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OOH Advertising Reaches Record $46.2 Billion Globally in 2024: WOO
Global spending on out-of-home (OOH) advertising reached $46.2 billion (USD) in 2024, representing 4.8% of total global advertising expenditure (ADEX), according to the latest...
WOO Announces 2025 Global Creative Award Winners
The World Out of Home Organization (WOO) revealed the winners of its prestigious Global Creative Awards during the annual Global Congress in Mexico City...
WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends
The global Out of Home (OOH) advertising sector is undergoing rapid transformation, driven by technological advancements and shifting market dynamics. Industry experts Mark Boidman,...
WOO Expands Global Membership with 14 New Additions
The World Out of Home Organization (WOO) has expanded its global network with 14 new members spanning diverse sectors and regions, reinforcing its position...
Cathy O’Connor to Keynote WOO 2025 Congress on Retail Media Growth
Cathy O’Connor, CEO of Australian media company oOh!media and a World Out of Home Organization (WOO) board member, will be the first confirmed speaker...
WOO Urges Japan OOH Sector to Prioritize Collaboration at Tokyo Conference
The inaugural OOH Tokyo Conference, organized by Japan’s Out of Home (OOH) industry in partnership with the World Out of Home Organisation (WOO), convened...
World Out of Home Organization Expands with 14 New Members Across the Globe
The World Out of Home Organization (WOO) has announced the addition of 14 new members from Africa, the Middle East, Europe, Asia, and the...
Out of Home Advertising Reaches $41.9 Billion, Forecasted to Hit $45.3 Billion in 2024
The World Out of Home Organisation (WOO) has unveiled its 2024 Global Expenditure Survey, showing substantial growth in the Out of Home (OOH) advertising...
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