (M&A) trends amid ongoing consolidation in the media sector.
Frey will address how digitization is accelerating growth for OOH stakeholders, including media owners, technology providers, and brands. His presentation will explore strategies to increase market share, revenue streams, and industry innovation in a fluctuating economic climate.
WOO President Tom Goddard emphasized the speakers’ expertise: “Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career, he has advised on over $45 billion of deals across media sectors. While nobody has a crystal ball, he is uniquely placed to show Congress the direction the industry is taking.”
Regarding Frey, Goddard added: “Barry Frey is one of the world’s leading advocates for digitization and the benefits it brings to many media, especially OOH. There could be no better guide to the challenges and opportunities awaiting OOH in today’s volatile economy.”
The congress will convene global OOH leaders to discuss sustainability, measurement standards, and cross-platform integration. Delegates can expect actionable insights on navigating technological disruption and maximizing ROI in an increasingly digitized market.
Registration for the WOO Annual Congress is open here.
Event info flyer: https://www.worldooh.org/pdf/MEXICO-FLYER.pdf
