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Loop Media Inc. Certified by Alliance for Audited Media, Validating DOOH Advertising Accuracy

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Loop Media Inc. Certified by Alliance for Audited Media, Validating DOOH Advertising Accuracy

Loop Media, Inc., a leading provider of multichannel streaming and digital out-of-home (DOOH) advertising, has been certified by the Alliance for Audited Media (AAM). This certification follows an independent review of Loop Media’s technology platform and screen network.

The Alliance for Audited Media, a not-for-profit auditing organization, conducted a thorough certification process. This review verified the location accuracy of Loop Media’s screen network and evaluated the company’s methods for delivering, tracking, and reporting digital ad impressions. The certification confirms that Loop Media’s platform meets the Interactive Advertising Bureau (IAB) guidelines for digital advertising delivery, impression measurement, and video advertising.

“We are pleased to receive this certification from AAM,” said Jon Niermann, Founder of Loop Media Inc. “Accurate verification of our partner venues is essential for ensuring that advertisers’ budgets are effectively spent. This independent review reinforces our commitment to transparency and accuracy, which we believe will attract more advertisers and expand our distribution network.”

“The AAM Digital Out of Home (DOOH) certification process involves a rigorous evaluation of a company’s screen network and its adherence to industry guidelines for digital ad delivery, measurement, and reporting. We congratulate Loop Media on this accomplishment,” said AAM President Richard Murphy.

About the Alliance for Audited Media

The Alliance for Audited Media (AAM) is a not-for-profit media assurance organization that provides credible data to assist media buyers and sellers. AAM works with the media and advertising industry to establish independently verified standards, ensuring the integrity of businesses in the media sector. AAM also offers verification services for compliance programs in areas such as brand safety, privacy, sustainability, and technology assurance. More information is available at auditedmedia.com.

About Loop Media
https://www.loop.tv/

VIOOH Appoints Renowned OOH Industry Leader Nick Parker as New Board Chair

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VIOOH Appoints Renowned OOH Industry Leader Nick Parker as New Board Chair

London – VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has announced a significant leadership change. After five years of service, Spencer Berwin, the former Co-CEO of JCDecaux UK, will step down as non-executive Chair and Board member of VIOOH. Nick Parker will succeed him as the new non-executive Chair, effective 2 September 2024.

Nick Parker is a highly regarded leader in the OOH media industry with extensive experience from his tenure at WPP, a leading media agency group. Parker has been instrumental in the growth and evolution of out-of-home (OOH) media over the past 25 years. At WPP, he expanded Kinetic’s influence, making OOH more accessible to advertisers and pioneering its transition to programmatic trading.

Parker’s expertise is expected to accelerate VIOOH’s growth, focusing on two strategic initiatives: enhancing partnerships with media owners in the 22 markets where VIOOH operates and strengthening relations with digital media agencies to boost global DOOH programmatic ad spend.

Spencer Berwin commented on his departure, saying, “It has been my greatest pleasure to support VIOOH as its non-executive Chair since its creation. VIOOH has gone from strength to strength since it launched in June 2018, growing at an exponential pace and expanding its geographic footprint. Along the way, VIOOH has gathered a unique set of talents and been able to fulfil its role of accelerating the digital and programmatic transformation of the OOH media channel. I wish Nick every success in his new role.”

Nick Parker expressed his enthusiasm for the new role, stating, “I could not think of a better position to leverage my passion for this media, with my global experience of the OOH ecosystem and relations with major stakeholders of the OOH industry. VIOOH has grown significantly over the past six years, expanding its footprint over four continents and positioning itself as a premium tech powerhouse, which made the opportunity to join its Board as non-executive Chair and to continue the next phase of growth a no-brainer. I look forward to working with the VIOOH leadership team and the wider VIOOH board.”

Jean-Christophe Conti, CEO of VIOOH, also welcomed Parker’s appointment, highlighting its importance for VIOOH’s mission. “This is a truly exciting time for VIOOH, to have the privilege of working with a leader in the OOH media industry such as Nick. I am looking forward to working with him to support VIOOH in its overall mission to build the leading global programmatic DOOH ecosystem. Helping to guide VIOOH to accelerate its strategic agenda, unlock further opportunities and keep building a platform with innovative features will enable new digital buyers to embrace the benefits, values, and growth potential of programmatic DOOH.”

VIOOH https://www.viooh.com/

Wallboard CMS Expands Market Reach with Acquisitions of Keywest Technology and Unified Brand

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Wallboard CMS Expands Market Reach with Acquisitions of Keywest Technology and Unified Brand

Wallboard CMS, has announced the acquisition of Keywest Technology and Unified Brand. These strategic acquisitions are designed to expand Wallboard’s market share, integrate experienced professionals, and drive growth and innovation. The acquisitions will add over 500 unique end-user accounts to Wallboard’s current base of more than 2,000 end-user accounts.

Wallboard’s focus on advanced technology and customer service is reinforced by these acquisitions, strengthening its position in the digital signage industry. The integration of Keywest Technology and Unified Brand will expand Wallboard’s customer base and software licenses while enhancing its team with skilled sales and support personnel.

“These acquisitions are a significant step towards our goal of becoming a market leader,” said Rod Roberson, CEO of Wallboard. “By integrating Keywest Technology and Unified Brand into Wallboard, we are expanding our capabilities and resources, aligning with professionals dedicated to innovation and customer satisfaction.”

The acquisition of Keywest Technology brings additional development resources to Wallboard, including a team of developers specialized in digital signage technologies. This team will receive cross-training to contribute to the Wallboard platform, boosting the company’s innovation potential.

Wes Dixon of Keywest Technology commented on the acquisition: “Joining Wallboard is an exciting opportunity. We’ve thoroughly evaluated multiple organizations, and Wallboard stood out as the ideal partner. Our clients are our top priority, and we are confident this new phase will provide them with greater value and success.”

Unified Brand, a provider of content management services since 2011, specializes in custom content creation for its business partners. The company brings a comprehensive suite of products, extensive customer relationships, and a team of digital signage experts to Wallboard, enhancing its strengths in digital signage and content management.

“Unified Brand is well-positioned to enhance Wallboard’s product features and support processes for our growing partner community,” said Guy Tonti, President of Unified Brand.

Guy Tonti will continue as President of Unified Brand, which will now operate as a division of Wallboard. Additionally, he will take on the role of General Manager for Wallboard’s new Managed Content Services division, driving growth through innovative products and enhanced support for Wallboard’s partners and customers.

For Wallboard’s existing customers and partners, these acquisitions demonstrate the company’s growth and commitment to supporting a larger market with improved capabilities. “Our customers can expect continued improvements in our service quality as we integrate these new teams and technologies,” stated Danny Hagen, Chief Revenue Officer at Wallboard.

About Wallboard CMS

Wallboard CMS is a software company specializing in digital signage solutions that help businesses effectively communicate with their audiences. Focused on innovation and customer service, Wallboard CMS provides advanced technology solutions and comprehensive support to clients worldwide. Web: https://www.wallboard.us/

Unilumin Debuts World’s First Acoustic Transparent Cinema LED Screen

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Unilumin Debuts World’s First Acoustic Transparent Cinema LED Screen

NANJING, China – The Xinjiekou International Cinema in Nanjing Deji Plaza hosted the unveiling ceremony for the world’s first acoustic transparent Cinema LED screen on June 26. Developed by Unilumin, this cutting-edge LED movie screen marks an upgrade from traditional IMAX screens to the UCine LED film projection system. The event featured a preview of the film “The Royal Cat,” allowing attendees to experience the new audio-visual technology firsthand.

What is an Acoustic Transparent Cinema LED Screen?

An Acoustic Transparent Cinema LED Screen is an advanced cinema display technology that permits sound to pass through the screen without distortion. This is achieved using tiny perforations or specialized materials, enabling high-quality audio transmission while maintaining excellent visual performance. These screens support high resolutions, such as 4K, and high frame rates, delivering clear, smooth, and stable images. Additionally, they are designed to reduce harmful blue light emissions, protecting viewers’ eyes during extended viewing sessions. By eliminating the need for a separate projection room, these screens save space and offer greater flexibility in cinema design.

Unilumin’s acoustic transparent screen, the first to receive DCI certification, measures 20.48 meters wide and 10.8 meters high. It supports a 4K96 high frame rate and has a peak brightness of 300 nits. The screen’s high contrast performance enhances the clarity and stability of high frame rate movie projections. It has also passed the TÜV low blue light certification, which helps reduce eye strain for viewers.

The screen features a unique module perforation design with main sound channel speakers placed behind it. This configuration achieves ideal acoustic effects in the cinema hall while maintaining the integrity of the visual experience. The LED screen does not require a special projection room, saving space and allowing for more flexible cinema layouts. This design meets the growing demand for enhanced audio-visual experiences in cinemas.

The transition to Unilumin’s UCine LED film projection system at Xinjiekou International Cinema highlights the industry’s recognition of and confidence in this new technology. Unilumin Group, the first Chinese company to obtain international DCI certification, offers LED movie screens in various sizes and holds six DCI certifications. In addition to Nanjing, Unilumin has completed projects at the Regency Theater in Los Angeles and the San Ya cinema in Hainan province.

For more information, visit Unilumin’s website. https://www.unilumin.com/

Bto3 Expands NFT Access with 1,000+ Digital Signage Vending Machines in Japan

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Bto3 Expands NFT Access with 1,000+ Digital Signage Vending Machines in Japan

The Bto3 community, a Web3 collective, has launched a new initiative to sell NFTs (Non-Fungible Tokens) through over 1,000 digital signage vending machines across Japan. This innovative approach aims to make NFTs more accessible to a broader audience, including those unfamiliar with digital collectibles.

Bto3’s vending machines offer seven distinct types of NFTs featuring Bloboo characters. These characters are designed to attract a wide range of consumers, from NFT enthusiasts to newcomers. The vending machines are placed in various locations nationwide, making it convenient for people to discover and purchase NFTs as part of their daily routines.

Customers can buy NFTs directly from these vending machines using various payment methods, including credit cards, e-wallets, and mobile payment apps like Samsung Pay and Apple Pay. This flexibility in payment options ensures an inclusive process, removing typical barriers such as the need for cryptocurrency or navigating complex digital wallets. Once a purchase is made, the vending machine dispenses a unique QR code. Scanning this QR code with a smartphone allows customers to claim their NFT online. This simple, user-friendly process is designed to make NFTs more approachable for the average consumer.

Bto3’s initiative bridges the gap between the digital and physical worlds. By placing NFTs in real-world vending machines, Bto3 brings digital collectibles into the mainstream. This approach increases the visibility of NFTs to the general public and integrates them into everyday experiences. The use of vending machines leverages a familiar retail model. Vending machines are common in Japan, dispensing items ranging from snacks to electronics. By using this model, Bto3 makes the concept of purchasing NFTs less intimidating and more accessible.

A key aspect of Bto3’s initiative is its support for digital artists. By providing a platform for artists to sell their work in a novel and accessible way, Bto3 helps expand the reach of digital art. Artists can showcase their work to a broader audience, potentially increasing their visibility and sales. The Bloboo characters featured in the NFTs are central to this strategy. Their unique designs help attract consumers and create a recognizable brand within the NFT space.

Bto3’s initiative aims to drive wider adoption of NFTs by making them easier to acquire and understand. The use of real-world vending machines lowers the entry barriers for newcomers, who might find traditional methods of buying NFTs daunting. This approach aligns with broader trends in the NFT market, where accessibility and ease of use are increasingly important. This initiative benefits consumers and contributes to the growth and mainstream acceptance of NFTs and digital art.

Bto3 Discord: https://discord.gg/bto3
To find vending machine locations, visit: https://www.google.com/maps/d/u/0/embed?mid=1vAvPbfqt0I7HZ10mlf0MWqB9Z3E3eSE&ehbc=2E312F&noprof=1&ll=35.69811318417306%2C139.81874496239016&z=11

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VMO Unveils The Halo: The Longest Digital Curved Screen in the Southern Hemisphere

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VMO Unveils The Halo: The Longest Digital Curved Screen in the Southern Hemisphere

Sydney – VMO has launched “The Halo,” a 40-metre-wide digital curved screen, at Sydney’s Lower North Shore. This installation is part of the newly developed Mall 88, a retail precinct developed by JQZ.

Mall 88 is a $1.6 billion mixed-use development in St Leonards, featuring a three-level shopping center anchored by a Coles supermarket, a public library, A-grade commercial office spaces, over 600 luxury residential apartments, and an open-air plaza with a dining precinct. The precinct is located near St Leonards train station and the future Crows Nest Metro Station, making it a pedestrian-friendly hub with access to community facilities and public transport.

The Halo, the longest digital curved retail screen in the southern hemisphere, spans 40 metres across the main thoroughfare of the precinct. It provides a unique advertising opportunity for brands. Alongside The Halo, 15 digital floor and ceiling-mounted panels are positioned near Coles and other key retailers to enhance advertising reach.

A JQZ representative commented on the partnership with VMO, stating, “Selecting VMO as our new media partner at Mall 88 was driven by our desire to elevate our outdoor media approach to a superior level of quality and innovation. The collaborative efforts demonstrated by the team in crafting and implementing optimal solutions across the precinct have truly exceeded our expectations.”

Anthony Deeble, Chief Commercial Officer of the HOYTS Group and VMO, said, “We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within. With the addition of Mall 88, we’ve created an incredible opportunity to launch our footprint within this retail environment in Sydney’s Lower North Shore, which will undoubtedly be one of the most sought-after locations nationwide.”

Paul Butler, Managing Director of VMO, added, “Mall 88 isn’t just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core. Situated in the prime of Sydney’s Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliver innovative advertising and brand experience opportunities to our partners.”

Website: https://www.valmorganoutdoor.com/

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Displayce Partners with Echo Analytics to Enhance DOOH Campaign Precision

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Displayce Partners with Echo Analytics to Enhance DOOH Campaign Precision

Paris – Displayce, a leading European Demand-Side Platform (DSP) for programmatic digital out-of-home (DOOH) advertising, has announced a partnership with Echo Analytics, a provider of geospatial data solutions. This collaboration makes Displayce the first DOOH DSP to integrate Echo Analytics’ point of interest (POI) data, enhancing the precision and targeting capabilities of DOOH campaigns.

What is a Point of Interest (POI)?
A Point of Interest (POI) is a specific location or area of significance, such as landmarks, attractions, or businesses. This includes Points of Sale (POS), which are locations where transactions occur, like retail stores or online shops.

Echo Analytics specializes in converting raw, unprocessed, and PII-free (personally identifiable information) data into reliable, GDPR-compliant geospatial datasets. Their data allows businesses to gain critical insights without overwhelming complexity. Echo Analytics’ methodology ensures precision and accuracy, making them a trusted partner for companies seeking high-quality geospatial information. Their data library is updated monthly or on demand and includes:

  • Places Data: Over 70 million POIs across 195 countries with precise geographic coordinates and numerous well-known brands.
  • Shapes Data: More than 90% polygon coverage to define POI boundaries.
  • Catchment Area Data: Analysis of aggregated mobility insights to understand customer journeys.

The integration of Echo Analytics’ data into Displayce’s platform provides agencies and advertisers with access to a comprehensive, reliable global database of POIs, including POS for renowned brands. This integration enables more accurate and contextualized DOOH campaigns.

The partnership allows agencies and brands to leverage relevant POIs for their drive-to-store strategies. Displayce offers the ability to define POI catchment areas—geographical zones from which a business draws its customers. This feature enables more precise targeting by reflecting customer behavior, providing flexibility and precision in advertising strategies.

The integration also offers competitive intelligence by providing quick access to competitor POI and foot traffic data. This advantage enables advertisers to target competitors’ POS, identify growth opportunities, and gain market share through more effective DOOH campaigns.

“Providing accurate and comprehensive POI data is essential for Displayce’s activity. Location-based advertising is crucial, and while there are open-source solutions, industrializing the approach requires a reliable partner. Echo Analytics met our requirements and standards,” said Laure Malergue, CEO and Co-founder of Displayce.

“The future of DOOH will rely on PII-free geolocation data. Brands need to know where, when, and how they are investing their budget. Working with Displayce highlights the importance of precise and reliable data for location-based advertising,” added Adam Ejsmont, Co-Founder and COO of Echo Analytics.

By being the first DOOH DSP to integrate Echo Analytics’ data, Displayce offers significant advantages to brands seeking precision and reliability in their campaigns, allowing advertisers to connect with their audience more effectively.

Reference: https://www.displayce.com/
https://www.echo-analytics.com/

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Arlanda Express Partners with ZetaDisplay for Digital Signage Solutions

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Arlanda Express Partners with ZetaDisplay for Digital Signage Solutions

Sweden – Arlanda Express, the airport train service linking Arlanda Airport with central Stockholm, has signed a multi-year exclusive framework agreement with ZetaDisplay, a prominent provider of digital solutions. This agreement aims to enhance Arlanda Express’s digital infrastructure.

ZetaDisplay will manage content delivery across Arlanda Express’s entire screen network, upgrading on-board digital signage and replacing advertising screens at all stations and platforms, including Arlanda Station. The project involves approximately 250 new installations designed to meet the specific technical and regulatory requirements of the train transport environment.

ZetaDisplay’s experience in the Airport Express train sector includes successful projects with Flytoget, the Norwegian Airport Express to Oslo Airport, and Swedish railway company SJ, positioning them well for this new collaboration.

Axel Nilsson, Chief Commercial Manager of Arlanda Express, explained the strategic importance of this partnership:

“In 2023, we reviewed our digital signage solutions and identified the need for modernization. We chose ZetaDisplay after an extensive evaluation. Their team developed a customized solution that combines their software platform with expertise in the train and transport sector. This partnership, along with our new media sales partner Cityreklam, will enhance our customer journey experience and media business.”

Anders Olin, President and CEO of ZetaDisplay, commented on the collaboration:

“Our experience with similar complex operating environments has prepared us for this project. Our solutions will create improved conditions for business value and enhance the customer experience with a modern DOOH advertising network, built on our software platform. We are proud to partner with Arlanda Express and look forward to advancing their digital signage solutions.”

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Mediabridge Partners with Taptap Digital for Enhanced Location-Based Advertising

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Mediabridge Partners with Taptap Digital for Enhanced Location-Based Advertising

Mediabridge, a UK-based and international out-of-home (OOH) planning and buying company, has announced a strategic partnership with Taptap Digital. This collaboration aims to enhance Mediabridge’s OOH planning capabilities by integrating advanced location intelligence data and technology.

With a focus on delivering area-based marketing solutions to clients worldwide, Mediabridge is leveraging Taptap Digital’s platform to improve their understanding of customer locations and behaviors. This will enable them to effectively reach audiences through various channels, including traditional and programmatic OOH, mobile, audio, and connected TV (CTV).

David Payne, Co-founder and CEO of Mediabridge, highlighted the significance of this partnership: “Out of home has always delivered on the power of location. At Mediabridge, we emphasize an OOH-centric planning approach and apply complementary ‘location-enabled’ channels to build measurable outcomes for our clients. Taptap Digital’s location intelligence technology and unique approach to data provide us with the best possible platform to achieve this.”

Nigel Clarkson, Global CRO of Taptap Digital, added, “I have known the team at Mediabridge for many years and they are transforming traditional out-of-home planning into a more future-oriented geo-intelligence approach across multiple channels. We have enjoyed working with the team to ensure our data and technology platform is seamlessly integrated into their offerings for both traditional OOH and programmatic OOH. This partnership will enable them to offer global solutions to their UK and international clients.”

Álvaro Mayol, General Manager of Taptap Digital, commented on the partnership’s evolution: “Our collaboration with Mediabridge, which began in 2020, brings together the expertise of two innovators in the ad tech industry. This partnership focuses on the UK market while also exploring global opportunities in sectors such as luxury and travel. By leveraging our area-based omnichannel DSP, we are excited to unlock new possibilities in the OOH sector, particularly in digital OOH (DOOH), and connect DOOH with other channels like mobile.”

About Taptap Digital

Taptap Digital is an area-based marketing platform that helps brands discover and reach their ideal customers without the need for cookies. Their predictive and real-time modeling of georeferenced data enables smarter audience definition and discovery for better planning, activation, and reporting across CTV, DOOH, digital audio, desktop, and mobile. For more information, visit Taptap Digital.

About Mediabridge

Mediabridge aims to make Out of Home media accessible, transparent, and accountable through technology. They leverage best-in-class data and technology to integrate outdoor media planning within omnichannel strategies, building brands and driving tangible results. For more information, visit Mediabridge.

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Nickelytics Acquires On Touch Go to Expand into DOOH Advertising

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Nickelytics Acquires On Touch Go to Expand into DOOH Advertising

Nickelytics, a company known for its data-driven advertising solutions, has acquired On Touch Go, an innovative advertising platform. This acquisition is a key step for Nickelytics in expanding its technological capabilities and market presence within the advertising sector.

On Touch Go is recognized for its distinctive approach to digital marketing, delivering geofenced campaigns to rideshare audiences. The acquisition is anticipated to enhance Nickelytics’ service offerings, providing comprehensive, data-driven advertising solutions to clients. Additionally, Nickelytics will gain immediate access to over 60,000 rideshare screens nationwide.

“This acquisition marks a significant development for On Touch Go,” said Bo Sijuade, Founder of On Touch Go. “By joining forces with Nickelytics, we can leverage their extensive resources and expertise, improving our ability to deliver innovative advertising solutions. We look forward to the opportunities this partnership brings and to continuing our work in digital out-of-home advertising.”

“This acquisition aligns with our strategic goal to enhance our service offerings and provide comprehensive, data-driven advertising solutions,” said Judah Longgrear, CEO of Nickelytics. “On Touch Go’s platform and team will be essential in accelerating our growth and expanding our market reach.”

The integration of On Touch Go’s platform with Nickelytics’ suite of advertising solutions is expected to strengthen capabilities in targeted advertising, data analytics, and customer engagement. Clients from both companies can expect seamless service continuity and access to a broader range of advertising tools designed to maximize reach and impact.

About Nickelytics:

Nickelytics provides data-driven advertising solutions, specializing in delivering targeted campaigns through innovative technology and comprehensive analytics. The company focuses on driving measurable results for clients and advancing the advertising industry with strategic insights and cutting-edge solutions. Web: www.nickelytics.com

About On Touch Go:

On Touch Go is a Demand Side Platform (DSP) focused on the Digital Out-of-Home (DOOH) advertising space, emphasizing mobility solutions. The platform uses programmatic technology to deliver targeted advertising campaigns, transforming how brands connect with consumers on the move.

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Sony Partners with TeamViewer to Streamline Remote Maintenance for BRAVIA Pro Displays

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Sony Partners with TeamViewer to Streamline Remote Maintenance for BRAVIA Pro Displays

Sony Professional Displays & Solutions has announced a partnership with TeamViewer, a global leader in remote connectivity and digitalization solutions. This collaboration aims to integrate TeamViewer’s remote access technology with Sony BRAVIA 4K Professional Displays, simplifying troubleshooting and maintenance for commercial displays and digital signage.

Key Benefits of the Sony-TeamViewer Integration

  • Secure Unattended Remote Access: The integration provides highly secure, unattended remote access to BRAVIA Professional Displays, allowing for immediate support and reducing downtime.
  • Comprehensive Display Control: The solution offers full display control in both Pro and Customer modes, essential for managing complex environments.
  • Easy Deployment: Remote access capabilities can be deployed via Sony’s proprietary application package, ensuring fast and reliable connections.
  • Improved Operational Efficiency: By reducing the need for on-site maintenance, the integration lowers incident response times and operational costs, enhancing overall efficiency.

Thorsten Prsybyl, Senior B2B Partnership Manager at Sony Professional Displays & Solutions, stated, “Given our clients’ focus on easy maintenance, we welcome TeamViewer as a partner. TeamViewer supports our clients with a universal monitoring and control solution, helping us meet the high standards expected from Sony.”

Alfredo Patron, Executive Vice President of Business Development at TeamViewer, added, “This integration confirms TeamViewer’s position as a leading remote connectivity solution in the digital signage and commercial display sector. We expect this partnership to enhance operational efficiency for many service providers.”

About Sony Professional Displays and Solutions

Sony Professional Displays & Solutions, part of Sony Corporation, aims to help customers realize their vision through the power of images. With over 40 years of experience, Sony partners with various businesses and educational institutions to provide innovative solutions. For more info visit: https://pro.sony/

About TeamViewer

TeamViewer is a leading global technology company providing a platform for remote access, control, and management of devices. Supporting over 630,000 subscribers, TeamViewer helps businesses digitalize critical processes. The company’s software, installed on more than 2.5 billion devices globally, drives innovation in Augmented Reality, Internet of Things, and Artificial Intelligence.

For more information, visit: TeamViewer

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UK Out of Home Advertising Revenue Hits New High in Q1 2024

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UK Out of Home Advertising Revenue Hits New High in Q1 2024

London, UK – Outsmart, the trade body for the Out of Home (OOH) advertising industry, has released its latest revenue report, highlighting substantial growth in the UK’s OOH sector for the first quarter of 2024. Compiled by PricewaterhouseCoopers LLP (PwC), the report details key trends in both traditional and digital out-of-home advertising.

Out of Home Advertising Sees +16% Growth in Q1 2024

Outsmart’s report shows that OOH revenues for Q1 2024 totaled £292 million, representing a +16.4% increase compared to the same period last year. This increase highlights the continued strength and appeal of OOH advertising in the current market.

Significant Growth in Digital Out of Home Revenue

The report reveals a significant rise in Digital Out of Home (DOOH) advertising revenue, which saw a +22.8% increase. DOOH’s share of total revenue increased from 61% in Q1 2023 to 65% in Q1 2024, reflecting the ongoing digital transformation within the industry.

Growth in Classic OOH Advertising

Traditional OOH advertising also experienced growth, with revenue increasing by +6.2% in Q1 2024 compared to the same period last year. This growth indicates ongoing interest and investment in classic OOH formats alongside the rise of digital options.

Industry Expert Insights

Justin Cochrane, Chair of Outsmart, stated, “These results reflect a positive outlook for Out of Home advertising, boosted by economic optimism and increasing public activity. As we approach the summer, brands can effectively engage with audiences through OOH advertising.”

Andy Lobo, TMT Senior Manager at PwC UK, added, “The UK OOH industry has shown strong growth this quarter, building on recent momentum. Increased digital penetration allows for more flexible and innovative advertising campaigns, supporting long-term growth.”

Historical Revenue Growth

The UK’s out-of-home advertising revenue has shown steady growth over the past decade:

  • 2010: £880 million
  • 2019: £1,301 million
  • 2020 (pandemic impact): £699 million
  • 2023: £1,295 million

Quarterly Revenue Insights

Analysis for Q1 2024 continues the positive trend seen in previous quarters. Seasonal variations persist, with Q4 typically being the peak revenue period. Q1 2024 data indicates sustained advertiser confidence and investment in OOH media.

Revenue Breakdown by Environment

The report breaks down OOH revenue across three key environments: Transport, Roadside, and POS/Retail/Leisure.

  • Transport: Increased from £329 million in 2010 to £686 million in 2023.
  • Roadside: Grew from £187 million in 2010 to £605 million in 2023.
  • POS/Retail/Leisure: Rose from £115 million in 2010 to £267 million in 2023.

UK Digital Out of Home Revenue

DOOH revenue has seen significant growth from 2011 to 2023:

  • 2011: £128 million
  • 2019: £694 million
  • 2023: £841 million

DOOH Revenue as a Percentage of Total OOH Revenue

The share of DOOH revenue as a percentage of total OOH revenue has steadily increased:

  • 2011: 14%
  • 2019: 53%
  • 2023: 65%

Quarterly and Environmental Breakdown of DOOH Revenue

DOOH revenue growth remains consistent across all quarters, with significant contributions from environments such as Roadside, Transport, and Retail/Leisure.

Outsmart’s Commitment to Industry Excellence

Outsmart’s CEO commented, “These revenue figures demonstrate the dynamic and evolving nature of the OOH industry. The ongoing investment and growth, particularly in digital formats, highlight the sector’s adaptability and innovation. Outsmart remains committed to supporting our members in leveraging these opportunities to deliver effective advertising solutions.”

About Outsmart

Outsmart is the trade body for the UK Out of Home advertising industry, promoting the medium’s effectiveness, value, and innovation. It represents leading media owners who deliver impactful and wide-reaching advertising campaigns. For more info: https://www.outsmart.org.uk/

Download the full report at: https://www.outsmart.org.uk/site/userfiles/File/20240604120106_UK_Out_of_Home_Revenue_-_2024_Q1_vF.pdf

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Ynvisible and Hive-Zox Collaborate on E-Paper Smart Label for Pharma Supply Chains

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Ynvisible and Hive-Zox Collaborate on E-Paper Smart Label for Pharma Supply Chains

Canada – Ynvisible Interactive Inc., a provider of printed low-power e-paper display products, has announced a partnership with Hive-Zox, a Swiss company specializing in supply-chain digitalization solutions. This collaboration introduces a smart label that integrates Ynvisible’s e-paper displays for real-time monitoring of pharmaceutical and healthcare shipments. Hive-Zox aims to produce over 1 million units annually.

Key Highlights:

  • Introduction of ConnectedLabel: Hive-Zox has launched ConnectedLabel, an automated, cost-effective solution for monitoring pharmaceutical and healthcare shipments.
  • Ynvisible’s E-Paper Displays: These displays were chosen for their thin, flexible, and low-power characteristics, making them ideal for the new smart label.
  • Advanced Logistics: The collaboration marks significant progress for Ynvisible in the smart labels market, with production volumes projected to exceed 1 million units by 2025.

Enhancing Supply Chain Monitoring: Hive-Zox’s ConnectedLabel offers an automated monitoring solution for pharmaceutical and healthcare shipments. This product requires a compact, ultra-thin, and flexible display, which is where Ynvisible’s printed e-paper displays come in. These displays provide a slim, low-power, reflective interface for real-time feedback, helping to keep costs low.

“When designing our ConnectedLabel, low power consumption, thinness, and cost were crucial for achieving a long-lasting smart label. Ynvisible’s e-paper displays were the ideal solution. We anticipate a strong, ongoing partnership,” said Charles Bourbonnais, CEO and Founder of Hive-Zox.

“In pharmaceutical and healthcare logistics, maintaining optimal environmental conditions is critical for product safety. This smart label innovation advances cold chain logistics into a data-driven era of real-time monitoring and control,” said Diogo Cunha, Business Development Associate at Ynvisible.

The use of Ynvisible’s printed e-paper displays in real-time supply chain monitoring illustrates the potential of these displays in smart label applications. These e-paper displays offer a more convenient, accurate, and energy-efficient solution compared to traditional methods. They are also more sustainable than other digital solutions. Potential applications include visual alerts during transport, real-time product information, and usage conditions across various industries such as retail, logistics, and medical sectors. The market potential for Ynvisible’s displays in smart labels is substantial, catering to industries that require simple and energy-efficient visual interfaces.

About Hive-Zox: Hive-Zox provides connected Monitoring as a Service (cMaaS), offering a Real-Time Visibility platform for global supply chains. This platform tracks, identifies, and monitors environmental conditions of transportation and storage from first mile to last mile, providing a seamless, automated approach to product and shipment monitoring. Hive-Zox’s cMaaS uses next-generation Mobile-IoT networks to deliver actionable information, helping clients reduce costs, waste, and ensure public safety. More information is available at www.hive-zox.com.

About Ynvisible
Website: https://www.ynvisible.com/

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Navori Labs Earns SOC 2 Type II Certification

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Navori Labs Earns SOC 2 Type II Certification

SWITZERLAND — Navori Labs, a prominent name in digital signage and AI-driven marketing analytics solutions, has successfully completed its SOC 2 Type II certification. This achievement emphasizes Navori Labs’ commitment to high standards of data security, confidentiality, and privacy for its clients.

“Achieving SOC 2 Type II certification demonstrates our dedication to data protection and operational excellence,” said Jérôme Moeri, CEO of Navori Labs. “This certification assures our clients that their data is handled with utmost care and security.”

Navori Labs, with over 26 years of experience in the digital signage industry, continues to lead in security and performance. The company previously earned SOC 2 Type I certification in April 2023. The recent SOC 2 Type II certification further solidifies its reputation as a reliable partner for businesses globally.

Navori’s digital signage software is known for its robust features and scalability. The SOC 2 Type II certification enhances the software’s security through stringent controls, continuous monitoring, and regular audits, protecting against unauthorized access and data breaches. This certification ensures that the software’s open architecture and proprietary API, which support seamless third-party system integration, meet high data protection standards. This makes it a preferred solution for various sectors, including retail, corporate communications, healthcare, and transportation.

Importance of SOC 2 Type II Certification

SOC 2 Type II certification is a comprehensive standard for security and privacy, involving an independent audit of internal controls over a specified period. For digital signage software providers, handling and displaying sensitive data, this certification is crucial. It provides clients and stakeholders with confidence that their information is managed and protected according to best industry practices.

soc 2 compliance principles certification 1

For Navori Labs, this certification highlights an ongoing commitment to enhancing security measures, positioning the company as a secure choice for businesses. The certification helps ensure that clients’ data is safeguarded against potential threats, fostering trust and reliability.

“Navori Labs remains dedicated to digital signage innovation, and our SOC 2 Type II certification marks a significant step in our journey,” added Moeri. “We will continue to invest in our security infrastructure to meet the evolving needs of our customers and the industry.”

About Navori
Web: https://navori.com/

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The Bagel Factory Modernizes Menu Boards with nsign.tv

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The Bagel Factory Modernizes Menu Boards with nsign.tv

Barcelona – The Bagel Factory, a well-known UK chain specializing in freshly baked and filled bagels, has upgraded its customer experience by implementing nsign.tv’s digital signage software across its stores. This enhancement aims to improve the visual appeal and functionality of their menu boards, offering both dynamic and static content.

Established in 1997, The Bagel Factory has expanded to over 32 locations, primarily in major travel hubs across the United Kingdom. The company sought a cost-effective and user-friendly solution for its menu signage and found an ideal match in nsign.tv. “We were in search of a cost-effective and user-friendly menu signage solution that could be easily deployed and maintained across all our stores,” said Abdul Mohamed, IT & Digital Business Partner at The Bagel Factory. “Nsign.tv is incredibly user-friendly, allowing us to easily maintain playlists and schedules.”

By integrating nsign.tv’s digital signage software, The Bagel Factory can manage its menu boards with ease, making swift updates to prices, menu items, and special offers through centralized cloud management. Most menu boards feature iiyama 42 and 52 series screens with System-on-Chip (SoC) technology, enabling creative and engaging visual displays.

“One of the standout benefits of nsign.tv is their exceptional support,” Mohamed added. “They are highly responsive to our queries and technical issues. Additionally, the enhanced planning capabilities of the platform, such as scheduling menu changes in advance, have significantly improved our operations.”

As The Bagel Factory continues to open new stores, it has adopted nsign.tv’s solution for the majority of these launches, moving away from their previous poster booking system. This transition highlights their commitment to improving customer engagement and streamlining store operations.

“We are grateful to The Bagel Factory for choosing our digital signage platform,” said Mónica Fernández, Managing Director at nsign.tv. “Digital signage in the QSR industry offers significant advantages, enhancing audience experiences, capturing attention, and ultimately boosting sales.”

About nsign.tv Website: https://www.nsign.tv/

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Ocean Outdoor Expands Premium DOOH Network in Edinburgh’s St James Quarter

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Ocean Outdoor Expands Premium DOOH Network in Edinburgh’s St James Quarter

UK – Ocean Outdoor has completed the expansion of its premium digital out-of-home (DOOH) network in St James Quarter, Edinburgh. This development is timed with the ongoing international summer sports events, starting with the Euros and leading up to the Paris 2024 Olympics.

On June 24, two new portrait DOOH screens were introduced, marking Edinburgh’s first large format, full motion pedestrian screens. These screens, named The Screen @ St James Quarter Multrees Walk and The Screen @ St James Quarter Princes Street, enhance Ocean’s existing Loop network, which includes 31 portrait D6 screens and one D6 totem.

The new large format portrait screens, provided by Absen, measure 5 meters wide by 7.5 meters high. Utilizing the Absen A series, these screens ensure low power consumption and TUV carbon footprint verification, aligning with Ocean’s environmental standards.

Old Mout Cider is the launch partner, presenting its Moutopia campaign. This nationwide branding effort, planned through Dentsu X and Posterscope, features a creative concept transporting viewers to a vibrant, fruity island setting.

Since opening in June 2021, St James Quarter has become Scotland’s leading retail-led, mixed-use destination, with an annual footfall exceeding 18.9 million and an average dwell time of 105 minutes.

The introduction of these new screens precedes the opening of Team GB’s official fan zone at St James Quarter. This fan zone, presented in collaboration with Ocean, will be available to the public from July 26 throughout the duration of the Paris Olympics.

Marc Keenan, Managing Director of Ocean Scotland, stated, “Ocean’s combination of large and small format full motion screens, alongside our bespoke experiential fan zone for the Paris Olympics, offers brands various formats and immersive environments to engage outdoor audiences during this exciting summer of sport. Our continued investment in quality formats, prime locations, and tailored audience experiences at St James Quarter reinforces Ocean’s position as Scotland’s premier provider of super premium DOOH in high traffic areas.”

Anne Ledgerwood, Estate Director at St James Quarter, added, “The addition of the large format screens supports Ocean Outdoor in bringing engaging advertising to the Galleria. These screens also provide opportunities for live streaming fashion and music events, as well as brand gamification through pop-ups and activations. We are always looking for new ways to engage and entertain our guests, and these screens add another exciting element.”

The completion of the St James Quarter network also enables new advertising formats, including DeepScreen Alive. Developed by Ocean Labs and Ocean Studios, DeepScreen Alive offers real-time interactivity with 3D DOOH content, enhancing audience engagement through immersive entertainment with bold illusions and live effects.

Reference:
Ocean Outdoor: https://oceanoutdoor.com/
Absen: https://www.absen-europe.com/products/dooh/A-Series.html

IGPDecaux Wins 13-Year Contract for Rome Metro, Buses, and Tramways

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IGPDecaux Wins 13-Year Contract for Rome Metro, Buses, and Tramways

ROME, Italy – JCDecaux SE, a leading global outdoor advertising company, has announced that IGPDecaux, in which JCDecaux holds a 60% stake, has secured a 13-year contract for advertising on Rome’s Metro, buses, and tramways. This contract, awarded by ATAC, Rome’s public transport company, will see IGPDecaux managing and upgrading advertising assets across the city’s transportation network.

The contract includes significant upgrades to Rome Metro Line A, with extensive renovations of stations and the introduction of advertising on Line C for the first time. IGPDecaux will also continue its advertising operations on Rome’s buses and tramways, serving nearly 2.6 million daily passengers, amounting to 940 million annually.

This initiative is part of a broader plan by the Municipality of Rome to enhance the urban environment and introduce new services in preparation for the Jubilee year in 2025, which is expected to draw millions of visitors. The contract is financed through a combination of public subsidies and advertising revenue.

IGPDecaux will oversee the design and refurbishment of four major stations on Line A (Spagna, Ottaviano, Cipro by 2024, and San Giovanni by 2026). For the remaining 23 stations, IGPDecaux will conduct feasibility studies, while ATAC will handle the renovations. The company will ensure a cohesive artistic direction across all 27 stations, balancing unique architectural elements with a unified design.

The project includes the cleaning, restoration, and installation of new wall coverings and flooring upgrades using durable, non-slip materials. Signage systems will be modernized to improve passenger information and accessibility, including special pathways for visually impaired users.

Advanced Advertising Solutions

The renovation will transform Rome’s metro into a digital advertising hub. The upgrades include over 60 cross-track digital screens, more than 166 iVision digital screens, and various LED wall systems. Additionally, over 300 analog advertising spaces in different formats will be available. These enhancements aim to create engaging environments for both passengers and advertisers.

Environmental Considerations

In line with JCDecaux’s Climate strategy targeting Net Zero Carbon by 2050, the project focuses on reducing carbon emissions through the use of renewable energy and efficient digital installations.

Alberto Zorzan, General Director of ATAC, stated: “The renovation of Metro Line A stations is strategically important for the modernization of Rome’s transport infrastructure. We believe IGPDecaux’s expertise will ensure the successful completion of these upgrades, enhancing the passenger experience in time for the Jubilee year.”

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, added: “We are proud to have been awarded this contract. This project aligns with our mission to improve urban public spaces and enhance the quality of life through innovative and sustainable solutions. We look forward to providing a robust advertising platform in Rome.”

About JCDecaux SE JCDecaux SE is the number one outdoor advertising company worldwide, operating in over 80 countries. The company specializes in digital and traditional advertising formats, offering innovative solutions to enhance urban environments and public spaces. For more info visit: https://www.jcdecaux.com/

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