Nickelytics, a company known for its data-driven advertising solutions, has acquired On Touch Go, an innovative advertising platform. This acquisition is a key step for Nickelytics in expanding its technological capabilities and market presence within the advertising sector.
On Touch Go is recognized for its distinctive approach to digital marketing, delivering geofenced campaigns to rideshare audiences. The acquisition is anticipated to enhance Nickelytics’ service offerings, providing comprehensive, data-driven advertising solutions to clients. Additionally, Nickelytics will gain immediate access to over 60,000 rideshare screens nationwide.
“This acquisition marks a significant development for On Touch Go,” said Bo Sijuade, Founder of On Touch Go. “By joining forces with Nickelytics, we can leverage their extensive resources and expertise, improving our ability to deliver innovative advertising solutions. We look forward to the opportunities this partnership brings and to continuing our work in digital out-of-home advertising.”
“This acquisition aligns with our strategic goal to enhance our service offerings and provide comprehensive, data-driven advertising solutions,” said Judah Longgrear, CEO of Nickelytics. “On Touch Go’s platform and team will be essential in accelerating our growth and expanding our market reach.”
The integration of On Touch Go’s platform with Nickelytics’ suite of advertising solutions is expected to strengthen capabilities in targeted advertising, data analytics, and customer engagement. Clients from both companies can expect seamless service continuity and access to a broader range of advertising tools designed to maximize reach and impact.
About Nickelytics:
Nickelytics provides data-driven advertising solutions, specializing in delivering targeted campaigns through innovative technology and comprehensive analytics. The company focuses on driving measurable results for clients and advancing the advertising industry with strategic insights and cutting-edge solutions. Web: www.nickelytics.com
About On Touch Go:
On Touch Go is a Demand Side Platform (DSP) focused on the Digital Out-of-Home (DOOH) advertising space, emphasizing mobility solutions. The platform uses programmatic technology to deliver targeted advertising campaigns, transforming how brands connect with consumers on the move.
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